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Newspapers - UK - February 2012

“The biggest challenge facing newspaper publishers at present is not just how they can manage the migration of their audience from print to digital but how they do this without ‘leakage’ to other digital media channels, such as other websites and social media services such as Twitter and Facebook. However, while it definitely represents a threat to traditional news channels, Mintel’s research shows that social media also has a strong role to play in adding value by directing readers and potential readers to stories of interest.”

– Michael Oliver, Senior Leisure & Media Analyst

Some questions answered in this report include:

  • How can newspapers manage the shift to digital without ‘leakage’ to other channels?
  • How can publishers monetise their digital audience?
  • Can publishers carry advertising at the same time as charging for content?
  • Is print a dying medium for newspapers?

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Table of contents

  1. Issues in the Market

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Volume market size for UK newspapers industry, 2006-16
            • Market factors
              • Figure 2: Trends in readership levels for any national daily newspaper, 1981-2011
              • Figure 3: Trends in monthly unique visitors to news and information websites in the UK, January 2006-December 2011
            • Companies, products and innovation
              • Figure 4: Market shares of UK national newspaper publishers, by total volume, 2006-11
              • Figure 5: Regional newspaper group market shares, by weekly circulation totals, July 2011
            • The consumer
              • Figure 6: Daily newspapers read nowadays, December 2011
              • Figure 7: Sunday newspapers read nowadays, December 2011
              • Figure 8: Newspaper content read regularly, December 2011
              • Figure 9: Local and regional newspapers and magazines read, December 2011
              • Figure 10: Digital devices used to access news, December 2011
              • Figure 11: Attitudes towards newspapers, December 2011
            • What we think
            • Issues in the Market

                • How can newspapers manage the shift to digital without ‘leakage’ to other channels?
                  • How can publishers monetise their digital audience?
                    • Can publishers carry advertising at the same time as charging for content?
                      • Is print a dying medium for newspapers?
                      • Future Opportunities

                        • Trend: Guiding Choice
                          • Trend: Slow it all Down
                          • Internal Market Environment

                            • Key points
                              • Print daily newspaper readership in steady, long-term decline
                                • Figure 12: Trends in the readership* of national daily newspapers**, 1971-2011
                              • Digital shift continues
                                • Figure 13: Trends in broadband penetration, 2004-11
                                • Figure 14: Digital device ownership levels, January 2012
                              • Growth in visits to news sites shows signs of slowing...
                                • Figure 15: Trends in monthly unique visitors to news and information websites in the UK, January 2006-December 2011
                              • ... but newspaper sites still reporting growth
                                • Figure 16: Multi-platform data*, December 2010 and 2011
                              • Nationals cut back on price promotions
                                • Figure 17: Lesser-rate and prepaid subscriptions sales, bulk copies, and sales outside UK and RoI as percentage of average circulation, December 2011
                              • What price the news?
                                • Figure 18: Basic UK cover prices for national dailies, December 2011
                              • Jury still out on paywalls
                                • Figure 19: Trends in monthly unique visitors to selected News International news websites, January 2009-December 2011
                              • In newspapers we trust?
                                • Cross-media ownership regulations relaxed
                                  • Local TV moves closer
                                    • Competition from council-run newspapers withers
                                    • Broader Market Environment

                                      • Key points
                                        • Economy struggles to recover
                                          • Figure 20: GDP, PDI, consumer expenditure and savings, at constant 2011 prices, 2006-16
                                          • Figure 21: GDP quarterly percentage change, Q1 2006-Q4 2011
                                        • Consumer confidence in long-term decline
                                          • Figure 22: Trends in UK consumer confidence, January 2008-January 2012
                                        • Ageing population is cushioning the impact of digital
                                          • Figure 23: Trends in the age structure of the UK population, 2006-16
                                        • AB growth positive for newspapers
                                          • Figure 24: Forecast adult population trends, by socio-economic group, 2006-16
                                        • Retired hungry for news
                                          • Figure 25: Forecast adult population trends, by lifestage, 2006-16
                                      • Competitive Context

                                        • Key points
                                          • Internet is the growth medium for advertising
                                            • Figure 26: Trends in total UK advertising expenditure, 2006-11
                                          • Internet takes over from TV as largest ad sector
                                            • Figure 27: UK advertising expenditure, by sector, 2011
                                          • Competitive environment intensifies
                                            • Figure 28: Trends in average weekly TV viewing per person, January 2006-November 2011
                                          • Major events bring rolling news into focus
                                            • Figure 29: Trends in weekly viewing of TV news channels per person, January 2006-November 2011
                                          • Radio bounces back
                                            • Figure 30: Trends in average weekly hours of radio listening per listener, March 2006-December 2011
                                          • BBC and commercial listening mirror one another
                                            • Figure 31: Trends in average weekly hours of radio listening per listener, by broad sector, March 2006-December 2011
                                          • Internet is the first place people turn to for information
                                            • Figure 32: Agreement with attitudes towards news and newspapers, 2010-11
                                          • Free titles provide competition for paid-for newspapers
                                            • Figure 33: Average daily distribution of audited free dailies*, 2006-11
                                        • Who’s Innovating?

                                          • Key points
                                            • iPad drives digital development
                                              • Murdoch’s The Daily breaks new ground
                                                • Mail’s fashion iPad app
                                                  • Guardian’s iPad app
                                                    • Metro launches tablet edition
                                                      • Independent’s premium iPad app
                                                        • Other digital devices also important
                                                          • The Sun launches apps
                                                            • The Guardian and The Observer on Kindle
                                                              • Heineken and i launch hybrid app
                                                                • Augmented reality newspaper
                                                                  • Johnston Press goes mobile
                                                                    • Cross-media developments
                                                                      • Newspaper group diversifies into web then radio
                                                                      • Market Size and Forecast

                                                                        • Key points
                                                                          • Newspaper volumes decline by a quarter between 2006 and 2011
                                                                            • Figure 34: Trends in total UK newspaper circulation, 2006-16
                                                                          • Trend of decline to continue
                                                                            • Nationals to cope better with digital shift?
                                                                              • The end of print in sight?
                                                                                • Regionals set for shake-up
                                                                                  • Forecast
                                                                                    • Figure 35: Volume forecast for the UK newspapers industry, 2006-16
                                                                                • Segment Performance

                                                                                  • Key points
                                                                                    • National newspapers
                                                                                      • Figure 36: Trends in circulations of national newspapers by broad sector, 2006-11
                                                                                    • Dailies sell more copies on average now than Sundays
                                                                                      • Figure 37: Trends in average circulation of national newspapers by broad sector, 2006-11
                                                                                    • Quality titles feel the pain
                                                                                      • Figure 38: Trends in average circulation/issue of newspapers by segment, 2006-11
                                                                                    • Regional newspapers
                                                                                      • Figure 39: Trends in circulation and number of titles for regional newspapers*, 2006-11
                                                                                    • All regional sectors struggle
                                                                                      • Figure 40: Trends in the structure of the regional newspaper industry, by number of titles, 2007-11*
                                                                                    • Daily titles vital to regional sector’s health
                                                                                      • Figure 41: Regional weekly circulation trends*, by frequency of publication, 2007-11
                                                                                    • Advertising revenues remain weak
                                                                                      • Figure 42: Trends in regional newspaper advertising revenues*, 2006-12
                                                                                    • Classified ads see biggest decline
                                                                                      • Figure 43: Trends in regional newspaper advertising revenues*, by type, 2006-12
                                                                                      • Figure 44: Trends in regional newspaper classified advertising revenues*, by type, 2006-11
                                                                                  • Market Share

                                                                                    • Key points
                                                                                      • The Sun retains its dominance of daily sales
                                                                                        • Figure 45: National daily newspaper UK circulations, 2006-11
                                                                                      • Departure of NotW leaves a void which is hard to fill
                                                                                        • Figure 46: National Sunday newspaper UK circulations, 2006-11
                                                                                      • NotW closure hits News International market share
                                                                                        • Figure 47: Market shares of UK national newspaper publishers, by total volume, 2006-11
                                                                                      • Mail Online and Guardian way ahead of the online pack
                                                                                        • Figure 48: Leading online news sites by numbers of unique monthly browsers, December 2011
                                                                                      • Johnston Press biggest regional player in terms of titles
                                                                                        • Figure 49: Top ten regional newspaper groups, by numbers of titles published, July 2011
                                                                                      • Trinity Mirror leads in terms of circulation...
                                                                                        • Figure 50: Top ten regional newspaper groups, by weekly circulation numbers, July 2011
                                                                                      • ... and online
                                                                                        • Figure 51: Leading regional press online networks, June 2010-June 2011
                                                                                      • Scots retain strongest appetite for morning regionals
                                                                                        • Figure 52: Circulation trends for leading daily regional newspaper titles, 2007-11
                                                                                    • Companies and Products

                                                                                      • Daily Mail and General Trust (DMGT)
                                                                                          • Figure 53: Circulation figures of daily titles of Northcliffe Media limited, June 2010-11
                                                                                          • Figure 54: Key financial data for Associated Newspapers ltd, 2006-10
                                                                                          • Figure 55: Key financial data for Northcliffe Media UK*, division of Daily Mail and General Trust, 2006-10
                                                                                        • Express Newspapers
                                                                                            • Figure 56: Key financial data for Express Newspapers, 2006-10
                                                                                          • Gannett UK Ltd/Newsquest plc
                                                                                              • Figure 57: Circulation figures for daily titles of Newsquest Media Group, June 2010-11
                                                                                              • Figure 58: Key financial data for Gannett UK limited, 2006-10
                                                                                            • Guardian Media Group plc
                                                                                                • Figure 59: Key financial data for Guardian News and Media ltd, 2007-11
                                                                                              • Independent Print Limited
                                                                                                  • Figure 60: Key financial data for Independent Print Ltd, 2010
                                                                                                • Johnston Press plc
                                                                                                  • Figure 61: Circulation figures of daily titles of Johnston Press plc, June 2010-11
                                                                                                  • Figure 62: Key financial data of Johnston Press plc, 2006-11
                                                                                                • Midland News Association Ltd
                                                                                                    • Figure 63: Circulation figures for daily titles of The Midland News Association ltd, June 2010-11
                                                                                                    • Figure 64: Key financial data of The Midland News Association ltd, 2006-11
                                                                                                  • News International Limited
                                                                                                      • Figure 65: Key financial data for News Group Newspapers limited, 2006-10
                                                                                                      • Figure 66: Key financial data for Times Newspapers Limited, 2006-10
                                                                                                    • Telegraph Media Group
                                                                                                        • Figure 67: Key financial data for Telegraph Media Group limited, 2006-11
                                                                                                      • Trinity Mirror plc
                                                                                                          • Figure 68: Circulation figures of daily titles of Trinity International Holdings ltd, June 2010-11
                                                                                                          • Figure 69: Key financial data for Trinity Mirror plc, 2006-11
                                                                                                      • Brand Communication and Promotion

                                                                                                        • Key points
                                                                                                          • Popular titles only ones to up their adspend
                                                                                                            • Figure 70: Main monitored media adspend for newspapers by category, 2008-11*
                                                                                                          • TV dominates promotion of newspapers
                                                                                                            • Figure 71: Main monitored media adspend for newspapers by media type, 2008-11*
                                                                                                          • National publishers dominate newspaper adspend
                                                                                                            • Figure 72: Main monitored media adspend for newspapers by top 20 publishers, 2008-11*
                                                                                                          • NI focuses on TV and direct mail
                                                                                                            • Figure 73: Main monitored media adspend for newspapers by media type for top 10 publishers, 2011*
                                                                                                          • NI backs populars with TV, qualities with direct mail
                                                                                                            • Figure 74: Main monitored media adspend for newspapers by media type for top 20 titles, 2011*
                                                                                                        • Brand Research

                                                                                                          • Brand map
                                                                                                              • Figure 75: Attitudes towards and usage of brands in the newspapers sector, December 2011
                                                                                                            • Correspondence analysis
                                                                                                              • Brand attitudes
                                                                                                                • Figure 76: Attitudes by newspaper brand, December 2011
                                                                                                              • Brand personality
                                                                                                                • Figure 77: Newspaper brand personality – macro image, December 2011
                                                                                                                • Figure 78: Newspaper brand personality – micro image, January 2011
                                                                                                              • Brand experience
                                                                                                                • Figure 79: Newspaper brand usage, December 2011
                                                                                                                • Figure 80: Satisfaction with various newspaper brands, December 2011
                                                                                                                • Figure 81: Consideration of newspaper brands, December 2011
                                                                                                                • Figure 82: Consumer perceptions of current newspaper brand performance, December 2011
                                                                                                                • Figure 83: Newspaper brand recommendation – Net Promoter Score, December 2011
                                                                                                              • Brand index
                                                                                                                • Figure 84: Newspaper brand index, December 2011
                                                                                                                • Figure 85: Newspaper brand index vs. recommendation, December 2011
                                                                                                              • Target group analysis
                                                                                                                • Figure 86: Target groups, December 2011
                                                                                                                • Figure 87: Newspaper brand usage, by target groups, December 2011
                                                                                                              • Group One – Conformists
                                                                                                                • Group Two – Simply the Best
                                                                                                                  • Group Three – Shelf Stalkers
                                                                                                                    • Group Four – Habitual Shoppers
                                                                                                                      • Group Five – Individualists
                                                                                                                      • Daily Newspaper Readership

                                                                                                                        • Key points
                                                                                                                          • Two-thirds ever read a daily newspaper
                                                                                                                            • Figure 88: Daily newspapers read, December 2011
                                                                                                                          • Many people read more than one daily newspaper title
                                                                                                                            • Figure 89: Daily newspaper read, by most popular daily newspaper read, December 2011
                                                                                                                            • Figure 90: Daily newspaper read, by next most popular daily newspaper read, December 2011
                                                                                                                          • Daily Twitter users more likely to read daily newspapers as well
                                                                                                                            • Figure 91: Daily newspapers read, by social networking sites visited, December 2011
                                                                                                                        • Frequency of Daily Newspaper Readership

                                                                                                                          • Key points
                                                                                                                            • Considerable variations in frequency of reading daily titles
                                                                                                                              • Figure 92: Frequency of daily newspaper readership, December 2011
                                                                                                                          • Sunday Newspaper Readership

                                                                                                                            • Key points
                                                                                                                              • Fewer people read Sundays
                                                                                                                                • Figure 93: Sunday newspapers read nowadays, December 2011
                                                                                                                              • Most crossover between mid-market and quality titles
                                                                                                                                • Figure 94: Sunday newspapers read, by most popular Sunday newspapers read, December 2011
                                                                                                                                • Figure 95: Sunday newspapers read, by next most popular Sunday newspapers read, December 2011
                                                                                                                              • Three quarters of daily newspaper readers also read Sunday newspapers
                                                                                                                                • Figure 96: Sunday newspaper readership, by most popular daily newspaper readership, December 2011
                                                                                                                              • Loyalty from daily readers is not a ‘given’
                                                                                                                                • Figure 97: Sunday newspaper readership, by next most popular daily newspaper readership, December 2011
                                                                                                                              • Daily Twitter users more likely to read quality and popular Sunday titles
                                                                                                                                • Figure 98: Sunday newspapers read, by social networking sites visited, December 2011
                                                                                                                            • Frequency of Sunday Newspaper Readership

                                                                                                                              • Key points
                                                                                                                                • Regular Sunday readers more loyal than daily readers
                                                                                                                                  • Figure 99: Frequency of Sunday newspaper readership, December 2011
                                                                                                                              • Newspaper Content Preferences

                                                                                                                                • Key points
                                                                                                                                  • Consumers have a multitude of content requirements
                                                                                                                                    • Figure 100: Newspaper content read regularly, December 2011
                                                                                                                                  • Interests follow stereotypes in many cases
                                                                                                                                    • Significant differences in content requirements by title
                                                                                                                                      • Media content in papers finds most favour with daily tweeters
                                                                                                                                        • Figure 101: Newspaper content preferences, by social networking sites visited, December 2011
                                                                                                                                    • Local and Regional Newspaper Readership

                                                                                                                                      • Key points
                                                                                                                                        • Over eight in ten read local publications
                                                                                                                                          • Figure 102: Local and regional newspapers and magazines read, December 2011
                                                                                                                                          • Figure 103: Frequency of reading local and regional newspapers and magazines, December 2011
                                                                                                                                        • Three-quarters of local/regional press readers also buy a daily paper
                                                                                                                                          • Correlation between morning and evening regionals and Twitter usage
                                                                                                                                          • Other News Media Used

                                                                                                                                            • Key points
                                                                                                                                              • BBC provides stiff opposition to commercial news sector
                                                                                                                                                • Figure 104: Other news media used, December 2011
                                                                                                                                              • More evidence of link between news website usage and print readership
                                                                                                                                                • Correlation between Twitter and news website usage
                                                                                                                                                • Devices Used to Access News

                                                                                                                                                  • Key points
                                                                                                                                                    • Rise of the smartphone and tablet news generation
                                                                                                                                                      • Figure 105: Digital devices used to access news, December 2011
                                                                                                                                                    • People using more than one digital device to access the news
                                                                                                                                                      • Strong link between daily and Sunday readers and digital device usage
                                                                                                                                                      • Attitudes Towards Newspapers

                                                                                                                                                        • Key points
                                                                                                                                                          • More people skim-read than read cover-to-cover
                                                                                                                                                            • Figure 106: Attitudes towards newspapers, December 2011
                                                                                                                                                          • Where have News of the World readers gone to?
                                                                                                                                                            • Figure 107: Agreement with statement ‘I used to read the News of the World before it stopped publication’ by Sunday newspaper read, December 2011
                                                                                                                                                        • Appendix – Internal Market Environment

                                                                                                                                                            • Figure 108: Trends in monthly unique visitors to news and information websites in the UK, January 2006-December 2011
                                                                                                                                                        • Appendix – Competitive Context

                                                                                                                                                            • Figure 109: Trends in UK advertising expenditure, by sector, 2006-11
                                                                                                                                                            • Figure 110: Trends in average weekly TV viewing per person, January 2006-November 2011
                                                                                                                                                            • Figure 111: Trends in weekly viewing of TV news channels per person, January 2006-November 2011
                                                                                                                                                            • Figure 112: Trends in average weekly hours of radio listening per listener, March 2006-December 2011
                                                                                                                                                            • Figure 113: Trends in average weekly hours of radio listening per listener, by broad sector, March 2006-December 2011
                                                                                                                                                        • Appendix – Market Size and Forecast

                                                                                                                                                            • Figure 114: Volume forecast for the UK newspaper industry, 2011-16
                                                                                                                                                        • Appendix – Brand Research

                                                                                                                                                            • Figure 115: Brand usage, December 2011
                                                                                                                                                            • Figure 116: Brand commitment, December 2011
                                                                                                                                                            • Figure 117: Brand momentum, December 2011
                                                                                                                                                            • Figure 118: Brand diversity, December 2011
                                                                                                                                                            • Figure 119: Brand satisfaction, December 2011
                                                                                                                                                            • Figure 120: Brand recommendation, December 2011
                                                                                                                                                            • Figure 121: Brand attitude, December 2011
                                                                                                                                                            • Figure 122: Brand image – macro image, December 2011
                                                                                                                                                            • Figure 123: Brand image – micro image, December 2011
                                                                                                                                                            • Figure 124: Profile of target groups, by demographic, December 2011
                                                                                                                                                            • Figure 125: Psychographic segmentation, by target group, December 2011
                                                                                                                                                            • Figure 126: Brand usage, by target group, December 2011
                                                                                                                                                          • Brand index
                                                                                                                                                            • Figure 127: Brand index, December 2011
                                                                                                                                                        • Appendix – Daily Newspaper Readership

                                                                                                                                                            • Figure 128: Most popular daily newspapers read, by demographics, December 2011
                                                                                                                                                            • Figure 129: Next most popular daily newspapers read, by demographics, December 2011
                                                                                                                                                            • Figure 130: Other daily newspapers read, by demographics, December 2011
                                                                                                                                                            • Figure 131: Least popular daily newspapers read, by demographics, December 2011
                                                                                                                                                        • Appendix – Frequency of Daily Newspaper Readership

                                                                                                                                                            • Figure 132: Frequency of daily newspaper readership, by demographics, December 2011
                                                                                                                                                        • Appendix – Sunday Newspaper Readership

                                                                                                                                                            • Figure 133: Most popular Sunday newspapers read, by demographics, December 2011
                                                                                                                                                            • Figure 134: Next most popular Sunday newspapers read, by demographics, December 2011
                                                                                                                                                            • Figure 135: Other Sunday newspapers read, by demographics, December 2011
                                                                                                                                                        • Appendix – Frequency of Sunday Newspaper Readership

                                                                                                                                                            • Figure 136: Frequency of Sunday newspaper readership, by demographics, December 2011
                                                                                                                                                        • Appendix – Newspaper Content Preferences

                                                                                                                                                            • Figure 137: Most popular newspaper content preferences, by demographics, December 2011
                                                                                                                                                            • Figure 138: Next most popular newspaper content preferences, by demographics, December 2011
                                                                                                                                                            • Figure 139: Other newspaper content preferences, by demographics, December 2011
                                                                                                                                                            • Figure 140: Least popular newspaper content preferences, by demographics, December 2011
                                                                                                                                                            • Figure 141: Newspaper content preferences, by most popular daily newspapers read, December 2011
                                                                                                                                                            • Figure 142: Newspaper content preferences, by next most popular daily newspapers read, December 2011
                                                                                                                                                            • Figure 143: Newspaper content preferences, by other daily newspapers read, December 2011
                                                                                                                                                            • Figure 144: Newspaper content preferences, by least popular daily newspapers read, December 2011
                                                                                                                                                            • Figure 145: Newspaper content preferences by most popular Sunday newspapers read, December 2011
                                                                                                                                                            • Figure 146: Newspaper content preferences by next most popular Sunday newspapers read, December 2011
                                                                                                                                                            • Figure 147: Newspaper content preferences by other Sunday newspapers read, December 2011
                                                                                                                                                            • Figure 148: Newspaper content preferences, by most popular newspaper content preferences, December 2011
                                                                                                                                                            • Figure 149: Newspaper content preferences, by next most popular newspaper content preferences, December 2011
                                                                                                                                                            • Figure 150: Newspaper content preferences, by other newspaper content preferences, December 2011
                                                                                                                                                            • Figure 151: Newspaper content preferences, by least popular newspaper content preferences, December 2011
                                                                                                                                                        • Appendix – Local and Regional Newspaper Readership

                                                                                                                                                            • Figure 152: Local and regional newspaper readership, by demographics, December 2011
                                                                                                                                                            • Figure 153: Free local/regional newspaper readership, by demographics, December 2011
                                                                                                                                                            • Figure 154: paid-for local/regional newspaper readership, by demographics, December 2011
                                                                                                                                                            • Figure 155: Local weekly newspaper readership, by demographics, December 2011
                                                                                                                                                            • Figure 156: Free local weekly newspaper readership, by demographics, December 2011
                                                                                                                                                            • Figure 157: Paid-for local weekly newspaper readership, by demographics, December 2011
                                                                                                                                                            • Figure 158: Morning regional newspaper readership, by demographics, December 2011
                                                                                                                                                            • Figure 159: Free morning regional newspaper readership, by demographics, December 2011
                                                                                                                                                            • Figure 160: Paid-for morning regional newspaper readership, by demographics, December 2011
                                                                                                                                                            • Figure 161: Evening regional newspaper readership, by demographics, December 2011
                                                                                                                                                            • Figure 162: Free evening regional newspaper readership, by demographics, December 2011
                                                                                                                                                            • Figure 163: Paid-for evening regional newspaper readership, by demographics, December 2011
                                                                                                                                                            • Figure 164: Paid-for local/regional magazine readership, by demographics, December 2011
                                                                                                                                                            • Figure 165: Daily newspapers read, by local and regional newspaper readership, December 2011
                                                                                                                                                            • Figure 166: Daily newspapers read, by free local/regional newspaper readership, December 2011
                                                                                                                                                            • Figure 167: Daily newspapers read, by paid-for local/regional newspaper readership, December 2011
                                                                                                                                                            • Figure 168: Daily newspapers read, by local weekly newspaper readership, December 2011
                                                                                                                                                            • Figure 169: Daily newspapers read, by evening regional newspaper readership, December 2011
                                                                                                                                                            • Figure 170: Daily newspapers read, by morning regional newspaper readership, December 2011
                                                                                                                                                            • Figure 171: Daily newspapers read, by newspaper readership, December 2011
                                                                                                                                                            • Figure 172: Sunday newspapers read, by local and regional newspaper readership, December 2011
                                                                                                                                                            • Figure 173: Sunday newspapers read, by free newspaper readership, December 2011
                                                                                                                                                            • Figure 174: Sunday newspapers read, by paid-for newspaper readership, December 2011
                                                                                                                                                            • Figure 175: Sunday newspapers read, by local weekly newspaper readership, December 2011
                                                                                                                                                            • Figure 176: Sunday newspapers read, by evening regional newspaper readership, December 2011
                                                                                                                                                            • Figure 177: Sunday newspapers read, by morning regional newspaper readership, December 2011
                                                                                                                                                            • Figure 178: Sunday newspapers read, by local and regional newspaper readership, December 2011
                                                                                                                                                            • Figure 179: Daily newspapers read, by regular local and regional newspaper readership, December 2011
                                                                                                                                                            • Figure 180: Sunday newspapers read, by local and regional newspaper readership, December 2011
                                                                                                                                                            • Figure 181: Local and regional newspaper readership, by social networking sites visited, December 2011
                                                                                                                                                        • Appendix – Other News Media Used

                                                                                                                                                            • Figure 182: Most popular usage of other news media, by demographics, December 2011
                                                                                                                                                            • Figure 183: Next most popular usage of other news media, by demographics, December 2011
                                                                                                                                                            • Figure 184: Other usage of other news media, by demographics, December 2011
                                                                                                                                                            • Figure 185: Least popular usage of other news media, by demographics, December 2011
                                                                                                                                                            • Figure 186: Usage of other news media, by most popular usage of other news media, December 2011
                                                                                                                                                            • Figure 187: Usage of other news media, by next most popular usage of other news media, December 2011
                                                                                                                                                            • Figure 188: Usage of other news media, by other usage of other news media, December 2011
                                                                                                                                                            • Figure 189: Usage of other news media, by least popular usage of other news media, December 2011
                                                                                                                                                            • Figure 190: Daily newspapers read, by most popular usage of other news media, December 2011
                                                                                                                                                            • Figure 191: Daily newspapers read, by next most popular usage of other news media, December 2011
                                                                                                                                                            • Figure 192: Daily newspapers read, by other usage of other news media, December 2011
                                                                                                                                                            • Figure 193: Daily newspapers read, by least popular usage of other news media, December 2011
                                                                                                                                                            • Figure 194: Sunday newspapers read, by most popular usage of other news media, December 2011
                                                                                                                                                            • Figure 195: Sunday newspapers read, by next most popular usage of other news media, December 2011
                                                                                                                                                            • Figure 196: Sunday newspapers read, by other usage of other news media, December 2011
                                                                                                                                                            • Figure 197: Sunday newspapers read, by least popular usage of other news media, December 2011
                                                                                                                                                            • Figure 198: Usage of other news media, by social networking sites visited, December 2011
                                                                                                                                                        • Appendix – Digital Devices Used to Access News

                                                                                                                                                            • Figure 199: Digital devices used to access news, by demographics, December 2011
                                                                                                                                                            • Figure 200: Digital devices used to access news, by most popular digital devices used to access news, December 2011
                                                                                                                                                            • Figure 201: Digital devices used to access news, by next most popular digital devices used to access news, December 2011
                                                                                                                                                            • Figure 202: Daily newspapers read, by social networking sites visited, December 2011
                                                                                                                                                            • Figure 203: Attitudes towards newspapers, by next most popular digital devices used to access news, December 2011
                                                                                                                                                            • Figure 204: Digital devices used to access news, by most popular daily newspapers read, December 2011
                                                                                                                                                            • Figure 205: Digital devices used to access news, by next most popular daily newspapers read, December 2011
                                                                                                                                                            • Figure 206: Digital devices used to access news, by other daily newspapers read, December 2011
                                                                                                                                                            • Figure 207: Digital devices used to access news, by Sunday newspapers read, December 2011
                                                                                                                                                            • Figure 208: Digital devices used to access news, by Sunday newspapers read, December 2011
                                                                                                                                                            • Figure 209: Digital devices used to access news, by Sunday newspapers read, December 2011
                                                                                                                                                            • Figure 210: Digital devices used to access news, by frequency of daily newspaper readership, December 2011
                                                                                                                                                            • Figure 211: Digital devices used to access news, by frequency of Sunday newspaper readership, December 2011
                                                                                                                                                        • Appendix – Attitudes Towards Newspapers

                                                                                                                                                            • Figure 212: Most popular attitudes towards newspapers, by demographics, December 2011
                                                                                                                                                            • Figure 213: Next most popular attitudes towards newspapers, by demographics, December 2011
                                                                                                                                                            • Figure 214: Other attitudes towards newspapers, by demographics, December 2011
                                                                                                                                                            • Figure 215: Attitudes towards newspapers, by most popular daily newspapers read, December 2011
                                                                                                                                                            • Figure 216: Attitudes towards newspapers, by next most popular daily newspapers read, December 2011
                                                                                                                                                            • Figure 217: Attitudes towards newspapers, by other daily newspapers read, December 2011
                                                                                                                                                            • Figure 218: Attitudes towards newspapers, by least popular daily newspapers read, December 2011
                                                                                                                                                            • Figure 219: Attitudes towards newspapers, by most popular Sunday newspapers read, December 2011
                                                                                                                                                            • Figure 220: Attitudes towards newspapers, by next most popular Sunday newspapers read, December 2011
                                                                                                                                                            • Figure 221: Attitudes towards newspapers, by other Sunday newspapers read, December 2011
                                                                                                                                                            • Figure 222: Daily newspapers read, by most popular attitudes towards newspapers, December 2011
                                                                                                                                                            • Figure 223: Daily newspapers read, by next most popular attitudes towards newspapers, December 2011
                                                                                                                                                            • Figure 224: Daily newspapers read, by other attitudes towards newspapers, December 2011
                                                                                                                                                            • Figure 225: Sunday newspapers read, by most popular attitudes towards newspapers, December 2011
                                                                                                                                                            • Figure 226: Sunday newspapers read, by next most popular attitudes towards newspapers, December 2011
                                                                                                                                                            • Figure 227: Sunday newspapers read, by other attitudes towards newspapers, December 2011
                                                                                                                                                            • Figure 228: Attitudes towards newspapers, by social networking sites visited, December 2011
                                                                                                                                                            • Figure 229: Attitudes towards newspapers, by most popular digital devices used to access news, December 2011

                                                                                                                                                        Companies Covered

                                                                                                                                                        • A&N Media
                                                                                                                                                        • Amazon.co.uk
                                                                                                                                                        • Associated Newspapers Ltd
                                                                                                                                                        • Audit Bureau of Circulations
                                                                                                                                                        • Birmingham Post & Mail Ltd
                                                                                                                                                        • BrandAlley
                                                                                                                                                        • Daily Mail
                                                                                                                                                        • Daily Mail and General Trust Group plc
                                                                                                                                                        • Daily Mirror (The)
                                                                                                                                                        • Daily Post
                                                                                                                                                        • Daily Record & Sunday Mail
                                                                                                                                                        • Daily Star (The)
                                                                                                                                                        • Evening Standard
                                                                                                                                                        • Evening Telegraph
                                                                                                                                                        • Express and Star
                                                                                                                                                        • Express Newspapers plc
                                                                                                                                                        • Facebook, Inc.
                                                                                                                                                        • Guardian Media Group
                                                                                                                                                        • Guardian Newspapers Limited
                                                                                                                                                        • Independent (The)
                                                                                                                                                        • Independent News & Media PLC
                                                                                                                                                        • Johnston Press plc
                                                                                                                                                        • Lancashire Evening Telegraph
                                                                                                                                                        • Liverpool Echo
                                                                                                                                                        • London Stock Exchange plc
                                                                                                                                                        • Manchester Evening News
                                                                                                                                                        • Metro (The)
                                                                                                                                                        • Midland News Association Ltd (The)
                                                                                                                                                        • News Corporation (The)
                                                                                                                                                        • News International PLC
                                                                                                                                                        • Newsquest Media Group
                                                                                                                                                        • Northcliffe Newspapers Group
                                                                                                                                                        • Northern & Shell plc
                                                                                                                                                        • Northern Echo (The)
                                                                                                                                                        • Observer (The)
                                                                                                                                                        • Research in Motion Uk Ltd.
                                                                                                                                                        • Rightmove Plc
                                                                                                                                                        • Shropshire Star
                                                                                                                                                        • Spotify AB
                                                                                                                                                        • Sunderland Echo
                                                                                                                                                        • Telegraph Group Limited
                                                                                                                                                        • The Herald
                                                                                                                                                        • The New York Times Company
                                                                                                                                                        • The People
                                                                                                                                                        • The Scotsman Publications Ltd.
                                                                                                                                                        • The Sun
                                                                                                                                                        • The Sunday Times
                                                                                                                                                        • The Times Newspaper
                                                                                                                                                        • Tindle Newspapers Limited
                                                                                                                                                        • Trader Media Group Ltd.
                                                                                                                                                        • Trinity Mirror plc
                                                                                                                                                        • USA Today
                                                                                                                                                        • Western Daily Press
                                                                                                                                                        • Western Mail & Echo Ltd
                                                                                                                                                        • Western Morning News
                                                                                                                                                        • Yorkshire Post Newspapers Ltd
                                                                                                                                                        • YouView TV Ltd

                                                                                                                                                        Newspapers - UK - February 2012

                                                                                                                                                        £1,750.00 (Excl.Tax)