Online Gaming and Betting - UK - October 2011
“The growth of online leisure, the move into the mainstream of gambling in general and the increasing role web-based technology plays in our everyday lives have enabled internet gaming and betting to grow at a rapid pace over the last five years.
Developing technologies such as smartphones and tablets are creating new platforms on which innovative operators can attract new players and the opening up of social media will introduce a major new marketing channel for those who can build the right tools to foster engagement. At a more macro level, proposed changes to the regulation and taxation of UK-facing businesses will introduce new challenges and intensify competition in a market where share is already becoming an increasingly important battleground.”
– Matt King, Head of Leisure Research
Some questions answered in the report include:
- What are the opportunities being created by mobile gambling growth?
- What is the potential of tablets like the iPad?
- How can operators use social media to enable market growth?
- How might changes to regulation and taxation affect the market?
- How are changes in the make-up of the market driving operators’ promotional strategies?
- What challenges and opportunities are consumer attitudes creating?
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