US Milk and Non-dairy Milk Market Report 2023
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Stay ahead of the curve and future-proof your business with Mintel’s US Milk and Non-dairy Milk Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest trends and consumer behaviours affecting your industry. Get a 360° view of the US Milk and Non-dairy Milk industries including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Milk is a staple in US households, with over 90% of US consumers purchasing any type of dairy or non-dairy milk in the last three months. In recent years, dairy milk has been threatened by plant-based milk over concerns for health, sustainability and animal-welfare. Dairy milk remains relevant; however, consumers are increasingly purchasing both dairy and non-dairy milk for diverse reasons.
As inflation impacts grocery spending, there is an increasing consumer focus on value. Dairy milk is being chosen over non-dairy milk due to consumers’ for value reasons. Over a quarter of US milk consumers purchase dairy milk because they believe it’s a better value. Alongside its familiar taste and trusted health image, consumers are turning back to dairy.
Younger consumers, aged 16-34 years old, display the highest purchase behaviour of both dairy and non-dairy milks. This lack of loyalty for either category suggests their significant impact on category growth and decline.
Mintel’s full report features a deeper analysis of the US Milk Industry and its competitive landscape, as well as recommendations for future growth opportunities from our expert analyst.
The scope of this report includes both the dairy and non-dairy milk markets. Each market has its own market size and forecast. Dairy milk is defined as: refrigerated dairy milks (e.g. skim/low-fat milk, whole milk, flavoured milk) and shelf-stable RTD milk (e.g. unrefrigerated dairy milk). Non-dairy milk is defined as: almond milk, coconut milk, soy milk, oat milk, other non-dairy milk (e.g. cashew milk) and shelf stable, RTD non-dairy milk. Dairy and non-dairy cream, creamers, condensed/evaporated milk and powdered milk are excluded from the market sizes and report discussion.
This report, written by Julia Mills, a leading analyst in the Food and Drink sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Milk and non-dairy milks are staples in most US households. With rising costs, value comes through simplicity and highlighting new use possibilities.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.