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On Trade Alcoholic Beverage Trends - China - April 2013

“It is much easier for drinks brands to stand out at on-trade outlets than from out of crowded supermarket drinks shelves. As competition in the market intensifies, engaging more directly with consumers to develop brand recognition and uptake will become even more important for the alcoholic drinks industry, and on-trade outlets provide the best environment in which to achieve that.”

– Matthew Crabbe, Director of Research, Asia-Pacific

 

Report Introduction:

China’s on-trade alcoholic drinks market remains highly fragmented, making marketing through on-trade outlets a difficult task. This is especially true considering the increasingly diverse range of consumer lifestyles that have emerged in recent years, coupled with increasing diversity of the types of outlets that Chinese people can now choose between. Not only have their lifestyles diversified, but the occasions and social situations that Chinese people are creating reasons for going out to eat and drink have also diversified, each according to different consumer groups and their particular needs and aspirations.

Out-of-home alcoholic drinks consumption in China is most often linked to the occasion of eating out, and this has a direct bearing on which types of drinks are likely to be consumed in different locations. Restaurants dominate the market, but diversifying lifestyles are also creating opportunities for a more diverse range of outlets, and new means of adapting drinks brands promotions to take advantage of that diversity. However, little coordinated marketing between drinks brands and on-trade outlets is yet to be seen, and there is a great opportunity for brands to advance their market position by improving on-trade marketing. 

This is especially so given that consumers have shown a stronger tendency to being more open to trying new products and brands when they are drinking out of home compared to when buying via retail channels. It is much easier for drinks brands to stand out at on-trade outlets than from out of crowded supermarket drinks shelves. As competition in the market intensifies, engaging more directly with consumers to develop brand recognition and uptake will become even more important for the alcoholic drinks industry, and on-trade outlets provide the best environment in which to achieve that.

 

Liqueurs - UK - January 2012

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Table of contents

  1. Introduction

      • Definition
        • Methodology
          • Abbreviations
          • Executive Summary

              • The market
                • Figure 1: Total on-trade alcoholic drinks market value, 2007-17
              • Companies and brands
                • Figure 2: Total number of hotels, restaurants and bars in China, 2007-11
              • Key trends
                • Changing drinking habits present opportunities for on-trade sales
                  • Figure 3: Alcoholic drinks consumption in and out of home, by type, February 2013
                • Types of on-trade drinks consumed vary by demographics
                  • Figure 4: Alcoholic drinks drunk out of home, by type, February 2013
                • Consumer on-trade alcohol consumption preferences vary by outlet
                  • Figure 5: Frequency of drinking alcoholic drinks, by location, February 2013
                • Social settings are important for on-trade alcohol consumption
                  • Figure 6: Occasions that consumers drink out of home on, February 2013
                  • Figure 7: Consumer attitudes towards drinking alcohol out of home, February 2013
                • Factors affecting choice of venue when drinking out of home
                  • Figure 8: Factors affecting consumer choice of venue when drinking out of home, February 2013
              • The Market

                • Key points
                  • The size of the total alcoholic drinks market
                    • Figure 9: Total on-trade alcoholic drinks market value, 2007-17
                  • Beer remains the largest sector by volume, but growth coming from premiumisation
                    • Figure 10: Total on-trade beer market value, 2007-17
                  • Spirits sales continue to shift towards a high-end offering
                    • Figure 11: Total on-trade spirits market value, 2007-17
                  • Wine sales compete with premium beer and high-end spirits
                    • Figure 12: Total on-trade wine and Champagne market value, 2007-17
                  • The share of on-trade sales within the total alcoholic drinks market
                      • Figure 13: China total alcoholic drinks volume consumption, by sector, and share, by retail and on-trade, 2007-12
                    • On-trade consumption patterns of alcoholic drinks
                      • Figure 14: Frequency of drinking alcoholic drinks, by location, February 2013
                      • Figure 15: Total number of hotels, restaurants and bars in China, 2007-12
                    • The government clampdown on drink driving and official banquets
                    • Companies and Brands

                      • Key points
                        • Note
                          • Leading beer companies
                            • Figure 16: Beer company retail market shares in China, by value, 2009-11
                          • Leading spirits companies
                            • Figure 17: Spirits company retail market share in China, by value, 2009-11
                          • Leading wine companies
                            • Figure 18: Wine and Champagne company retail market share, by value, 2010 and 2011
                          • Leading full-service restaurant companies
                            • Leading hotel companies
                              • Figure 19: Hotel company market share in China, by volume (number of hotels), 2009-11
                            • Leading bar and KTV companies
                            • Key Issues in the Market – Changing Drinking Habits Present Opportunities For On-Trade Sales

                              • Key points
                                • Changes in consumer drinking habits
                                  • Shifting trends in retail and on-trade consumption between the sectors
                                    • Figure 20: China total alcoholic drinks volume consumption, by sector, and % share, by retail and on-trade, 2007-12
                                    • Figure 21: Alcoholic drinks consumption in and out of home, by type, February 2013
                                  • Factors affecting consumer choice of alcoholic drinks drunk out of home
                                    • Figure 22: Attitudes towards alcoholic drinks consumption out of home, February 2013
                                  • Changes in drinking habits driven by age and gender
                                    • Figure 23: The population of the over-60s in China, 2000-15
                                    • Figure 24: Frequency of drinking alcoholic drinks out of home, by type, by gender and age group, February 2013
                                    • Figure 25: Attitudes towards choice of alcoholic drinks consumption out of home, by gender and age group, February 2013
                                  • Changes in drinking patterns by income
                                    • Figure 26: Defining the middle class in China – household income parameters, 2003 and 2012, per annum income required to be middle class in Tier one cities
                                    • Figure 27: Defining the middle class in China, 1999-2015
                                    • Figure 28: Attitudes towards choice of alcoholic drinks consumption out of home, by income group, February 2013
                                  • Marital status affects out-of-home drinking patterns
                                    • Figure 29: Attitudes towards choice of alcoholic drinks consumption out of home, by marital status, February 2013
                                  • Drinking patterns by region
                                      • Figure 30: Attitudes towards choice of alcoholic drinks consumption out of home, by city, February 2013
                                    • What it means
                                    • Key Issues in The Market – Types Of On-Trade Drinks Consumed Vary by Demographics

                                      • Key points
                                        • Beer represents the biggest growth sector for on-trade alcoholic drinks
                                          • Figure 31: Total alcoholic drinks volume, by type and share of on-trade, 2007-12
                                          • Figure 32: Frequency of beer drinkers drinking alcohol by type, by occasions, February 2012
                                        • Other alcoholic drinks are increasing in importance for the on-trade
                                          • Figure 33: Types of alcoholic drinks drunk out of home, by type, February 2013
                                        • Gender, age and income influence the choice of drinks out of home
                                          • Figure 34: Alcoholic drinks drunk out of home, by type, by gender and age group, February 2013
                                          • Figure 35: Alcoholic drinks drunk out of home, by type, by income group, February 2013
                                          • Figure 36: Alcoholic drinks drunk out of home, by type, by marital status, February 2013
                                        • Regional markets show significant variance in consumption patterns
                                          • Figure 37: Alcoholic drinks drunk out of home, by type, by city tier, February 2013
                                          • Figure 38: Frequency of drinking alcoholic drinks out of home, by type, by city, February 2013
                                        • What it means
                                        • Key Issues in the Market – Consumer Preferences Vary by Outlet

                                          • Key points
                                            • Restaurants continue to dominate the beer market
                                                • Figure 39: Beer consumption, by on-trade location, February 2012
                                              • Wines are increasingly viewed as a sophisticated beverage to be seen drinking
                                                  • Figure 40: Outlets/venues where wine is typically bought, October 2012
                                                  • Figure 41: On-trade venues where wine is typically bought, by demographics, October 2012
                                                • Outlet type influences the frequency of drinking, but not the type of drink
                                                    • Figure 42: Frequency of drinking alcoholic drinks, by location, February 2013
                                                    • Figure 43: On-trade outlets, by type of alcoholic drinks drunk, February 2013
                                                  • Demographic characteristics affect where people drink
                                                      • Figure 44: Consumption of alcoholic drinks out of home once a week or more, by location, by gender and age group, February 2013
                                                      • Figure 45: Consumption of alcoholic drinks out of home less than once a week, by location, by gender and age group, February 2013
                                                      • Figure 46: Frequency of drinking alcoholic drinks out of home once a week or more, by location, by income group, February 2013
                                                      • Figure 47: Frequency of drinking alcoholic drinks out of home less than once a week, by location, by income group, February 2013
                                                      • Figure 48: Frequency of drinking alcoholic drinks out of home, by location, by marital status, February 2013
                                                    • Significant regional variations in where people drink
                                                      • Figure 49: Frequency of drinking alcoholic drinks out of home, by location, by city tier, February 2013
                                                    • Several types of outlets enjoy high levels of weekly usage in tier one cities
                                                        • Figure 50: Consumers drinking alcoholic drinks out of home once a week or more, by location, by city, February 2013
                                                      • On-trade outlets and drinks makers increasingly use social media marketing
                                                          • Figure 51: Top three factors to consider when choosing a full-service restaurant to eat at, August 2012
                                                        • Cap fees and channel sales incentives and success rate monitoring
                                                          • What it means
                                                          • Key Issues in the Market – Social Settings Important For On-Trade Alcohol Consumption

                                                            • Key points
                                                              • Difference between in-home and out-of-home drinking
                                                                • Figure 52: Alcoholic drinks drunk in and out of home, by type, February 2013
                                                              • Key occasions for out-of-home drinking
                                                                • Figure 53: Occasions that consumers drink out of home on, February 2013
                                                              • Key consumer differences for drinking out of home
                                                                • Figure 54: Occasions that consumers drink out of home on, by gender and age group, February 2013
                                                                • Figure 55: Occasions that consumers drink out of home on, by income group, February 2013
                                                                • Figure 56: Occasions that consumers drink out of home on, by marital status, February 2013
                                                              • Key regional differences for drinking out of home
                                                                • Figure 57: Occasions that consumers drink out of home on, by city tier, February 2013
                                                              • Entertaining is particularly prevalent in tier one cities
                                                                • Figure 58: Occasions that consumers drink out of home on, by city, February 2013
                                                              • Key locational differences for drinking out of home
                                                                • Figure 59: Occasions that consumers drink out of home on once a week or more, by location of drinking, February 2013
                                                              • Consumer attitudes towards drinking out of home
                                                                  • Figure 60: Consumer attitudes towards drinking alcohol out of home, February 2013
                                                                • Out-of-home drinkers’ attitudes by demographics
                                                                  • Figure 61: Consumer attitudes towards drinking alcohol out of home, by gender and age group, February 2013
                                                                  • Figure 62: Consumer attitudes towards drinking alcohol out of home, by income group, February 2013
                                                                  • Figure 63: Consumer attitudes towards drinking alcohol out of home, by marital status, February 2013
                                                                • Out-of-home drinkers’ attitudes by region
                                                                  • Figure 64: Consumer attitudes towards drinking alcohol out of home, by city tier, February 2013
                                                                  • Figure 65: Consumer attitudes towards drinking alcohol out of home, by city, February 2013
                                                                • What it means
                                                                • Key Issues in the Market – Factors Affecting Choice of Venue When Drinking Out Of Home

                                                                  • Key points
                                                                    • How drinking habits affect consumer outlet choice
                                                                      • Figure 66: Attitudes affecting consumer choice of venue when drinking out of home, February 2013
                                                                      • Figure 67: Attitudes affecting consumer choice of venue when drinking out of home, by gender and age group, February 2013
                                                                      • Figure 68: Attitudes affecting consumer choice of venue when drinking out of home, by income group, February 2013
                                                                    • How drinking habits affect consumer outlet choice by region
                                                                      • Figure 69: Attitudes affecting consumer choice of venue when drinking out of home, by city tier, February 2013
                                                                      • Figure 70: Attitudes affecting consumer choice of venue when drinking out of home, by city, February 2013
                                                                    • How drinking habits affect consumer outlet choice by location
                                                                      • Figure 71: Attitudes affecting consumer choice of venue when drinking out of home more than once a week, by type of outlet and frequency, February 2013
                                                                    • What it means
                                                                    • Appendix – In-home Usage of Alcoholic Drinks by Type

                                                                        • Figure 72: Usage of alcoholic drinks in home, by type, February 2013
                                                                        • Figure 73: Usage of most popular alcoholic drinks in home, by demographics, February 2013
                                                                        • Figure 74: Usage of other alcoholic drinks in home, by demographics, February 2013
                                                                        • Figure 75: Usage of alcoholic drinks in home, by highest frequency of drinking alcoholic drinks in Chinese full-service restaurants, February 2013
                                                                        • Figure 76: Usage of alcoholic drinks in home, by other frequencies of drinking alcoholic drinks in Chinese full-service restaurants, February 2013
                                                                        • Figure 77: Usage of alcoholic drinks in home, by highest frequency of drinking alcoholic drinks in foreign full-service restaurants, February 2013
                                                                        • Figure 78: Usage of alcoholic drinks in home, by other frequencies of drinking alcoholic drinks in foreign full-service restaurants, February 2013
                                                                        • Figure 79: Usage of alcoholic drinks in home, by highest frequency of drinking alcoholic drinks in other Asian full-service restaurants, February 2013
                                                                        • Figure 80: Usage of alcoholic drinks in home, by other frequencies of drinking alcoholic drinks in other Asian full-service restaurants, February 2013
                                                                        • Figure 81: Usage of alcoholic drinks in home, by highest frequency of drinking alcoholic drinks in karaoke clubs, February 2013
                                                                        • Figure 82: Usage of alcoholic drinks in home, by other frequencies of drinking alcoholic drinks in karaoke clubs, February 2013
                                                                        • Figure 83: Usage of alcoholic drinks in home, by highest frequency of drinking alcoholic drinks in nightclubs, February 2013
                                                                        • Figure 84: Usage of alcoholic drinks in home, by other frequencies of drinking alcoholic drinks in nightclubs, February 2013
                                                                        • Figure 85: Usage of alcoholic drinks in home, by highest frequency of drinking alcoholic drinks in bars and pubs, February 2013
                                                                        • Figure 86: Usage of alcoholic drinks in home, by other frequencies of drinking alcoholic drinks in bars and pubs, February 2013
                                                                        • Figure 87: Usage of alcoholic drinks in home, by highest frequency of drinking alcoholic drinks in home, February 2013
                                                                        • Figure 88: Usage of alcoholic drinks in home, by other frequencies of drinking alcoholic drinks in home, February 2013
                                                                    • Appendix – Out-of-home Usage of Alcoholic Drinks by Type

                                                                        • Figure 89: Usage of alcoholic drinks out of home, by type, February 2013
                                                                        • Figure 90: Usage of most popular alcoholic drinks out of home, by demographics, February 2013
                                                                        • Figure 91: Usage of other popular alcoholic drinks out of home, by demographics, February 2013
                                                                        • Figure 92: Usage of alcoholic drinks out of home, by highest frequency of drinking alcoholic drinks in Chinese full-service restaurants, February 2013
                                                                        • Figure 93: Usage of alcoholic drinks out of home, by other frequencies of drinking alcoholic drinks in Chinese full-service restaurants, February 2013
                                                                        • Figure 94: Usage of alcoholic drinks out of home, by highest frequency of drinking alcoholic drinks in foreign full-service restaurants, February 2013
                                                                        • Figure 95: Usage of alcoholic drinks out of home, by other frequencies of drinking alcoholic drinks in foreign full-service restaurants, February 2013
                                                                        • Figure 96: Usage of alcoholic drinks out of home, by highest frequency of drinking alcoholic drinks in other Asian full-service restaurants, February 2013
                                                                        • Figure 97: Usage of alcoholic drinks out of home, by other frequencies of drinking alcoholic drinks in other Asian full-service restaurants, February 2013
                                                                        • Figure 98: Usage of alcoholic drinks out of home, by highest frequency of drinking alcoholic drinks in karaoke clubs, February 2013
                                                                        • Figure 99: Usage of alcoholic drinks out of home, by other frequencies of drinking alcoholic drinks in karaoke clubs, February 2013
                                                                        • Figure 100: Usage of alcoholic drinks out of home, by highest frequency of drinking alcoholic drinks in nightclubs, February 2013
                                                                        • Figure 101: Usage of alcoholic drinks out of home, by other frequencies of drinking alcoholic drinks in nightclubs, February 2013
                                                                        • Figure 102: Usage of alcoholic drinks out of home, by highest frequency of drinking alcoholic drinks in bars and pubs, February 2013
                                                                        • Figure 103: Usage of alcoholic drinks out of home, by other frequencies of drinking alcoholic drinks in bars and pubs, February 2013
                                                                        • Figure 104: Usage of alcoholic drinks out of home, by highest frequency of drinking alcoholic drinks in home, February 2013
                                                                        • Figure 105: Usage of alcoholic drinks out of home, by other frequencies of drinking alcoholic drinks in home, February 2013
                                                                    • Appendix – Frequency of Drinking Alcoholic Drinks by Location

                                                                        • Figure 106: Highest frequencies of drinking alcoholic drinks, by location, February 2013
                                                                        • Figure 107: Other frequencies of drinking alcoholic drinks, by location, February 2013
                                                                        • Figure 108: Highest frequencies of drinking alcoholic drinks in Chinese full-service restaurants, by demographics, February 2013
                                                                        • Figure 109: Other frequencies of drinking alcoholic drinks in Chinese full-service restaurants, by demographics, February 2013
                                                                        • Figure 110: Highest frequencies of drinking alcoholic drinks in foreign full-service restaurants, by demographics, February 2013
                                                                        • Figure 111: Other frequencies of drinking alcoholic drinks in foreign full-service restaurants, by demographics, February 2013
                                                                        • Figure 112: Highest frequencies of drinking alcoholic drinks in other Asian full-service restaurants, by demographics, February 2013
                                                                        • Figure 113: Other frequencies of drinking alcoholic drinks in other Asian full-service restaurants, by demographics, February 2013
                                                                        • Figure 114: Highest frequencies of drinking alcoholic drinks in karaoke clubs, by demographics, February 2013
                                                                        • Figure 115: Other frequencies of drinking alcoholic drinks in karaoke clubs, by demographics, February 2013
                                                                        • Figure 116: Highest frequencies of drinking alcoholic drinks in nightclubs, by demographics, February 2013
                                                                        • Figure 117: Other frequencies of drinking alcoholic drinks in nightclubs, by demographics, February 2013
                                                                        • Figure 118: Highest frequencies of drinking alcoholic drinks in bars and pubs, by demographics, February 2013
                                                                        • Figure 119: Other frequencies of drinking alcoholic drinks in bars and pubs, by demographics, February 2013
                                                                        • Figure 120: Highest frequencies of drinking alcoholic drinks at home, by demographics, February 2013
                                                                        • Figure 121: Other frequencies of drinking alcoholic drinks at home, by demographics, February 2013
                                                                    • Appendix – Attitudes Towards Drinking Out of Home

                                                                        • Figure 122: Attitudes towards drinking out of home, February 2013
                                                                        • Figure 123: Attitudes towards drinking out of home, by demographics, February 2013
                                                                        • Figure 124: Attitudes towards drinking out of home, by demographics, February 2013 (continued)
                                                                        • Figure 125: Attitudes towards drinking out of home, by highest frequencies of drinking alcoholic drinks in Chinese full-service restaurants, February 2013
                                                                        • Figure 126: Attitudes towards drinking out of home, by other frequencies of drinking alcoholic drinks in Chinese full-service restaurants, February 2013
                                                                        • Figure 127: Attitudes towards drinking out of home, by highest frequencies of drinking alcoholic drinks in foreign full-service restaurants, February 2013
                                                                        • Figure 128: Attitudes towards drinking out of home, by other frequencies of drinking alcoholic drinks in foreign full-service restaurants, February 2013
                                                                        • Figure 129: Attitudes towards drinking out of home, by highest frequencies of drinking alcoholic drinks in other Asian full-service restaurants, February 2013
                                                                        • Figure 130: Attitudes towards drinking out of home, by other frequencies of drinking alcoholic drinks in other Asian full-service restaurants, February 2013
                                                                        • Figure 131: Attitudes towards drinking out of home, by highest frequencies of drinking alcoholic drinks in karaoke clubs, February 2013
                                                                        • Figure 132: Attitudes towards drinking out of home, by other frequencies of drinking alcoholic drinks in karaoke clubs, February 2013
                                                                        • Figure 133: Attitudes towards drinking out of home, by highest frequencies of drinking alcoholic drinks in nightclubs, February 2013
                                                                        • Figure 134: Attitudes towards drinking out of home, by other frequencies of drinking alcoholic drinks in nightclubs, February 2013
                                                                        • Figure 135: Attitudes towards drinking out of home, by highest frequencies of drinking alcoholic drinks in bars and pubs, February 2013
                                                                        • Figure 136: Attitudes towards drinking out of home, by other frequencies of drinking alcoholic drinks in bars and pubs, February 2013
                                                                        • Figure 137: Attitudes towards drinking out of home, by highest frequencies of drinking alcoholic drinks at home, February 2013
                                                                        • Figure 138: Attitudes towards drinking out of home, by other frequencies of drinking alcoholic drinks at home, February 2013
                                                                    • Appendix – Out-of-Home Drinking Occasions

                                                                        • Figure 139: Occasions that consumers drink out of home, February 2013
                                                                        • Figure 140: Most popular occasions that consumers drink out of home, by demographics, February 2013
                                                                        • Figure 141: Next most popular occasions that consumers drink out of home, by demographics, February 2013
                                                                        • Figure 142: Occasions that consumers drink out of home, by highest frequencies of drinking alcoholic drinks in Chinese full-service restaurants, February 2013
                                                                        • Figure 143: Occasions that consumers drink out of home, by highest frequencies of drinking alcoholic drinks in Foreign full-service restaurants, February 2013
                                                                        • Figure 144: Occasions that consumers drink out of home, by highest frequencies of drinking alcoholic drinks in other Asian full-service restaurants, February 2013
                                                                        • Figure 145: Occasions that consumers drink out of home, by highest frequencies of drinking alcoholic drinks in karaoke clubs, February 2013
                                                                        • Figure 146: Occasions that consumers drink out of home, by highest frequencies of drinking alcoholic drinks in nightclubs, February 2013
                                                                        • Figure 147: Occasions that consumers drink out of home, by highest frequencies of drinking alcoholic drinks in bars and pubs, February 2013
                                                                        • Figure 148: Occasions that consumers drink out of home, by highest frequencies of drinking alcoholic drinks in home, February 2013
                                                                    • Appendix – Further Attitudes Towards Drinking Out of Home

                                                                        • Figure 149: Further attitudes towards drinking out of home, February 2013
                                                                        • Figure 150: Further attitudes towards drinking out of home, by demographics, February 2013
                                                                        • Figure 151: Further attitudes towards drinking out of home, by demographics, February 2013 (continued)
                                                                        • Figure 152: Further attitudes towards drinking out of home, by highest frequencies of drinking alcoholic drinks in Chinese full-service restaurants, February 2013
                                                                        • Figure 153: Further attitudes towards drinking out of home, by other frequencies of drinking alcoholic drinks in Chinese full-service restaurants, February 2013
                                                                        • Figure 154: Further attitudes towards drinking out of home, by highest frequencies of drinking alcoholic drinks in foreign full-service restaurants, February 2013
                                                                        • Figure 155: Further attitudes towards drinking out of home, by other frequencies of drinking alcoholic drinks in foreign full-service restaurants, February 2013
                                                                        • Figure 156: Further attitudes towards drinking out of home, by highest frequencies of drinking alcoholic drinks in other Asian full-service restaurants, February 2013
                                                                        • Figure 157: Further attitudes towards drinking out of home, by other frequencies of drinking alcoholic drinks in other Asian full-service restaurants, February 2013
                                                                        • Figure 158: Further attitudes towards drinking out of home, by highest frequencies of drinking alcoholic drinks in karaoke clubs, February 2013
                                                                        • Figure 159: Further attitudes towards drinking out of home, by other frequencies of drinking alcoholic drinks in karaoke clubs, February 2013
                                                                        • Figure 160: Further attitudes towards drinking out of home, by highest frequencies of drinking alcoholic drinks in nightclubs, February 2013
                                                                        • Figure 161: Further attitudes towards drinking out of home, by other frequencies of drinking alcoholic drinks in nightclubs, February 2013
                                                                        • Figure 162: Further attitudes towards drinking out of home, by highest frequencies of drinking alcoholic drinks in bars and clubs, February 2013
                                                                        • Figure 163: Further attitudes towards drinking out of home, by other frequencies of drinking alcoholic drinks in bars and clubs, February 2013
                                                                        • Figure 164: Further attitudes towards drinking out of home, by highest frequencies of drinking alcoholic drinks at home, February 2013
                                                                        • Figure 165: Further attitudes towards drinking out of home, by other frequencies of drinking alcoholic drinks at home, February 2013
                                                                        • Figure 166: Further attitudes towards drinking out of home, February 2013
                                                                        • Figure 167: Further attitudes towards drinking out of home, by demographics, February 2013
                                                                        • Figure 168: Further attitudes towards drinking out of home, by demographics, February 2013 (continued)
                                                                        • Figure 169: Further attitudes towards drinking out of home, by highest frequencies of drinking alcoholic drinks in Chinese full-service restaurants, February 2013
                                                                        • Figure 170: Further attitudes towards drinking out of home, by highest frequencies of drinking alcoholic drinks in foreign full-service restaurants, February 2013
                                                                        • Figure 171: Further attitudes towards drinking out of home, by highest frequencies of drinking alcoholic drinks in other Asian full-service restaurants, February 2013
                                                                        • Figure 172: Further attitudes towards drinking out of home, by highest frequencies of drinking alcoholic drinks in karaoke clubs, February 2013
                                                                        • Figure 173: Further attitudes towards drinking out of home, by highest frequencies of drinking alcoholic drinks in nightclubs, February 2013
                                                                        • Figure 174: Further attitudes towards drinking out of home, by highest frequencies of drinking alcoholic drinks in bars and pubs, February 2013
                                                                        • Figure 175: Further attitudes towards drinking out of home, by highest frequencies of drinking alcoholic drinks at home, February 2013
                                                                        • Figure 176: Further attitudes towards drinking out of home, by types of alcoholic drinks used in home, February 2013
                                                                        • Figure 177: Further attitudes towards drinking out of home, by types of alcoholic drinks used out of home, February 2013

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                                                                    On Trade Alcoholic Beverage Trends - China - April 2013

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