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New Cars - US - October 2013

“For the first time since 1920, cities are growing faster than the suburbs, as Millennials shun their Boomer parents’ way of life for one with more density, fewer miles to travel, and a higher concentration of points-of-interest within walking distance. This demographic shift poses a headache for carmakers as Millennials delay or forgo purchasing a new car.”

– Colin Bird, Automotive Analyst

This report looks at the following areas:

  • How can carmakers persuade city dwellers to own new cars?
  • How can carmakers convince more Millennials to purchase a new car instead of used?
While the market is forecast to continue incremental sales increases in 2014 and 2015, sales growth will eventually slow, halt, and stagnate, as the market returns to its mature baseline of approximately 16-17 million light-vehicles per annum.   The new car market faces a host of issues, including: the aging and retirement of Baby Boomers, reductions in labor force participation, increased fuel prices, graduated licensing schemes for Millennials and the Matrix Generation, and high-speed broadband internet which has enabled more people to work from home. This report focuses on these factors, and also includes in-depth analysis of the following: Sales, market share, and marketing activity of the leading 13 automakers, which control some 99% of the U.S. new car market.  
  • The new car consumer: who expects to purchase a brand-new car and when.
  • What types of features and services is the new car intender looking for when making a purchasing decision?
  • The level of consumer engagement in hybrid technology, plug-in hybrid technology, diesel technology, and in fuel-efficient, naturally aspirated engine technology.
  • Which sources, safety ratings, fuel economy figures, and reliability data most impact the purchasing process of a new car intender?
  • What are consumer perceptions of the leading automotive makes and brands?
For the purposes of this report, a “new car” will mean any newly assembled vehicle that has never been titled or registered before purchase and comes with a new-vehicle warranty that initiates when the vehicle is sold. “Car,” as defined for the purposes of this report, will stand for any of the following vehicles that are bought through retail avenues and are intended for non-commercial use only: subcompact- , compact- , midsized- , or full-sized sedans, hatchbacks, or convertibles; compact-, midsized- or full-sized truck-based SUVs; compact-, midsized- or full-sized car-based crossovers; minivans or MPVs; compact-, midsized- or full-sized pickup trucks or vans;any type of hybrid electric, electric, or alternatively fueled vehicle; any type of luxury vehicle; any type of classic car; or any variation above, so long as it’s for non-commercial usage.

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Abbreviations and terms
                • Abbreviations
                  • Terms
                  • Executive Summary

                    • Overview
                      • The market
                        • Figure 1: Total U.S unit sales and fan chart forecast of newly purchased light-vehicles, 2008-18
                      • Market factors
                        • Aging U.S. vehicle fleet is positive force for new car sales
                          • Figure 2: Average age of total light vehicles, 2002-13
                        • American drivers continue to drive fewer miles than peak period
                          • Figure 3: Total vehicle miles traveled, 1970-2013
                        • Stabilizing housing market helps boost car sales
                          • Figure 4: Median existing home prices vs. new light-vehicle sales, 2000-12
                        • Retail channels
                          • Total U.S. new car dealership falls for 2013
                            • Figure 5: Number of dealerships selling new cars, January 2003-January 2013
                          • Key players
                            • Top 11 automakers account for 95% of 2013 vehicle sales
                              • Figure 6: Largest automotive original equipment manufacturers in the U.S., by new car market share, August, 2013-year to date
                            • The consumer
                              • The majority who intend to buy another car plan to buy a brand-new car
                                • Figure 7: Future vehicle purchase: expectation of next vehicle bought new, used, CPO, August 2013
                              • 26% of those who intend to purchase a new vehicle plan to in the next year or sooner
                                • Figure 8: When the next new vehicle will be purchased, by age, May 2012-June 2013
                              • Complimentary service care and long warranties most highly sought after purchasing perks among new car intenders
                                • Figure 9: Incentives, warranties, rebates and financing offers that help persuade purchase of brand new car, August 2013
                              • Millennials significantly influenced by smartphone integration
                                • Figure 10: Influential audio and tech features when considering next brand new car, by generations, August 2013
                              • Blind-spot warning, backup cameras, highly influential safety features
                                • Figure 11: Influential safety features when considering next brand new car, August 2013
                              • Majority interested in hybrid technology when they next purchase
                                • Figure 12: Level of interest in emerging powertrains and vehicle segments when purchasing next brand new car, Any interesting, August 2013
                              • What we think
                              • Issues and Insights

                                  • How can carmakers persuade city dwellers to own new cars?
                                    • The issues
                                      • The implications
                                        • How can carmakers convince more Millennials to purchase a new car instead of used?
                                          • The issues
                                            • The implications
                                            • Trend Applications

                                                • Trend: Immaterial World
                                                  • Trend: Greenfluencers
                                                    • Mintel Futures: Generation Next
                                                    • Market Size and Forecast

                                                      • Key points
                                                        • U.S. vehicle sales to reach 15.8 million units in 2013, highest volumes since 2007
                                                          • Sales and forecast of market
                                                            • Figure 13: Total U.S unit sales and forecast of new light-vehicles, 2008-18
                                                          • Fan chart forecast
                                                              • Figure 14: Fan chart forecast of total U.S unit sales of new light-vehicles, 2008-18
                                                          • Market Segmentation

                                                            • Key points
                                                              • New cars vs. trucks
                                                                • Figure 15: U.S. unit sales of new cars vs. light-trucks, 1980-2012
                                                              • Light-trucks
                                                                • Figure 16: U.S. unit sales and forecast of new light-trucks, 2007-12
                                                                • Figure 17: Top 15 light-truck models, by volume, August, 2012-13 to year to date
                                                              • Cars
                                                                • Figure 18: U.S. unit sales of new cars, 2007-12
                                                                • Figure 19: Top 15 passenger car models, by volume, August, 2012-13 to year to date
                                                            • Market Drivers

                                                              • Key points
                                                                • Aging U.S. vehicle fleet provides challenges for new car sales growth
                                                                  • Figure 20: Average age of cars, light-trucks, and total light vehicles, 2002-13
                                                                • American drivers continue to drive fewer miles than peak period, weakening consumer demand
                                                                  • Figure 21: Vehicle registrations, aggregate automotive fuel consumption, and total vehicle miles of travel as indexed to 1987 (1987= 1.0), 1960-2011
                                                                • Access to credit vitally important to new car sales
                                                                  • Figure 22: Average credit score of new car buyers, 2008-13
                                                                  • Figure 23: Average new and used vehicle financing term, 2013
                                                                • Stabilizing housing market to positively impact new auto sales
                                                                    • Figure 24: Median existing home prices vs. new light-vehicle sales, 2000-12
                                                                    • Figure 25: Housing starts vs. light-truck sales, 2000-12
                                                                  • Mass affluence, disposable income and consumer confidence, impact new car sales
                                                                    • Figure 26: Historical median household income, adjusted for inflation, 1980-2012
                                                                    • Figure 27: Real disposable personal income per capita (2009 adjusted dollars), 2008-13
                                                                    • Figure 28: University of Michigan consumer sentiment, 2007-13
                                                                  • Unemployment impacts new car sales
                                                                    • Figure 29: Unemployment and underemployment rates, 2007-13
                                                                  • High fuel prices shift consumer purchasing preferences
                                                                    • Figure 30: All grades all formulations retail gasoline prices, dollars per gallon, 2000-13
                                                                    • Figure 31: Gasoline regular grade retail price including taxes U.S. average dollars per gallon, 2012-14 (forecast)
                                                                  • Increased product cadence will boost new car demand
                                                                    • Figure 32: Average new car showroom age and replacement rate, 2007-16
                                                                • Competitive Context

                                                                  • Key points
                                                                    • Declines in vehicle miles travelled spurred by changes in lifestyles
                                                                      • Figure 33: Total vehicle miles traveled (million miles), 1970-2013
                                                                    • Increased urbanization cuts into automobile dependency
                                                                        • Figure 34: U.S. city and suburb population growth, 2000-12
                                                                        • Figure 35: Most often form of transit used for work commute, by metro area, 2009
                                                                      • Car sharing a potential disruptive force to automobile ownership
                                                                        • Figure 36: Car use, by trip purpose, average distance and time, 2009
                                                                    • Leading Manufacturers and Retailers

                                                                      • Key points
                                                                        • Manufacturer overview
                                                                          • Top 11 automakers account for 95% of 2013 vehicle sales
                                                                            • Figure 37: Largest automotive original equipment manufacturers in the U.S., by new car market share, August 2013-year to date
                                                                            • Figure 38: Fastest-growing automotive brands, by percentage volume change, August 2012-13 year to date
                                                                          • Number of U.S. new car dealerships falls in 2013
                                                                            • Figure 39: Number of dealerships selling new cars, January 2003-January 2013
                                                                          • New car retailing is a highly competitive and fragmented market
                                                                            • Figure 40: Top 20 dealership groups in the U.S., by total number of new vehicles sold, 2012
                                                                          • A note on the manufacturer and dealers relationship
                                                                            • Manufacturer profiles
                                                                              • General Motors Company
                                                                                • Overview
                                                                                  • Sales and market share
                                                                                    • Figure 41: General Motors market share and unit sales, 2002-12
                                                                                  • Service and parts
                                                                                    • Innovation
                                                                                      • Ford Motor Company
                                                                                        • Overview
                                                                                          • Sales and market share
                                                                                            • Figure 42: Ford market share and unit sales, 2002-12
                                                                                          • Service and parts
                                                                                            • Toyota Motor Sales USA, Inc.
                                                                                              • Overview
                                                                                                • Sales and market share
                                                                                                  • Figure 43: Toyota market share and unit sales, 2002-12
                                                                                                • Service and parts
                                                                                                  • Environmentalism
                                                                                                    • Chrysler Group, LLC.
                                                                                                      • Overview
                                                                                                        • Sales and market share
                                                                                                            • Figure 44: Chrysler market share and unit sales, 2002-12
                                                                                                          • Service and parts
                                                                                                            • American Honda Motor Co. Inc.
                                                                                                              • Overview
                                                                                                                • Sales and market share
                                                                                                                  • Figure 45: Honda market share and unit sales, 2002-12
                                                                                                                • Service and parts
                                                                                                                  • Commitment to American jobs
                                                                                                                    • Nissan North America Inc.
                                                                                                                      • Overview
                                                                                                                        • Sales, service, and market share
                                                                                                                          • Figure 46: Nissan market share and unit sales, 2002-12
                                                                                                                        • Hyundai Motor America
                                                                                                                          • Overview
                                                                                                                            • Sales and market share
                                                                                                                              • Figure 47: Hyundai market share and unit sales, 2002-12
                                                                                                                            • Service and parts
                                                                                                                              • Volkswagen Group of America
                                                                                                                                • Overview
                                                                                                                                  • Sales and market share
                                                                                                                                    • Figure 48: Volkswagen market share and unit sales, 2002-12
                                                                                                                                  • Service and parts
                                                                                                                                    • Innovation
                                                                                                                                      • Kia Motors America Inc.
                                                                                                                                        • Overview
                                                                                                                                          • Sales and market share
                                                                                                                                            • Figure 49: Kia market share and unit sales, 2002-12
                                                                                                                                          • Service and parts
                                                                                                                                            • Subaru of America, Inc.
                                                                                                                                              • Overview
                                                                                                                                                • Sales and market share
                                                                                                                                                  • Figure 50: Subaru market share and unit sales, 2002-12
                                                                                                                                                • Service and parts
                                                                                                                                                  • Innovation
                                                                                                                                                    • BMW of North America, Inc.
                                                                                                                                                      • Overview
                                                                                                                                                        • Sales and market share
                                                                                                                                                          • Figure 51: BMW market share and unit sales, 2002-12
                                                                                                                                                        • Service and parts
                                                                                                                                                          • Innovation
                                                                                                                                                            • Mercedes-Benz USA (MBUSA)
                                                                                                                                                              • Overview
                                                                                                                                                                • Sales and market share
                                                                                                                                                                  • Figure 52: Mercedes-Benz market share and unit sales, 2002-12
                                                                                                                                                                • Service and parts
                                                                                                                                                                  • Innovation
                                                                                                                                                                    • Mazda North American Operations
                                                                                                                                                                      • Overview
                                                                                                                                                                        • Sales and market share
                                                                                                                                                                          • Figure 53: Mazda’s market share and unit sales, 2002-12
                                                                                                                                                                        • Service and parts
                                                                                                                                                                          • Innovation
                                                                                                                                                                          • Innovations and Innovators

                                                                                                                                                                            • Honda introduces first in-car vacuum cleaner in carmaker’s Odyssey minivan
                                                                                                                                                                              • Figure 54: 2014 Honda Odyssey with HondaVAC™
                                                                                                                                                                            • Subaru’s EyeSight brings advanced forward-collision warning to the masses
                                                                                                                                                                              • Figure 55: Subaru EyeSight Overview, 2013
                                                                                                                                                                            • Redesigned Toyota Corolla becomes most affordable car with LED headlights
                                                                                                                                                                              • Figure 56: 2014 Toyota Corolla LED headlights, 2013
                                                                                                                                                                          • Marketing Strategies

                                                                                                                                                                            • Strategy: Portray product as a part of the American tapestry
                                                                                                                                                                              • Figure 57: Chevrolet Silverado “Strong” TV Spot, July 2013
                                                                                                                                                                            • Strategy: Tie product to youthful reinvention
                                                                                                                                                                              • Figure 58: Toyota Corolla “Elevate” TV spot, September 2013
                                                                                                                                                                            • Strategy: Tout no-charge maintenance plan
                                                                                                                                                                              • Figure 59: Volkswagen Feeling Carefree Commercial, September 2013
                                                                                                                                                                            • Strategy: Comparison charts help associate vehicle as bargain
                                                                                                                                                                              • Figure 60: 2013 Chevrolet Traverse Dare to Compare, Acquisition Mailing, May 2013
                                                                                                                                                                              • Figure 61: Chevrolet Malibu may the best car win, May 2013
                                                                                                                                                                              • Figure 62: Chrysler Town & Country Sales Event, May 2013
                                                                                                                                                                            • Strategy: Offer incentives to test drive new modes
                                                                                                                                                                              • Figure 63: Showroom introduction sales event from Heritage Cadillac, acquisition mailing, April 2013
                                                                                                                                                                              • Figure 64: 2013 Toyota Avalon, acquisition mailing, June 2013
                                                                                                                                                                              • Figure 65: Teddy Nissan $50 gift card offer, acquisition mailing, June 2013
                                                                                                                                                                              • Figure 66: 2014 Mazda6 low financing and test drive incentive, acquisition email, May 2013
                                                                                                                                                                            • Strategy: Breakdown monthly, weekly…even daily cost of ownership
                                                                                                                                                                              • Figure 67: Honda Civic DX Lease breakdown, May 2013
                                                                                                                                                                            • Strategy: Offer special incentives to graduating Millennials
                                                                                                                                                                              • Figure 68: Scion, 500 More reasons, June 2013
                                                                                                                                                                              • Figure 69: Acura, Get used to life off campus, June 2013
                                                                                                                                                                          • Model Year of Most Recently Acquired Vehicle

                                                                                                                                                                            • Key points
                                                                                                                                                                              • Average household’s most recently acquired car: 2006 model year
                                                                                                                                                                                • Figure 70: Model year of most recently acquired vehicle, August 2013
                                                                                                                                                                              • Households with luxury cars more likely to have newer vehicles
                                                                                                                                                                                • Figure 71: Model year of most recently acquired vehicle, by luxury vs. non-luxury car owner, August 2013
                                                                                                                                                                              • Households intending to buy a brand new car average a 2008 model year as most recently acquired
                                                                                                                                                                                • Figure 72: Model year of most recently acquired vehicle, by intention to buy a brand new car, luxury vs. non-luxury, August 2013
                                                                                                                                                                            • Buyers Considering a Brand New Car For Next Vehicle

                                                                                                                                                                              • Key points
                                                                                                                                                                                • Three fourths of respondents plan to buy a car: majority plans to buy a brand new car
                                                                                                                                                                                  • Figure 73: Future vehicle purchase: expectation of next vehicle bought new, used, CPO, by gender, August 2013
                                                                                                                                                                                • Households earning $75K-99.9K are the tipping point for majority new car intenders
                                                                                                                                                                                  • Figure 74: Future vehicle purchase: expectation of next vehicle bought new, used, CPO, by household income, August 2013
                                                                                                                                                                                • More than 80% of Millennials intend to purchase a car, but only about a third plan to purchase a brand new car
                                                                                                                                                                                  • Figure 75: Future vehicle purchase: expectation of next vehicle bought new, used, CPO, by generations, August 2013
                                                                                                                                                                                • Households with two or three dependent children more likely to expect to purchase another vehicle
                                                                                                                                                                                  • Figure 76: Future vehicle purchase: expectation of next vehicle bought new, used, CPO, by presence and number of children in household, August 2013
                                                                                                                                                                                • Households that have purchased a newer vehicle more likely to say they plan to purchase new again
                                                                                                                                                                                  • Figure 77: Future vehicle purchase: expectation of next vehicle bought new, used, CPO, by model year of most recently acquired vehicle, August 2013
                                                                                                                                                                                • Luxury brand owners more likely to say they will buy or lease a new vehicle at next purchase
                                                                                                                                                                                  • Figure 78: Future vehicle purchase: expectation of next vehicle bought new, used, CPO, by luxury vs. non-luxury car owner, August 2013
                                                                                                                                                                              • When Will The Next New Vehicle Be Purchased

                                                                                                                                                                                • Key points
                                                                                                                                                                                  • 26% of those who intend to purchase a new vehicle plan to in the next year or less
                                                                                                                                                                                    • Figure 79: When the next new vehicle will be purchased, by age, May 2012-June 2013
                                                                                                                                                                                  • Larger household sizes more likely to purchase a vehicle sooner
                                                                                                                                                                                    • Figure 80: When the next new vehicle will be purchased, by household size, May 2012-June 2013
                                                                                                                                                                                    • Figure 81: When the next new vehicle will be purchased, by presence of children in household, May 2012-June 2013
                                                                                                                                                                                • Total Amount Spent on Purchase or Lease of Most Recently Acquired New Car

                                                                                                                                                                                  • Key points
                                                                                                                                                                                    • Average spend on most recently purchased new car: $20K
                                                                                                                                                                                      • Figure 82: Total amount spent on most recently acquired new car, by age, May 2012-June 2013
                                                                                                                                                                                    • Larger households don’t spend appreciably more than smaller households on new vehicle purchases
                                                                                                                                                                                      • Figure 83: Total amount spent on most recently acquired new car, by household size, May 2012-June 2013
                                                                                                                                                                                      • Figure 84: Total amount spent on most recently acquired new car, by presence of children in household, May 2012-June 2013
                                                                                                                                                                                    • Majority of new car financing based on a 60-month loan, or longer
                                                                                                                                                                                      • Figure 85: Length of total financing (most recently acquired vehicle), by age, May 2012-June 2013
                                                                                                                                                                                    • Presence of children means longer financing terms
                                                                                                                                                                                      • Figure 86: Length of total financing (most recently acquired vehicle), by presence of children in household, May 2012-June 2013
                                                                                                                                                                                  • Buyers Who Intend to Purchase a Brand New Luxury Car

                                                                                                                                                                                    • Among new car intenders, nearly 43% expect to buy a luxury brand
                                                                                                                                                                                      • Figure 87: Expectation of buying a brand new luxury car, August 2013
                                                                                                                                                                                  • Effective Incentives, Warranties, Rebates, and Financing Offers For New Car Purchase Intenders

                                                                                                                                                                                    • Key points
                                                                                                                                                                                      • Complimentary service care and long warranties most highly sought after
                                                                                                                                                                                        • Figure 88: Incentives, warranties, rebates and financing offers that help persuade purchase of brand new car, by gender, August 2013
                                                                                                                                                                                      • Presence of children heightens interest in free road-side assistance
                                                                                                                                                                                        • Figure 89: Incentives, warranties, rebates and financing offers that help persuade purchase of brand new car, by presence of children in household, August 2013
                                                                                                                                                                                      • Seniors look more toward customer loyalty cash, and cash-back offers
                                                                                                                                                                                        • Figure 90: Incentives, warranties, rebates and financing offers that help persuade purchase of brand new car, by generations, August 2013
                                                                                                                                                                                      • Among new car intenders, those looking at mainstream brands desire more budget-minded perks
                                                                                                                                                                                        • Figure 91: Incentives, warranties, rebates and financing offers that help persuade purchase of brand new car, by intention to buy a brand new car, luxury vs. non-luxury, August 2013
                                                                                                                                                                                      • Older respondents look more toward rebate offers and warranty
                                                                                                                                                                                        • Figure 92: Interest in complimentary perks vs. rebates vs. financing vs. warranties, by generations, August 2013
                                                                                                                                                                                      • Those expecting to purchase a new luxury car seek complimentary services
                                                                                                                                                                                        • Figure 93: Interest in complimentary perks vs. rebates vs. financing vs. warranties, by expectation of buying a brand new luxury car at next purchase, August 2013
                                                                                                                                                                                    • Most Influential Factors When Considering Brand New Car

                                                                                                                                                                                      • Styling and comfort features
                                                                                                                                                                                        • Key points
                                                                                                                                                                                          • Power equipment, exterior and interior styling, seen as most influential vehicle attributes
                                                                                                                                                                                            • Figure 94: Influential styling and comfort features when considering next new car, by gender, August 2013
                                                                                                                                                                                          • Those without children more influenced by styling, color and upholstery features
                                                                                                                                                                                            • Figure 95: Influential styling and comfort features when considering next new car, by presence of children in household, August 2013
                                                                                                                                                                                          • Baby Boomers more likely to be influenced by comfort and styling features when compared to Millennials
                                                                                                                                                                                            • Figure 96: Influential styling and comfort features when considering next new car, by generations, August 2013
                                                                                                                                                                                          • Those who own older vehicles more influenced by power equipment and upholstery selection
                                                                                                                                                                                            • Figure 97: Influential styling and comfort features when considering next new car, by model year of most recently acquired vehicle, August 2013
                                                                                                                                                                                          • New car luxury intenders more influenced by interior trims, and upholsteries
                                                                                                                                                                                            • Figure 98: Influential styling and comfort features when considering next new car, by expectation of buying a brand new luxury car at next purchase, August 2013
                                                                                                                                                                                          • Audio and technology features
                                                                                                                                                                                            • Key points
                                                                                                                                                                                              • Automatic climate control, Bluetooth most influential tech/audio features
                                                                                                                                                                                                • Figure 99: Influential audio and tech features when considering next brand new car, by gender, August 2013
                                                                                                                                                                                              • Millennials significantly more influenced by touchscreens and smartphone integration in their next new car
                                                                                                                                                                                                • Figure 100: Influential audio and tech features when considering next brand new car, by generations, August 2013
                                                                                                                                                                                              • Those who own newer cars more influenced by latest tech/audio innovations
                                                                                                                                                                                                • Figure 101: Influential audio and tech features when considering next brand new car, by model year of most recently acquired vehicle, August 2013
                                                                                                                                                                                              • New luxury car intenders more likely to be influenced be tech/audio features
                                                                                                                                                                                                • Figure 102: Influential audio and tech features when considering next brand new car, by expectation of buying a brand new luxury car at next purchase, August 2013
                                                                                                                                                                                              • Safety features
                                                                                                                                                                                                • Key points
                                                                                                                                                                                                  • Blind-sport warning, backup cameras, highly influential safety features
                                                                                                                                                                                                    • Figure 103: Influential safety features when considering next brand new car, by gender, August 2013
                                                                                                                                                                                                  • Millennials less influenced by safety features when compared to Baby Boomers
                                                                                                                                                                                                    • Figure 104: Influential safety features when considering next brand new car, by generations, August 2013
                                                                                                                                                                                                  • New luxury car intenders more influenced by lane departure warning and parallel parking systems
                                                                                                                                                                                                    • Figure 105: Influential safety features when considering next brand new car, by expectation of buying a brand new luxury car at next purchase, August 2013
                                                                                                                                                                                                • Interest in Emerging Powertrains and Vehicle Segments

                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                    • Crossovers, spacious compacts, and hybrids garner interest among new car intenders
                                                                                                                                                                                                      • Figure 106: Level of interest in emerging powertrains and vehicle segments when purchasing next brand new car, August 2013
                                                                                                                                                                                                    • Men more interested in sports-tuned suspension, turbocharged engines, capable towing/off-roading and diesel power
                                                                                                                                                                                                      • Figure 107: Any interest in emerging powertrains and vehicle segments when purchasing next brand new car, by gender, August 2013
                                                                                                                                                                                                    • Men/women 18-34 more interested in plug-in hybrids and electric-powered vehicles
                                                                                                                                                                                                      • Figure 108: Any interest in emerging powertrains and vehicle segments when purchasing next brand new car, by gender and age, August 2013
                                                                                                                                                                                                    • Wealthier households less interested in plug-ins, hybrids, and small vehicles
                                                                                                                                                                                                      • Figure 109: Any interest in emerging powertrains and vehicle segments when purchasing next brand new car, by household income, August 2013
                                                                                                                                                                                                    • Millennials far more interested in new emerging vehicle segments and powertrains
                                                                                                                                                                                                      • Figure 110: Any interest in emerging powertrains and vehicle segments when purchasing next brand new car, by generations, August 2013
                                                                                                                                                                                                    • Older Millennials significantly more interested in crossovers and plug-in hybrids
                                                                                                                                                                                                      • Figure 111: Any interest in emerging powertrains and vehicle segments when purchasing next brand new car, younger Millennials vs. older Millennials, August 2013
                                                                                                                                                                                                    • New luxury car intenders more interested in minivans, station wagons, and diesel power
                                                                                                                                                                                                      • Figure 112: Any interest in emerging powertrains and vehicle segments when purchasing next brand new car, by intention to buy a brand new car, luxury vs. non-luxury, August 2013
                                                                                                                                                                                                    • Men very interested in sports-tuned suspension and turbocharged engines. Women very interested in compact vehicles.
                                                                                                                                                                                                      • Figure 113: Very interested in emerging powertrains and vehicle segments when purchasing next brand new car, by gender, August 2013
                                                                                                                                                                                                    • New luxury car intenders very interested in most emerging powertrain and body styles
                                                                                                                                                                                                      • Figure 114: Very interested in emerging powertrains and vehicle segments when purchasing next brand new car, by intention to buy a brand new car, luxury vs. non-luxury, August 2013
                                                                                                                                                                                                  • Sources Expected To Use When Purchasing Next New Car

                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                      • Websites, test drives most important resources for new car shoppers
                                                                                                                                                                                                        • Figure 115: Sources expected to use when purchasing next brand new vehicle, August 2013
                                                                                                                                                                                                      • Women significantly more likely to utilize Consumer Reports
                                                                                                                                                                                                        • Figure 116: Sources expected to use when purchasing next brand new vehicle, by gender, August 2013
                                                                                                                                                                                                      • Wealthier respondents more likely to utilize Cars.com, Edmunds.com
                                                                                                                                                                                                        • Figure 117: Sources expected to use when purchasing next brand new vehicle, by household income, August 2013
                                                                                                                                                                                                      • Those with young children more likely to visit Cars.com, Autotrader.com, and Turecar.com
                                                                                                                                                                                                        • Figure 118: Sources expected to use when purchasing next brand new vehicle, by presence of children in household, August 2013
                                                                                                                                                                                                      • Younger generations more inclined to search online for information on new cars before making a purchase
                                                                                                                                                                                                        • Figure 119: Sources expected to use when purchasing next brand new vehicle, by generations, August 2013
                                                                                                                                                                                                    • Most Important Ratings or Pricing Information

                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                        • Total “out-the-door” price and combined MPG rating seen as most important ratings/pricing information
                                                                                                                                                                                                          • Figure 120: Importance of industry ratings and pricing attributes when selecting next brand new car, by gender, August 2013
                                                                                                                                                                                                        • Older women lean more heavily on Consumer Reports reliability data, combined fuel economy
                                                                                                                                                                                                          • Figure 121: Importance of industry ratings and pricing attributes when selecting next brand new car, by gender and age, August 2013
                                                                                                                                                                                                        • Wealthier respondents more concerned by resale values
                                                                                                                                                                                                          • Figure 122: Importance of industry ratings and pricing attributes when selecting next brand new car, by household income, August 2013
                                                                                                                                                                                                        • Baby Boomers more considerate of reliability, fuel economy, safety ratings, and resale values when compared to Millennials
                                                                                                                                                                                                          • Figure 123: Importance of industry ratings and pricing attributes when selecting next brand new car, by generations, August 2013
                                                                                                                                                                                                      • Perceptions of Major Automotive Makes

                                                                                                                                                                                                        • Kia, Hyundai, Chevrolet, Ford viewed as brands with inexpensive vehicles
                                                                                                                                                                                                          • Figure 124: Perceptions of major automotive makes, inexpensive vs. expensive, August 2013
                                                                                                                                                                                                        • Honda, Toyota, Nissan, and Volkswagen seen as building high-quality vehicles
                                                                                                                                                                                                          • Figure 125: Perceptions of major automotive makes, high quality vs. low quality, August 2013
                                                                                                                                                                                                      • Race and Hispanic Origin

                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                          • Whites and Asians are the likeliest race/ethnic groups intending to purchase a brand new car
                                                                                                                                                                                                            • Figure 126: Future vehicle purchase: expectation of next vehicle bought new, used, CPO, by race/Hispanic origin, August 2013
                                                                                                                                                                                                          • Hispanics and Blacks/African Americans more persuaded by complimentary road-side assistance and low financing rates
                                                                                                                                                                                                            • Figure 127: Incentives, warranties, rebates and financing offers that help persuade purchase of brand new car, by race/Hispanic origin, August 2013
                                                                                                                                                                                                          • Black/African Americans more interested in remote start and sunroofs
                                                                                                                                                                                                            • Figure 128: Influential styling and comfort features when considering next new car, by race/Hispanic origin, August 2013
                                                                                                                                                                                                          • Blacks/African Americans more interested in a wide array of tech features
                                                                                                                                                                                                            • Figure 129: Influential audio and tech features when considering next brand new car, by race/Hispanic origin, August 2013
                                                                                                                                                                                                          • No significant differences by race/ethnic group in influence of safety features
                                                                                                                                                                                                            • Figure 130: Influential safety features when considering next brand new car, by race/Hispanic origin, August 2013
                                                                                                                                                                                                          • Hispanics and Black/African Americans more interested in hybrids, plug-in hybrids, and electric vehicles
                                                                                                                                                                                                            • Figure 131: Any interest in emerging powertrains and vehicle segments when purchasing next brand new car, by race/Hispanic origin, August 2013
                                                                                                                                                                                                          • Hispanics and Black/African Americans more likely than Whites to use classified ad websites
                                                                                                                                                                                                            • Figure 132: Sources expected to use when purchasing next brand new vehicle, by race/Hispanic origin, August 2013
                                                                                                                                                                                                          • Blacks/African Americans most concerned with monthly payment
                                                                                                                                                                                                            • Figure 133: Importance of industry ratings and pricing attributes when selecting next brand new car, by race/Hispanic origin, August 2013
                                                                                                                                                                                                        • Appendix – Other Useful Consumer Tables

                                                                                                                                                                                                          • Model year of most recently acquired vehicle
                                                                                                                                                                                                            • Figure 134: Model year of most recently acquired vehicle, by generations, August 2013
                                                                                                                                                                                                          • Most influential factors when considering brand new car
                                                                                                                                                                                                            • Styling and comfort features
                                                                                                                                                                                                              • Figure 135: Influential styling and comfort features when considering next new car, by household income, August 2013
                                                                                                                                                                                                            • Length of financing on most recently acquired new car
                                                                                                                                                                                                              • Figure 136: Length of total financing (most recently acquired), by number of people in the household, May 2012-June 2013
                                                                                                                                                                                                            • Most influential factors when considering brand new car
                                                                                                                                                                                                              • Safety features
                                                                                                                                                                                                                • Figure 137: Influential safety features when considering next brand new car, by presence of children in household, August 2013
                                                                                                                                                                                                              • Interest in emerging powertrains and vehicle segments
                                                                                                                                                                                                                • Figure 138: Very interested in emerging powertrains and vehicle segments when purchasing next brand new car, younger Millennials vs. older Millennials, August 2013
                                                                                                                                                                                                                • Figure 139: Very interested in emerging powertrains and vehicle segments when purchasing next brand new car, by generations, August 2013
                                                                                                                                                                                                              • Sources expected to use when purchasing next new car
                                                                                                                                                                                                                • Figure 140: Sources expected to use when purchasing next brand new vehicle, by gender and age, August 2013
                                                                                                                                                                                                              • Race and Hispanic origin
                                                                                                                                                                                                                • Figure 141: Importance of industry ratings and pricing attributes when selecting next brand new car, by intention to buy a brand new car, luxury vs. non-luxury, August 2013
                                                                                                                                                                                                                • Figure 142: Model year of most recently acquired vehicle, by race/Hispanic origin, August 2013
                                                                                                                                                                                                                • Figure 143: Very interested in emerging powertrains and vehicle segments when purchasing next brand new car, by race/Hispanic origin, August 2013
                                                                                                                                                                                                                • Figure 144: When the next new vehicle will be purchased, by race/Hispanic origin, May 2012-June 2013
                                                                                                                                                                                                                • Figure 145: Consumer attitudes and opinions about their cars, by race/Hispanic origin, May 2012-June 2013
                                                                                                                                                                                                                • Figure 146: Total amount spent on most recently acquired new car, by race/Hispanic origin, May 2012-June 2013
                                                                                                                                                                                                                • Figure 147: Length of total financing (most recently acquired), by race/Hispanic origin, May 2012-June 2013
                                                                                                                                                                                                              • Consumer attitudes and opinions about their cars
                                                                                                                                                                                                                • Figure 148: Consumer attitudes and opinions about their cars, by gender, May 2012-June 2013
                                                                                                                                                                                                                • Figure 149: Consumer attitudes and opinions about their cars, by attitudes to U.S. vs. foreign auto manufacturers, May 2012-June 2013
                                                                                                                                                                                                            • Appendix – Trade Associations

                                                                                                                                                                                                              Companies Covered

                                                                                                                                                                                                              • AB Volvo
                                                                                                                                                                                                              • American Honda Motor Co., Inc.
                                                                                                                                                                                                              • Aston Martin Lagonda Limited
                                                                                                                                                                                                              • Audi of America Inc
                                                                                                                                                                                                              • Automobili Lamborghini Holding S.p.A.
                                                                                                                                                                                                              • Bentley (USA)
                                                                                                                                                                                                              • BMW of North America, LLC
                                                                                                                                                                                                              • Chrysler LLC
                                                                                                                                                                                                              • Daimler AG
                                                                                                                                                                                                              • Ducati
                                                                                                                                                                                                              • Fiat S.p.A.
                                                                                                                                                                                                              • Ford Motor Company (USA)
                                                                                                                                                                                                              • General Motors Corporation
                                                                                                                                                                                                              • Hyundai Motor America
                                                                                                                                                                                                              • Jaguar Cars North America
                                                                                                                                                                                                              • Kia Motors Corporation
                                                                                                                                                                                                              • Land Rover North America, Inc.
                                                                                                                                                                                                              • Mazda Motor Corporation
                                                                                                                                                                                                              • Mercedes-Benz USA
                                                                                                                                                                                                              • National Automobile Dealers Association (NADA)
                                                                                                                                                                                                              • Nissan North America, Inc.
                                                                                                                                                                                                              • OnStar Corporation
                                                                                                                                                                                                              • Penske Automotive Group, Inc.
                                                                                                                                                                                                              • Porsche Cars North America, Inc.
                                                                                                                                                                                                              • Renault S.A.
                                                                                                                                                                                                              • Rolls-Royce Motor Cars Ltd
                                                                                                                                                                                                              • Saab Cars North America
                                                                                                                                                                                                              • Sprinter
                                                                                                                                                                                                              • Spyker Cars N.V.
                                                                                                                                                                                                              • Subaru of America, Inc.
                                                                                                                                                                                                              • Toyota Motor Corporation USA
                                                                                                                                                                                                              • Volkswagen AG
                                                                                                                                                                                                              • Volkswagen of America, Inc.

                                                                                                                                                                                                              New Cars - US - October 2013

                                                                                                                                                                                                              £3,174.67 (Excl.Tax)