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Online Grocery Retailing - UK - March 2014

“Grocers can cultivate greater shopper loyalty by encouraging cross-channel shopping: we think consumers are more likely to stick with those shoppers who are providing an integrated mix of supermarkets, online and c-stores that caters to different shopping missions.”

– John Mercer, European Retail Analyst

Some questions answered in this report include:

  • Why is per-shopper value less online?
  • So how should supermarkets be pushing the online channel?
  • So how can stores and online be integrated?
  • How big will online get?

Some 20% of adults now do all or most of their grocery shopping online – confirming the UK’s leadership in online grocery retailing in Europe.

Yet, there is a problem: less than 5% of the total food retailers’ sector sales are online. So online shoppers are under-indexing in value sales.

Our consumer research this year explored why this may be, by asking online shoppers impulse purchases when shopping online; we also asked about browsing and buying non-grocery products (ie general merchandise) when buying groceries on the internet. The findings confirm there are real disadvantages to retailers in shifting grocery shoppers from stores to the internet.

The online grocery sector size is defined as the online sales of grocery products (largely food and drink but also grocers’ food/drink/FMCG sales online).

It includes: Major grocers’ online sales of food and drink and other grocery products; online-only grocers’ sales (ie Ocado); specialist food and drink retailers’ online sales; online-based food box delivery schemes.

It excludes: Online general merchandise sales by major grocers (eg electricals or furniture ordered from direct.tesco.com or clothing ordered from asda.com); foodservice delivery (ie restaurant/takeaways ordered online); home delivery of groceries not ordered online.

This year, we also include a segment size and forecast for major grocers only – stripping out smaller, more niche retailers such as food specialists.

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Table of contents

  1. Introduction

      • Definitions
        • Market size and market shares
          • Financial definitions
            • VAT
              • Other
                • Abbreviations
                • Executive Summary

                    • The market
                      • Figure 1: Online grocery sales (incl. VAT), 2008-18
                      • Figure 2: Online grocery sales as % of all food retailers’ sector sales and grocery retailers’ sector sales, 2008-18
                      • Figure 3: Online grocery sales as % of all food retailers’ sector sales versus the % of respondents saying they do all/all or most of their grocery shopping online, 2011-13
                    • Companies, brands and innovations
                      • Figure 4: Leading online grocers’ shares of online grocery sales, 2012 and 2013
                    • Sales growth 2013
                      • Figure 5: Leading retailers: Estimated growth in online grocery sales, 2013
                    • The consumer
                      • Who shops for groceries online
                        • Figure 6: The consumer: Usage of online grocery shopping, December 2013
                      • Where they shop online
                        • Figure 7: The consumer: Retailers used for the majority of grocery shopping, in-store and online: selected major retailers, December 2013
                      • Non-grocery shopping and impulse buys online
                        • Figure 8: The consumer: Attitudes and behaviour: impulse buys, December 2013
                        • Figure 9: The consumer: Attitudes and behaviour: non-grocery shopping, December 2013
                      • Why they shop online
                        • Figure 10: The consumer: Reasons for shopping for groceries online, December 2013
                      • What would encourage them to shop online
                        • Figure 11: The consumer: What would encourage consumers to shop/shop more online, December 2013
                      • What we think
                      • Issues and Insights

                          • Why is per-shopper value less online?
                            • The facts
                              • The implications
                                • So how should supermarkets be pushing the online channel?
                                  • The facts
                                    • The implications
                                      • So how can stores and online be integrated?
                                        • The facts
                                          • The implications
                                            • How big will online get?
                                              • The facts
                                                • The implications
                                                • Trend Application

                                                    • Trend: Prepare for the Worst
                                                      • Trend: FSTR HYPR
                                                        • Mintel futures: Old Gold
                                                        • Market Environment

                                                          • Key points
                                                            • Broadband connections
                                                              • Figure 12: Percentage of all UK households having a broadband internet connection, total and by selected household type, 2013
                                                            • Shopping and selling by device
                                                              • Figure 13: The consumer: Percentage shopping or selling online in past three months, by device, September 2013
                                                              • Figure 14: The consumer: Percentage of tablet owners and smartphone owners shopping online via tablets/smartphones in the past three months, September 2013
                                                            • Consumer confidence
                                                              • Figure 15: UK: Consumer confidence levels, February 2013-January 2014
                                                              • Figure 16: Retail prices index and average weekly earnings: Annual % change, June 2010-December 2013
                                                              • Figure 17: UK: Consumer prices index: Annual % change, January 2013-January 2014
                                                          • Consumer Spending on Key Categories

                                                            • Key points
                                                              • Food, drink and tobacco
                                                                • Figure 18: UK: Breakdown of spending on food, beverages and tobacco, 2013
                                                                • Figure 19: UK: Consumer spending on in-home food, beverages and tobacco (incl. VAT), 2009-14
                                                              • Non-food FMCGs
                                                                • Figure 20: UK: Consumer spending on personal care, household and over-the-counter pharmaceutical products (incl. VAT), 2009-14
                                                              • Total potential market
                                                                  • Figure 21: UK: Estimated online grocery retail sales as proportion of spending on in-home food, beverages, tobacco and FMCGs, 2009-14
                                                              • Market Size and Forecast

                                                                • Key points
                                                                  • Growth slowed in 2013, may gain from Morrisons in 2014 and 2015
                                                                    • Figure 22: Online grocery sales (incl. VAT), 2008-18
                                                                  • The impact of Morrisons
                                                                    • Online still less than 5% of the food retail sector
                                                                      • Figure 23: Online grocery sales as % of all food retailers’ sector sales and grocery retailers’ sector sales, 2008-18
                                                                    • Gap between shopper numbers and online sales widens
                                                                      • Figure 24: Online grocery sales as % of all food retailers’ sector sales versus the % of respondents saying they do all/all or most of their grocery shopping online, 2011-13
                                                                    • Looking out to 2018
                                                                      • Figure 25: Online grocery sales (incl. VAT), at current and constant prices, 2008-18
                                                                    • Segments
                                                                      • Segment size and forecast: major online grocers
                                                                        • Figure 26: Online grocery sales, by major online grocers (incl. VAT), 2008-18
                                                                      • Just 4% of grocers’ sector sales are online
                                                                        • Figure 27: Online grocery sales by major online grocers as % of all grocers' sector sales, 2008-18
                                                                        • Figure 28: Online grocery sales by major online grocers (incl. VAT), at current and constant prices, 2008-18
                                                                      • Segment size and forecast: specialist online retailers
                                                                        • Figure 29: Online grocery sales by small or specialist online grocery retailers (incl. VAT), 2008-18
                                                                        • Figure 30: Online grocery sales by small or specialist online grocery retailers (incl. VAT), at current and constant prices, 2008-18
                                                                      • Mintel’s forecast methodology
                                                                      • Strengths and Weaknesses

                                                                        • Strengths
                                                                          • Weaknesses
                                                                          • The Consumer – Profiling Online Grocers’ Shoppers

                                                                            • Key points
                                                                              • By gender: Men over-represented online
                                                                                • Figure 31: The consumer: customer profiles of leading retailers, online and in-store, by gender, December 2013
                                                                              • By age group: Online shoppers more likely to be younger
                                                                                  • Figure 32: The consumer: customer profiles of leading retailers, online and in-store, by age, December 2013
                                                                                • By socio-economic group: more affluent online
                                                                                    • Figure 33: The consumer: customer profiles of leading retailers, online and in-store, by socio-economic group, December 2013
                                                                                  • By region: Tesco is closest to the average
                                                                                      • Figure 34: The consumer: customer profiles of leading retailers, online and in-store, by region, December 2013
                                                                                  • The Consumer – Who is Shopping for Groceries Online?

                                                                                    • Key points
                                                                                      • What we asked
                                                                                        • Nearly half of consumers now buy groceries online
                                                                                          • Figure 35: The consumer: Usage of online grocery shopping, December 2013
                                                                                        • Participation jumps in 2013
                                                                                            • Figure 36: The consumer: Proportion saying they do most or all of their grocery shopping online, 2011-13
                                                                                            • Figure 37: The consumer: Usage of online grocery shopping, November 2012 and December 2013
                                                                                          • Frequency of shopping by retailer used
                                                                                              • Figure 38: The consumer: Usage of online grocery shopping, by retailers used for majority of grocery shopping, in-store and online, December 2013
                                                                                            • By demographics: participation peaks among 25-34s and Londoners
                                                                                                • Figure 39: The consumer: Usage of online grocery shopping, by average age and affluence, December 2013
                                                                                                • Figure 40: The consumer: Usage of online grocery shopping, by age, December 2013
                                                                                                • Figure 41: The consumer: Usage of online grocery shopping, by region, December 2013
                                                                                                • Figure 42: The consumer: Usage of online grocery shopping, by presence of children in household, December 2013
                                                                                            • The Consumer – Where They Shop Online

                                                                                              • Key points
                                                                                                • What we asked
                                                                                                  • Tesco and Asda show strongest online shopper numbers
                                                                                                      • Figure 43: The consumer: Retailers used for majority of grocery shopping, in-store and online: selected major retailers, December 2013
                                                                                                    • Comparing 2012 and 2013
                                                                                                        • Figure 44: The consumer: Retailers used for majority of grocery shopping, online: selected major retailers, November 2012 and December 2013
                                                                                                      • Comparing online’s contribution to shopper numbers and contribution to sales
                                                                                                          • Figure 45: Online shopper numbers as % of total shopper numbers, and online grocery sales as % of total UK company sales, selected retailers, December 2013
                                                                                                        • Online shoppers are much younger
                                                                                                            • Figure 46: The consumer: Retailers used for majority of grocery shopping, in-store and online: selected major retailers, by average age and affluence, December 2013
                                                                                                            • Figure 47: The consumer: Retailers used for majority of grocery shopping, in-store and online: selected major retailers, by age, December 2013
                                                                                                          • Prospects for Morrisons
                                                                                                          • The Consumer – Non-Grocery Shopping and Impulse Buys Online

                                                                                                            • Key points
                                                                                                              • What we asked
                                                                                                                • Consumers overlook non-grocery items when shopping online…
                                                                                                                    • Figure 48: The consumer: Attitudes and behaviour: non-grocery shopping, December 2013
                                                                                                                  • …and fewer consumers make impulse purchases when shopping online
                                                                                                                      • Figure 49: The consumer: Attitudes and behaviour: impulse buys, December 2013
                                                                                                                    • Helping to explain the shopper/value gap
                                                                                                                        • Figure 50: Online grocery sales as % of all food retailers’ sector sales versus the % of respondents saying they do all/all or most of their grocery shopping online, 2011-13
                                                                                                                      • Demographics: older shoppers more disciplined
                                                                                                                          • Figure 51: The consumer: Attitudes and behaviour: non-grocery shopping and impulse buys, by age, December 2013
                                                                                                                      • The Consumer – Why They Shop Online

                                                                                                                        • Key points
                                                                                                                          • What we asked
                                                                                                                            • Saving effort, time, money are most important
                                                                                                                                • Figure 52: The consumer: Reasons for shopping for groceries online, December 2013
                                                                                                                              • Most frequent shoppers are most demanding
                                                                                                                                  • Figure 53: The consumer: Reasons for shopping for groceries online, by frequency of shopping for groceries online, December 2013
                                                                                                                                • Demographics: older shoppers look to save time and effort
                                                                                                                                  • Figure 54: The consumer: Reasons for shopping for groceries online, by average age and affluence, December 2013
                                                                                                                                  • Figure 55: The consumer: Reasons for shopping for groceries online, most popular reasons, by age, December 2013
                                                                                                                                  • Figure 56: The consumer: Reasons for shopping for groceries online, most popular reasons, by gender, December 2013
                                                                                                                                • By retailer used: Tesco shoppers appreciate convenience
                                                                                                                                    • Figure 57: The consumer: Reasons for shopping for groceries online, most popular reasons, by retailers used for majority of grocery shopping whether in-store and online, December 2013
                                                                                                                                  • Focus group confirms convenience and budgeting are important
                                                                                                                                  • The Consumer – What Would Encourage Them to Shop Online

                                                                                                                                    • Key points
                                                                                                                                      • What we asked
                                                                                                                                        • Charges and delivery barriers remain
                                                                                                                                            • Figure 58: The consumer: What would encourage consumers to shop/shop more online, December 2013
                                                                                                                                          • By retailer used: Strong demand for Morrisons online
                                                                                                                                              • Figure 59: The consumer: What would encourage consumers to shop/shop more online, selected options, by retailers used for majority of grocery shopping, in-store and online, December 2013
                                                                                                                                            • Demographics: Young want more information, older want value
                                                                                                                                                • Figure 60: The consumer: What would encourage consumers to shop/shop more online, by average age and affluence, December 2013
                                                                                                                                                • Figure 61: The consumer: What would encourage consumers to shop/shop more online, by age, December 2013
                                                                                                                                                • Figure 62: The consumer: What would encourage consumers to shop/shop more online, by presence of children in household, December 2013
                                                                                                                                            • Who’s Innovating?

                                                                                                                                              • Key points
                                                                                                                                                • Foodie.fm partners with The Southern Co-operative
                                                                                                                                                  • Professional shoppers to do your grocery shopping
                                                                                                                                                    • Spanish start-up helping online grocery shoppers save time and money
                                                                                                                                                      • Smart fridge that generates its own grocery shopping list
                                                                                                                                                        • Amazon Add-on
                                                                                                                                                          • Walmart bolsters its online grocery credentials
                                                                                                                                                            • One-hour grocery delivery service
                                                                                                                                                              • ‘MyStore’
                                                                                                                                                                • Live availability stock tool
                                                                                                                                                                  • ‘E-couching’
                                                                                                                                                                  • Brand Communication and Promotion

                                                                                                                                                                    • Key points
                                                                                                                                                                      • Leading grocery retailers’ adspend
                                                                                                                                                                        • Figure 63: Main media advertising spend, by the UK’s leading grocery retailers (incl. online supermarkets), 2010-13
                                                                                                                                                                      • Online shopping/delivery/home delivery brand spend
                                                                                                                                                                        • Figure 64: Selected UK grocery retailers’ (incl. online supermarkets) advertising spend on online shopping/delivery/home delivery brand, 2010-13
                                                                                                                                                                      • Media used
                                                                                                                                                                        • Figure 65: Main media advertising spend by the UK’s leading grocery retailers (incl. online supermarkets), by media type, 2012 and 2013
                                                                                                                                                                        • Figure 66: Selected UK grocery retailers’ (incl. online supermarkets) advertising spend on online shopping/delivery/home delivery brand, by media type, 2012 and 2013
                                                                                                                                                                      • What we’ve seen in 2014
                                                                                                                                                                        • Morrisons debuts campaign for online grocery launch
                                                                                                                                                                          • Sainsbury’s thrifty budget shopper campaign
                                                                                                                                                                          • Leading Retailers and Market Shares

                                                                                                                                                                            • Key points
                                                                                                                                                                              • Market shares
                                                                                                                                                                                • Figure 67: Leading online grocery retailers’ market shares, 2011-13
                                                                                                                                                                              • Online revenues
                                                                                                                                                                                  • Figure 68: Leading online grocery retailers’ net internet revenues, 2011-13
                                                                                                                                                                                  • Figure 69: Leading online grocery retailers’ estimated total online revenues, by grocery and non-grocery, 2012 and 2013
                                                                                                                                                                                • Proportion of sales online
                                                                                                                                                                                  • Figure 70: Leading online grocery retailers’ online sales as % of their total UK sales, 2012 and 2013
                                                                                                                                                                                • Smaller online retailers
                                                                                                                                                                                  • Figure 71: Smaller online grocery retailers’ estimated market shares, 2010-12
                                                                                                                                                                                • Coverage and fulfilment
                                                                                                                                                                                  • Figure 72: Coverage: selected leading online grocers, February/March 2014
                                                                                                                                                                                  • Figure 73: Fulfilment: dot.com-only fulfilment centres, February 2014
                                                                                                                                                                                • Most popular sites by visitor numbers
                                                                                                                                                                                  • Figure 74: Leading food retail websites, ranked by total unique visitors, January 2014
                                                                                                                                                                              • Amazon

                                                                                                                                                                                  • What we think
                                                                                                                                                                                    • Company background
                                                                                                                                                                                      • Company performance
                                                                                                                                                                                          • Figure 75: Amazon Europe: Group sales performance, excl. sales tax, 2009-13
                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                          • Figure 76: Number of products listed in Grocery on amazon.co.uk, by sub-category, February 2014
                                                                                                                                                                                      • Asda Group Ltd

                                                                                                                                                                                          • What we think
                                                                                                                                                                                            • Company background
                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                • Figure 78: Asda Group Ltd: Group financial performance, 2009-13
                                                                                                                                                                                                • Figure 79: Asda Group Ltd: Estimated online grocery revenues, 2011-13
                                                                                                                                                                                                • Figure 80: Asda Group Ltd: Outlet data, 2009-12
                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                              • J Sainsbury

                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                    • Company background
                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                          • Figure 81: J Sainsbury: Group financial performance, 2009/10-2013/14
                                                                                                                                                                                                          • Figure 82: J Sainsbury: Estimated online grocery revenues, 2011/12-2013/14
                                                                                                                                                                                                          • Figure 83: J Sainsbury: Outlet data, 2009/10-2012/13
                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                        • Ocado Ltd

                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                • Figure 84: Ocado.com and waitrose.com: Composition of visitors, by socio-economic group, January 2014
                                                                                                                                                                                                              • Company background
                                                                                                                                                                                                                • Company performance
                                                                                                                                                                                                                  • Figure 85: Ocado Ltd: Group financial performance, 2008/09-2012/13
                                                                                                                                                                                                                  • Figure 86: Ocado Ltd: Key customer metrics, 2008/09-2012/13
                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                • The Co-operative Food

                                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                                      • Company background
                                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                                          • Figure 87: The Co-operative Food: Group financial performance, 2008/09-2013/14
                                                                                                                                                                                                                          • Figure 88: The Co-operative Food: Outlet data, 2008/09-2013/14
                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                        • Tesco

                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                              • Company background (UK)
                                                                                                                                                                                                                                • Company performance
                                                                                                                                                                                                                                  • Figure 89: Tesco UK: Sales growth, 2013/14
                                                                                                                                                                                                                                  • Figure 90: Tesco Plc: Group financial performance, 2008/09-2013/14
                                                                                                                                                                                                                                  • Figure 91: Tesco UK: Estimated online grocery revenues, 2011-13
                                                                                                                                                                                                                                  • Figure 92: Tesco UK: Outlet data, 2009/10-2013/14
                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                • Waitrose Ltd

                                                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                                                      • Succeeding through investment
                                                                                                                                                                                                                                        • Online capacity help drive sales
                                                                                                                                                                                                                                          • Company background
                                                                                                                                                                                                                                            • Company performance
                                                                                                                                                                                                                                              • Figure 94: Waitrose Ltd: Group financial performance, 2009/10-2013/14
                                                                                                                                                                                                                                              • Figure 95: Waitrose Ltd: Estimated online grocery revenues, 2011/12-2013/14
                                                                                                                                                                                                                                              • Figure 96: Waitrose Ltd: Outlet data, 2009/10-2013/14
                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                            • Wm Morrison Group

                                                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                                                  • Company background
                                                                                                                                                                                                                                                    • Company performance
                                                                                                                                                                                                                                                      • Figure 97: Wm Morrison Group: Group financial performance, 2009/10-2013/14
                                                                                                                                                                                                                                                      • Figure 98: Morrisons: Outlet data, 2009/10 -2013/4
                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                    • Appendix – The Consumer – Who Shops for Groceries Online

                                                                                                                                                                                                                                                        • Figure 99: Usage of online grocery shopping, December 2013
                                                                                                                                                                                                                                                        • Figure 100: Most popular usage of online grocery shopping, by demographics, December 2013
                                                                                                                                                                                                                                                        • Figure 101: Next most popular usage of online grocery shopping, by demographics, December 2013
                                                                                                                                                                                                                                                    • Appendix – The Consumer – Where They Shop Online

                                                                                                                                                                                                                                                        • Figure 102: Retailers used for majority of grocery shopping, in-store and online, December 2013
                                                                                                                                                                                                                                                        • Figure 103: Usage of online grocery shopping, by retailers used for majority of grocery shopping, in-store and online, December 2013
                                                                                                                                                                                                                                                        • Figure 104: Usage of online grocery shopping, by retailers used for majority of in-store grocery shopping, December 2013
                                                                                                                                                                                                                                                        • Figure 105: Usage of online grocery shopping, by Retailers used for majority of online grocery shopping, December 2013
                                                                                                                                                                                                                                                        • Figure 106: Most popular retailers used for majority of grocery shopping, in-store and online, by demographics, December 2013
                                                                                                                                                                                                                                                        • Figure 107: Next most popular retailers used for majority of grocery shopping, in-store and online, by demographics, December 2013
                                                                                                                                                                                                                                                        • Figure 108: Most popular retailers used for majority of in-store grocery shopping, by demographics, December 2013
                                                                                                                                                                                                                                                        • Figure 109: Next most popular retailers used for majority of in-store grocery shopping, by demographics, December 2013
                                                                                                                                                                                                                                                        • Figure 110: Most popular retailers used for majority of online grocery shopping, by demographics, December 2013
                                                                                                                                                                                                                                                        • Figure 111: Next most popular retailers used for majority of online grocery shopping, by demographics, December 2013
                                                                                                                                                                                                                                                    • Appendix – The Consumer – Non-Grocery Shopping and Impulse Buys Online

                                                                                                                                                                                                                                                        • Figure 112: Attitudes and behaviour, December 2013
                                                                                                                                                                                                                                                        • Figure 113: Attitudes and behaviour, by usage of online grocery shopping, December 2013
                                                                                                                                                                                                                                                        • Figure 114: Attitudes and behaviour, by retailers used for majority of grocery shopping, in-store and online, December 2013
                                                                                                                                                                                                                                                        • Figure 115: Attitudes and behaviour, by retailers used for majority of in-store grocery shopping, December 2013
                                                                                                                                                                                                                                                        • Figure 116: Attitudes and behaviour, by retailers used for majority of online grocery shopping, December 2013
                                                                                                                                                                                                                                                        • Figure 117: Most popular attitudes and behaviour, by demographics, December 2013
                                                                                                                                                                                                                                                        • Figure 118: Next most popular attitudes and behaviour, by demographics, December 2013
                                                                                                                                                                                                                                                    • Appendix – The Consumer – Why They Shop Online

                                                                                                                                                                                                                                                        • Figure 119: Reasons for shopping for groceries online, December 2013
                                                                                                                                                                                                                                                        • Figure 120: Reasons for shopping for groceries online, by Usage of online grocery shopping, December 2013
                                                                                                                                                                                                                                                        • Figure 121: Reasons for shopping for groceries online, by retailers used for majority of grocery shopping, in-store and online, December 2013
                                                                                                                                                                                                                                                        • Figure 122: Reasons for shopping for groceries online, by retailers used for majority of in-store grocery shopping, December 2013
                                                                                                                                                                                                                                                        • Figure 123: Reasons for shopping for groceries online, by retailers used for majority of online grocery shopping, December 2013
                                                                                                                                                                                                                                                        • Figure 124: Reasons for shopping for groceries online, by most popular what would encourage consumers to shop/shop more online, December 2013
                                                                                                                                                                                                                                                        • Figure 125: Reasons for shopping for groceries online, by next most popular what would encourage consumers to shop/shop more online, December 2013
                                                                                                                                                                                                                                                        • Figure 126: Most popular reasons for shopping for groceries online, by demographics, December 2013
                                                                                                                                                                                                                                                        • Figure 127: Next most popular reasons for shopping for groceries online, by demographics, December 2013
                                                                                                                                                                                                                                                    • Appendix – The Consumer – What Would Encourage Them To Shop Online

                                                                                                                                                                                                                                                        • Figure 128: What would encourage consumers to shop/shop more online, December 2013
                                                                                                                                                                                                                                                        • Figure 129: What would encourage consumers to shop/shop more online, by most popular usage of online grocery shopping, December 2013
                                                                                                                                                                                                                                                        • Figure 130: What would encourage consumers to shop/shop more online, by next most popular usage of online grocery shopping, December 2013
                                                                                                                                                                                                                                                        • Figure 131: What would encourage consumers to shop/shop more online, by retailers used for majority of grocery shopping, in-store and online, December 2013
                                                                                                                                                                                                                                                        • Figure 132: What would encourage consumers to shop/shop more online, by retailers used for majority of in-store grocery shopping, December 2013
                                                                                                                                                                                                                                                        • Figure 133: What would encourage consumers to shop/shop more online, by retailers used for majority of online grocery shopping, December 2013
                                                                                                                                                                                                                                                        • Figure 134: Most popular what would encourage consumers to shop/shop more online, by demographics, December 2013
                                                                                                                                                                                                                                                        • Figure 135: Next most popular what would encourage consumers to shop/shop more online, by demographics, December 2013

                                                                                                                                                                                                                                                    Companies Covered

                                                                                                                                                                                                                                                    • Abel & Cole
                                                                                                                                                                                                                                                    • Amazon.co.uk
                                                                                                                                                                                                                                                    • Asda Group Ltd
                                                                                                                                                                                                                                                    • Direct Wines Ltd
                                                                                                                                                                                                                                                    • Farmfoods Ltd
                                                                                                                                                                                                                                                    • Graze - Nature Delivered Ltd
                                                                                                                                                                                                                                                    • Greggs Plc
                                                                                                                                                                                                                                                    • J. Sainsbury
                                                                                                                                                                                                                                                    • Majestic Wine Warehouse Ltd
                                                                                                                                                                                                                                                    • Ocado Retail Ltd
                                                                                                                                                                                                                                                    • Tesco (UK)
                                                                                                                                                                                                                                                    • The Wine Society
                                                                                                                                                                                                                                                    • Virgin Wine Online Ltd
                                                                                                                                                                                                                                                    • Waitrose
                                                                                                                                                                                                                                                    • Wm Morrison Supermarkets

                                                                                                                                                                                                                                                    Online Grocery Retailing - UK - March 2014

                                                                                                                                                                                                                                                    £1,995.00 (Excl.Tax)