On-premise Alcohol Consumption Trends - US - April 2012
The restaurant recession appears to be over and patrons are starting to venture out from their homes to visit restaurants and bars once again. Over the past few years, operators have ramped up their beverage programs in order draw consumers back using a variety of strategies, from new drinks, ingredients and flavors to innovative pricing and promotions.
This report details the latest trends and factors impacting what and where people drink, including:
- Types of drinks that are “must-haves” on every drink list and where there are gaps
- Examples of how operators are implementing the latest beer, wine, and cocktail trends successfully
- What beverage promotions are being implemented and where there are additional opportunities
- The demographics that are most likely to spend money and what they are most likely to spend it on.
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