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Nutrition and Energy Bars - US - March 2009

Thanks to numerous new product introductions, an increased interest in healthy snacking and exercise, diet fatigue and American’s on-the-go lifestyle, nutrition and energy bars have experienced moderate growth since 2003. Nutrition and energy bars seem to have one up on competition such as yogurt, trail mix and smoothies thanks to convenient packaging, portability and no need for refrigeration.

Aggressive price promotions are also helping sell multiple bars, and sales in mass merchandisers are increasing as consumers purchase boxes at reduced prices. Natural food stores are also seeing sales increases as consumers demand more pure and natural ingredients in their bars.

This report examines how all of these issues and trends are impacting the nutrition and energy bar market, as well as:

  • The impact of the sinking economy on category sales
  • An overview of new product activity from major competitors
  • How supermarkets continue to dominate sales despite inroads from other channels offering their own distinct combinations of value and convenience

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources and methodology
          • Sales data
            • Consumer survey data
              • Abbreviations
                • Terms
                • Executive Summary

                  • Dads and basics
                    • Few keep it going
                      • The most convenient snack
                        • Being well
                          • Exercise, health and diet
                            • Buying more at a time
                              • Clif Bar on fire
                                • Different shapes and sizes
                                  • Global energy
                                    • Three main reasons to use
                                      • Most popular brand names not the same brands that are growing
                                        • Attitudes towards bars
                                          • How bars relate to other energy products
                                            • Race and Hispanic origin
                                            • Insights and Opportunities

                                              • Hispanics and dads: two overlooked demographics
                                                • Figure 1: Reasons for eating nutrition/energy bars, by race/Hispanic origin, November 2008
                                                • Figure 2: Use of other energy and nutrition supplements by nutrition/energy bars consumers, by gender and parental status, November 2008
                                              • A nutrition bar for every activity
                                                • Figure 3: Soldier Fuel, example of bar for specific activity, June 2008
                                                • Figure 4: Detour Runner, example of bar for specific activity, October 2008
                                                • Figure 5: Detour Yoga, example of bar for specific activity, September 2008
                                                • Figure 6: Sports participation and incidence of use of energy/diet snacks and bars, April 2007-June 2008
                                                • Figure 7: Top 15 most popular U.S. sports among those aged 7+, by participation, selected years 2000-07
                                              • A nutrition bar for every ailment
                                                • Omega 3
                                                  • Figure 8: On Track Snack, example of Omega 3 energy bar, April 2008
                                                  • Figure 9: Jennie’s Omega 3, example of Omega 3 energy bar, April 2008
                                                  • Figure 10: Think Five, example of Omega 3 energy bar, March 2008
                                                • Claims in new product launches of energy bars
                                                  • Figure 11: Top 20 claims in new product launches of energy bars, global, 2005-08
                                                • The next wave: Simple bars
                                                  • Figure 12: Natural product supermarket retail sales of nutrition and energy bars, raw vs. not raw, 2006 and 2008
                                                  • Figure 13: EB Performance, example of simple nutrition/energy bar, December 2008
                                                  • Figure 14: Clif Bar—Organic, example of simple nutrition/energy bar, November 2008
                                                  • Figure 15: Amazing Grass, example of simple nutrition/energy bar, November 2008
                                                • Opportunities to be found with the young
                                                  • Figure 16: Organic Food Bar Kid's Oooatmeal!, example of nutrition/energy bar for kids, November 2008
                                                • Customize my bar, identify my need, reward my recipe
                                                • Inspire Insights

                                                    • Customized Healthy Eating
                                                      • Raising the Bar
                                                        • YouBars
                                                          • Not Good Enough
                                                            • Food and beauty
                                                              • What's it about?
                                                                • What we've seen
                                                                  • Specifics
                                                                    • Implications
                                                                    • Market Size and Forecast

                                                                      • Key points
                                                                        • Something convenient and healthy—and make it fast
                                                                          • On the road to growth again
                                                                            • Small audience
                                                                              • Figure 17: Total U.S. sales and forecast of nutrition and energy bars, at current prices, 2003-13
                                                                              • Figure 18: Total U.S. sales and forecast of nutrition and energy bars, at inflation-adjusted prices, 2003-13
                                                                            • Wal-Mart sales
                                                                            • Competitive Context

                                                                                • Summary
                                                                                  • Fruit
                                                                                    • Energy drinks
                                                                                      • Yogurt, smoothies, healthy snacks
                                                                                        • Confectionery
                                                                                        • Segment Performance

                                                                                          • Key points
                                                                                            • No more diets
                                                                                              • Be well
                                                                                                • Want it raw or not at all
                                                                                                  • Sales and forecast of nutrition and energy bars, by segment
                                                                                                    • Figure 19: U.S. FDMx sales and forecast of nutrition and energy bars, at current prices, by segment, 2003-13
                                                                                                    • Figure 20: U.S. FDMx sales of nutrition and energy bars, by segment, 2007 and 2008
                                                                                                • Segment Performance—Diet Bars

                                                                                                  • Key points
                                                                                                    • Losing in all the wrong places
                                                                                                      • Depends on the brand
                                                                                                        • Sales and forecast of diet bars
                                                                                                          • Figure 21: FDMx sales and forecast of diet bars, at current prices, 2003-13
                                                                                                      • Segment Performance—Wellness Bars

                                                                                                        • Key points
                                                                                                          • Sales looking healthy
                                                                                                            • The predominant brands
                                                                                                              • Sales and forecast of wellness bars
                                                                                                                • Figure 22: FDMx sales and forecast of wellness bars, at current prices, 2003-13
                                                                                                            • Segment Performance—Athletic Bars

                                                                                                              • Key points
                                                                                                                • Getting a second wind?
                                                                                                                  • Raw energy
                                                                                                                    • Figure 23: Natural product supermarket retail sales of nutrition and energy bars, raw vs. not raw, 2006 and 2008
                                                                                                                  • More bang for your buck—added vitamins
                                                                                                                    • Figure 24: Clif Bar, example of energy bar with added vitamins, November 2008
                                                                                                                    • Figure 25: Tiger's Milk, example of energy bar with added vitamins, October 2008
                                                                                                                    • Figure 26: PowerBar Energize, example of energy bar with added vitamins, April 2008
                                                                                                                    • Figure 27: Promax Nutrition, example of energy bar with added vitamins, April 2008
                                                                                                                  • Sales and forecast of athletic bars
                                                                                                                    • Figure 28: FDMx sales and forecast of athletic bars, at current prices, 2003-13
                                                                                                                • Retail Channels

                                                                                                                  • Key points
                                                                                                                    • The top two destinations
                                                                                                                      • Convenient and natural
                                                                                                                        • Figure 29: U.S. sales of nutrition and energy bars, by retail channel, 2007 and 2008
                                                                                                                    • Retail Channels—Supermarket/Food Stores

                                                                                                                      • Key points
                                                                                                                        • Women and promotions driving sales
                                                                                                                          • Grocery stores top destination
                                                                                                                            • Figure 30: Where nutrition/energy bars are bought, by gender, November 2008
                                                                                                                          • Let’s make our own
                                                                                                                            • Supermarket/food store sales
                                                                                                                              • Figure 31: U.S. sales of nutrition and energy bars at supermarkets/food stores, 2003-08
                                                                                                                          • Retail Channels—C-stores

                                                                                                                            • Key points
                                                                                                                              • Sales vary from market to market, but they are there
                                                                                                                                • 18-24 year olds go to convenience stores, and everywhere else
                                                                                                                                  • Buy one on a whim?
                                                                                                                                    • Figure 32: Where nutrition/energy bars are bought, by age, November 2008
                                                                                                                                  • Convenience store sales
                                                                                                                                    • Figure 33: U.S. sales of nutrition and energy bars at c-stores, 2003-08
                                                                                                                                • Retail Channels—Natural Food Stores

                                                                                                                                  • Key points
                                                                                                                                    • Sales moving upward
                                                                                                                                      • Demand for all-natural
                                                                                                                                        • Figure 34: Macro; MacroNutrient Bar, example of nutrition bar made with natural ingredients, April 2008
                                                                                                                                        • Figure 35: MacroLife Naturals Miracle Reds, example of energy bar made with natural ingredients, April 2008
                                                                                                                                      • Whole stores of Whole Foods
                                                                                                                                        • Natural food store sales
                                                                                                                                          • Figure 36: U.S. sales of nutrition and energy bars at natural food stores, 2003-08
                                                                                                                                        • Leading brands in natural food stores
                                                                                                                                          • Figure 37: Natural product supermarket retail sales* of nutrition and energy bars, by brand, 2006 and 2008
                                                                                                                                      • Retail Channels—Mass Merchandisers and Other Outlets

                                                                                                                                        • Key points
                                                                                                                                          • Bars and the mass merchandiser—a perfect fit
                                                                                                                                            • One-stop shopping
                                                                                                                                            • Retail Channels—Drug Stores

                                                                                                                                              • Key points
                                                                                                                                                • Not at the top of the list
                                                                                                                                                  • Drug store sales
                                                                                                                                                    • Figure 38: U.S. sales of nutrition and energy bars at drug stores, 2003-08
                                                                                                                                                • Market Drivers

                                                                                                                                                  • Key points
                                                                                                                                                    • The bar that’s many things to many people
                                                                                                                                                        • Figure 39: Reasons for eating nutrition/energy bars, by age, November 2008
                                                                                                                                                        • Figure 40: Population aged 18 or older, by age, 2003-13
                                                                                                                                                      • Nutrition/energy bars for weight loss
                                                                                                                                                        • Healthy fast food for a nation on the run
                                                                                                                                                            • Figure 41: Top ten countries, by snack/cereal/energy bar launches, 2005-08
                                                                                                                                                        • Leading Companies

                                                                                                                                                          • Key points
                                                                                                                                                            • The Clif Bar sensation
                                                                                                                                                              • Still in the zone
                                                                                                                                                                • Trying to keep the power
                                                                                                                                                                  • The ever-changing diet
                                                                                                                                                                    • Figure 42: Sales of leading nutrition and energy bars companies, 2007 and 2008
                                                                                                                                                                • Selected Brand Analysis—Wellness Bars

                                                                                                                                                                  • Key points
                                                                                                                                                                    • The golden child
                                                                                                                                                                      • Trying to find some balance
                                                                                                                                                                        • Figure 43: Balance Pure, example of bar that addresses specific health issue, November 2008
                                                                                                                                                                      • The other guys
                                                                                                                                                                        • Figure 44: Selected FDMx brand sales of wellness bars in the U.S., 2007 and 2008
                                                                                                                                                                    • Selected Brand Analysis—Diet Bars

                                                                                                                                                                      • Key points
                                                                                                                                                                        • Tired of the same old diet
                                                                                                                                                                          • Two make up half
                                                                                                                                                                            • The popular diet programs
                                                                                                                                                                              • A brand powerhouse
                                                                                                                                                                                • Figure 45: FDMx brand sales of diet bars in the U.S., 2007 and 2008
                                                                                                                                                                            • Selected Brand Analysis—Athletic Bars

                                                                                                                                                                              • Key points
                                                                                                                                                                                • It’s got the power
                                                                                                                                                                                  • The middle tier
                                                                                                                                                                                    • Figure 46: Snickers Marathon, January 2009
                                                                                                                                                                                  • Smaller brands growing
                                                                                                                                                                                    • Figure 47: EAS Myoplex Lite, example of bar for specific activity, January 2009
                                                                                                                                                                                    • Figure 48: Whole in One, example of Omega 3 energy bar, April 2008
                                                                                                                                                                                    • Figure 49: FDMx brand sales of athletic bars in the U.S., 2007 and 2008
                                                                                                                                                                                • Brand Qualities

                                                                                                                                                                                  • PowerBar
                                                                                                                                                                                    • Clif Bar
                                                                                                                                                                                      • Balance (Kraft)
                                                                                                                                                                                        • LÄRABAR
                                                                                                                                                                                          • Kashi
                                                                                                                                                                                            • SOYJOY
                                                                                                                                                                                              • MET-Rx
                                                                                                                                                                                              • Innovation and Innovators

                                                                                                                                                                                                • Clif Bar launches Clif Shot Roks
                                                                                                                                                                                                  • Clif Bar intros new design for Clif Shot Bloks
                                                                                                                                                                                                    • Kellogg gets brainy
                                                                                                                                                                                                      • LUNA appeals to the snack-aholic
                                                                                                                                                                                                        • Build your own bar at Element Bars
                                                                                                                                                                                                          • Treat your health issue
                                                                                                                                                                                                            • Figure 50: Nature’s Plus, example of bar that addresses specific health issue, October 2008
                                                                                                                                                                                                            • Figure 51: Snickers Marathon, example of bar that addresses specific health issue, September 2008
                                                                                                                                                                                                            • Figure 52: Snickers Multi-grain Marathon, example of bar that addresses specific health issue, June 2008
                                                                                                                                                                                                            • Figure 53: Muscle Milk, example of bar that addresses specific health issue, July 2008
                                                                                                                                                                                                            • Figure 54: On Track Snack, example of bar that addresses specific health issue, April 2008
                                                                                                                                                                                                            • Figure 55: Balance Pure Gluten Free, example of bar that addresses specific health issue, April 2008
                                                                                                                                                                                                        • Advertising and Promotion

                                                                                                                                                                                                            • SOYJOY touts health benefits to females
                                                                                                                                                                                                              • Figure 56: SOYJOY television ad, jump rope vitality, February 2009
                                                                                                                                                                                                              • Figure 57: SOYJOY television ad, jelly beans vs. fruit, February 2009
                                                                                                                                                                                                            • Balance Bar goes grass-roots
                                                                                                                                                                                                              • Supporting athletes and events
                                                                                                                                                                                                                • Clif and LUNA
                                                                                                                                                                                                                  • PowerBar
                                                                                                                                                                                                                    • Figure 58: PowerBar television ad, February 2009
                                                                                                                                                                                                                  • Other ads—Special K, Glucerna and Power Ice
                                                                                                                                                                                                                    • Figure 59: Special K television ad, February 2009
                                                                                                                                                                                                                    • Figure 60: Glucerna television ad, February 2009
                                                                                                                                                                                                                    • Figure 61: Power Ice television ad, February 2009
                                                                                                                                                                                                                • Incidence of Eating Nutrition and Energy Bars

                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                    • Only one in seven eat them
                                                                                                                                                                                                                      • Figure 62: Incidence of eating energy/diet snacks and bars, April 2007-June 2008
                                                                                                                                                                                                                    • Slowly growing in popularity
                                                                                                                                                                                                                      • Figure 63: Trended use of energy/diet snacks and bars, 2003-08
                                                                                                                                                                                                                  • Reasons for Purchase

                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                      • Three most popular reasons for purchase: as a snack, for recovery, meal replacement
                                                                                                                                                                                                                        • Figure 64: Reasons for eating nutrition/energy bars, by gender, November 2008
                                                                                                                                                                                                                      • 18-34s for vitality; over-65s for meal replacement
                                                                                                                                                                                                                        • Figure 65: Reasons for eating nutrition/energy bars, by age, November 2008
                                                                                                                                                                                                                    • Source of Purchase

                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                        • Grocery stores, mass merchandisers top destinations
                                                                                                                                                                                                                          • Figure 66: Where nutrition/energy bars are bought, by gender, November 2008
                                                                                                                                                                                                                        • 18-24s go to convenience stores, and everywhere else
                                                                                                                                                                                                                          • Figure 67: Where nutrition/energy bars are bought, by age, November 2008
                                                                                                                                                                                                                      • Popular Brands eaten

                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                          • The big three: Kashi GoLean, PowerBar, and Slim-Fast
                                                                                                                                                                                                                            • Figure 68: Incidence of eating selected brands of nutrition/energy bars, November 2008
                                                                                                                                                                                                                          • Females like diet bars, males like energy bars
                                                                                                                                                                                                                            • Figure 69: Brands of energy/diet snacks and bars eaten, by gender, April 2007-June 2008
                                                                                                                                                                                                                          • Age matters
                                                                                                                                                                                                                            • Figure 70: Brands of energy/diet snacks and bars eaten, by age, April 2007-June 2008
                                                                                                                                                                                                                        • Attitudes and Motivations

                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                            • Only for the active, according to males
                                                                                                                                                                                                                              • Figure 71: Attitudes towards nutrition or nutrition/energy bars, by gender, November 2008
                                                                                                                                                                                                                            • 18-34s for activity and energy
                                                                                                                                                                                                                              • Figure 72: Attitudes towards nutrition or nutrition/energy bars, by age, November 2008
                                                                                                                                                                                                                            • Larger household want larger bars
                                                                                                                                                                                                                              • Figure 73: Attitudes towards nutrition or nutrition/energy bars, by presence of children and number of people in household, November 2008
                                                                                                                                                                                                                          • Use of other Energy/Nutrition Products

                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                              • Males want energy and muscles
                                                                                                                                                                                                                                • Figure 74: Link between nutrition/energy bars and other energy and nutrition supplements, by gender, November 2008
                                                                                                                                                                                                                                • Figure 75: Incidence of drinking energy drinks, by gender, 2003-07
                                                                                                                                                                                                                                • Figure 76: Usage of vitamins/mineral tablets/capsule/liquids, 2002-06
                                                                                                                                                                                                                              • 18-34s like their energy and nutrition supplements
                                                                                                                                                                                                                                • Figure 77: Link between nutrition/energy bars and other energy and nutrition supplements, by age, November 2008
                                                                                                                                                                                                                              • With children and using energy drinks
                                                                                                                                                                                                                                • Figure 78: Link between nutrition/energy bars and other energy and nutrition supplements, by presence of children, November 2008
                                                                                                                                                                                                                            • Impact of Race/Hispanic Origin

                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                • Blacks and Hispanics like their energy bars
                                                                                                                                                                                                                                  • Figure 79: Reasons for eating nutrition/energy bars, by race/Hispanic origin, November 2008
                                                                                                                                                                                                                                • Asians and Hispanics like energy drinks, and more
                                                                                                                                                                                                                                  • Figure 80: Link between nutrition/energy bars and other energy and nutrition supplements, by race/Hispanic origin, November 2008
                                                                                                                                                                                                                              • Cluster Analysis

                                                                                                                                                                                                                                  • Snackers
                                                                                                                                                                                                                                    • Who they are
                                                                                                                                                                                                                                      • Opportunity
                                                                                                                                                                                                                                        • Watchers
                                                                                                                                                                                                                                          • Who they are
                                                                                                                                                                                                                                            • Opportunity
                                                                                                                                                                                                                                              • Performers
                                                                                                                                                                                                                                                • Who they are
                                                                                                                                                                                                                                                  • Opportunity
                                                                                                                                                                                                                                                    • Cluster characteristics
                                                                                                                                                                                                                                                      • Figure 81: Energy/nutrition bar clusters, November 2008
                                                                                                                                                                                                                                                      • Figure 82: Reasons for eating nutrition/energy bars, by energy/nutrition bar clusters, November 2008
                                                                                                                                                                                                                                                      • Figure 83: Preferred sources of protein, by energy/nutrition bar clusters, November 2008
                                                                                                                                                                                                                                                      • Figure 84: Where nutrition/energy bars are bought, by energy/nutrition bar clusters, November 2008
                                                                                                                                                                                                                                                      • Figure 85: Link between nutrition/energy bars and other energy and nutrition supplements, by energy/nutrition bar clusters, November 2008
                                                                                                                                                                                                                                                      • Figure 86: Dieting and exercise, by energy/nutrition bar clusters, November 2008
                                                                                                                                                                                                                                                      • Figure 87: Attitudes towards nutrition or nutrition/energy bars, by energy/nutrition bar clusters, November 2008
                                                                                                                                                                                                                                                    • Cluster demographics
                                                                                                                                                                                                                                                      • Figure 88: Energy/nutrition bar clusters, by gender, November 2008
                                                                                                                                                                                                                                                      • Figure 89: Energy/nutrition bar clusters, by age, November 2008
                                                                                                                                                                                                                                                      • Figure 90: Energy/nutrition bar clusters, by income, November 2008
                                                                                                                                                                                                                                                      • Figure 91: Energy/nutrition bar clusters, by race, November 2008
                                                                                                                                                                                                                                                      • Figure 92: Energy/nutrition bar clusters, by Hispanic origin, November 2008
                                                                                                                                                                                                                                                    • Cluster methodology
                                                                                                                                                                                                                                                    • Custom Consumer Groups

                                                                                                                                                                                                                                                      • Not married (with children) and using nutrition/energy bars for lots of reasons
                                                                                                                                                                                                                                                        • Figure 93: Reasons for eating nutrition/energy bars, by marital status and presence of children, November 2008
                                                                                                                                                                                                                                                      • Males eating energy/nutrition bars with or without kids
                                                                                                                                                                                                                                                        • Figure 94: Reasons for eating nutrition/energy bars, by gender and parental status, November 2008
                                                                                                                                                                                                                                                      • Males buy them almost everywhere
                                                                                                                                                                                                                                                        • Figure 95: Where nutrition/energy bars are bought, by gender and parental status, November 2008
                                                                                                                                                                                                                                                      • Males with (and without) children buy a variety of products
                                                                                                                                                                                                                                                        • Figure 96: Link between nutrition/energy bars and other energy and nutrition supplements, by gender and parental status, November 2008
                                                                                                                                                                                                                                                      • Dads have special needs
                                                                                                                                                                                                                                                        • Figure 97: Attitudes towards nutrition or nutrition/energy bars, by gender and parental status, November 2008
                                                                                                                                                                                                                                                    • IRI/Builders—Key Household Purchase Measures

                                                                                                                                                                                                                                                        • Nutritional/intrinsic health value bars
                                                                                                                                                                                                                                                          • Consumer insights on key purchase measures—nutritional/intrinsic health value bars
                                                                                                                                                                                                                                                            • Brand map
                                                                                                                                                                                                                                                                • Figure 98: Brand map, selected brands of nutritional/intrinsic health value bars, by household penetration, 2008*
                                                                                                                                                                                                                                                              • Brand leader characteristics
                                                                                                                                                                                                                                                                • Key purchase measures
                                                                                                                                                                                                                                                                  • Figure 99: Key purchase measures for nutritional/intrinsic health value bars, by household penetration, 2008*
                                                                                                                                                                                                                                                              • Appendix: Other Useful Consumer Tables

                                                                                                                                                                                                                                                                • Reasons for usage, by bar brand
                                                                                                                                                                                                                                                                    • Figure 100: Reasons for eating nutrition/energy bars, by key bar brands (part 1), November 2008
                                                                                                                                                                                                                                                                    • Figure 101: Reasons for eating nutrition/energy bars, by key bar brands (part 2), November 2008
                                                                                                                                                                                                                                                                  • Preferred proteins
                                                                                                                                                                                                                                                                    • Figure 102: Types of protein source preferred, by gender, November 2008
                                                                                                                                                                                                                                                                  • Attitudes towards diet and exercise
                                                                                                                                                                                                                                                                    • Figure 103: Diet and exercise behavior, by gender, November 2008
                                                                                                                                                                                                                                                                    • Figure 104: Diet and exercise behavior, by age, November 2008
                                                                                                                                                                                                                                                                    • Figure 105: Diet and exercise behavior, by household income, November 2008
                                                                                                                                                                                                                                                                    • Figure 106: Incidence of watching/controlling diet by use of energy/diet snacks and bars, April 2007-June 2008
                                                                                                                                                                                                                                                                    • Figure 107: Sports participation, by incidence of use of energy/diet snacks and bars, April 2007-June 2008
                                                                                                                                                                                                                                                                  • Attitudes towards general health
                                                                                                                                                                                                                                                                    • Figure 108: Attitudes towards health and use of energy/diet snacks and bars, cross-tab, April 2007-June 2008
                                                                                                                                                                                                                                                                • Appendix: IRI/Builders Panel Data Definitions

                                                                                                                                                                                                                                                                  • Appendix: Trade Associations

                                                                                                                                                                                                                                                                    Companies Covered

                                                                                                                                                                                                                                                                    • Abbott Laboratories
                                                                                                                                                                                                                                                                    • American Dietetic Association (ADA)
                                                                                                                                                                                                                                                                    • American Nutraceutical Association (ANA)
                                                                                                                                                                                                                                                                    • Association of Convenience Stores
                                                                                                                                                                                                                                                                    • Atkins Nutritionals, Inc.
                                                                                                                                                                                                                                                                    • Clif Bar Inc.
                                                                                                                                                                                                                                                                    • Consumer Healthcare Products Association (CHPA)
                                                                                                                                                                                                                                                                    • Federal Trade Commission
                                                                                                                                                                                                                                                                    • Food and Drug Administration
                                                                                                                                                                                                                                                                    • Food Marketing Institute
                                                                                                                                                                                                                                                                    • General Mills Inc
                                                                                                                                                                                                                                                                    • Greenfield Online
                                                                                                                                                                                                                                                                    • Grocery Manufacturers of America
                                                                                                                                                                                                                                                                    • Kashi Co. Inc.
                                                                                                                                                                                                                                                                    • Kellogg Company
                                                                                                                                                                                                                                                                    • Kraft Foods Inc. (U.S.A.)
                                                                                                                                                                                                                                                                    • Mars Incorporated
                                                                                                                                                                                                                                                                    • National Sporting Goods Association
                                                                                                                                                                                                                                                                    • Natural Products Association
                                                                                                                                                                                                                                                                    • Nestlé USA
                                                                                                                                                                                                                                                                    • Odwalla Inc.
                                                                                                                                                                                                                                                                    • Organic Trade Association
                                                                                                                                                                                                                                                                    • Pharmavite LLC
                                                                                                                                                                                                                                                                    • Red Bull North America, Inc.
                                                                                                                                                                                                                                                                    • Snack Food Association (SFA)
                                                                                                                                                                                                                                                                    • Trader Joe's Company Inc
                                                                                                                                                                                                                                                                    • U.S. Bureau of Labor Statistics
                                                                                                                                                                                                                                                                    • Unilever USA
                                                                                                                                                                                                                                                                    • Whole Foods Market Inc
                                                                                                                                                                                                                                                                    • Zoneperfect Nutrition Co.

                                                                                                                                                                                                                                                                    Nutrition and Energy Bars - US - March 2009

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