New Generation Latino - US - August 2011
The categories covered in this report include Hispanic demographics, acculturation, and young Hispanic adults’ consumption and attitudes toward media, travel, and dining. In discussing their attitudes about themselves, we also need to address attitudinal differences between younger and older Hispanics, as well as by language preference. In this report we’ll look at consumption habits by language, income, and gender, and provide insights for targeting each segment of the Hispanic population. We will also discuss and provide examples of trends and opportunities.
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