Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Non-chocolate Confectionery - US - December 2012

“The non-chocolate confectionery category is in a position to drive perceptions of the healthfulness of product offerings, and to suggest responsible category participation, rather than suffering from consumer flight due to health concerns.”

– Beth Bloom, Food and Drink Analyst

Some questions answered in this report include:

  • How can the category inspire more frequent consumption?
  • How can the category grow sales among older consumers?
  • How can the category respond to a growing interest in health?
  • How can the category flourish amid limitations on outreach to children?

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Advertising creative
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                        • The market
                          • Figure 1: Total U.S. sales and fan chart forecast of non-chocolate confectionery, at current prices, 2007-17
                        • Market factors
                          • Adult candy consumption on the rise
                            • Figure 2: Chocolate and other candy consumption, April 2007-June 2012
                          • Market segmentation
                            • Figure 3: Total U.S. retail sales of non-chocolate confectionery, by segment, at current prices, 2010 and 2012
                            • Figure 4: Share of total U.S. retail sales of non-chocolate confectionery, by segment, 2012
                          • Retail channels
                            • Figure 5: Total U.S. retail sales of non-chocolate confectionery, by channel, at current prices, 2010-12
                          • Innovation
                            • Figure 6: Non-chocolate confectionery launches, by top five claims, 2007-11*
                          • The consumer
                            • Hard candy and chewy candy top types of non-chocolate confectionery consumed
                              • Figure 7: Frequency of non-chocolate confectionery consumed, July 2012
                            • 18-44s appear as target market, 65+ are hard sell
                              • Figure 8: Types of non-chocolate confectionery consumed, by age, July 2012
                            • Asian and black consumers appear as good target for category sales
                              • Figure 9: Types of non-chocolate confectionery consumed, by race/Hispanic origin, July 2012
                            • Most consumers looking to satisfy a sweet craving
                              • Figure 10: Top five reasons for non-chocolate confectionery consumption, July 2012
                            • Supermarkets and mass merchandisers top purchase locations
                              • Figure 11: Top five non-chocolate confectionery purchase locations, July 2012
                            • Real fruit appeals to 58% of non-chocolate confectionery consumers
                              • Figure 12: Top five non-chocolate confectionery attributes (any important), July 2012
                            • What we think
                            • Issues in the Market

                                • How can the category inspire more frequent consumption?
                                  • How can the category grow sales among older consumers?
                                    • How can the category respond to a growing interest in health?
                                      • How can the category flourish amid limitations on outreach to children?
                                      • Insights and Opportunities

                                        • Move into branded retail
                                          • Introduce bold new flavors
                                            • Be responsible about consumer health
                                              • Develop product lines geared toward adults
                                              • Trend Applications

                                                  • Trend: Premiumization and Indulgence
                                                    • Trend: The Real Thing
                                                      • Inspire 2015 trend: Brand Intervention
                                                      • Market Size and Forecast

                                                        • Key points
                                                          • Category sales surpass $6 billion in 2012
                                                            • Sales and forecast of non-chocolate confectionery
                                                              • Figure 13: Total U.S. retail sales and forecast of non-chocolate confectionery, at current prices, 2007-17
                                                              • Figure 14: Total U.S. retail sales and forecast of non-chocolate confectionery, at inflation-adjusted prices, 2007-17
                                                            • Fan chart forecast
                                                                • Figure 15: Total U.S. retail sales and fan chart forecast of non-chocolate confectionery, at current prices, 2007-17
                                                            • Market Drivers

                                                              • Key points
                                                                  • Figure 16: Chocolate and other candy, April 2007-June 2008
                                                                  • Figure 17: Bars & other candy, by age, April 2011-June 2012
                                                                  • Figure 18: Chocolate and other candy, by age, April 2011-June 2012
                                                                • Obesity concerns could strain category participation/performance
                                                                  • Figure 19: U.S. obesity rate, by age, 2008 and 2012
                                                                • Childhood and teen obesity—highest in decades
                                                                  • If category players don’t take action, the government will
                                                                    • Rising commodities costs make for a less-affordable indulgence
                                                                    • Competitive Context

                                                                      • Key points
                                                                        • Chocolate confectionery outperforms non-chocolate
                                                                          • Nutritional snacks find favor among adults and kids
                                                                            • Figure 20: Nutritional snacks, by age, April 2011-June 2012
                                                                          • Sweet supplements blur category lines
                                                                          • Segment Performance

                                                                            • Key points
                                                                              • Chewy candy dominates non-chocolate confectionery sales
                                                                                • Sales of non-chocolate confectionery, by segment
                                                                                  • Figure 21: Total U.S. retail sales of non-chocolate confectionery, by segment, at current prices, 2010 and 2012
                                                                              • Segment Performance – Chewy Candy

                                                                                • Key points
                                                                                  • Chewy candy sales grow 49% to maintain category dominance
                                                                                    • Sales of chewy candy
                                                                                      • Figure 22: Total U.S. retail sales and forecast of chewy non-chocolate candy, at current prices, 2007-17
                                                                                  • Segment Performance – Seasonal Candy

                                                                                    • Key points
                                                                                      • Seasonal sales grow 20% from 2007-12 to reach $1.1 billion
                                                                                        • Sales of seasonal candy
                                                                                          • Figure 23: Total U.S. retail sales and forecast of seasonal non-chocolate candy, at current prices, 2007-17
                                                                                      • Segment Performance – Novelty Candy

                                                                                        • Key points
                                                                                          • Novelty sales grow 33% from 2007-12 to reach $751 million
                                                                                            • Sales of novelty candy
                                                                                              • Figure 24: Total U.S. retail sales and forecast of novelty non-chocolate candy, at current prices, 2007-17
                                                                                          • Segment Performance – Hard Candy

                                                                                            • Key points
                                                                                              • Hard candy sales grow 31% from 2007-12 to reach $652 million
                                                                                                • Sales of hard candy
                                                                                                  • Figure 25: Total U.S. retail sales and forecast of hard non-chocolate candy, at current prices, 2007-17
                                                                                              • Segment Performance – Licorice

                                                                                                • Key points
                                                                                                  • Licorice sales grow 30% from 2007-12 to reach $560 million
                                                                                                    • Sales of licorice
                                                                                                      • Figure 26: Total U.S. retail sales and forecast of licorice, at current prices, 2007-17
                                                                                                  • Segment Performance – Other Non-Chocolate Confectionery

                                                                                                    • Key points
                                                                                                      • “Other” segment sales grow 21% from 2007-12 to reach $576 million
                                                                                                        • Sales of other non-chocolate confectionery
                                                                                                          • Figure 27: Total U.S. retail sales and forecast of other non-chocolate confectionery, at current prices, 2007-17
                                                                                                      • Retail Channels

                                                                                                        • Key points
                                                                                                          • Category popular across wide range of retail channels
                                                                                                            • Sales of non-chocolate confectionery, by channel
                                                                                                              • Figure 28: Total U.S. retail sales of non-chocolate confectionery, by channel, at current prices, 2010-12
                                                                                                            • Retailers play vital role in category performance
                                                                                                              • Figure 29: Non-chocolate candy purchase, July 2012
                                                                                                            • Supermarket sales grow 20% from 2007-12 to reach $1.3 billion
                                                                                                              • Supermarket sales of non-chocolate confectionery
                                                                                                                • Figure 30: U.S. supermarket sales of non-chocolate confectionery, at current prices, 2007-12
                                                                                                              • Drug stores sales grow 20% from 2007-12 to reach $785 million
                                                                                                                • Drug store sales of non-chocolate confectionery
                                                                                                                  • Figure 31: U.S. drug store sales of non-chocolate confectionery, at current prices, 2007-12
                                                                                                                • Other channels represent 66.5% of non-chocolate confectionery sales
                                                                                                                  • Mass merchandisers
                                                                                                                    • Convenience
                                                                                                                      • Specialty
                                                                                                                        • Discount
                                                                                                                          • Other channels sales of non-chocolate confectionery
                                                                                                                            • Figure 32: U.S. sales of non-chocolate confectionery, through other retail channels, at current prices, 2007-12
                                                                                                                          • Natural channel sales grow 34% from 2010-12 to reach $24.3 million
                                                                                                                            • Sales of non-chocolate confectionery in the natural channel
                                                                                                                              • Figure 33: Natural supermarket sales of non-chocolate confectionery, at current prices, 2010-12*
                                                                                                                              • Figure 34: Natural supermarket sales of non-chocolate confectionery, at inflation-adjusted prices, 2010-12*
                                                                                                                            • Natural channel sales of non-chocolate confectionery by segment
                                                                                                                              • Figure 35: Natural supermarket sales of non-chocolate confectionery, by segment, 2010 and 2012*
                                                                                                                            • Natural channel sales of non-chocolate confectionery by organic
                                                                                                                              • Figure 36: Natural supermarket sales of non-chocolate confectionery, by organic, 2010 and 2012*
                                                                                                                            • Natural brands of note
                                                                                                                            • Leading Companies

                                                                                                                              • Key points
                                                                                                                                • Hershey’s and Mars battle for the top
                                                                                                                                  • Non-chocolate confectionery fragmented among many companies
                                                                                                                                    • Just Born, Storck see big gains
                                                                                                                                      • Private label poses competition
                                                                                                                                        • Manufacturer sales of non-chocolate confectionery
                                                                                                                                          • Figure 37: MULO sales of non-chocolate confectionery by leading companies, rolling 52 weeks 2011 and 2012
                                                                                                                                          • Figure 38: Shopping behavior, April 2011-June 2012
                                                                                                                                      • Brand Share – Chewy Candy

                                                                                                                                        • Key points
                                                                                                                                          • Consumers like to taste the rainbow
                                                                                                                                            • Chewy candy experiences solid growth
                                                                                                                                              • Big brands threatened by private label
                                                                                                                                                • Sales of leading chewy candy brands
                                                                                                                                                  • Figure 39: MULO sales of chewy candy by leading companies, rolling 52 weeks 2011 and 2012
                                                                                                                                              • Brand Share – Seasonal Candy

                                                                                                                                                • Key points
                                                                                                                                                  • Brach’s, Nestlé stumble amid growing competition
                                                                                                                                                    • Sales of leading seasonal candy brands
                                                                                                                                                      • Figure 40: MULO sales of seasonal candy by leading companies, rolling 52 weeks 2011 and 2012
                                                                                                                                                  • Brand Share – Novelty Candy

                                                                                                                                                    • Key points
                                                                                                                                                      • Wonka is the ticket
                                                                                                                                                        • Private label shines in novelty segment
                                                                                                                                                          • Sales of leading novelty candy brands
                                                                                                                                                            • Figure 41: MULO sales of novelty candy by leading companies, rolling 52 weeks 2011 and 2012
                                                                                                                                                        • Brand Share – Hard Candy

                                                                                                                                                          • Key points
                                                                                                                                                            • Hershey’s takes lead in hard candy
                                                                                                                                                              • Private label shows little growth
                                                                                                                                                                • Sales of leading hard candy brands
                                                                                                                                                                  • Figure 42: MULO sales of hard candy by leading companies, rolling 52 weeks 2011 and 2012
                                                                                                                                                              • Brand Share – Licorice

                                                                                                                                                                • Key points
                                                                                                                                                                  • Licorice dominated by two brands
                                                                                                                                                                    • Private label not much of a game changer
                                                                                                                                                                      • Sales of leading licorice brands
                                                                                                                                                                        • Figure 43: MULO sales of licorice by leading companies, rolling 52 weeks 2011 and 2012
                                                                                                                                                                    • Brand Share – Other

                                                                                                                                                                      • Key points
                                                                                                                                                                        • Hershey’s leads diverse segment
                                                                                                                                                                          • Sales of leading other brands
                                                                                                                                                                            • Figure 44: MULO sales of other non-chocolate confectionery by leading companies, rolling 52 weeks 2011 and 2012
                                                                                                                                                                        • Innovations and Innovators

                                                                                                                                                                          • New product launch trends
                                                                                                                                                                            • Figure 45: Non-chocolate confectionery launches, by launch type, 2007-12*
                                                                                                                                                                          • Seal the deal
                                                                                                                                                                            • Figure 46: Chocolate and other candy, April 2011-June 2012
                                                                                                                                                                          • Seasonal claim leads product launches
                                                                                                                                                                            • Figure 47: Non-chocolate confectionery launches, by top 10 claims, 2007-12*
                                                                                                                                                                          • Mixing it up
                                                                                                                                                                            • Segment shift
                                                                                                                                                                              • Flavor morphs
                                                                                                                                                                                • Liquid
                                                                                                                                                                                  • Licorice
                                                                                                                                                                                    • Health conscious
                                                                                                                                                                                      • Focus on fruit
                                                                                                                                                                                        • Natural
                                                                                                                                                                                          • Functional
                                                                                                                                                                                            • Interactive
                                                                                                                                                                                              • Private label
                                                                                                                                                                                                • Branded
                                                                                                                                                                                                • Marketing Strategies

                                                                                                                                                                                                  • Overview of brand landscape
                                                                                                                                                                                                    • Brand analysis: Skittles
                                                                                                                                                                                                      • Figure 48: Brand analysis, Skittles, 2012
                                                                                                                                                                                                    • Online initiatives
                                                                                                                                                                                                      • TV presence
                                                                                                                                                                                                        • Figure 49: Skittles TV ad, “I Am The Walrus,” 2012
                                                                                                                                                                                                        • Figure 50: Skittles TV ad, “Bye Bye Blender,” 2011
                                                                                                                                                                                                      • Print and other
                                                                                                                                                                                                        • Brand analysis: PayDay
                                                                                                                                                                                                          • Figure 51: Brand analysis of PayDay, 2012
                                                                                                                                                                                                        • TV presence
                                                                                                                                                                                                          • Figure 52: PayDay TV ad, “Let’s Dance,” 2012
                                                                                                                                                                                                        • Brand analysis: Twizzlers
                                                                                                                                                                                                          • Figure 53: Brand analysis of Twizzlers, 2012
                                                                                                                                                                                                        • TV presence
                                                                                                                                                                                                          • Figure 54: Twizzlers TV ad, “Strawberry Twist,” 2012
                                                                                                                                                                                                        • Online initiatives
                                                                                                                                                                                                          • Print and other
                                                                                                                                                                                                            • Brand analysis: Starburst
                                                                                                                                                                                                              • Figure 55: Brand analysis of Starburst, 2012
                                                                                                                                                                                                            • Print and other
                                                                                                                                                                                                              • TV presence
                                                                                                                                                                                                                • Figure 56: Starburst TV ad, “Streets Flavor,” 2012
                                                                                                                                                                                                              • Brand analysis: Jolly Rancher
                                                                                                                                                                                                                • Figure 57: Brand analysis of Jolly Rancher, 2012
                                                                                                                                                                                                              • TV Presence
                                                                                                                                                                                                                • Figure 58: Jolly Rancher TV ad, “Escaping Reality,” 2012
                                                                                                                                                                                                              • More marketing strategies
                                                                                                                                                                                                                • Mike & Ike Breaks Up
                                                                                                                                                                                                                • Types of Non-Chocolate Confectionery Consumed

                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                    • Hard candy and chewy candy top types of candy consumed
                                                                                                                                                                                                                      • Figure 59: Types of non-chocolate confectionery consumed, July 2012
                                                                                                                                                                                                                    • Women more likely to eat candy, men do so with greater frequency
                                                                                                                                                                                                                      • Figure 60: Types of non-chocolate confectionery consumed, by gender, July 2012
                                                                                                                                                                                                                    • 18-44s appear as target market, 65+ are hard sell
                                                                                                                                                                                                                      • Figure 61: Types of non-chocolate confectionery consumed, by age, July 2012
                                                                                                                                                                                                                    • $75K-99.9K are target audience
                                                                                                                                                                                                                      • Figure 62: Types of non-chocolate confectionery consumed, by household income, July 2012
                                                                                                                                                                                                                  • Consumption Location and Occasion

                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                      • Most consumers looking to satisfy a sweet craving at home
                                                                                                                                                                                                                        • Figure 63: Where and why non-chocolate confectionery consumed, by gender, July 2012
                                                                                                                                                                                                                      • Older consumers need some coaxing
                                                                                                                                                                                                                        • Figure 64: Where and why non-chocolate confectionery consumed, by age, July 2012
                                                                                                                                                                                                                    • Non-Chocolate Confectionery Purchase

                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                        • Supermarkets and mass merchandisers top purchase locations
                                                                                                                                                                                                                          • Figure 65: Non-chocolate confectionery purchase location, July 2012
                                                                                                                                                                                                                        • Consumers want variety, but still swayed by impulse/convenience
                                                                                                                                                                                                                          • Figure 66: Non-chocolate confectionery purchase location (in-store), July 2012
                                                                                                                                                                                                                        • Women motivated by price, men by convenience
                                                                                                                                                                                                                          • Figure 67: Non-chocolate confectionery purchase location, by gender, July 2012
                                                                                                                                                                                                                        • Young consumers purchase candy wherever they can
                                                                                                                                                                                                                          • Figure 68: Non-chocolate confectionery purchase location, by age, July 2012
                                                                                                                                                                                                                        • 18-44s buy on impulse, 55+ plan
                                                                                                                                                                                                                          • Figure 69: Non-chocolate confectionery purchase, by age, July 2012
                                                                                                                                                                                                                        • Convenience key to younger shoppers, older shoppers set in their ways
                                                                                                                                                                                                                          • Figure 70: Non-chocolate confectionery purchase location (in-store), by age, July 2012
                                                                                                                                                                                                                      • Important Attributes

                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                          • Real fruit appeals to 58% of non-chocolate confectionery consumers
                                                                                                                                                                                                                            • Figure 71: Non-chocolate confectionery attributes, by gender, July 2012
                                                                                                                                                                                                                          • 18-34s focus on new and natural, 65+ express sugar concerns
                                                                                                                                                                                                                            • Figure 72: Non-chocolate confectionery attributes, by age, July 2012
                                                                                                                                                                                                                        • Attitudes Towards Non-Chocolate Candy

                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                            • Brands and flavor variety are important among candy buyers
                                                                                                                                                                                                                                • Figure 73: Attitudes towards non-chocolate confectionery, by gender, July 2012
                                                                                                                                                                                                                              • Young consumers strongly influenced by innovation, brand
                                                                                                                                                                                                                                • Figure 74: Attitudes towards non-chocolate confectionery, by age, July 2012
                                                                                                                                                                                                                              • Candy offers good value, but lower income HHs still price conscious
                                                                                                                                                                                                                                • Figure 75: Attitudes towards non-chocolate confectionery, by household income, July 2012
                                                                                                                                                                                                                            • Impact of Race and Hispanic Origin

                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                • Asian and black consumers appear as good target for category sales
                                                                                                                                                                                                                                  • Figure 76: Types of non-chocolate confectionery consumed, by race/Hispanic origin, July 2012
                                                                                                                                                                                                                                • Hispanic consumers are buying for others
                                                                                                                                                                                                                                  • Figure 77: Non-chocolate confectionery purchase, by race/Hispanic origin, July 2012
                                                                                                                                                                                                                                • Energy boosting functionality may resonate with black consumers
                                                                                                                                                                                                                                  • Figure 78: Where and why non-chocolate confectionery consumed, by race/Hispanic origin, July 2012
                                                                                                                                                                                                                                • Shopping habits of Asian consumers imply interest in quality and quantity
                                                                                                                                                                                                                                  • Figure 79: Non-chocolate confectionery purchase location, by race/Hispanic origin, July 2012
                                                                                                                                                                                                                                • Growing patronage among Hispanics may come from highlighting health
                                                                                                                                                                                                                                  • Figure 80: Non-chocolate confectionery attributes, by race/Hispanic origin, July 2012
                                                                                                                                                                                                                                • Asian consumers appear as strong target for gifting, health
                                                                                                                                                                                                                                  • Figure 81: Attitudes towards non-chocolate confectionery, by race/Hispanic origin, July 2012
                                                                                                                                                                                                                              • Cluster Analysis

                                                                                                                                                                                                                                  • Cluster 1: Occasional Treats
                                                                                                                                                                                                                                    • Demographics
                                                                                                                                                                                                                                      • Characteristics
                                                                                                                                                                                                                                        • Opportunity
                                                                                                                                                                                                                                          • Cluster 2: Sours
                                                                                                                                                                                                                                            • Demographics
                                                                                                                                                                                                                                              • Characteristics
                                                                                                                                                                                                                                                • Opportunity
                                                                                                                                                                                                                                                  • Cluster 3: Candy Lovers
                                                                                                                                                                                                                                                    • Demographics
                                                                                                                                                                                                                                                      • Characteristics
                                                                                                                                                                                                                                                        • Opportunity
                                                                                                                                                                                                                                                          • Cluster characteristic tables
                                                                                                                                                                                                                                                            • Figure 82: Target clusters, July 2012
                                                                                                                                                                                                                                                            • Figure 83: Types of non-chocolate confectionery consumed, by target clusters, July 2012
                                                                                                                                                                                                                                                            • Figure 84: Non-chocolate confectionery purchase, by target clusters, July 2012
                                                                                                                                                                                                                                                            • Figure 85: Non-chocolate confectionery purchase, by target clusters, July 2012
                                                                                                                                                                                                                                                            • Figure 86: Where and why non-chocolate confectionery consumed, by target clusters, July 2012
                                                                                                                                                                                                                                                            • Figure 87: Non-chocolate confectionery purchase, by target clusters, July 2012
                                                                                                                                                                                                                                                            • Figure 88: Non-chocolate confectionery purchase location, by target clusters, July 2012
                                                                                                                                                                                                                                                            • Figure 89: Non-chocolate confectionery purchase location (in-store), by target clusters, July 2012
                                                                                                                                                                                                                                                            • Figure 90: Non-chocolate confectionery attributes, by target clusters, July 2012
                                                                                                                                                                                                                                                            • Figure 91: Non-chocolate confectionery and children, by target clusters, July 2012
                                                                                                                                                                                                                                                            • Figure 92: Attitudes towards non-chocolate confectionery, by target clusters, July 2012
                                                                                                                                                                                                                                                          • Cluster demographic tables
                                                                                                                                                                                                                                                            • Figure 93: Target clusters, by demographic, July 2012
                                                                                                                                                                                                                                                          • Cluster methodology
                                                                                                                                                                                                                                                          • IRI/Builders – Key Household Purchase Measures

                                                                                                                                                                                                                                                              • Overview of non-chocolate confectionery
                                                                                                                                                                                                                                                                • Non-chocolate chewy candy
                                                                                                                                                                                                                                                                  • Consumer insights on key purchase measures – non-chocolate chewy candy
                                                                                                                                                                                                                                                                    • Brand map
                                                                                                                                                                                                                                                                      • Figure 94: Brand map, selected brands of non-chocolate chewy candy buying rate, by household penetration, 2012*
                                                                                                                                                                                                                                                                    • Brand leader characteristics
                                                                                                                                                                                                                                                                      • Key purchase measures
                                                                                                                                                                                                                                                                        • Figure 95: Key purchase measures for the top brands of non-chocolate chewy candy, by household penetration, 2012*
                                                                                                                                                                                                                                                                      • Hard candy
                                                                                                                                                                                                                                                                        • Consumer insights on key purchase measures – hard candy
                                                                                                                                                                                                                                                                          • Brand map
                                                                                                                                                                                                                                                                            • Figure 96: Brand map, selected brands of hard candy buying rate, by household penetration, 2012*
                                                                                                                                                                                                                                                                          • Brand leader characteristics
                                                                                                                                                                                                                                                                            • Key purchase measures
                                                                                                                                                                                                                                                                              • Figure 97: Key purchase measures for the top brands of hard candy, by household penetration, 2012*
                                                                                                                                                                                                                                                                            • Easter candy
                                                                                                                                                                                                                                                                              • Consumer insights on key purchase measures – Easter candy
                                                                                                                                                                                                                                                                                • Brand map
                                                                                                                                                                                                                                                                                  • Figure 98: Brand map, selected brands of Easter candy buying rate, by household penetration, 2012*
                                                                                                                                                                                                                                                                                • Brand leader characteristics
                                                                                                                                                                                                                                                                                  • Key purchase measures
                                                                                                                                                                                                                                                                                    • Figure 99: Key purchase measures for the top brands of Easter candy, by household penetration, 2012*
                                                                                                                                                                                                                                                                                  • Christmas candy
                                                                                                                                                                                                                                                                                    • Consumer insights on key purchase measures – Christmas candy
                                                                                                                                                                                                                                                                                      • Brand map
                                                                                                                                                                                                                                                                                        • Figure 100: Brand map, selected brands of Christmas candy buying rate, by household penetration, 2012*
                                                                                                                                                                                                                                                                                      • Brand leader characteristics
                                                                                                                                                                                                                                                                                        • Key purchase measures
                                                                                                                                                                                                                                                                                          • Figure 101: Key purchase measures for the top brands of Christmas candy, by household penetration, 2012*
                                                                                                                                                                                                                                                                                        • Halloween candy
                                                                                                                                                                                                                                                                                          • Consumer insights on key purchase measures – Halloween candy
                                                                                                                                                                                                                                                                                            • Brand map
                                                                                                                                                                                                                                                                                              • Figure 102: Brand map, selected brands of Halloween candy buying rate, by household penetration, 2012*
                                                                                                                                                                                                                                                                                            • Brand leader characteristics
                                                                                                                                                                                                                                                                                              • Key purchase measures
                                                                                                                                                                                                                                                                                                • Figure 103: Key purchase measures for the top brands of Halloween candy, by household penetration, 2012*
                                                                                                                                                                                                                                                                                              • Valentine’s Day
                                                                                                                                                                                                                                                                                                • Consumer insights on key purchase measures – Valentine’s Day
                                                                                                                                                                                                                                                                                                  • Brand map
                                                                                                                                                                                                                                                                                                    • Figure 104: Brand map, selected brands of Valentine’s day candy buying rate, by household penetration, 2012*
                                                                                                                                                                                                                                                                                                  • Brand leader characteristics
                                                                                                                                                                                                                                                                                                    • Key purchase measures
                                                                                                                                                                                                                                                                                                      • Figure 105: Key purchase measures for the top brands of Valentine’s day candy, by household penetration, 2012*
                                                                                                                                                                                                                                                                                                  • Appendix – Other Useful Tables

                                                                                                                                                                                                                                                                                                    • Non-chocolate confectionery purchase
                                                                                                                                                                                                                                                                                                      • Figure 106: Non-chocolate confectionery purchase, by household income, July 2012
                                                                                                                                                                                                                                                                                                    • Consumption location and occasion
                                                                                                                                                                                                                                                                                                      • Figure 107: Where and why non-chocolate confectionery consumed, by household income, July 2012
                                                                                                                                                                                                                                                                                                    • Purchase decision
                                                                                                                                                                                                                                                                                                      • Figure 108: Non-chocolate confectionery purchase, by gender, July 2012
                                                                                                                                                                                                                                                                                                    • Purchase location
                                                                                                                                                                                                                                                                                                      • Figure 109: Non-chocolate confectionery purchase location (in-store), by household income, July 2012
                                                                                                                                                                                                                                                                                                      • Figure 110: Non-chocolate confectionery purchase location, by non-chocolate confectionery purchase, July 2012
                                                                                                                                                                                                                                                                                                      • Figure 111: Non-chocolate confectionery purchase location, by non-chocolate confectionery purchase location (in-store), July 2012
                                                                                                                                                                                                                                                                                                    • Important attributes
                                                                                                                                                                                                                                                                                                      • Figure 112: Non-chocolate confectionery attributes, by buy for self, July 2012
                                                                                                                                                                                                                                                                                                      • Figure 113: Non-chocolate confectionery attributes, by household income, July 2012
                                                                                                                                                                                                                                                                                                    • Attitudes towards non-chocolate confectionery
                                                                                                                                                                                                                                                                                                      • Figure 114: Attitudes towards non-chocolate confectionery, by buy for self, July 2012
                                                                                                                                                                                                                                                                                                    • Candy and kids
                                                                                                                                                                                                                                                                                                      • Figure 115: Non-chocolate confectionery and children, by gender, July 2012
                                                                                                                                                                                                                                                                                                  • Appendix – Trade Associations

                                                                                                                                                                                                                                                                                                    Companies Covered

                                                                                                                                                                                                                                                                                                    • Affy Tapple LLC
                                                                                                                                                                                                                                                                                                    • American Licorice Co. Inc.
                                                                                                                                                                                                                                                                                                    • Annie's Homegrown Inc.
                                                                                                                                                                                                                                                                                                    • Brach's Confections Inc.
                                                                                                                                                                                                                                                                                                    • Dollar Tree Stores Inc
                                                                                                                                                                                                                                                                                                    • Farley's & Sathers Candy Company Inc.
                                                                                                                                                                                                                                                                                                    • Ferrara Pan Candy Company
                                                                                                                                                                                                                                                                                                    • Frito-Lay, Inc
                                                                                                                                                                                                                                                                                                    • Hershey Company, The
                                                                                                                                                                                                                                                                                                    • Jelly Belly Candy Company
                                                                                                                                                                                                                                                                                                    • Just Born Inc.
                                                                                                                                                                                                                                                                                                    • Kraft Foods Inc.
                                                                                                                                                                                                                                                                                                    • Lancaster Colony Corporation
                                                                                                                                                                                                                                                                                                    • Mars Incorporated
                                                                                                                                                                                                                                                                                                    • Nestlé USA
                                                                                                                                                                                                                                                                                                    • PEZ Candy, Inc.
                                                                                                                                                                                                                                                                                                    • Spangler Candy Company
                                                                                                                                                                                                                                                                                                    • Storck Usa Lp
                                                                                                                                                                                                                                                                                                    • The National Confectioners Association of the U.S. (NCA)
                                                                                                                                                                                                                                                                                                    • Tootsie Roll Industries Inc.
                                                                                                                                                                                                                                                                                                    • Topps Company, Inc., The
                                                                                                                                                                                                                                                                                                    • Trader Joe's Company Inc
                                                                                                                                                                                                                                                                                                    • U.S. Bureau of Labor Statistics
                                                                                                                                                                                                                                                                                                    • Walgreen Co
                                                                                                                                                                                                                                                                                                    • Walmart Stores (USA)
                                                                                                                                                                                                                                                                                                    • Whole Foods Market Inc

                                                                                                                                                                                                                                                                                                    Non-chocolate Confectionery - US - December 2012

                                                                                                                                                                                                                                                                                                    £3,199.84 (Excl.Tax)