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Non High Street Foodservice Trends - UK - March 2014

“Concerns over the future of the high street and the mature eating out market have seen operators attempt to widen distribution channels. High footfall areas such as travel hubs, shopping centres and university campuses are proving popular choices for operators looking for new opportunities.”

– Helena Spicer, Senior Foodservice Analyst

Some questions answered in this report include:

  • How can brands capitalise on consumer demand for convenience?
  • Is there potential to profit from high street restaurant brands?
  • Is there opportunity in the grab and go sector?

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • Market drivers
              • Supermarket foodservice offering
                • Airport foodservice offering
                  • Motorway service stations/roadside catering
                    • Train stations
                      • The consumer
                        • In-store and transport hub catering outlets visited
                          • Figure 1: In-store and transport hub catering outlets visited, by usage at least a few times a month, December 2013
                        • Reasons for using in-store and transport hub catering outlets
                          • Figure 2: Reasons for visiting in-store and transport hub catering outlets, December 2013
                        • Attitudes towards in-store and transport hub catering outlets
                          • Figure 3: Attitudes towards in-store and transport hub catering, December 2013
                        • Interest in products/services at supermarket catering outlets
                          • Figure 4: Interest in products/services at supermarket catering outlets, any interest, December 2013
                        • Use of vending machines and self-service machines
                          • Figure 5: Use of vending machines and self-service machines in the last 12 months, December 2013
                        • Attitudes towards self-service machines
                          • Figure 6: Attitudes towards self-service machines, December 2013
                        • Attitudes towards vending machines
                          • Figure 7: Attitudes towards vending machines, December 2013
                        • What we think
                        • Market Drivers

                          • Key points
                            • Consumer spending priorities
                              • Figure 8: Consumer spending priorities (after bills), dining out, November 2009- January 2014
                              • Figure 9: Selected consumer spending priorities (after bills), January 2011- January 2014
                            • Eating out market
                              • Figure 10: UK eating out market size and forecast, 2008-18
                            • Drive-through concepts
                              • University campuses
                                • High street concerns
                                  • The changing face of retail poses a threat to the high street
                                    • New initiatives look to re-energise high streets
                                      • More leisure-focused high streets
                                        • Changing consumer expectations call for flexibility
                                        • Issues and Insights

                                            • Capitalising on consumer demand for convenience
                                              • The facts
                                                • The implications
                                                  • Profiting from high street restaurant brands
                                                    • The facts
                                                      • The implications
                                                        • The grab and go opportunity
                                                          • The facts
                                                            • The implications
                                                            • Trend Application

                                                                • Trend: Life Hacking
                                                                  • Trend: Many Mes
                                                                    • Mintel Futures: Human
                                                                    • Supermarket Foodservice Offering

                                                                      • Key points
                                                                        • Overview
                                                                          • Tesco
                                                                            • Giraffe
                                                                              • Harris + Hoole (H+H)
                                                                                • Decks
                                                                                  • Waitrose
                                                                                  • Travel Hubs

                                                                                    • Key points
                                                                                      • Airports
                                                                                        • Overview
                                                                                          • Gatwick
                                                                                            • Heathrow
                                                                                              • Other airport developments
                                                                                                • Motorway service stations/roadside catering
                                                                                                  • Overview
                                                                                                    • Welcome Break
                                                                                                      • Extra Motorway Services
                                                                                                        • Euro Garages
                                                                                                          • Train stations
                                                                                                            • Overview
                                                                                                              • Figure 11: Passenger kilometres on national railways, 2008/9-2012/13
                                                                                                            • London Underground
                                                                                                              • Network Rail
                                                                                                              • Department Stores, Variety Stores & Clothing Retailers

                                                                                                                • Key points
                                                                                                                  • Overview
                                                                                                                    • John Lewis
                                                                                                                      • Debenhams
                                                                                                                        • BHS
                                                                                                                          • Next
                                                                                                                            • Mothercare
                                                                                                                            • Other Retail Sectors

                                                                                                                              • Key points
                                                                                                                                • Garden centres
                                                                                                                                  • Garden Centre Group (GCG)
                                                                                                                                    • Tesco/Dobbies
                                                                                                                                      • DIY stores
                                                                                                                                        • B&Q
                                                                                                                                          • Bookstores
                                                                                                                                            • Other
                                                                                                                                            • The Consumer – In-Store and Transport Hub Catering Habits

                                                                                                                                              • Key points
                                                                                                                                                • In-store and transport hub catering outlets visited
                                                                                                                                                  • Supermarket cafés/restaurants are most frequently used in-store catering options
                                                                                                                                                    • Figure 12: In-store and transport hub catering outlets visited, December 2013
                                                                                                                                                    • Figure 13: In-store and transport hub catering outlets visited, by usage at least a few times a month, December 2013
                                                                                                                                                  • Reasons for using in-store and transport hub catering outlets
                                                                                                                                                    • Refuelling is a key reason for using in-store catering outlets
                                                                                                                                                      • Figure 14: Reasons for visiting in-store and transport hub catering outlets, December 2013
                                                                                                                                                    • Nearly half of supermarket café users are looking for a quick bite
                                                                                                                                                      • Figure 15: Reasons for visiting supermarket cafés/restaurants, December 2013
                                                                                                                                                    • Department store cafés should create more visual cues to prompt ‘treat’ behaviour
                                                                                                                                                      • Figure 16: Reasons for visiting department store/variety store cafés/restaurants, December 2013
                                                                                                                                                    • Speed of service is important to MSA catering users
                                                                                                                                                      • Figure 17: Reasons for visiting MSA/petrol station cafés/restaurants, December 2013
                                                                                                                                                    • Catering to varying needs at train stations
                                                                                                                                                      • Figure 18: Reasons for visiting train station cafés/restaurants, December 2013
                                                                                                                                                  • The Consumer – Attitudes towards In-Store and Transport Hub Catering Outlets

                                                                                                                                                    • Key points
                                                                                                                                                      • Perceptions of high prices deter consumers from using outlets in non-high street locations
                                                                                                                                                        • Figure 19: Attitudes towards in-store and transport hub catering, December 2013
                                                                                                                                                      • Consumers are looking for brand assurances, but few are willing to pay a premium for it
                                                                                                                                                        • Opportunities for promoting local/regional food
                                                                                                                                                          • Technology could help operators reduce instances of being overlooked
                                                                                                                                                          • The Consumer – Interest in Products/Services at Supermarket Catering Outlets

                                                                                                                                                            • Key points
                                                                                                                                                              • Four in five supermarket catering users want to see more low-cost, grab and go options
                                                                                                                                                                • Figure 20: Enticements for visiting supermarket catering outlets, any interest, December 2013
                                                                                                                                                                • Figure 21: Interest in products/services at supermarket catering outlets, December 2013
                                                                                                                                                              • Convenience-driven consumers
                                                                                                                                                                • Leisurely consumers
                                                                                                                                                                • The Consumer – Vending & Self-Service Machines

                                                                                                                                                                  • Key points
                                                                                                                                                                    • A third of adults have used vending or self-service machines in the last year
                                                                                                                                                                        • Figure 22: Use of vending machines and self-service machines in the last 12 months, December 2013
                                                                                                                                                                      • Attitudes towards self-service machines
                                                                                                                                                                          • Figure 23: Attitudes towards self-service machines, December 2013
                                                                                                                                                                        • Improvements to self-service machines boost availability…
                                                                                                                                                                          • … with scope also to support demand
                                                                                                                                                                            • Food trucks can act as a middle ground between machines and human service
                                                                                                                                                                              • Attitudes towards vending machines
                                                                                                                                                                                  • Figure 24: Attitudes towards vending machines, December 2013
                                                                                                                                                                                • Quality concerns hold back vending machines
                                                                                                                                                                                  • Global innovation suggests wide scope in vending
                                                                                                                                                                                    • Fresh, fast food
                                                                                                                                                                                      • Opportunity for healthier vending machine products
                                                                                                                                                                                        • Experiential vending opportunities
                                                                                                                                                                                        • Appendix – In-Store and Transport Hub Catering Outlets Visited

                                                                                                                                                                                            • Figure 25: In-store and transport hub catering outlets visited, December 2013
                                                                                                                                                                                            • Figure 26: In-store and transport hub catering outlets visited – Supermarket, by demographics, December 2013
                                                                                                                                                                                            • Figure 27: In-store and transport hub catering outlets visited – Department store, by demographics, December 2013
                                                                                                                                                                                            • Figure 28: In-store and transport hub catering outlets visited – Variety store, by demographics, December 2013
                                                                                                                                                                                            • Figure 29: In-store and transport hub catering outlets visited – Clothing shop, by demographics, December 2013
                                                                                                                                                                                            • Figure 30: In-store and transport hub catering outlets visited – Furniture store, by demographics, December 2013
                                                                                                                                                                                            • Figure 31: In-store and transport hub catering outlets visited – Garden centre, by demographics, December 2013
                                                                                                                                                                                            • Figure 32: In-store and transport hub catering outlets visited – Bookstore, by demographics, December 2013
                                                                                                                                                                                            • Figure 33: In-store and transport hub catering outlets visited – Other shop, by demographics, December 2013
                                                                                                                                                                                            • Figure 34: In-store and transport hub catering outlets visited – Shopping centre, by demographics, December 2013
                                                                                                                                                                                            • Figure 35: In-store and transport hub catering outlets visited – Motorway service areas/petrol stations, by demographics, December 2013
                                                                                                                                                                                            • Figure 36: In-store and transport hub catering outlets visited – Train stations, by demographics, December 2013
                                                                                                                                                                                            • Figure 37: In-store and transport hub catering outlets visited – Airports, by demographics, December 2013
                                                                                                                                                                                        • Appendix – Reasons for Using In-Store and Transport Hub Catering Outlets

                                                                                                                                                                                            • Figure 38: Reasons for visiting in-store and transport hub catering outlets, December 2013
                                                                                                                                                                                            • Figure 39: Most popular reasons for visiting in-store and transport hub catering outlets – Supermarket café/restaurant, by demographics, December 2013
                                                                                                                                                                                            • Figure 40: Next most popular reasons for visiting in-store and transport hub catering outlets – Supermarket café/restaurant, by demographics, December 2013
                                                                                                                                                                                            • Figure 41: Most popular reasons for visiting in-store and transport hub catering outlets – Café/restaurant in a department/variety store, by demographics, December 2013
                                                                                                                                                                                            • Figure 42: Next most popular reasons for visiting in-store and transport hub catering outlets – Café/restaurant in a department/variety store, by demographics, December 2013
                                                                                                                                                                                            • Figure 43: Most popular reasons for visiting in-store and transport hub catering outlets – Café/restaurant in a motorway service area/petrol station, by demographics, December 2013
                                                                                                                                                                                            • Figure 44: Next most popular reasons for visiting in-store and transport hub catering outlets – Café/restaurant in a motorway service area/petrol station, by demographics, December 2013
                                                                                                                                                                                            • Figure 45: Most popular reasons for visiting in-store and transport hub catering outlets – Café/restaurant at a train station, by demographics, December 2013
                                                                                                                                                                                            • Figure 46: Next most popular reasons for visiting in-store and transport hub catering outlets – Café/restaurant at a train station, by demographics, December 2013
                                                                                                                                                                                        • Appendix – Attitudes towards In-Store and Transport Hub Catering Outlets

                                                                                                                                                                                            • Figure 47: Attitudes towards in-store and transport hub catering, December 2013
                                                                                                                                                                                            • Figure 48: Most popular attitudes towards in-store and transport hub catering, by demographics, December 2013
                                                                                                                                                                                            • Figure 49: Next most popular attitudes towards in-store and transport hub catering, by demographics, December 2013
                                                                                                                                                                                        • Appendix – Interest in Products/Services at Supermarket Catering Outlets

                                                                                                                                                                                            • Figure 50: Interest in products/services at supermarket catering outlets, any interest, December 2013
                                                                                                                                                                                            • Figure 51: Interest in products/services at supermarket catering outlets, December 2013
                                                                                                                                                                                            • Figure 52: Interest in products/services at supermarket catering outlets – Lower-cost snacks, by demographics, December 2013
                                                                                                                                                                                            • Figure 53: Interest in products/services at supermarket catering outlets – Made to order food, by demographics, December 2013
                                                                                                                                                                                            • Figure 54: Interest in products/services at supermarket catering outlets – More comfortable seating areas, by demographics, December 2013
                                                                                                                                                                                            • Figure 55: Interest in products/services at supermarket catering outlets – Quick to eat, convenient savoury snacks, by demographics, December 2013
                                                                                                                                                                                            • Figure 56: Interest in products/services at supermarket catering outlets – A coffee shop/restaurant more clearly separated from the shop, by demographics, December 2013
                                                                                                                                                                                            • Figure 57: Interest in products/services at supermarket catering outlets – Wider range of breakfast items, by demographics, December 2013
                                                                                                                                                                                            • Figure 58: Interest in products/services at supermarket catering outlets – Coffee/hot drinks to take away, by demographics, December 2013
                                                                                                                                                                                            • Figure 59: Interest in products/services at supermarket catering outlets – Grab and go hot food, by demographics, December 2013
                                                                                                                                                                                            • Figure 60: Interest in products/services at supermarket catering outlets – Well known/high street coffee shop/restaurant brand, by demographics, December 2013
                                                                                                                                                                                            • Figure 61: Interest in products/services at supermarket catering outlets – Being able to take hot drinks around the store while you shop, by demographics, December 2013
                                                                                                                                                                                            • Figure 62: Interest in products/services at supermarket catering outlets – Coffee vendor in car park/outside café/restaurant, by demographics, December 2013
                                                                                                                                                                                            • Figure 63: Interest in products/services at supermarket catering outlets – Table waiter service, by demographics, December 2013
                                                                                                                                                                                        • Appendix – Vending Machine Usage

                                                                                                                                                                                            • Figure 64: Vending machine usage, December 2013
                                                                                                                                                                                            • Figure 65: Vending machine usage, by demographics, December 2013
                                                                                                                                                                                          • Attitudes towards vending machines
                                                                                                                                                                                            • Figure 66: Attitudes towards vending machines, December 2013
                                                                                                                                                                                            • Figure 67: Most popular attitudes towards vending machines, by demographics, December 2013
                                                                                                                                                                                            • Figure 68: Next most popular attitudes towards vending machines, by demographics, December 2013
                                                                                                                                                                                        • Appendix – Self-Service Machine Usage

                                                                                                                                                                                            • Figure 69: Self-service machine usage, December 2013
                                                                                                                                                                                            • Figure 70: Self-service machine usage, by demographics, December 2013
                                                                                                                                                                                          • Attitudes towards self-service machines
                                                                                                                                                                                            • Figure 71: Attitudes towards self-service machines, December 2013
                                                                                                                                                                                            • Figure 72: Attitudes towards self-service machines, by demographics, December 2013

                                                                                                                                                                                        Companies Covered

                                                                                                                                                                                        • ASOS (UK retail sales)
                                                                                                                                                                                        • Bhs Ltd
                                                                                                                                                                                        • Costa
                                                                                                                                                                                        • Debenhams UK
                                                                                                                                                                                        • Hotel Chocolat Ltd
                                                                                                                                                                                        • John Lewis Plc (department store)
                                                                                                                                                                                        • Little Chef
                                                                                                                                                                                        • Mothercare Plc
                                                                                                                                                                                        • Next Group
                                                                                                                                                                                        • Pret A Manger
                                                                                                                                                                                        • Select Service Partner
                                                                                                                                                                                        • Selfridges Group
                                                                                                                                                                                        • Starbucks Coffee Company UK Ltd
                                                                                                                                                                                        • Subway
                                                                                                                                                                                        • Tesco (UK)
                                                                                                                                                                                        • TJX International (TK Maxx Europe)

                                                                                                                                                                                        Non High Street Foodservice Trends - UK - March 2014

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