Newspapers - UK - February 2012
“The biggest challenge facing newspaper publishers at present is not just how they can manage the migration of their audience from print to digital but how they do this without ‘leakage’ to other digital media channels, such as other websites and social media services such as Twitter and Facebook. However, while it definitely represents a threat to traditional news channels, Mintel’s research shows that social media also has a strong role to play in adding value by directing readers and potential readers to stories of interest.”
– Michael Oliver, Senior Leisure & Media Analyst
Some questions answered in this report include:
- How can newspapers manage the shift to digital without ‘leakage’ to other channels?
- How can publishers monetise their digital audience?
- Can publishers carry advertising at the same time as charging for content?
- Is print a dying medium for newspapers?
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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