Online Retailing - China - June 2014
“China’s online retail market has achieved phenomenal growth from nothing in only a few years, and many sectors continue to pursue very rapid growth. There continues to be a strong shift away from the dominance of C2C towards B2C vendors, but many consumers also remain stakeholders in the online retail industry. Mobile online retail has also emerged suddenly, from nothing, to become almost a natural part of people’s everyday lives."
– Matthew Crabbe, Director of Research, Asia-Pacific
The impact on bricks-and-mortar retailers has been profound, having been forced to fight competitors both in the malls and via modems. Yet, online has also proven to be an opportunity for those traditional retailers that have embraced it, and meanwhile many of the online-only retailers are still struggling to break into profit.
Because online shopping, including via mobile devices, has been accepted by people as an everyday part of life now, it is creating new opportunities for retailers (online-only and bricks-and-mortar) to achieve even greater penetration into lower tier cities.
Because so many online retailers are still not making profits, they now need to begin providing more value-added benefits. Many are seeking cooperation opportunities, and there is a growing trend towards more online-to-offline coordination between online-only and bricks-and-mortar retailers.
This market covers media, fashion, computer-related products, electrical and electronic equipment, home and garden products, groceries and other products bought online via computer or mobile phone by consumers in the People’s Republic of China. It excludes second-hand products, including those bought on eBay, and products bought by mail order/telephone orders. Market value comprises online sales (including sales tax) through all types of retailers.
Take a look inside a sample report
Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.Download now
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.