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Nightclubs - UK - December 2010

The UK nightclubs industry has endured a tough past few years as a result of increased competition from late-opening pubs and bars, the smoking ban and the economic recession The result has seen a significant contraction in the size of the industry, in terms of revenues, admissions and club numbers. In 2010, the market is estimated to be valued at £1.48 billion, a fall of 19% compared to 2005. This represents a decline in real terms of 37%.

  • The UK nightclubs industry has endured a torrid time during the past two years as it struggled to deal with the toxic combination of later opening pubs and bars, the smoking ban and an economic downturn. As a result, the industry has contracted in terms of value (-19%), volume (-18%) and the number of clubs has fallen to around 2,150, from a peak of around 3,000 in 2005.
  • The trading environment in 2010 has proved as tough as 2008 and 2009 before it, with the year starting off and ending with disruption due to snowy weather, while in June and July the football World Cup also acted as a major distraction for customers. Market value is expected to have fallen by approximately 10%, with admissions down slightly less than this.
  • Looking forward, the prognosis for the industry is mixed, with the contraction in terms of revenue, admissions and club numbers set to continue during the next five years but the pace of decline set to ease towards the end of the period. Reasons for this decline include the public sector job cuts, the continued era of austerity and a contraction in the 18-24 year-old population. Between 2010 and 2015, market value is set to decline by 17%.
  • While Mintel’s research among internet users aged 18+ found that 71% considered themselves to be nightclub-goers, 34% went less often than once a year and the vast majority who went more frequently than this were infrequent visitors. Just 6% were regular clubbers who went around once a fortnight or more often, heavily concentrated among the 18-24 year-old age group.
  • Live music and comedy (cited by 36% and 24% respectively) are most likely to encourage people to visit nightclubs more often or start visiting them. In these cash-strapped times, it is no surprise to find that an inclusive deal incorporating a ticket and several pre-paid drinks was also popular. Among clubbers, the factor which would make one club more appealing than another was not having to queue (eg for toilets, the bar and the main door).
  • The most popular main drink among regular clubbers is vodka, followed by lager. However, whereas lager drinkers simply switch to another type of drink in vodka if they wish to drink an alternative to their main drink, vodka drinkers are most likely to choose cocktails, providing club operators with a good opportunity to encourage upselling.

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Table of contents

  1. Issues in the Market

      • Key issues
        • Definition
          • Abbreviations
          • Future Opportunities

            • Not a club but a multi-purpose entertainment space
              • Power to the people?
              • Market in Brief

                • Clubs industry decimated by combination of factors
                  • …with 2010 another tough year…
                    • …and more pain ahead
                      • Fewer than one in five visit clubs
                        • Pre-loading, competition from pubs and bars and youth unemployment hit clubs
                          • Drinks remain main source of revenue
                            • Luminar leads the way
                              • Innovation centred around developing multi-purpose entertainment spaces
                                • Clubs abandon traditional media in favour of digital channels
                                  • Clubs that can minimise queues hold greatest appeal
                                    • Vodka is the drink of choice among regular clubbers
                                      • Resilient target group sustains the industry
                                      • Internal Market Environment

                                        • Key points
                                          • Nightclub visiting on the wane...
                                            • Figure 1: Frequency of visiting nightclubs, 2005-09
                                            • Figure 2: Frequency of visiting nightclubs, 2010
                                          • … while younger visitors contract in number too
                                            • Figure 3: Frequency of visiting nightclubs, 2005-09
                                            • Figure 4: Frequency of visiting nightclubs, 2010
                                          • Clubbers’ lives revolve around alcohol...
                                            • Figure 5: Frequency of visiting night clubs, by agreement with lifestyle statements on drinking, 2010
                                          • ... fashion and music
                                            • Figure 6: Frequency of visiting night clubs, by agreement with lifestyle statements on fashion and events, 2010
                                          • Mix it up...
                                            • Figure 7: Frequency of visiting night clubs, by agreement with selected lifestyle statements, 2010
                                          • The threat from pre-loading
                                            • Licensing rethink adds to worries
                                              • Mandatory Code tightens up regulations on drinking
                                                • Get with the programme...
                                                  • SIA goes but private security industry continues to be regulated
                                                    • Cost pressures abound
                                                      • Figure 8: Trends in utility prices* paid, by non-domestic consumers, 2005-10
                                                      • Figure 9: Breakdown of costs, by type, for Luminar, 2009-10
                                                  • Broader Market Environment

                                                    • Key points
                                                      • Weak economic growth in prospect...
                                                        • Figure 10: GDP, PDI, consumer expenditure and savings, at constant 2010 prices, 2005-15
                                                      • ... as worst of recession seems to be over
                                                        • Figure 11: GDP quarterly percentage change, Q1 2004-Q3 2010
                                                        • Figure 12: Gfk NOP Consumer confidence index, September 2007-October 2010
                                                      • Unemployment hits nearly a fifth of 18-24s at depths of recession
                                                        • Figure 13: Unemployment rate, Q2 2008 to Q2 2010
                                                      • Out-of-home leisure bears brunt of recessionary cutbacks
                                                        • Figure 14: Spending intentions towards leisure activities in coming year, March 2010
                                                      • Core target market of 18-24s set to contract in size
                                                        • Figure 15: Trends in the age structure of the UK adult population (18+), by gender, 2005-15
                                                      • Smoking facilities in demand but in short supply
                                                        • Figure 16: Prevalence of cigarette smoking among adults, by age, 2005-0
                                                        • Figure 17: Frequency of visiting night clubs, by smoking habits, 2010
                                                      • Tech-savvy under-24s
                                                        • Figure 18: Device ownership of 16-24s and 25-34s compared to all adults, July 2010
                                                      • The social media generation
                                                        • Students prove resilient customers for clubs
                                                        • Competitive Context

                                                          • Key points
                                                            • Nightclubs suffer at hand of trend away from on-trade outlets
                                                              • Figure 19: Consumer expenditure on selected leisure goods and activities, 2005-10
                                                            • Consumption differential between in- and out-of-home alcohol widens
                                                              • Figure 20: Trends in consumption of alcoholic drinks once a month or more often, 2005-10
                                                            • Pubs and clubs see biggest drop-off in visiting in past five years
                                                              • Figure 21: Visiting pubs/bars, restaurants and night clubs by quarter, Jan 2005-Mar 2009
                                                            • Regular clubbers heavy consumers of other types of out-of-home leisure
                                                              • Figure 22: Frequency of visiting night clubs, by visiting other places, 2010
                                                            • Proliferation of premises
                                                              • Figure 23: Premises licences* by licensable activity, England and Wales, March 31, 2009 & 2010**
                                                            • 24-hour drinking still in the minority, particularly in pubs and clubs
                                                              • Figure 24: Premises licences with 24-hour alcohol provision by premises type, England and Wales, 31 March 2010
                                                            • Let’s dance
                                                              • Figure 25: Premises licences, by regulated entertainment type*, England and Wales, 31 March 2010
                                                          • Strengths and Weaknesses in the Market

                                                              • Strengths
                                                                • Boy meets girl etc.
                                                                  • The club atmosphere
                                                                    • Tech-savvy customer base
                                                                      • Late night leisure
                                                                        • Reliance on youth market
                                                                          • Weaknesses
                                                                            • Queues
                                                                              • Drinks prices
                                                                                • Dancing competition
                                                                                  • Declining customer base
                                                                                    • Lack of flexibility
                                                                                    • Who’s Innovating?

                                                                                      • Key points
                                                                                        • The club as multi-purpose entertainment venue
                                                                                          • Integrating clubs into wider leisure developments
                                                                                            • Leveraging ‘cool’ brands to improve credibility
                                                                                              • Encouraging customers to trade up
                                                                                                • Karaoke kids
                                                                                                • Market Size and Forecast

                                                                                                  • Key points
                                                                                                    • Clubs industry decimated by combination of factors
                                                                                                      • Figure 26: UK nightclubs admissions and revenues, 2005-15
                                                                                                    • Another tough year in 2010
                                                                                                      • Forecast
                                                                                                        • Forecast methodology
                                                                                                          • Figure 27: Forecast of UK nightclubs industry revenues, 2006-15
                                                                                                          • Figure 28: Forecast of UK nightclubs industry admissions, 2006-15
                                                                                                      • Segment Performance

                                                                                                        • Key points
                                                                                                          • Revenue by segment
                                                                                                            • Figure 29: Luminar Group Holdings plc, revenue* by segment, 2008/09-2009/10
                                                                                                            • Figure 30: Luminar Group Holdings plc, average spend per head* by segment, 2008/09-2009/10
                                                                                                        • Market Share

                                                                                                          • Key points
                                                                                                            • Luminar leads the way
                                                                                                              • Figure 31: Leading UK nightclub operators ranked, by turnover*, December 2010
                                                                                                              • Figure 32: Leading UK nightclub operators, by number of clubs, December 2010
                                                                                                          • Companies and Products

                                                                                                            • Key points
                                                                                                              • Industry structure
                                                                                                                • Major players
                                                                                                                  • Luminar Group Holdings plc
                                                                                                                      • Figure 33: Key financials of Luminar Group Holdings Plc, 2006-10
                                                                                                                    • Novus Leisure Ltd
                                                                                                                      • Figure 34: Key financials of A3D2 Ltd, 2008-09
                                                                                                                    • Yellowhammer Bars Ltd
                                                                                                                        • Figure 35: Key financials of Yellowhammer Bars Limited, 2009-10
                                                                                                                      • G1 Group
                                                                                                                        • Figure 36: Key financials of G1 Group Plc, 2006-10
                                                                                                                      • Tokyo Group Ltd
                                                                                                                          • Figure 37: Key financials of Tokyo Group Ltd, 2008-09
                                                                                                                        • Brook Leisure Ltd
                                                                                                                            • Figure 38: Key financials of Brook Leisure Limited, 2005-09
                                                                                                                          • RCapital/Helena Leisure
                                                                                                                            • Harewood Operations Ltd
                                                                                                                            • Brand Communication and Promotion

                                                                                                                              • Key points
                                                                                                                                • Promotional focus shifts from traditional media into digital
                                                                                                                                  • Figure 39: Advertising expenditure for nightclubs and discotheques, 2006-10*
                                                                                                                                  • Figure 40: Advertising expenditure for Luminar Leisure Plc on nightclubs and discotheques, by main media type, 2005-10*
                                                                                                                              • How Often Do People Visit?

                                                                                                                                • Key points
                                                                                                                                  • Half of clubbers go less than once a year
                                                                                                                                    • Figure 41: Frequency of nightclub visiting, September 2010
                                                                                                                                  • Quarter of 18-24s are regular clubbers
                                                                                                                                    • Recession has impacted regular clubbers…
                                                                                                                                      • Figure 42: Frequency of nightclub visiting, by the impact of the economic downturn on consumers, September 2010
                                                                                                                                    • … but optimism abounds
                                                                                                                                      • Figure 43: Frequency of nightclub visiting, by consumer sentiment for the coming year, September 2010
                                                                                                                                  • What Might Encourage People To Go More Often?

                                                                                                                                    • Key points
                                                                                                                                      • Live music and comedy biggest draws
                                                                                                                                        • Figure 44: Factors which might encourage people to visit nightclubs more often, or start visiting them, September 2010
                                                                                                                                      • Regular clubbers eager for change
                                                                                                                                        • Figure 45: Factors which might encourage people to visit nightclubs more often, or start visiting them, by most popular frequency of nightclub visiting, September 2010
                                                                                                                                    • What Are People’s Attitudes Towards Clubs and Clubbing?

                                                                                                                                      • Key points
                                                                                                                                        • Licensing relaxation and high costs bad for clubs
                                                                                                                                          • Figure 46: Attitudes towards clubs and clubbing, September 2010
                                                                                                                                        • Nearly half of regular clubbers pre-load
                                                                                                                                          • Figure 47: Attitudes towards clubs and clubbing, by most popular frequency of nightclub visiting, September 2010
                                                                                                                                        • Inclusive deal and different locations biggest draws for pre-loaders
                                                                                                                                          • Figure 48: Attitudes towards clubs and clubbing, by most popular factors which might encourage people to visit nightclubs more often, or start visiting them, September 2010
                                                                                                                                          • Figure 49: Attitudes towards clubs and clubbing, by next most popular factors which might encourage people to visit nightclubs more often, or start visiting them, September 2010
                                                                                                                                          • Figure 50: Attitudes towards clubs and clubbing, by other factors which might encourage people to visit nightclubs more often, or start visiting them, September 2010
                                                                                                                                        • Pubs and bars principal beneficiaries of cutbacks in club going and spend
                                                                                                                                          • Figure 51: Attitudes towards clubs and clubbing, by most popular attitudes towards clubs and clubbing, September 2010
                                                                                                                                          • Figure 52: Attitudes towards clubs and clubbing, by next most popular attitudes towards clubs and clubbing, September 2010
                                                                                                                                        • Financial problems mean going to clubs less often, spending less
                                                                                                                                          • Figure 53: Attitudes towards clubs and clubbing, by how respondents would describe their financial situation, September 2010
                                                                                                                                          • Figure 54: Attitudes towards clubs and clubbing, by the impact of the economic downturn on consumers, September 2010
                                                                                                                                      • What Would Appeal Most to Customers?

                                                                                                                                        • Key points
                                                                                                                                          • Queues cause of biggest aggravation for clubbers
                                                                                                                                            • Figure 55: Factors which would make one nightclub more appealing than another, September 2010
                                                                                                                                          • Home run…
                                                                                                                                            • Hang the DJ?
                                                                                                                                              • Regular clubbers also like idea of exclusive area and influencing music
                                                                                                                                                • Figure 56: Factors which would make one nightclub more appealing than another, by most popular frequency of nightclub visiting, September 2010
                                                                                                                                              • Pre-paid inclusive deal a way of combating queues?
                                                                                                                                                • Figure 57: Factors which would make one nightclub more appealing than another, by most popular factors which might encourage people to visit nightclubs more often, or start visiting them, September 2010
                                                                                                                                                • Figure 58: Factors which would make one nightclub more appealing than another, by next most popular factors which might encourage people to visit nightclubs more often, or start visiting them, September 2010
                                                                                                                                                • Figure 59: Factors which would make one nightclub more appealing than another, by other factors which might encourage people to visit nightclubs more often, or start visiting them, September 2010
                                                                                                                                            • What Are The Most Popular Main Drinks Consumed At Nightclubs?

                                                                                                                                              • Key points
                                                                                                                                                • Lager is a firm favourite
                                                                                                                                                  • Figure 60: Main drinks consumed at nightclubs, September 2010
                                                                                                                                                • Vodka most popular among regular clubbers
                                                                                                                                                  • Figure 61: Main drinks consumed at nightclubs, by most popular frequency of nightclub visiting, September 2010
                                                                                                                                                • Lager drinkers drink at pub/bar beforehand, vodka drinkers pre-load
                                                                                                                                                  • Figure 62: Main drinks consumed at nightclubs, by most popular attitudes towards clubs and clubbing, September 2010
                                                                                                                                                • People spending less more likely to be vodka drinkers
                                                                                                                                                  • Figure 63: Main drinks consumed at nightclubs by next most popular attitudes towards clubs and clubbing, September 2010
                                                                                                                                              • What Other Drinks Are Popular in Nightclubs?

                                                                                                                                                • Key points
                                                                                                                                                  • White spirits most popular alternative drink
                                                                                                                                                    • Figure 64: Other drinks consumed at nightclubs, September 2010
                                                                                                                                                  • Cocktails challenge vodka as most popular alternative for regular clubbers
                                                                                                                                                    • Figure 65: Other drinks consumed at nightclubs by most popular frequency of nightclub visiting, September 2010
                                                                                                                                                  • Tapping into gaming concepts to encourage upselling?
                                                                                                                                                    • Figure 66: Other drinks consumed at nightclubs, by most popular main drinks consumed at nightclubs, September 2010
                                                                                                                                                    • Figure 67: Other drinks consumed at nightclubs, by next most popular main drinks consumed at nightclubs, September 2010
                                                                                                                                                • Nightclubs Targeting Opportunities

                                                                                                                                                  • Key points
                                                                                                                                                    • Figure 68: Nightclubs target groups, September 2010
                                                                                                                                                  • Affected
                                                                                                                                                    • (30% of internet users aged 18+ who visit nightclubs)
                                                                                                                                                      • Demographics
                                                                                                                                                        • Marketing message
                                                                                                                                                          • Resilient
                                                                                                                                                            • (25% of internet users aged 18+ who visit nightclubs)
                                                                                                                                                              • Demographics
                                                                                                                                                                • Marketing message
                                                                                                                                                                  • Indifferent
                                                                                                                                                                    • (45% of internet users aged 18+ who visit nightclubs)
                                                                                                                                                                      • Demographics
                                                                                                                                                                        • Marketing message
                                                                                                                                                                        • Appendix – Broader Market Environment

                                                                                                                                                                            • Figure 69: Trends in the unemployment rate, Q2 2008 to Q2 2010
                                                                                                                                                                        • Appendix – Competitive Context

                                                                                                                                                                            • Figure 70: Visiting pubs/bars, restaurants and night clubs by quarter, Jan 2005-Mar 2009
                                                                                                                                                                            • Figure 71: Visiting pubs/bars, restaurants and night clubs by quarter, Jan 2005-Mar 2009
                                                                                                                                                                            • Figure 72: Visiting pubs/bars, restaurants and night clubs by quarter, Jan 2005-Mar 2009
                                                                                                                                                                            • Figure 73: Visiting pubs/bars, restaurants and night clubs by quarter, April 2009-March 2010
                                                                                                                                                                        • Appendix – Market Size Forecast Scenarios

                                                                                                                                                                            • Figure 74: Worst and best-case and Mintel forecast market size scenarios for nightclubs industry, 2010-15
                                                                                                                                                                        • Appendix – How Often Do People Visit?

                                                                                                                                                                            • Figure 75: Most popular frequency of nightclub visiting, by demographics, September 2010
                                                                                                                                                                            • Figure 76: Next most popular frequency of nightclub visiting, by demographics, September 2010
                                                                                                                                                                        • Appendix – What Might Encourage People To Go More Often?

                                                                                                                                                                            • Figure 77: Most popular factors which might encourage people to visit nightclubs more often, or start visiting them, by demographics, September 2010
                                                                                                                                                                            • Figure 78: Next most popular factors which might encourage people to visit nightclubs more often, or start visiting them, by demographics, September 2010
                                                                                                                                                                        • Appendix – Repertoire Analysis: What Might Encourage People To Go More Often?

                                                                                                                                                                            • Figure 79: Repertoire of factors which might encourage people to visit nightclubs more often, or start visiting them, September 2010
                                                                                                                                                                            • Figure 80: Factors which might encourage people to visit nightclubs more often, or start visiting them, by repertoire of factors which might encourage people to visit nightclubs more often, or start visiting them, September 2010
                                                                                                                                                                            • Figure 81: Repertoire of factors which might encourage people to visit nightclubs more often, or start visiting them, by demographics, September 2010
                                                                                                                                                                        • Appendix – What Are People’s Attitudes Towards Clubs and Clubbing?

                                                                                                                                                                            • Figure 82: Most popular attitudes towards clubs and clubbing, by demographics, September 2010
                                                                                                                                                                            • Figure 83: Next most popular attitudes towards clubs and clubbing, by demographics, September 2010
                                                                                                                                                                        • Appendix – What Would Appeal Most to Customers?

                                                                                                                                                                            • Figure 84: Appeal of one nightclub over another on the basis of not having to queue for the toilets, by demographics, September 2010
                                                                                                                                                                            • Figure 85: Appeal of one nightclub over another on the basis of not having to queue at the main bar (eg VIP/exclusive bar), by demographics, September 2010
                                                                                                                                                                            • Figure 86: Appeal of one nightclub over another on the basis of not having to queue at the main door (eg VIP entrance), by demographics, September 2010
                                                                                                                                                                            • Figure 87: Appeal of one nightclub over another on the basis of a guaranteed taxi/cab waiting when you leave, by demographics, September 2010
                                                                                                                                                                            • Figure 88: Appeal of one nightclub over another on the basis of an exclusive room or soundproofed pod to chat/chill/drink in, by demographics, September 2010
                                                                                                                                                                            • Figure 89: Appeal of one nightclub over another on the basis of table service (eg waiter/waitress brings drinks to you), by demographics, September 2010
                                                                                                                                                                            • Figure 90: Appeal of one nightclub over another on the basis of being able to influence the music played (eg by text vote), by demographics, September 2010
                                                                                                                                                                            • Figure 91: Appeal of one nightclub over another on the basis of backstage access to the DJ/any live acts performing, by demographics, September 2010
                                                                                                                                                                            • Figure 92: Appeal of one nightclub over another on the basis of an exclusive area or floor for a specific group to dance on, by demographics, September 2010
                                                                                                                                                                            • Figure 93: Appeal of one nightclub over another on the basis of the DJ’s playlist being sent by text by demographics, September 2010
                                                                                                                                                                            • Figure 94: Appeal of one nightclub over another on the basis of photos of the customer with the DJ/live acts performing, by demographics, September 2010
                                                                                                                                                                            • Figure 95: Appeal of one nightclub over another on the basis of photos of the customer on the dance floor, by demographics, September 2010
                                                                                                                                                                            • Figure 96: Appeal of one nightclub over another on the basis of being allowed to be the DJ for 15 minutes, by demographics, September 2010
                                                                                                                                                                            • Figure 97: Factors which would make one nightclub more appealing than another, by most popular attitudes towards clubs and clubbing, September 2010
                                                                                                                                                                            • Figure 98: Factors which would make one nightclub more appealing than another, by next most popular attitudes towards clubs and clubbing, September 2010
                                                                                                                                                                            • Figure 99: Factors which would make one nightclub more appealing than another, by most popular factors which would make one nightclub more appealing than another, September 2010
                                                                                                                                                                            • Figure 100: Factors which would make one nightclub more appealing than another by next most popular factors which would make one nightclub more appealing than another, September 2010
                                                                                                                                                                            • Figure 101: Factors which would make one nightclub more appealing than another, by other factors which would make one nightclub more appealing than another, September 2010
                                                                                                                                                                        • Appendix – Repertoire Analysis: What Would Appeal Most to Customers?

                                                                                                                                                                            • Figure 102: Repertoire of factors which would make one nightclub more appealing than another, September 2010
                                                                                                                                                                            • Figure 103: Factors which would make one nightclub more appealing than another, by repertoire of factors which would make one nightclub more appealing than another, September 2010
                                                                                                                                                                            • Figure 104: Repertoire of factors which would make one nightclub more appealing than another, by demographics, September 2010
                                                                                                                                                                        • Appendix – What Are The Most Popular Main Drinks Consumed At Nightclubs?

                                                                                                                                                                            • Figure 105: Most popular main drinks consumed at nightclubs, by demographics, September 2010
                                                                                                                                                                            • Figure 106: Next most popular main drinks consumed at nightclubs, by demographics, September 2010
                                                                                                                                                                            • Figure 107: Main drinks consumed at nightclubs, by most popular factors which might encourage people to visit nightclubs more often, or start visiting them, September 2010
                                                                                                                                                                            • Figure 108: Main drinks consumed at nightclubs, by next most popular factors which might encourage people to visit nightclubs more often, or start visiting them, September 2010
                                                                                                                                                                            • Figure 109: Main drinks consumed at nightclubs, by other factors which might encourage people to visit nightclubs more often, or start visiting them, September 2010
                                                                                                                                                                            • Figure 110: Main drinks consumed at nightclubs, by most popular factors which would make one nightclub more appealing than another, September 2010
                                                                                                                                                                            • Figure 111: Main drinks consumed at nightclubs, by next most popular factors which would make one nightclub more appealing than another, September 2010
                                                                                                                                                                            • Figure 112: Main drinks consumed at nightclubs, by other factors which would make one nightclub more appealing than another, September 2010
                                                                                                                                                                        • Appendix – What Other Drinks Are Popular in Nightclubs?

                                                                                                                                                                            • Figure 113: Most popular other drinks consumed at nightclubs, by demographics, September 2010
                                                                                                                                                                            • Figure 114: Next most popular other drinks consumed at nightclubs, by demographics, September 2010
                                                                                                                                                                            • Figure 115: Other drinks consumed at nightclubs, by demographics, September 2010
                                                                                                                                                                            • Figure 116: Other drinks consumed at nightclubs, by most popular factors which might encourage people to visit nightclubs more often, or start visiting them, September 2010
                                                                                                                                                                            • Figure 117: Other drinks consumed at nightclubs, by next most popular factors which might encourage people to visit nightclubs more often, or start visiting them, September 2010
                                                                                                                                                                            • Figure 118: Other drinks consumed at nightclubs, by other factors which might encourage people to visit nightclubs more often, or start visiting them, September 2010
                                                                                                                                                                            • Figure 119: Other drinks consumed at nightclubs, by most popular attitudes towards clubs and clubbing, September 2010
                                                                                                                                                                            • Figure 120: Other drinks consumed at nightclubs, by next most popular attitudes towards clubs and clubbing, September 2010
                                                                                                                                                                            • Figure 121: Other drinks consumed at nightclubs, by most popular factors which would make one nightclub more appealing than another, September 2010
                                                                                                                                                                            • Figure 122: Other drinks consumed at nightclubs, by next most popular factors which would make one nightclub more appealing than another, September 2010
                                                                                                                                                                            • Figure 123: Other drinks consumed at nightclubs, by other factors which would make one nightclub more appealing than another, September 2010
                                                                                                                                                                            • Figure 124: Other drinks consumed at nightclubs, by most popular other drinks consumed at nightclubs, September 2010
                                                                                                                                                                            • Figure 125: Other drinks consumed at nightclubs, by next most popular other drinks consumed at nightclubs, September 2010
                                                                                                                                                                            • Figure 126: Other drinks consumed at nightclubs, by other drinks consumed at nightclubs, September 2010
                                                                                                                                                                        • Appendix – Repertoire Analysis: What Other Drinks Are Popular in Nightclubs?

                                                                                                                                                                            • Figure 127: Repertoire of other drinks consumed at nightclubs, September 2010
                                                                                                                                                                            • Figure 128: Other drinks consumed at nightclubs, by repertoire of other drinks consumed at nightclubs, September 2010
                                                                                                                                                                        • Appendix – Repertoire Analysis: What Other Drinks Are Popular in Nightclubs?

                                                                                                                                                                            • Figure 129: Repertoire of other drinks consumed at nightclubs, by demographics, September 2010
                                                                                                                                                                        • Appendix – Nightclubs Targeting Opportunities

                                                                                                                                                                            • Figure 130: Target groups, by demographics, September 2010
                                                                                                                                                                            • Figure 131: Attitudes towards clubs and clubbing, by target groups, September 2010
                                                                                                                                                                            • Figure 132: Frequency of nightclub visiting, by target groups, September 2010
                                                                                                                                                                            • Figure 133: Factors which might encourage people to visit nightclubs more often, or start visiting them, by target groups, September 2010
                                                                                                                                                                            • Figure 134: Factors which would make one nightclub more appealing than another, by target groups, September 2010
                                                                                                                                                                            • Figure 135: Main drinks consumed at nightclubs, by target groups, September 2010
                                                                                                                                                                            • Figure 136: Other drinks consumed at nightclubs, by target groups, September 2010

                                                                                                                                                                        Companies Covered

                                                                                                                                                                        • Aldi Stores Ltd (UK & Ireland)
                                                                                                                                                                        • Asda Group Ltd
                                                                                                                                                                        • Bank of England
                                                                                                                                                                        • British Sky Broadcasting Group plc (BSkyB)
                                                                                                                                                                        • CanDu Entertainment Ltd
                                                                                                                                                                        • Chester Zoo
                                                                                                                                                                        • Cinema Advertising Association
                                                                                                                                                                        • Co-operative Group
                                                                                                                                                                        • David Lloyd Leisure
                                                                                                                                                                        • Department for Culture Media and Sport
                                                                                                                                                                        • Diageo UK
                                                                                                                                                                        • Facebook, Inc.
                                                                                                                                                                        • Fédération Internationale de Football Association
                                                                                                                                                                        • Freeview
                                                                                                                                                                        • FriendsReunited
                                                                                                                                                                        • G1 Group PLC
                                                                                                                                                                        • Gambling Commission
                                                                                                                                                                        • Gfk NOP
                                                                                                                                                                        • Government Actuary's Department (GAD)
                                                                                                                                                                        • Hed Kandi
                                                                                                                                                                        • Higher Education Statistics Agency
                                                                                                                                                                        • Home Office
                                                                                                                                                                        • J. Sainsbury
                                                                                                                                                                        • Jongleurs Comedy Ltd
                                                                                                                                                                        • Kantar Media
                                                                                                                                                                        • LA Fitness PLC
                                                                                                                                                                        • Lidl (UK)
                                                                                                                                                                        • Little Chef
                                                                                                                                                                        • London Aquarium
                                                                                                                                                                        • London Stock Exchange plc
                                                                                                                                                                        • London Zoo
                                                                                                                                                                        • Luminar plc
                                                                                                                                                                        • Marks & Spencer
                                                                                                                                                                        • Ministry of Sound
                                                                                                                                                                        • mmO2 plc
                                                                                                                                                                        • MySpace.com
                                                                                                                                                                        • NatWest
                                                                                                                                                                        • Netto Foodstores Ltd
                                                                                                                                                                        • Nexum Leisure Limited
                                                                                                                                                                        • Novus Leisure Ltd
                                                                                                                                                                        • NUS [National Union of Students]
                                                                                                                                                                        • Office for National Statistics
                                                                                                                                                                        • Orange plc (UK)
                                                                                                                                                                        • Security Industry Association (SIA)
                                                                                                                                                                        • Sports Industry Research Centre
                                                                                                                                                                        • T-Mobile (UK) Ltd
                                                                                                                                                                        • Tesco Plc
                                                                                                                                                                        • The Scotsman Publications Ltd.
                                                                                                                                                                        • Tiger Tiger
                                                                                                                                                                        • TomTom International B.V.
                                                                                                                                                                        • Twitter, Inc.
                                                                                                                                                                        • Virgin Media Ltd
                                                                                                                                                                        • Virgin Mobile
                                                                                                                                                                        • Vodafone Group Plc (UK)
                                                                                                                                                                        • Waitrose
                                                                                                                                                                        • Westminster City Council
                                                                                                                                                                        • Wm Morrison Supermarkets
                                                                                                                                                                        • Yellowhammer Bars

                                                                                                                                                                        Nightclubs - UK - December 2010

                                                                                                                                                                        £1,995.00 (Excl.Tax)