Online Retailing - UK - July 2015
Growth in total online sales slowed to 13.2% in 2014 following surprisingly strong growth of 15.3% in 2013. This represents a return to a longer term trend of decelerating growth as the market matures and we expect this to continue over the next five years.
Consumers are increasingly appreciating the benefits offered by strong multi-channel operators that are able to combine the strengths of selling online and in-store, such as Dixons and John Lewis. Meanwhile, pure plays have come to realise that they can’t afford to keep on selling at ultra-low prices if they want to be profitable and instead need to focus on playing to their strengths of offering convenience and breadth of range whilst working to improve service.
This report looks at the following areas:
- It is who people buy from, not how, that matters
- So is there a ceiling to online sales?
- But aren’t some pureplays already opening stores?
- Does it really matter which device is used?
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