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Online Retailing - France - July 2016

 “E-commerce is dynamic but maturing, and it now accounts for almost 5% of all retail sales. Amazon is the largest player and is extending its lead, although it has a formidable rival in the shape of local operator, Cdiscount. We have seen a number of acquisitions recently, with smaller, weaker players being snapped up by other retailers as they jostle for market share. Drive (click & collect) services dominate grocery, but we are now seeing growth in home delivery too. Marketplaces, where third party retailers sell via larger host websites, are a key driver of growth for the sector.”

– Natalie Macmillan, Senior European Retail Analyst

The report looks at the following areas:

  • Price becoming less important as the online and offline worlds converge
  • A consolidating market
  • Grocery home delivery evolving

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Table of contents

  1. Overview

    • What you need to know
      • Areas covered in this report
      • Executive Summary

          • The market environment
            • Device ownership and internet access
              • Shopping online
                • Online sales sector size and forecast
                  • Figure 1: France: Online sales (incl. VAT), 2010-21
                • Leading players
                  • Key metrics
                    • Market shares
                      • Figure 2: France: Leading online retailers, market shares, 2015
                    • The consumer
                      • How they shop online
                        • Old style devices dominate but mobile is growing
                          • Figure 3: France: Devices used to shop online in last 12 months by gender, May 2016
                        • Where they shop online
                          • Figure 4: France: Websites used for online shopping in the last 12 months, May 2016
                        • Online shopping habits and attitudes
                          • Figure 5: France – The consumer: Attitudes to online shopping, % agreeing, May 2015
                        • What we think
                        • Issues and Insights

                          • Price becoming less important as the online and offline worlds converge
                            • The facts
                              • The implications
                                • A consolidating market
                                  • The facts
                                    • The implications
                                      • Grocery home delivery evolving
                                        • The facts
                                          • The implications
                                            • Figure 6: France: Reasons for shopping for groceries online, Q1 2016
                                            • Figure 7: France: Interest in ordering online for home delivery, Q1 2016
                                        • The Market – What You Need To Know

                                          • Broadband plateauing
                                            • Smartphone ownership behind Germany, Italy and Spain
                                              • Shopping online growing
                                                • Online sales
                                                • Market Drivers

                                                  • Broadband access
                                                    • Figure 8: France: Broadband penetration, 2008-15 (As % all households)
                                                  • Device ownership and internet access
                                                    • Figure 9: France: Technology products personally owned, Q1 2016
                                                    • Figure 10: France: Devices used to access the internet in the last three months, Q1 2016
                                                  • Online shopping
                                                      • Figure 11: France: Numbers saying they have bought online in the last year, 2010-15
                                                    • Online shopping: What they buy
                                                      • Figure 12: France: Products bought online, 2010 and 2015
                                                  • Sector Size and Forecast

                                                    • Online sales
                                                        • Figure 13: France: Online sales (incl. VAT), 2011-15
                                                        • Figure 14: France: Forecast online sales, 2016-21
                                                      • FEVAD data
                                                        • Segmentation
                                                          • Electricals
                                                            • Clothing
                                                              • Food & grocery
                                                                • DIY
                                                                • Leading Players – What You Need To Know

                                                                  • Amazon leads
                                                                    • Leclerc dominates Drive
                                                                      • Marketplaces driving growth
                                                                        • Market shares
                                                                        • Leading Players

                                                                          • What’s new?
                                                                            • Amazon increasingly dominant but not always welcome
                                                                              • Store-based retailers rank highly
                                                                                • Marketplaces a key driver of growth
                                                                                  • Drive dominates grocery segment
                                                                                    • Figure 15: France: Top 5 Drive sites by number of unique visitors, Jan-March 2016
                                                                                  • Website visitors
                                                                                    • Figure 16: France: Top retail sites by number of unique visitors, Jan-March 2016
                                                                                    • Figure 17: France: Leading online retailers by sales, ex VAT, 2013-15
                                                                                • Market Shares

                                                                                    • Figure 18: France: Leading online retailers, market shares, 2015
                                                                                • The Consumer – What You Need To Know

                                                                                  • Three quarters have shopped online, but less than Germany, Italy or Spain
                                                                                    • Old style devices dominate but mobile is growing
                                                                                      • Amazon pulling ahead
                                                                                        • Store-based retailers rank highly
                                                                                          • Online security is key
                                                                                            • Online shoppers want advice
                                                                                              • Personalisation
                                                                                              • How They Shop Online

                                                                                                • Three-quarters have shopped online, but less than in Germany, Italy or Spain
                                                                                                  • Old style devices dominate but mobile growing
                                                                                                    • Figure 19: France: Devices used to shop online in last 12 months, May 2016
                                                                                                  • Men and women similar
                                                                                                    • Figure 20: France: Devices used to shop online in last 12 months by gender, May 2016
                                                                                                  • Younger groups use mobile more
                                                                                                    • Figure 21: France: Devices used to shop online in last 12 months by age, May 2016
                                                                                                    • Figure 22: France: The consumer: Profile of online buyers by device used, May 2016
                                                                                                • Where They Shop Online

                                                                                                  • Amazon pulling ahead
                                                                                                    • Multi-category retailers significant
                                                                                                      • Store based retailers rank highly
                                                                                                        • Figure 23: France: Websites used for online shopping in the last 12 months, May 2016
                                                                                                        • Figure 24: France: Websites used for online shopping in the last 12 months by gender, May 2016
                                                                                                        • Figure 25: France: The consumer: Leading online retailers: Profile of shoppers, May 2016
                                                                                                    • Attitudes to Shopping Online

                                                                                                      • Online security is key
                                                                                                        • Technical improvements could ease customer experience
                                                                                                          • Online shoppers still want advice
                                                                                                            • Personalisation
                                                                                                              • Figure 26: France – The consumer: Attitudes to online shopping, % agreeing, May 2016
                                                                                                              • Figure 27: France – The consumer: Attitudes to online shopping by gender, % agreeing, May 2016
                                                                                                              • Figure 28: France: The consumer: Attitudes towards online shopping: Profile of shoppers, May 2016
                                                                                                          • Appendix: Data Sources, Abbreviations and Supporting Information

                                                                                                            • Abbreviations
                                                                                                              • Data sources
                                                                                                              • Amazon.com

                                                                                                                  • What we think
                                                                                                                    • Marketplace
                                                                                                                      • AWS
                                                                                                                        • Prime
                                                                                                                          • Food
                                                                                                                            • Where next?
                                                                                                                              • Company background
                                                                                                                                • Company performance
                                                                                                                                  • Figure 29: Amazon.com Inc: Group financial performance, 2010/11-2014/15
                                                                                                                                • Retail offering
                                                                                                                                • Carrefour

                                                                                                                                    • What we think
                                                                                                                                      • Time-saving digital shopping solutions
                                                                                                                                        • Expanded delivery options
                                                                                                                                          • Bolstering non-food e-commerce offering
                                                                                                                                            • Simplifying and speeding up the checkout process
                                                                                                                                              • Launches online shopping site in Poland
                                                                                                                                                • Stepping up Chinese online expansion to revive weak store sales in the region
                                                                                                                                                  • Company background
                                                                                                                                                    • Company performance
                                                                                                                                                      • Figure 30: Carrefour: Group financial performance, 2011-15
                                                                                                                                                    • Retail offering
                                                                                                                                                    • Cdiscount

                                                                                                                                                        • What we think
                                                                                                                                                          • Parent Cnova refocusing only on France
                                                                                                                                                            • Cdiscount a credible competitor to Amazon in France
                                                                                                                                                              • Profitability low
                                                                                                                                                                • Marketplace a key driver
                                                                                                                                                                  • A shift upmarket
                                                                                                                                                                    • A move into food taking on Amazon Prime Now
                                                                                                                                                                      • Company background
                                                                                                                                                                        • Company performance
                                                                                                                                                                            • Figure 31: CDiscount France: Financial performance, 2011-15
                                                                                                                                                                          • First quarter 2016
                                                                                                                                                                            • Retail offering
                                                                                                                                                                            • Darty Group

                                                                                                                                                                                • What we think
                                                                                                                                                                                  • Enhanced order fulfilment options
                                                                                                                                                                                    • A more personalised shopping experience
                                                                                                                                                                                      • Customers benefiting from broadened marketplace product offering
                                                                                                                                                                                        • Refreshed mobile site to drive conversion rate and average basket spend
                                                                                                                                                                                          • Mistergoodeal.com integration now complete
                                                                                                                                                                                            • New online hone services offering can help attract more web traffic
                                                                                                                                                                                              • Company background
                                                                                                                                                                                                • Company performance
                                                                                                                                                                                                  • Figure 32: Darty Group: Group financial performance, 2011/12-2015/16
                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                • eBay

                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                      • Company background
                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                          • Figure 33: eBay Inc.: Group financial performance, 2013-15
                                                                                                                                                                                                      • Fnac

                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                            • Steady growth in Marketplace sales
                                                                                                                                                                                                              • New Connect store format introduced
                                                                                                                                                                                                                • Darty deal
                                                                                                                                                                                                                  • Company background
                                                                                                                                                                                                                    • Company performance
                                                                                                                                                                                                                      • Figure 34: Fnac: Group financial performance, 2011-15
                                                                                                                                                                                                                      • Figure 35: Fnac: Outlet data, 2011-15
                                                                                                                                                                                                                      • Figure 36: Fnac: Revenue breakdown, 2014-15
                                                                                                                                                                                                                      • Figure 37: Fnac: Store network by format and region, 2014-15
                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                    • vente-privee

                                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                                          • A return to strong growth
                                                                                                                                                                                                                            • Ambitions for Europe
                                                                                                                                                                                                                              • And to diversify
                                                                                                                                                                                                                                • In a market ripe for consolidation
                                                                                                                                                                                                                                  • Company background
                                                                                                                                                                                                                                    • Company performance
                                                                                                                                                                                                                                      • Figure 38: Vente-Privee: Group sales performance, 2011-15
                                                                                                                                                                                                                                      • Figure 39: Vente-Privee: Recent acquisitions
                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                    • Zalando

                                                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                                                          • Same-day deliveries and possible Uber tie-up to speed up order dispatch times
                                                                                                                                                                                                                                            • Wide range of global and local brands
                                                                                                                                                                                                                                              • More personalised shopping experiences
                                                                                                                                                                                                                                                • Among the first fashion e-tailers to accept Apple Pay
                                                                                                                                                                                                                                                  • Mobile and app development driving web traffic
                                                                                                                                                                                                                                                    • Integrating the online and offline shopping experience
                                                                                                                                                                                                                                                      • Company background
                                                                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                                                                          • Figure 40: Zalando: Group financial performance, 2011-15
                                                                                                                                                                                                                                                        • Retail offering

                                                                                                                                                                                                                                                        Companies Covered

                                                                                                                                                                                                                                                        To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                                                                        Online Retailing - France - July 2016

                                                                                                                                                                                                                                                        £995.00 (Excl.Tax)