Non-alcoholic Beverages: The Market - US - April 2011
This report explores the non-alcoholic beverage market. Although the market exhibited signs of coming out the recession; sales in 2010 largely remained depressed—growing only 0.8% to $50.5 billion during 2009-10 in FDMx. The top three segments in the market show signs of maturity and have been partially responsible for the lackluster growth. As the market displays some signs of stimulation as the economy recovers from the recession, a new threat to growth—inflation, lurks around the corner. In this two-part report on non-alcoholic beverages, Mintel takes an in-depth market-centric view of the market. The consumer-centric view is covered in Mintel’s Non-alcoholic Beverages: The Shopper—U.S., May 2011. This report explores the following aspects of the market as well as others:
- What factors have inhibited growth; how to overcome growth-inhibiting obstacles?
- Which segments have managed to beat the recessionary trend, how they have done so?
- Which of the new products have the potential to bring growth to the market?
- How has a brisk pace of acquisitions and alliances reshaped the market growth?
- What major marketing themes have beverage makers employed and how have those themes impacted their brands?
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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