Online and Streaming Video - US - November 2012
“The seven years of YouTube’s history have made evident that there is a startlingly large demand for videos showcasing cats engaging with Roombas, amateur performers taking a spill off or on stage, and babies dancing to Beyoncé. While interest in homegrown entertainment may continue indefinitely, both ad sellers and ad buyers have an incentive to move consumers away from amateur content to professionally created content that brands can put their name behind.”
– Billy Hulkower, Senior Technology Analyst
Some questions answered in this report include:
- Is viewership growing?
- Have ad sales matured?
- How can monetization be improved?
- Is the move to the living room beneficial for marketers?
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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