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Non-traditional Financial Services Providers - Ireland - May 2009

In response to increasing demand for data concerning the dynamic economy and growth markets of Northern Ireland and The Republic of Ireland, Mintel has developed a series of reports covering a wide variety of sectors within both of these dynamic regions. Each one provides detailed coverage of key drivers as well as providing the very latest volume and value data. Also included are assessments of emerging trends, the activities of existing market players, brand ownership details, supply structures, future scenarios and statistical forecasts.

The Irish Series is segmented in the same manner as Mintel's UK reports, namely Finance, Leisure, Market, Retail and 'Specials'. This provides unparalleled coverage and will be a must for all companies who are either already active in this region, or will be looking to enter these distinct marketplaces in the future.

This report has been produced as part of Mintel's Irish Series and is sold in Ireland exclusively through our sales agency, OCO Consulting, based in Belfast.

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Table of contents

  1. Issues in the Market

      • Key themes in the report
        • Report definition
          • Abbreviations
          • Insights and Opportunities

            • Support when necessary
              • Children of the banking revolution
                • Power to the people
                • Market in Brief

                  • The rise of the retailers
                    • NTPs have their limitations
                      • ‘Millionaires’ and ‘earth warriors’
                        • RoI reluctant to step out of comfort zone
                        • Fast Forward Trends

                            • Trend 1: Rebuilding Trust
                              • What's it about?
                                • What we’ve seen
                                  • Specifics
                                    • What next?
                                      • Trend 2: Brand Experience
                                        • What's it about?
                                          • What we've seen
                                            • Specifics
                                              • What next?
                                              • Driving Growth in the NTP Market

                                                • Key points
                                                  • Why have NTPs entered the financial services market?
                                                    • Addressing the issue of time-poor consumers
                                                      • The ‘one-stop shop’ for consumers...
                                                        • ...with an online presence also
                                                          • NTPs – the original opportunists
                                                            • Customer databases essential for providing cross-selling opportunities
                                                              • Traditional FSPs come in handy too
                                                                • In difficulty lies opportunity
                                                                  • ‘Irresponsible lending’
                                                                    • Bonus scandals
                                                                      • A lack of transparency on overdraft charges
                                                                        • Problems with switching bank accounts
                                                                          • Security threats at banks
                                                                            • High credit card interest rates
                                                                              • Implications for NTPs
                                                                                • Transferable branding essential to NTPs
                                                                                • Broader Market Environment

                                                                                  • Key points
                                                                                    • NTPs to benefit from gloomy economic outlook
                                                                                      • Figure 1: Economic outlook for NI and RoI, 2008-10
                                                                                    • Housing and construction
                                                                                      • Unemployment
                                                                                        • Consumer spending
                                                                                          • Implications for the NTP market
                                                                                            • Technology developments vital for growth of NTPs
                                                                                              • Figure 2: Percentage of respondents who have accessed the internet in the last 12 months, NI and RoI, 2003-08
                                                                                              • Figure 3: Percentage of respondents with a broadband internet connection at home, NI and RoI, 2004-08
                                                                                            • Banking on the go
                                                                                              • Figure 4: Number of respondents who access the internet through a mobile phone, NI and RoI, 2003-08
                                                                                            • Implications for NTPs
                                                                                            • Barriers to Market Growth

                                                                                              • Key points
                                                                                                • Could NTPs’ simplicity be their downfall?
                                                                                                  • Figure 5: Barriers to growth in the non-traditional financial services provider market, Ireland, 2009
                                                                                                • Limited range of products and lack of financial advice
                                                                                                  • Security threats preventing cautious consumers from banking online
                                                                                                    • Figure 6: Number of reported phishing incidents targeted against UK banks and building societies Q1 2006-Q1 2008
                                                                                                  • Increased regulation restricting market growth
                                                                                                  • Case Studies in the NTP Market

                                                                                                    • Key points
                                                                                                      • Smaller Irish firms competing well with UK rivals
                                                                                                        • Figure 7: NTPs, by number of customers and operating profit, 2008/09
                                                                                                      • Case study – M&S Money
                                                                                                        • Case study – Postbank
                                                                                                          • Case study – Post Office Financial Services
                                                                                                            • Case study – Quinn Group
                                                                                                              • Case study – Tesco Personal Finance
                                                                                                                • Case study – Tesco Personal Finance Ireland
                                                                                                                • Strengths and Weaknesses

                                                                                                                  • Strengths
                                                                                                                    • Weaknesses
                                                                                                                    • Who’s Innovating?

                                                                                                                      • Key points
                                                                                                                        • Discounts and promotions the mainstays of NTP marketing strategies
                                                                                                                          • Savings and investments
                                                                                                                            • Credit cards and loans
                                                                                                                              • Insurance
                                                                                                                                • Competitions and rewards
                                                                                                                                  • NTPs go green
                                                                                                                                    • Extending the convenience factor
                                                                                                                                      • Travel money
                                                                                                                                        • Handy cover for businesses
                                                                                                                                          • Timely off for debt-conscious consumers
                                                                                                                                            • Over the counter life cover
                                                                                                                                              • Established NTPs branch out
                                                                                                                                                • New market entrants
                                                                                                                                                  • Future innovation in the market
                                                                                                                                                  • Companies and Products

                                                                                                                                                    • Key points
                                                                                                                                                      • Motoring organisations
                                                                                                                                                        • AA Financial Services (UK including NI)
                                                                                                                                                          • AA Insurance (AA Ireland Limited)
                                                                                                                                                            • Kwik-Fit Financial Services (UK including NI)
                                                                                                                                                              • RAC Direct Insurance (UK including NI)
                                                                                                                                                                • Retailers
                                                                                                                                                                  • Boots UK Limited (UK including NI)
                                                                                                                                                                    • Home Retail Group Financial Services (UK and Ireland)
                                                                                                                                                                      • Supermarkets
                                                                                                                                                                        • Asda Financial Services Limited (UK including NI)
                                                                                                                                                                          • Sainsbury’s Bank plc (UK including NI)
                                                                                                                                                                            • Other providers
                                                                                                                                                                              • The Co-operative Group (UK including NI)
                                                                                                                                                                                • Quinn Group (all Ireland)
                                                                                                                                                                                  • Saga Insurance and Personal Finance (UK including NI)
                                                                                                                                                                                    • Virgin Money (UK including NI)
                                                                                                                                                                                    • The Consumer – Receptiveness to Change

                                                                                                                                                                                      • Key points
                                                                                                                                                                                        • RoI consumers becoming harder to convince
                                                                                                                                                                                          • Figure 8: Agreement with ‘supermarkets and retailers should not get involved in personal finance’, NI and RoI, 2003-08
                                                                                                                                                                                        • Younger consumers more enthusiastic about NTPs
                                                                                                                                                                                          • Is trust an obstacle or opportunity for NTPs?
                                                                                                                                                                                          • Opportunities for Future Growth

                                                                                                                                                                                            • Key points
                                                                                                                                                                                              • Growth in internet and telephone banking a boon for NTPs
                                                                                                                                                                                                • Figure 9: Percentage point difference in methods used to access banking services, NI and RoI, 2007-08
                                                                                                                                                                                                • Figure 10: Agreement with ‘I often refer to the internet before making a purchase’, NI and RoI, 2003-08
                                                                                                                                                                                              • It’s good to talk
                                                                                                                                                                                                • Figure 11: Methods used to access banking services, NI and RoI, 2008
                                                                                                                                                                                              • Irish consumers still prefer a personal service ... but a speedy one also
                                                                                                                                                                                                • Figure 12: Top five most important factors when choosing a current account and savings account, NI and RoI, 2008
                                                                                                                                                                                              • The importance of in-store advertising for financial products
                                                                                                                                                                                                  • Figure 13: Agreement with ‘I look with interest at advertising for financial services’, NI and RoI, 2007 and 2008
                                                                                                                                                                                              • Appendix

                                                                                                                                                                                                • Driving growth in the NTP market
                                                                                                                                                                                                  • Figure 14: Agreement with ‘Convenience often plays a part in my purchase decisions’, NI and RoI, 2006-08
                                                                                                                                                                                                  • Figure 15: Agreement with ‘To do my shopping by internet makes my life easier’, NI and RoI, 2003-08
                                                                                                                                                                                                • Broader market environment
                                                                                                                                                                                                  • Figure 16: Respondents who have accessed the internet in the last 12 months, NI, 2008
                                                                                                                                                                                                  • Figure 17: Respondents who have accessed the internet in the last 12 months, RoI, 2008
                                                                                                                                                                                                • Barriers to market growth
                                                                                                                                                                                                  • Figure 18: Respondents who access a bank branch for financial advice, NI and RoI, 2006-08
                                                                                                                                                                                                • The Consumer – Receptiveness to change
                                                                                                                                                                                                  • Figure 19: Agreement with ‘Supermarkets and retailers should not get involved in personal finance’, NI and RoI, 2008
                                                                                                                                                                                                  • Figure 20: Agreement with ‘Supermarkets and retailers should not get involved in personal finance’, NI and RoI, 2003-08
                                                                                                                                                                                                  • Figure 21: Attitudes towards banking, NI and RoI, November 2007
                                                                                                                                                                                                  • Figure 22: Disagreement with ‘Supermarkets and retailers should not get involved in personal finance’, NI and RoI, 2003-08
                                                                                                                                                                                                  • Figure 23: Disagreement with ‘Supermarkets and retailers should not get involved in personal finance’, NI, 2008
                                                                                                                                                                                                  • Figure 24: Disagreement with ‘Supermarkets and retailers should not get involved in personal finance’, RoI, 2008
                                                                                                                                                                                                  • Figure 25: Agreement with ‘I like changing brands’, NI and RoI, 2008
                                                                                                                                                                                                  • Figure 26: Agreement with ‘I like changing brands’, NI and RoI, 2007 and 2008
                                                                                                                                                                                                  • Figure 27: Agreement with ‘I always look out for special offers’, NI and RoI, 2008
                                                                                                                                                                                                  • Figure 28: Agreement with ‘I always look out for special offers’, NI and RoI, 2003-08
                                                                                                                                                                                                  • Figure 29: Attitudes towards finance, NI, 2003-08
                                                                                                                                                                                                  • Figure 30: Attitudes towards finance, RoI, 2003-08
                                                                                                                                                                                                  • Figure 31: Agreement with ‘I like to pursue a life of challenge, novelty and change’, NI and RoI, 2003-08
                                                                                                                                                                                                  • Figure 32: Agreement with ‘I like to try out new recipes’, NI and RoI, 2003-08
                                                                                                                                                                                                  • Figure 33: Agreement with ‘I like to try out new food products’, NI and RoI, 2003-08
                                                                                                                                                                                                  • Figure 34: Agreement with ‘I only buy trusted products, ones I know’, NI and RoI, 2007 and 2008
                                                                                                                                                                                                • Opportunities for future growth
                                                                                                                                                                                                  • Figure 35: Methods of accessing banking services, NI, 2006-08
                                                                                                                                                                                                  • Figure 36: Methods of accessing banking services, RoI, 2006-08
                                                                                                                                                                                                  • Figure 37: Agreement with factors that would improve a consumer’s banking experience, NI and RoI, 2008
                                                                                                                                                                                                  • Figure 38: Agreement with factors that would improve a consumer’s banking experience, NI, 2008
                                                                                                                                                                                                  • Figure 39: Agreement with factors that would improve a consumer’s banking experience, NI, 2008
                                                                                                                                                                                                  • Figure 40: Agreement with factors that would improve a consumer’s banking experience, NI, 2008
                                                                                                                                                                                                  • Figure 41: Agreement with factors that would improve a consumer’s banking experience, RoI, 2008
                                                                                                                                                                                                  • Figure 42: Agreement with factors that would improve a consumer’s banking experience, RoI, 2008
                                                                                                                                                                                                  • Figure 43: Agreement with factors that would improve a consumer’s banking experience, RoI, 2008
                                                                                                                                                                                                  • Figure 44: Number of respondents who carry out online banking as an online activity, NI and RoI, 2003-08
                                                                                                                                                                                                  • Figure 45: Agreement with ‘I often refer to the internet before making a purchase’, NI and RoI, 2003-08
                                                                                                                                                                                                  • Figure 46: Agreement with ‘It’s important that a bank understands my individual needs’, NI and RoI, 2008
                                                                                                                                                                                                  • Figure 47: Agreement with ‘It's important that a bank understands my individual needs’, NI and RoI, 2003-08
                                                                                                                                                                                                  • Figure 48: Most important factors when shopping for groceries, NI and RoI, 2008
                                                                                                                                                                                                  • Figure 49: Agreement with ‘I’m tempted to buy products I’ve seen advertised, NI and RoI, 2003-08
                                                                                                                                                                                                  • Figure 50: Agreement with ‘I look with interest at advertising for financial services’, NI and RoI, 2008
                                                                                                                                                                                                  • Figure 51: Agreement with ‘I look with interest at advertising for financial services’, NI and RoI, 2007-08

                                                                                                                                                                                              Companies Covered

                                                                                                                                                                                              • AMP (UK) Plc

                                                                                                                                                                                              Non-traditional Financial Services Providers - Ireland - May 2009

                                                                                                                                                                                              £1,095.00 (Excl.Tax)