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Onboard Catering - UK - May 2010

  • The vast majority of people who have travelled by plane in the last two years have eaten/drunk onboard. Six in ten of these passengers say this was because it was included in the price.
  • Expense stops food & drink purchasing for nearly half of those who have travelled by plane but not eaten/drunk onboard.
  • Approximately fifty percent of people who have travelled by train in the last two years have not eaten/drunk onboard with commuters accounting for much of this group.
  • Around of half of those that have travelled on a train in the last two years have not eaten/drunk onboard. This is due to the high number of train passengers who are commuting to and from work.
  • Less than one in ten train passengers think that eating/drinking onboard trains is part of the experience. As rail passengers’ main concern is overcrowding, it is unsurprising that rail operators are sacrificing dining cars for extra seating.
  • Only one in five consumers have been on a ferry in the last two years. Ferry use has dipped marginally and remains a niche method of transport. In recent years, low alcohol prices in supermarkets, etc, have made the idea of the booze cruise less relevant to consumers, while the trend towards no-frills low cost flights has also taken market share away from the ferry sector.
  • Compared to airports and train stations, ferries have less competition from other catering options at terminals. This lack of competition may explain why only a quarter of ferry passengers consider eating onboard as part of the experience.

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Table of contents

  1. Issues in the Market

      • Abbreviations
      • Future Opportunities

        • Relish the journey
          • A taste of Somerset before you get there
            • Harnessing the potential of menu psychology
            • Market in Brief

              • Impact of the recession
                • Competitive context
                  • Consumer research
                    • Methods of transport
                      • Attitudes towards onboard catering
                      • Internal Market Environment

                        • Key points
                          • Main methods of transport used for last holiday
                            • Figure 1: Trends in main method of transport used for last holiday, 2005-09
                          • Air passenger trends
                            • Figure 2: Trends in UK air transport movements* and terminal passengers (excluding Channel Islands), 2004-09
                          • No-frills airlines
                            • Figure 3: Scheduled passengers carried by main low-cost airlines, 2004-09
                          • Airline snacks barometer: ‘Onboard catering is a rip off’
                            • Sample cost comparisons
                              • Figure 4: Sample costs comparisons for onboard catering on short-haul planes, March 2010
                            • Ban to liquids set to be lifted
                              • Rail passengers
                                • Figure 5: Passenger kilometres on national railways, 2004-09
                              • From dining cars to snack trolleys
                                • Attitudes towards rail travel
                                  • Figure 6: Attitudes towards rail travel, November 2009
                                • Eurostar
                                  • Figure 7: Number of passengers carried by Eurostar, 2004-09
                                • Sea and channel tunnel passengers
                                  • Figure 8: Total sea and Channel Tunnel passenger traffic, 2004-08
                                • An act of god: Disruption from the volcanic ash clouds
                                  • ‘Green’ travel?
                                    • Figure 9: Attitudes towards holidays, 2007 vs 2009
                                • Broader Market Environment

                                  • Key points
                                    • Consumer confidence
                                      • Figure 10: Consumer Confidence Index, Jan 2005-10
                                      • Figure 11: Trends in how respondents would describe their financial situation, 2009-10
                                    • Growth of 45-54-year-olds could help boost onboard catering market
                                      • Figure 12: Trends in the age structure of the UK population, by gender, 2005-15
                                      • Figure 13: Forecast adult population trends, by lifestage, 2005-15
                                    • Eating out market
                                      • Figure 14: UK eating out market size and forecast, 2004-14
                                  • Competitive context

                                    • Key points
                                      • Consumer spending priorities
                                        • Figure 15: Consumer spending priorities in UK, March 2009-April 2010
                                      • Airport catering market
                                        • Figure 16: The UK airport catering market and forecast, 2004-14
                                    • Strengths and Weaknesses

                                      • Strengths
                                        • Weaknesses
                                        • Who’s Innovating?

                                          • Key points
                                            • What’s in a name?
                                              • Packed lunches for adults
                                                • A trend for collaborative effort: Restaurant chefs take to the skies
                                                • Market Size and Forecast

                                                  • Key point
                                                    • Onboard catering market size
                                                      • Figure 17: Market size and forecast of the onboard catering market, at current and 2010 prices, 2005-15
                                                    • Factors incorporated in the forecast
                                                    • Market Segmentation

                                                      • Key points
                                                        • In-flight catering market
                                                          • Figure 18: In-flight catering market, 2005-10
                                                        • Onboard rail catering
                                                          • Figure 19: UK onboard rail catering market, 2005-10
                                                        • Onboard ferry catering
                                                          • Figure 20: UK onboard ferry catering market, 2005-10
                                                      • Companies and Products

                                                        • Key points
                                                          • Air
                                                            • Gate Gourmet
                                                                • Figure 21: Financial performance of Gate Gourmet London, 2007-08
                                                              • Alpha Group plc
                                                                  • Figure 22: Financial performance of Alpha Flight UK Limited, 2007-08
                                                                • LSG Sky Chefs
                                                                    • Figure 23: Financial performance of LSG Sky Chefs UK Limited, 2007-08
                                                                  • Rail
                                                                    • Rail Gourmet
                                                                        • Figure 24: Financial performance of Rail Gourmet UK Limited, 2008-09
                                                                      • Eurostar
                                                                        • Sea
                                                                          • Brittany Ferries
                                                                            • P&O Ferries
                                                                              • SeaFrance
                                                                                • Stena Line
                                                                                • Onboard Catering – Who, When, Where and Why?

                                                                                  • Key points
                                                                                      • Figure 25: Eating and drinking while travelling by plane/train/ferry within the last two years at home and/or abroad, March 2010
                                                                                    • Air
                                                                                      • Rail
                                                                                        • Demographic profiles
                                                                                          • Air
                                                                                            • Rail
                                                                                              • Sea
                                                                                              • Plane Travel

                                                                                                • Key points
                                                                                                    • Figure 26: Attitudes towards eating and drinking while travelling by plane within the last two years at home and/or abroad, March 2010
                                                                                                  • Demographic profiles
                                                                                                    • Attitudes towards flying
                                                                                                      • Figure 27: Attitudes towards short-haul airlines, April 2009
                                                                                                      • Figure 28: Attitudes towards long-haul airlines, April 2009
                                                                                                  • Train Travel

                                                                                                    • Key points
                                                                                                        • Figure 29: Attitudes towards eating and drinking while travelling by train within the last two years at home and/or abroad, March 2010
                                                                                                      • Demographic profiles
                                                                                                      • Ferry Travel

                                                                                                        • Key points
                                                                                                          • Figure 30: Attitudes towards eating and drinking while travelling by ferry within the last two years at home and/or abroad, March 2010
                                                                                                        • Demographic profiles
                                                                                                        • Airline Onboard Catering Targeting Opportunities

                                                                                                          • Key points
                                                                                                            • Figure 31: Airline catering target groups, March 2010
                                                                                                          • Disappointed Diners
                                                                                                            • Package Passengers
                                                                                                              • No-Frills Fliers
                                                                                                                • Catering Optimists
                                                                                                                • Train Onboard Catering Targeting Opportunities

                                                                                                                  • Key points
                                                                                                                    • Figure 32: Train catering target groups, March 2010
                                                                                                                  • Refueling Commuters
                                                                                                                    • Apathetic
                                                                                                                      • Packed Lunchers
                                                                                                                      • Ferry Onboard Catering Targeting Opportunities

                                                                                                                        • Key point
                                                                                                                          • Figure 33: Ferry onboard catering target groups, March 2010
                                                                                                                        • Family Picnickers
                                                                                                                          • Slow Food Traditionalists
                                                                                                                            • Ferr-ly Good
                                                                                                                            • Appendix – Internal Market Environment

                                                                                                                                • Figure 34: Most popular main method of transport used for last holiday, by detailed demographics, 2009
                                                                                                                                • Figure 35: Next most popular main method of transport used for last holiday, by detailed demographics, 2009
                                                                                                                                • Figure 36: Agreement with the statement 'Whenever I can choose between car and train, I choose the train', by detailed demographics, 2009
                                                                                                                            • Appendix – Onboard Catering – Who, When, Where and Why?

                                                                                                                                • Figure 37: Eating and drinking while travelling by plane within the last two years at home and/or abroad, by detailed demographics, March 2010
                                                                                                                                • Figure 38: Eating and drinking while travelling by train within the last two years at home and/or abroad, by detailed demographics, March 2010
                                                                                                                                • Figure 39: Eating and drinking while travelling by ferry within the last two years at home and/or abroad, by detailed demographics, March 2010
                                                                                                                            • Appendix – Plane Travel

                                                                                                                                • Figure 40: Most popular attitudes towards eating and drinking while travelling by plane within the last two years at home and/or abroad, by detailed demographics, March 2010
                                                                                                                                • Figure 41: Next most popular attitudes towards eating and drinking while travelling by plane within the last two years at home and/or abroad, by detailed demographics, March 2010
                                                                                                                            • Appendix – Train Travel

                                                                                                                                • Figure 42: Most popular attitudes towards eating and drinking while travelling by train within the last two years at home and/or abroad, by detailed demographics, March 2010
                                                                                                                                • Figure 43: Next most popular attitudes towards eating and drinking while travelling by train within the last two years at home and/or abroad, by detailed demographics, March 2010
                                                                                                                            • Appendix – Ferry Travel

                                                                                                                                • Figure 44: Attitudes towards eating and drinking while travelling by ferry within the last two years at home and/or abroad, by detailed demographics, March 2010
                                                                                                                            • Appendix – Airline Onboard Catering Targeting Opportunities

                                                                                                                                • Figure 45: Airline onboard catering target groups, by detailed demographics, March 2010
                                                                                                                                • Figure 46: Airline onboard catering target groups, by attitudes towards eating and drinking while travelling by plane within the last two years at home and/or abroad, March 2010
                                                                                                                            • Appendix – Train Onboard Catering Targeting Opportunities

                                                                                                                                • Figure 47: Train onboard catering target groups, by detailed demographics, March 2010
                                                                                                                                • Figure 48: Train onboard catering target groups, by attitudes towards train onboard catering, March 2010
                                                                                                                            • Appendix – Ferry Onboard Catering Targeting Opportunities

                                                                                                                                • Figure 49: Ferry onboard catering target groups, by detailed demographics, March 2010
                                                                                                                                • Figure 50: Ferry onboard catering target groups, by attitudes towards ferry onboard catering, March 2010

                                                                                                                            Companies Covered

                                                                                                                            • AMR Corporation (American Airlines)
                                                                                                                            • Asda Group Ltd
                                                                                                                            • Ben & Jerry's (UK)
                                                                                                                            • British Airways Plc
                                                                                                                            • Brittany Ferries
                                                                                                                            • Civil Aviation Authority
                                                                                                                            • Co-operative Group
                                                                                                                            • Continental Airlines Inc.
                                                                                                                            • Costa
                                                                                                                            • Deutsche Lufthansa AG
                                                                                                                            • easyJet Airline Company Limited
                                                                                                                            • Eurostar UK Ltd
                                                                                                                            • Gfk NOP
                                                                                                                            • Gourmet Burger Kitchen
                                                                                                                            • Government Actuary's Department (GAD)
                                                                                                                            • J. Sainsbury
                                                                                                                            • Marks & Spencer
                                                                                                                            • National Express Limited
                                                                                                                            • Northern Foods Plc
                                                                                                                            • Pepsi-Cola UK
                                                                                                                            • Primark Stores Ltd
                                                                                                                            • Qantas Airways Limited
                                                                                                                            • Ryanair Holdings plc
                                                                                                                            • SeaFrance Ltd
                                                                                                                            • Somerfield
                                                                                                                            • Starbucks Coffee Company UK Ltd
                                                                                                                            • Tesco Plc
                                                                                                                            • Texas Pacific Group
                                                                                                                            • Thomas Cook Airlines
                                                                                                                            • Virgin Trains
                                                                                                                            • Waitrose
                                                                                                                            • Wm Morrison Supermarkets

                                                                                                                            Onboard Catering - UK - May 2010

                                                                                                                            US $2,478.79 (Excl.Tax)