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On-premise Beverage Consumption Trends - Brazil - June 2014

“Although there has been a fall in consumption of spirits in the on-trade sector in recent years, a number of brands, especially spirit brands, are opening their own bars in Brazil. This provides an interesting way to promote consumption and showcase the latest launches. Beer, which is the most consumed alcoholic beverage by far, saw a fall in volume in 2013, but the market is confident it will return to growth in 2014. Wine has been experiencing a steady growth in recent years and this is unlikely to wear off any time soon. Brazilians still drink much less than their neighbors and the industry is making efforts to increase consumption.”
– Andre Euphrasio, Research Analyst

This report looks at the following issues:

  • A great opportunity to capitalize on the tourists
  • More and more consumers are being priced out of regular visits to bars
  • The ever-growing premium market

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Beer volume for on-premise beverage consumption – Brazil – June 2014, 2009-19
              • Figure 2: Spirit volume for on-premise beverage consumption trends – Brazil – June 2014, by segment, 2009-19
              • Figure 3: Wine volume for on-premise beverage consumption trends – Brazil – June 2014, by segment, 2009-19
            • Market drivers
              • Figure 4: Taxes on selected alcoholic beverages,2013
            • Companies, brands and innovation
              • The consumer
                • What we think
                • Issues and Insights

                  • A great opportunity to capitalize on the tourists
                    • The facts
                      • The Implications
                        • More and more consumers are being priced out of regular visits to bars
                          • The facts
                            • The implications
                              • The ever-growing premium market
                                • The facts
                                  • The implications
                                  • Trend Application

                                      • Trend: Life Hacking
                                        • Trend: Extend my Brand
                                          • Mintel Future: Brand Intervention
                                          • Market Drivers

                                            • Key points
                                              • Tough government restrictions on drink-driving
                                                • Create partnerships to promote the brand
                                                  • Increased tax on alcoholic beverages
                                                    • Figure 5: Taxes on selected alcoholic beverages in 2013
                                                  • Thirsty for premium drinks
                                                    • Figure 6: Variation of new premium product launches, 2009-14
                                                • Who’s Innovating?

                                                  • Key points
                                                    • Reinventing to attract new customers
                                                      • Brand-operated bars are a good way to gain exposure
                                                        • Dedicated places to experiment with cachaça
                                                        • Market Size, Forecast and Segment Performance

                                                          • Key points
                                                            • The most cherished beverage
                                                              • Figure 7: Beer volume for on-premise beverage consumption trends – Brazil – June 2014, by segment, 2009-19
                                                              • Figure 8: Beer volume for on trade, 2009-19
                                                            • A change in taste
                                                              • Figure 9: Spirit volume for on-premise beverage consumption trends – Brazil – June 2014, by segment, 2009-19
                                                              • Figure 10: Spirit volume for on trade, 2009-19
                                                            • Wine’s bright future
                                                              • Figure 11: Wine Volume for on-premise beverage consumption trends – Brazil – June 2014, by segment, 2009-19
                                                              • Figure 12: Wine volume for on trade, 2009-19
                                                            • The market in the years ahead
                                                              • Forecast methodology
                                                                • Beer
                                                                  • Spirits
                                                                    • Wine
                                                                    • The Consumer – Frequency of Drinking Different Drinks Out of Home

                                                                      • Key points
                                                                          • Figure 13: Changes in spending habits – Alcoholic drinks in 2013, January 2014
                                                                          • Figure 14: Types of drinks drank out of home, March 2014
                                                                        • The nation’s favorite
                                                                            • Figure 15: Types of beer drank out of home two to three times a month or more, by age and socioeconomic group, March 2014
                                                                          • Spirits are still skewed towards men
                                                                              • Figure 16: Types of spirits drank out of home two to three times a month or more, by gender, March 2014
                                                                            • Wine still has room to grow
                                                                                • Figure 17: Wine drank out of home two to three times a month or more, by gender, March 2014
                                                                                • Figure 18: Types of wine drunk out of home two to three times a month or more, by gender and socio-economic groups, March 2014
                                                                            • The Consumer – Occasions for Drinking out of the Home

                                                                              • Key points
                                                                                  • Figure 19: Occasions for drinking out of the home, March 2014
                                                                              • The Consumer – Attitudes and Behavior to Drinking Out of the Home

                                                                                • Key points
                                                                                    • Figure 20: Attitudes and behaviors when going out to drink, March 2014
                                                                                  • Drinking and snacks are a perfect combination for Brazilians
                                                                                    • Get the consumer’s attention on the spot
                                                                                    • The Consumer – Places Visited for Drinking

                                                                                      • Key points
                                                                                        • Drinking at a friend’s house is the top choice
                                                                                            • Figure 21: Quarterly inflation figure, Brazil, January 2013-April 2014
                                                                                          • Botecos still are very attractive
                                                                                              • Figure 22: Places visited for drinking, by demographic, March 2014
                                                                                          • Appendix – Market Size and Forecast

                                                                                              • Figure 23: Additional best case/worst case table for beer, by volume, June 2014
                                                                                              • Figure 24: Additional best case/worst case table for spirit, by volume, June 2014
                                                                                              • Figure 25: Additional best case/worst case table for wine, by volume, June 2014
                                                                                          • Appendix – The Consumer – Frequency of Drinking Out of Home

                                                                                              • Figure 26: Frequency of drinking different drinks out of home, March 2014
                                                                                              • Figure 27: Frequency of drinking different drinks out of home – Standard local beer, by demographics, March 2014
                                                                                              • Figure 28: Frequency of drinking different drinks out of home – Chopp, by demographics, March 2014
                                                                                              • Figure 29: Frequency of drinking different drinks out of home – Premium local beer, by demographics, March 2014
                                                                                              • Figure 30: Frequency of drinking different drinks out of home – Imported beer or international brands, by demographics, March 2014
                                                                                              • Figure 31: Frequency of drinking different drinks out of home – raft beer, by demographics, March 2014
                                                                                              • Figure 32: Frequency of drinking different drinks out of home – Cachaça, by demographics, March 2014
                                                                                              • Figure 33: Frequency of drinking different drinks out of home – Vodka, by demographics, March 2014
                                                                                              • Figure 34: Frequency of drinking different drinks out of home – Whiskey, by demographics, March 2014
                                                                                              • Figure 35: Frequency of drinking different drinks out of home – Cocktails, by demographics, March 2014
                                                                                              • Figure 36: Frequency of drinking different drinks out of home – Still wine, by demographics, March 2014
                                                                                              • Figure 37: Frequency of drinking different drinks out of home – Any sparkling wine, by demographics, March 2014
                                                                                              • Figure 38: Frequency of drinking different drinks out of home – Other spirits, consumed pure, by demographics, March 2014
                                                                                          • Appendix – I Consumer – Occasions for Drinking Out of the Home

                                                                                              • Figure 39: Occasions for drinking out of the home, March 2014
                                                                                              • Figure 40: Most popular occasions for drinking out of the home, by demographics, March 2014
                                                                                              • Figure 41: Next most popular occasions for drinking out of the home, by demographics, March 2014
                                                                                          • Appendix – The Consumer – Places Visited for Drinking

                                                                                              • Figure 42: Places visited for drinking, March 2014
                                                                                              • Figure 43: Places visited for drinking, by demographics, March 2014
                                                                                              • Figure 44: Occasions for drinking out of the home, by places visited for drinking, March 2014
                                                                                          • Appendix – The Consumer – Attitudes and Behaviors when Going Out to Drink

                                                                                              • Figure 45: Attitudes and behaviors when going out to drink, March 2014
                                                                                              • Figure 46: Most popular attitudes and behaviors when going out to drink, by demographics, March 2014
                                                                                              • Figure 47: Next most popular attitudes and behaviors when going out to drink, by demographics, March 2014
                                                                                              • Figure 48: Attitudes and behaviors when going out to drink, by frequency of drinking different drinks out of home – Standard local beer, March 2014
                                                                                              • Figure 49: Attitudes and behaviors when going out to drink, by frequency of drinking different drinks out of home – Chopp, March 2014
                                                                                              • Figure 50: Attitudes and behaviors when going out to drink, by frequency of drinking different drinks out of home – Premium local beer, March 2014
                                                                                              • Figure 51: Attitudes and behaviors when going out to drink, by frequency of drinking different drinks out of home – Imported beer or international brands, March 2014
                                                                                              • Figure 52: Attitudes and behaviors when going out to drink, by frequency of drinking different drinks out of home – Craft beer, March 2014
                                                                                              • Figure 53: Attitudes and behaviors when going out to drink, by frequency of drinking different drinks out of home – Cachaça, March 2014
                                                                                              • Figure 54: Attitudes and behaviors when going out to drink, by frequency of drinking different drinks out of home – Vodka, March 2014
                                                                                              • Figure 55: Attitudes and behaviors when going out to drink, by frequency of drinking different drinks out of home – Whiskey, March 2014
                                                                                              • Figure 56: Attitudes and behaviors when going out to drink, by frequency of drinking different drinks out of home – Cocktails, March 2014
                                                                                              • Figure 57: Attitudes and behaviors when going out to drink, by frequency of drinking different drinks out of home – Still wine, March 2014
                                                                                              • Figure 58: Attitudes and behaviors when going out to drink, by frequency of drinking different drinks out of home – Any sparkling wine, March 2014
                                                                                              • Figure 59: Attitudes and behaviors when going out to drink, by frequency of drinking different drinks out of home – Other spirits, consumed pure, March 2014

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                                                                                          On-premise Beverage Consumption Trends - Brazil - June 2014

                                                                                          £3,174.67 (Excl.Tax)