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Obesity - UK - March 2009

Although obesity is not a recent medical disorder, it is only in the late 20th Century that this condition has reached epidemic proportions in terms of its prevalence. The scale and speed of the growth in obesity suggests that, whilst certain genes might make certain individuals more prone to obesity, it is recent changes to diet and lifestyle, in combination with developments in the environment in which we live, that are fuelling today’s obesity problem.

This report outlines some of the forces that have been driving this wide-ranging problem and addresses its implications, not only for the government, but also for those manufacturers who stand accused of encouraging one of the most significant health threats facing the population.

This report also examines how attitudes towards diet and health are affected by people’s weight and what consumers think the reasons for rising obesity are, the ways it can be combated and who the leading advisory authorities should be.

Key themes

  • Has the evolution of an increasingly industrialised food industry alienated the consumer from the concept of real food?

  • Modern technology has reduced physical activity levels, but how can consumers squeeze this back into their lives?

  • Will the government need to resort to more Draconian measures in order to achieve its healthy lifestyles targets?

  • Are consumers failing to recognise obesity in themselves and their families because they do not associate the term as being relevant to them?

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Table of contents

  1. Issues in the Market

      • Key themes
        • Definitions
          • Figure 1: Body Mass Index
          • Figure 2: Waist circumference guidelines
        • Child obesity
        • Future Opportunities

          • Obesity – and the decline of interaction
            • Inspire Trend: Learning through play
              • Insight
                • Sports for some – but not for all?
                  • Insight
                    • You are how you eat
                      • Trend from Inspire: Portion Control
                        • Insight
                          • Can’t be trusted
                            • Trend from Inspire: Supernanny State
                              • Insight
                                • The last line in defence
                                  • Trend from Inspire: Life As Science Fiction
                                    • Insight
                                    • Market in Brief

                                      • A big problem
                                        • Levels of obesity forecast for massive increase
                                          • But does it have to end this way?
                                            • The root causes – calories in…
                                              • …and out
                                                • Reasons for being overweight
                                                  • Does cost prevent healthy eating?
                                                    • Regulating the food industry – an easy option?
                                                      • Food industry under fire
                                                      • The Growing Problem – Size and Forecast

                                                        • Key points
                                                          • A global problem
                                                            • The home front
                                                              • Figure 3: Body Mass Index among adults in England, 1993-2006
                                                            • Childhood obesity and failing targets
                                                              • Figure 4: Overweight and obesity prevalence among children in England, 1995-2006
                                                            • The youth of tomorrow
                                                              • Figure 5: Current and projected levels of overweight and obese children in the UK, by age and gender, 2003 and 2010
                                                            • Fat to the future
                                                              • Figure 6: Projection of overweight and obesity prevalence among adults in England, 2003-50
                                                          • Driving Obesity – Changes to the Food Industry

                                                            • Key points
                                                              • Super-sizing the food industry
                                                                • The development of trans fats
                                                                  • Marketing – What you see is what you eat
                                                                    • Seeds of change
                                                                    • Driving Obesity – Changes to Diet

                                                                      • Key points
                                                                        • A brief history of food preparation
                                                                          • The breakdown of family eating
                                                                            • Cooking up a storm
                                                                              • If in doubt – eat out
                                                                                • Changing outlook, changing attitude
                                                                                  • Figure 7: Agreement with lifestyle statements about diet and health, 2004-08
                                                                                • The cooking revival
                                                                                  • Figure 8: Agreement with lifestyle statements about cooking, 2004-08
                                                                                • Dietary changes
                                                                                  • Figure 9: Household purchased quantities of food and drink, 2004/05-07
                                                                                • Energy intake
                                                                                  • Figure 10: Energy intake from all food (kcals per person, per day), 2001/02-2007
                                                                              • Driving Obesity – Changing Activity Levels

                                                                                • Key points
                                                                                  • Sedentary lifestyles
                                                                                    • Work hard, sit hard
                                                                                      • Taking the sport out of transport
                                                                                        • Figure 11: Trips per person per year, by purpose and main mode, 2006
                                                                                        • Figure 12: Average trip length (all modes), by purpose of trip, 1997-2006
                                                                                      • Time to move
                                                                                        • Figure 13: Amount of hours considered as spare time during the weekday and weekend, May 2008
                                                                                      • Increase in exercise levels
                                                                                        • Figure 14: Agreement with selected lifestyle statements, 2004-08
                                                                                      • Everyday activity – chores give way to leisure
                                                                                        • Are video games and TV fuelling childhood obesity…
                                                                                          • …or can they help prevent it?
                                                                                            • Sports participation
                                                                                            • Demographic, Social and Economic Changes Impacting on Obesity

                                                                                              • Key points
                                                                                                • Population
                                                                                                  • Figure 15: Changing demographics of the UK population, 2008-13
                                                                                                • The influence of affluence
                                                                                                  • Figure 16: Body Mass Index among adults, by equivalised household income quintiles and gender, 2006
                                                                                                  • Figure 17: Number of days participation by children in sports and exercise in the last week, by equivalised household income and gender, 2006
                                                                                                • Unemployment, the depression and more depression
                                                                                                  • Lower incomes and impact on diets
                                                                                                    • Figure 18: Trends in GDP, PDI and consumer expenditure, at 2008 prices, 2003-13
                                                                                                  • The age-old problem
                                                                                                    • Figure 19: Overweight and obesity among adults, by age, 2006
                                                                                                  • Juggling work and parenting
                                                                                                    • The culture of instant gratification
                                                                                                    • Health Issues Surrounding Obesity

                                                                                                      • Key points
                                                                                                        • Great Big Britain
                                                                                                          • Health implications
                                                                                                            • Heart disease
                                                                                                              • Diabetes
                                                                                                                • Stroke
                                                                                                                  • Cost of obesity
                                                                                                                    • Figure 20: Current and projected annual costs of obesity in the UK, 2007-50
                                                                                                                • The Consumer – Attitudes According to Weight

                                                                                                                  • Key points
                                                                                                                    • How attitudes change according to BMI
                                                                                                                      • Figure 21: Attitudes towards diet, by BMI, 2008
                                                                                                                    • Calorie-counted treats
                                                                                                                      • Figure 22: Attitudes towards calories, sugar, fats and food ‘treats’, by BMI, 2008
                                                                                                                    • Snacking keeps the weight off
                                                                                                                        • Figure 23: Attitudes towards snacking, by BMI, 2008
                                                                                                                    • The Consumer – How People Describe their Weight

                                                                                                                      • Key points
                                                                                                                        • Consumer weighting
                                                                                                                          • Figure 24: How adults describe their weight, November 2008
                                                                                                                          • Figure 25: How adults describe their weight, by gender, November 2008
                                                                                                                          • Figure 26: How parents describe their child/children’s weight, November
                                                                                                                        • Adult weight profiling
                                                                                                                          • Working towards a solution
                                                                                                                            • Perceptions of child obesity
                                                                                                                            • The Consumer – Issues Most Responsible for Obesity

                                                                                                                              • Key points
                                                                                                                                • Move more and eat less
                                                                                                                                    • Figure 27: Issues most responsible for increasing the number of overweight children and adults, by weight of adults, November 2008
                                                                                                                                    • Figure 28: Major causes for weight gain, by weight, November 2008
                                                                                                                                  • What a difference a generation makes
                                                                                                                                    • The diminished social divide
                                                                                                                                      • Cost of healthy eating
                                                                                                                                        • Women and weight, men and exercise
                                                                                                                                          • Good housekeeping
                                                                                                                                          • The Consumer – Issues of Action

                                                                                                                                            • Key points
                                                                                                                                              • How to tackle obesity
                                                                                                                                                  • Figure 29: Agreement with attitudinal statements on the increasing number of overweight children and adults, by weight, November 2008
                                                                                                                                                • Jumping on the bandwagon
                                                                                                                                                  • Storm clouds are gathering
                                                                                                                                                    • Great expectations
                                                                                                                                                      • Falling stars
                                                                                                                                                        • Time for action
                                                                                                                                                        • The Consumer – Advisory Issues

                                                                                                                                                          • Key points
                                                                                                                                                            • Sources of advice
                                                                                                                                                                • Figure 30: Who adults think should be responsible for giving advice on health and weight issues in the UK, by weight, November 2008
                                                                                                                                                              • Parental role models
                                                                                                                                                                • Doctors and dieticians
                                                                                                                                                                  • The food industry
                                                                                                                                                                    • Further analysis – blame for obesity and how consumers divide on this issue
                                                                                                                                                                      • Figure 31: Target groups on the issues consumers feel are most responsible for the increasing number of overweight children and adults, November 2008
                                                                                                                                                                    • Snack/fast food
                                                                                                                                                                      • Inactivity
                                                                                                                                                                        • Parenting
                                                                                                                                                                          • Knowledge
                                                                                                                                                                              • Figure 32: Major causes of overweight, by who consumers feel should be responsible for giving advice on health and weight, November 2008
                                                                                                                                                                          • Government Initiatives

                                                                                                                                                                            • Key points
                                                                                                                                                                              • Tackling obesity
                                                                                                                                                                                • A global problem
                                                                                                                                                                                  • The UK strategy so far
                                                                                                                                                                                    • FISS
                                                                                                                                                                                      • Voluntary codes on food and drink regulation
                                                                                                                                                                                        • Front-of-pack coding system
                                                                                                                                                                                          • Vouchers for fresh fruit and vegetables
                                                                                                                                                                                            • The Saturated Fat and Energy Intake Programme
                                                                                                                                                                                              • Further developments
                                                                                                                                                                                                • The National Child Measurement Programme
                                                                                                                                                                                                  • Top Tips for Mums
                                                                                                                                                                                                    • Healthy Schools Status
                                                                                                                                                                                                      • School Meal Standards
                                                                                                                                                                                                        • Let’s get moving
                                                                                                                                                                                                          • Bike it
                                                                                                                                                                                                            • National School Pedometer Programme
                                                                                                                                                                                                              • Physical Activity Care Pathway
                                                                                                                                                                                                                • Local Area Agreements
                                                                                                                                                                                                                  • Healthy Lives
                                                                                                                                                                                                                    • Job done – what next?
                                                                                                                                                                                                                      • The big five
                                                                                                                                                                                                                        • Children, healthy weight and healthy growth
                                                                                                                                                                                                                          • Recent related developments
                                                                                                                                                                                                                            • Promoting Healthier Food Choices
                                                                                                                                                                                                                              • Recent related developments
                                                                                                                                                                                                                                • Building physical activity in our lives
                                                                                                                                                                                                                                  • Recent related developments
                                                                                                                                                                                                                                    • Creating incentives for better health
                                                                                                                                                                                                                                      • Recent related developments
                                                                                                                                                                                                                                        • Personalised help and support
                                                                                                                                                                                                                                          • Recent related developments
                                                                                                                                                                                                                                          • Manufacturer Response – HFSS Foods

                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                              • Unite or die
                                                                                                                                                                                                                                                • In the line of fire
                                                                                                                                                                                                                                                  • Confectionery
                                                                                                                                                                                                                                                    • Market performance
                                                                                                                                                                                                                                                      • Manufacturer response
                                                                                                                                                                                                                                                        • Cadbury Trebor Bassett (CTB)
                                                                                                                                                                                                                                                          • Mars
                                                                                                                                                                                                                                                            • Nestlé
                                                                                                                                                                                                                                                              • Cakes and cake bars
                                                                                                                                                                                                                                                                • Market performance
                                                                                                                                                                                                                                                                  • Manufacturer response
                                                                                                                                                                                                                                                                    • Crisps and snacks
                                                                                                                                                                                                                                                                      • Market performance
                                                                                                                                                                                                                                                                        • Manufacturer response
                                                                                                                                                                                                                                                                          • PepsiCo
                                                                                                                                                                                                                                                                            • United Biscuits
                                                                                                                                                                                                                                                                              • Cereals
                                                                                                                                                                                                                                                                                • Market performance
                                                                                                                                                                                                                                                                                  • Manufacturer response
                                                                                                                                                                                                                                                                                    • Carbonated soft drinks
                                                                                                                                                                                                                                                                                      • Market performance
                                                                                                                                                                                                                                                                                        • Manufacturer response
                                                                                                                                                                                                                                                                                          • Fast food and takeaways
                                                                                                                                                                                                                                                                                            • Market performance
                                                                                                                                                                                                                                                                                              • Manufacturer response
                                                                                                                                                                                                                                                                                                • Burger King
                                                                                                                                                                                                                                                                                                  • McDonald’s
                                                                                                                                                                                                                                                                                                    • Pizza Hut
                                                                                                                                                                                                                                                                                                    • Manufacturer Response – Innovation Strategy

                                                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                                                        • A free-from trend
                                                                                                                                                                                                                                                                                                          • Children’s foods
                                                                                                                                                                                                                                                                                                            • Encouraging children to eat more fruit and veg
                                                                                                                                                                                                                                                                                                              • Stealth tactics
                                                                                                                                                                                                                                                                                                                • Putting veg on the radar
                                                                                                                                                                                                                                                                                                                  • Fruit – a moot point
                                                                                                                                                                                                                                                                                                                    • Pure and simple
                                                                                                                                                                                                                                                                                                                      • Celebrity endorsement helps
                                                                                                                                                                                                                                                                                                                        • Disney, at the forefront
                                                                                                                                                                                                                                                                                                                          • Beyond Disney
                                                                                                                                                                                                                                                                                                                            • The wider market
                                                                                                                                                                                                                                                                                                                              • Portion and calorie control
                                                                                                                                                                                                                                                                                                                                • Low and no sugar
                                                                                                                                                                                                                                                                                                                                  • Satiety
                                                                                                                                                                                                                                                                                                                                    • All good and natural
                                                                                                                                                                                                                                                                                                                                      • Water, water everywhere…
                                                                                                                                                                                                                                                                                                                                        • Can carbonates go natural?
                                                                                                                                                                                                                                                                                                                                          • Launch activity
                                                                                                                                                                                                                                                                                                                                            • Snacks
                                                                                                                                                                                                                                                                                                                                              • Chocolate
                                                                                                                                                                                                                                                                                                                                                • Drinks
                                                                                                                                                                                                                                                                                                                                                  • Possible future trends
                                                                                                                                                                                                                                                                                                                                                    • A natural future
                                                                                                                                                                                                                                                                                                                                                      • A wholesome future
                                                                                                                                                                                                                                                                                                                                                        • A fuller future
                                                                                                                                                                                                                                                                                                                                                          • A super future
                                                                                                                                                                                                                                                                                                                                                          • Organisations Promoting Health

                                                                                                                                                                                                                                                                                                                                                            • Department of Health
                                                                                                                                                                                                                                                                                                                                                              • The World Health Organization (WHO)
                                                                                                                                                                                                                                                                                                                                                                • National Obesity Forum (NOF)
                                                                                                                                                                                                                                                                                                                                                                  • All-Party Parliamentary Group on Obesity
                                                                                                                                                                                                                                                                                                                                                                    • The National Obesity Observatory (NOO)
                                                                                                                                                                                                                                                                                                                                                                      • Association for the Study of Obesity (ASO)
                                                                                                                                                                                                                                                                                                                                                                        • International Obesity Taskforce (IOTF)
                                                                                                                                                                                                                                                                                                                                                                        • Communication and Promotional Activities

                                                                                                                                                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                                                                                                                                                            • Government
                                                                                                                                                                                                                                                                                                                                                                              • The next step
                                                                                                                                                                                                                                                                                                                                                                                • Member contributions
                                                                                                                                                                                                                                                                                                                                                                                  • Kellogg’s
                                                                                                                                                                                                                                                                                                                                                                                    • PepsiCo
                                                                                                                                                                                                                                                                                                                                                                                      • Regulating healthy claims
                                                                                                                                                                                                                                                                                                                                                                                        • Advertising regulation
                                                                                                                                                                                                                                                                                                                                                                                          • The tightening noose
                                                                                                                                                                                                                                                                                                                                                                                            • Advertising Standards Authority in action
                                                                                                                                                                                                                                                                                                                                                                                              • Manufacturers
                                                                                                                                                                                                                                                                                                                                                                                                • Child’s play
                                                                                                                                                                                                                                                                                                                                                                                                  • Playing them at their own game
                                                                                                                                                                                                                                                                                                                                                                                                    • SMS
                                                                                                                                                                                                                                                                                                                                                                                                      • Online networking
                                                                                                                                                                                                                                                                                                                                                                                                        • If music be the food of love…
                                                                                                                                                                                                                                                                                                                                                                                                          • Marketing in schools
                                                                                                                                                                                                                                                                                                                                                                                                            • Other trends
                                                                                                                                                                                                                                                                                                                                                                                                              • Food for sport
                                                                                                                                                                                                                                                                                                                                                                                                                • The involvement technique
                                                                                                                                                                                                                                                                                                                                                                                                                  • Abstract
                                                                                                                                                                                                                                                                                                                                                                                                                    • Retailers
                                                                                                                                                                                                                                                                                                                                                                                                                      • Sainsbury’s
                                                                                                                                                                                                                                                                                                                                                                                                                        • Asda
                                                                                                                                                                                                                                                                                                                                                                                                                          • Tesco
                                                                                                                                                                                                                                                                                                                                                                                                                            • Waitrose
                                                                                                                                                                                                                                                                                                                                                                                                                              • National convenience stores
                                                                                                                                                                                                                                                                                                                                                                                                                                • Celebrities
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Jamie Oliver – a force for change
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Ministry of Food
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Ian Wright
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Claire Sweeney
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Appendix

                                                                                                                                                                                                                                                                                                                                                                                                                                          • Abbreviations
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Advertising data
                                                                                                                                                                                                                                                                                                                                                                                                                                            • The Growing Problem

                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 33: Overweight and obesity prevalence among adults, 1993-2006
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 34: Overweight and obesity prevalence among children, 1995-2006
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 35: Projections of overweight and obesity prevalence among adults, by gender, 2003-50
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 36: Overweight and obesity prevalence among children aged 2-15, by parental BMI status and gender, 2006
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appendix: Driving Obesity – Changing Diets

                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 37: Household food consumption in Great Britain (grams per week unless otherwise stated), 1942-2000
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 38: Agreement with lifestyle statements about convenience, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 39: Attitudes towards chicken/burger restaurants, 2005 and 2007
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 40: Frequency of visiting chicken/burger restaurants, by gender, age and socio-economic group, October 2007
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 41: Agreement with selected lifestyle statements on health, by gender, age and socio-economic group, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 42: Agreement with selected lifestyle statements on health, by gender, age and socio-economic group, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 43: Agreement with selected lifestyle statements on snacking, by gender, age and socio-economic group, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appendix: Driving Obesity – Changes to Lifestyle

                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 44: Trips per person per year, by purpose and main mode, 2006
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 45: Average trip length (all modes), by purpose of trip, 1997-2006
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 46: Children's physical activity levels, by gender, 2006
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 47: Adults’ physical activity levels, by gender and age, 2006
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 48: Average time spent by adults per week participating in physical activity, by gender, 1998 and 2006
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 49: Average time spent by children per week participating in physical activity, by gender, 2006
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Driving Obesity – Broader Environment

                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 50: Trends and projections in UK population, by socio-economic group, 2003-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 51: Trends and projections in UK household size, 2003-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 52: Trends and projections in UK population, by age group, 2003-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 53: Trends in unemployment, 2003-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 54: UK labour market, by gender, 2003-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 55: Body Mass Index among adults, by equivalised household income quintiles and gender, 2006
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 56: Adults’ physical activity levels, by equivalised household income quintiles and gender, 2006
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 57: Children’s physical activity levels, by equivalised household income quintiles and gender, 2006
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 58: Body Mass Index among adults, by age, 2006
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 59: Trends for what 11-14s spend money on per week, 2003-07
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 60: Agreement with statement ‘I find it difficult to say no to my kids’, by gender, socio-economic group and parent type, 2007
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 61: Average amount spent per week on individual items by 11-14-year-olds 2003-07*
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 62: Average amount spent per week on individual items by 15-19-year-olds, 2003-07*
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 63: Attitudes of youth towards media, by age group, 2003-07
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appendix – New Innovation

                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 64: GNPD launches aimed at children (5-17) in the year to January 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appendix – The Consumer

                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 65: Issues most responsible for increasing the number of overweight children and adults, by demographic sub-group, November 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 66: Issues most responsible for increasing the number of overweight children and adults, by demographic sub-group, November 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 67: Issues most responsible for increasing the number of overweight children and adults, by demographic sub-group, November 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 68: Agreement with attitudinal statements on the increasing the number of overweight children and adults, by demographic sub-group, November 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 69: Agreement with attitudinal statements on the increasing the number of overweight children and adults, by demographic sub-group, November 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 70: Agreement with attitudinal statements on the increasing the number of overweight children and adults, by demographic sub-group, November 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 71: Who adults think should be responsible for giving advice on health and weight issues in the UK, by demographic sub-group, November 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 72: Who adults think should be responsible for giving advice on health and weight issues in the UK, by demographic sub-group, November 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 73: How adults describe their weight, by demographic sub-group, November 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 74: How parents describe their child/children’s weight, by demographic sub-group, November 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 75: Number of organisations/people consumers feel should be responsible for giving advice on health and weight issues in the UK, by demographic sub-group, November 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 76: Target groups on the issues consumers feel are most responsible for the increasing number of overweight children and adults, by demographic sub-group, November 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 77: Target groups on the issues consumers feel are most responsible for the increasing number of overweight children and adults, by agreement with selected attitudinal statements, November 2008

                                                                                                                                                                                                                                                                                                                                                                                                                                            Companies Covered

                                                                                                                                                                                                                                                                                                                                                                                                                                            • Advertising Association (The)
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Advertising Standards Authority
                                                                                                                                                                                                                                                                                                                                                                                                                                            • American Medical Association (AMA)
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Annabel Karmel
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Asda Group Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Bebo Inc
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Birds Eye Foods
                                                                                                                                                                                                                                                                                                                                                                                                                                            • British Heart Foundation
                                                                                                                                                                                                                                                                                                                                                                                                                                            • British Market Research Bureau (BMRB)
                                                                                                                                                                                                                                                                                                                                                                                                                                            • British Sky Broadcasting Group plc (BSkyB)
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Britvic Soft Drinks
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Burger King UK Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Cadbury Trebor Bassett
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Co-operative Group
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Coca-Cola GB
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Costcutter Supermarkets Group
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Department of Health
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Facebook, Inc.
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Food Standards Agency
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Gfk NOP
                                                                                                                                                                                                                                                                                                                                                                                                                                            • GlaxoSmithKline Plc
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Government Actuary's Department (GAD)
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Haribo Dunhills Plc
                                                                                                                                                                                                                                                                                                                                                                                                                                            • HJ Heinz Company UK
                                                                                                                                                                                                                                                                                                                                                                                                                                            • HomeChoice
                                                                                                                                                                                                                                                                                                                                                                                                                                            • J. Sainsbury
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Kellogg Company of GB Limited
                                                                                                                                                                                                                                                                                                                                                                                                                                            • KFC Ltd (UK)
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Lidl (UK)
                                                                                                                                                                                                                                                                                                                                                                                                                                            • M&C Saatchi Worldwide Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Marks & Spencer
                                                                                                                                                                                                                                                                                                                                                                                                                                            • McDonald's Restaurants Limited (UK)
                                                                                                                                                                                                                                                                                                                                                                                                                                            • MySpace.com
                                                                                                                                                                                                                                                                                                                                                                                                                                            • National Audit Office
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Nestlé UK Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Office for National Statistics
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Pepsi-Cola UK
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Pizza Hut
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Safeway Stores
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Somerfield
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Tesco Plc
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Tropicana UK
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Unilever Bestfoods UK Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                            • United Biscuits
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Virgin Media Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Waitrose
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Walkers Snack Foods Limited
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Wimpy International
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Wm Morrison Supermarkets
                                                                                                                                                                                                                                                                                                                                                                                                                                            • World Health Organization

                                                                                                                                                                                                                                                                                                                                                                                                                                            Obesity - UK - March 2009

                                                                                                                                                                                                                                                                                                                                                                                                                                            £1,695.00 (Excl.Tax)