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Online Retailing - France - July 2015

Mintel’s Online Retailing – Europe - July 2015 focuses on the five major economies in Europe, though we do also include estimates for 13 smaller, but important economies in the Executive Summary – the Market section. In total these countries account for around 95% of all European retail sales, excluding Russia. E-commerce is developing at different rates around Europe. Germany and the UK lead the way, but even in some of the major economies, notably Italy, it is still remarkably underdeveloped.

The report provides market size data and forecasts for 18 European countries, 2010-20, and includes profiles of 21 major online/multichannel retailers.

The five major economies are looked at in detail: the UK, Germany, France, Italy and Spain are each covered in separate country sections, which are also available for purchase as individual reports. These countries include extensive consumer research commissioned exclusively for our report(s).

In the French market, we asked a representative sample of internet users:

  • Which devices (laptop/desktop, tablet or smartphone) respondents had used to buy products online in the last 12 months
  • Which retailers they had bought from
  • If they agreed with certain attitudinal statements

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Table of contents

  1. Introduction and Report Scope

    • Coverage
      • Consumer research
        • Market definition
          • Methodology
            • Financial definitions
              • VAT rates
                • Figure 1: Europe: VAT rates, 2010-15
              • Abbreviations
              • Executive Summary

                • The market environment
                  • Figure 2: Europe: Broadband penetration, 2014 (As % all households)
                  • Figure 3: Europe: Numbers saying they have bought online in the last year, 2014
                  • Figure 4: Europe: Devices used to shop online in last 12 months, May 2015
                • Market size and forecast
                  • Leading online retailers
                      • Figure 5: France: Leading online retailers, market shares, 2014
                    • The consumer: Shopping online by device used
                      • The consumer: Where they shop online
                        • Figure 6: France: Websites used for online shopping in the last 12 months, May 2015
                      • The consumer: Online shopping habits and attitudes
                        • Figure 7: France – The consumer: Attitudes to online shopping, % agreeing, May 2015
                      • What we think
                      • Issues and Insights

                        • The Drive phenomenon – the end of the golden age?
                          • The facts
                            • The implications
                              • Is Amazon stifling or driving growth?
                                • The facts
                                  • The implications
                                  • The Market Environment

                                    • Key points
                                      • Broadband connections reach 77% of households
                                        • Figure 8: Europe: Broadband penetration, 2014 (As % all households)
                                        • Figure 9: France: Broadband penetration, 2007-14 (As % all households)
                                      • Device access
                                        • Figure 10: Europe: Technology products personally owned, January 2015
                                        • Figure 11: Europe: Devices used to access the internet in the last three months, January 2015
                                      • Online shopping levels: 73% have bought online
                                        • Figure 12: Europe: Numbers saying they have bought online in the last year, 2014
                                        • Figure 13: France: Devices used to shop online in last 12 months, May 2015
                                        • Figure 14: Europe: Devices used to shop online in last 12 months, May 2015
                                        • Figure 15: Europe: Numbers saying they have bought online in the last year, 2014
                                        • Figure 16: France: Numbers saying they have bought online in the last year, 2007-14
                                      • Online shopping: what they bought
                                        • Figure 17: France: Products and services bought online, 2013-14
                                        • Figure 18: France: Products and services bought online, 2014
                                    • Market Size and Forecast

                                      • Key points
                                        • FEVAD data
                                          • Growth is slowing
                                              • Figure 19: France: Online sales (incl. VAT), 2010-14
                                              • Figure 20: France: Forecast online sales, 2015-20
                                            • Segmentation
                                              • Figure 21: France: Online sales penetration by leading sectors, 2013
                                          • Leading Online Retailers

                                            • Key points
                                              • Amazon leads
                                                • Cdiscount expanding
                                                  • Drive dominates the food category
                                                    • Carrefour waking up?
                                                      • Website visitors
                                                        • Figure 22: France: Top retail sites by number of unique visitors, Jan-March 2015
                                                      • The Drive phenomenon
                                                        • Figure 23: France: Top 5 Drive sites by number of unique visitors, Jan-March 2015
                                                      • Marketplaces
                                                        • Leading retailers by sales
                                                          • Figure 24: France: Leading online retailers by sales, 2013-14
                                                      • Leading Online Retailers – Market Shares

                                                            • Figure 25: France: Leading online retailers, market shares, 2014
                                                        • The Consumer – Shopping Online by Device Used

                                                          • Key points
                                                            • What we asked
                                                                • Figure 26: France – The consumer: Devices used to shop online in last 12 months, May 2015
                                                                • Figure 27: France: The consumer: Profile of online buyers by device used, May 2015
                                                            • The Consumer – Where They Buy Online

                                                                • What we asked
                                                                    • Figure 28: France: Websites used for online shopping in the last 12 months, May 2015
                                                                    • Figure 29: France: The consumer: Leading online retailers: Profile of shoppers, May 2015
                                                                • The Consumer – Online Shopping Habits and Attitudes

                                                                    • What we asked
                                                                        • Figure 30: France – The consumer: Attitudes to online shopping, % agreeing, May 2015
                                                                        • Figure 31: France: The consumer: Attitudes to online shopping: profile of shoppers, May 2015
                                                                    • Amazon.com

                                                                        • What we think
                                                                          • Strategy
                                                                            • Profitability
                                                                              • Making the most of online
                                                                                • Company background
                                                                                  • Company performance
                                                                                      • Figure 32: Amazon.com Inc: Group financial performance, 2010-14
                                                                                    • Retail offering
                                                                                      • Figure 33: Amazon UK: Estimated sales mix, 2014
                                                                                      • Figure 34: Amazon: Product mix by item count, 2015
                                                                                  • Carrefour

                                                                                      • What we think
                                                                                        • Stepping up domestic in-store pick-up service
                                                                                          • Starts selling online in China
                                                                                            • Enhanced payment initiatives demonstrate commitment to e-commerce
                                                                                              • Streamlining the shopping experience
                                                                                                • Making online shopping more convenient
                                                                                                  • e-coupon technology reinforces low pricing policy
                                                                                                    • Connected stores offering customers a new shopping experience
                                                                                                      • Bolstering non-food offering
                                                                                                        • Company background
                                                                                                          • Company performance
                                                                                                            • Figure 35: Carrefour: Group financial performance, 2010-14
                                                                                                            • Figure 36: Carrefour: Outlet data, 2010-14
                                                                                                          • Retail offering
                                                                                                          • Cdiscount

                                                                                                              • What we think
                                                                                                                • Ousted from top spot by Amazon
                                                                                                                  • But opportunities abound after merger into Cnova
                                                                                                                    • Profitability an issue
                                                                                                                      • A successful marketplace model
                                                                                                                        • Company background
                                                                                                                          • Company performance
                                                                                                                            • Figure 37: Cdiscount: Financial performance, 2010-14
                                                                                                                          • Retail offering
                                                                                                                          • Darty Group

                                                                                                                              • What we think
                                                                                                                                • Connected shops enhancing multichannel offer
                                                                                                                                  • Ramping up click & collect and home delivery options
                                                                                                                                    • Marketplace extends product offering
                                                                                                                                      • ‘First to market’ product offering
                                                                                                                                        • Customer service offerings a key differentiator
                                                                                                                                          • Company background
                                                                                                                                            • Company performance
                                                                                                                                              • Black Friday and January Sales
                                                                                                                                                • Figure 38: Darty Group: Group financial performance, 2010/11-2014/15
                                                                                                                                                • Figure 39: Darty Group: Outlet data, 2010/11-2014/15
                                                                                                                                              • Retail offering
                                                                                                                                              • Fnac

                                                                                                                                                  • What we think
                                                                                                                                                    • Multichannel offer
                                                                                                                                                      • Proximity format stores
                                                                                                                                                        • Expanding the range
                                                                                                                                                          • Company background
                                                                                                                                                            • Company performance
                                                                                                                                                              • Figure 40: Fnac: Group financial performance, 2010-14
                                                                                                                                                              • Figure 41: Fnac: Outlet data, 2010-14
                                                                                                                                                            • Retail offering
                                                                                                                                                            • La Redoute

                                                                                                                                                                • What we think
                                                                                                                                                                  • Pillars of revival
                                                                                                                                                                    • Modernising logistics
                                                                                                                                                                      • A focus on fashion
                                                                                                                                                                        • Building brand awareness
                                                                                                                                                                          • Company background
                                                                                                                                                                            • Company performance
                                                                                                                                                                              • Figure 42: La Redoute: Group sales performance, 2010-14
                                                                                                                                                                            • Retail offering
                                                                                                                                                                            • Otto Group (Multichannel Retail)

                                                                                                                                                                                • What we think
                                                                                                                                                                                  • Innovation at its core
                                                                                                                                                                                    • Transformation of 3SI
                                                                                                                                                                                      • Russian troubles
                                                                                                                                                                                        • Company background
                                                                                                                                                                                          • Company performance
                                                                                                                                                                                            • Figure 43: Otto Group (multichannel retail): Group sales performance 2010/11-2014/15
                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                            • Figure 44: Otto group main brands, June 2015
                                                                                                                                                                                        • vente-privee.com

                                                                                                                                                                                            • What we think
                                                                                                                                                                                              • Overstretched in the US
                                                                                                                                                                                                • Focussing on Le Pass and relationships with retailers
                                                                                                                                                                                                  • Company background
                                                                                                                                                                                                    • Company performance
                                                                                                                                                                                                      • Figure 45: Vente Privee: Group sales performance, 2010-14
                                                                                                                                                                                                    • Retail offering

                                                                                                                                                                                                    Companies Covered

                                                                                                                                                                                                    To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                    Online Retailing - France - July 2015

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