Online and Mobile Shopping - US - July 2011
For the purposes of this report, the online and mobile shopping market has been defined as follows:
This report covers sales to consumers of merchandise conducted via the internet or other online system (including email, instant messaging, and smartphone applications). It covers web-only (“pure-play” retailers) as well as the online operations of brick-and-mortar, catalog, or other retailers. These estimates implicitly include shopping via “apps” and smartphones. Broadly, the Census Bureau defines e-commerce as “the sale of goods and services where the buyer places an order, or the price and terms of the sale are negotiated over an Electronic Data Interchange, the Internet, or an other online system (extranet, email, instant messaging). Payment may or may not be made online.”
The figures used in this report specifically refer to business-to-consumer e-commerce. The Census Bureau estimates this based on certain assumptions as there is no way of definitively identifying which transactions are made for business purposes through retail venues that are open to the public.
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