Online Grocery Retailing - UK - September 2011
“Mintel expects growth in the (online grocery) market to gradually lose momentum further down the line. The demographic outlook, with more small households and an aging population, poses a challenge for the sector, with these groups holding lower than average interest in online grocery shopping, with delivery charges a particular concern given their small basket sizes.”
– Andrew Neary, Retail Analyst
The online grocery market is defined as the online sales of food and drink for in-home consumption, including store-based grocers’ FMCG sales online, food and drink specialist retailers’ online sales, online-based grocers’ sales and online-based food box delivery schemes.
It excludes restaurant food delivery and home delivery of food not ordered online.
It also excludes store-based grocers’ non-FMCG sales online.
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