Nut-based Spreads and Sweet Spreads - US - March 2014
“Greater competition from other brands both within and outside of the nut-based and sweet spreads market will have an impact on the category. To fight the competition, manufacturers need to promote the versatility of their spreads for use as an ingredient, dip, snack, and beyond to help increase product appeal. Spreads made from natural ingredients that are free from additives, and spreads with nutrition-boosting claims will continue to be important for new product development.”
– Amanda Topper, Food Analyst
Some questions answered in this report include:
- How can the use of nut-based and sweet spreads be increased?
- What impact will competition from other categories have?
- How will health concerns impact the category?
- Types of spreads purchased and how purchase preferences differ by demographics
- Occasions in which nut-based and sweet spreads are consumed, including use as snacks, ingredients, and meal components
- Interest in gourmet and premium offerings for both nut-based and sweet spreads
- Preferences of Asians and Hispanics who over index in use
- Impact of fewer households with children and nut allergies
- How health concerns, interest in gourmet options, brand preferences and allergy concerns impact consumer attitudes toward nut-based and sweet spreads
- The types of nut-based and sweet spreads consumers are most interested in seeing more of
- The factors that have the most influence on purchases of nut-based and sweet spreads
- Which nutritional attributes are top of mind for consumers when purchasing nut-based and sweet spreads
- Current product positioning and what marketing strategies make the most sense given the various target audiences that manufacturers are trying to connect with to maximize sales opportunities
- Which brands are gaining, which are losing, and why, within the market
- How factors such as increased snacking occasions and shifting US demographics are impacting the market as a whole
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