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Optical Goods and Eyecare - UK - February 2010

  • Optical goods, especially spectacles, are a discretionary purchase and the recession has dented demand. Spending in 2009 fell by 2.2% compared with the previous year. However, modest growth will return in 2010 as consumer confidence improves with sales forecast to grow by 19% in the five years to 2014,.
  • More than six in ten adults now wear spectacles (32 million), an increase of 2m since 2004. Alongside increased numbers of spectacle wearers, the number of contact lens wearers has grown by 0.5m in the same period to reach 4m. Despite this growth in optical goods consumers, the market for laser eyesight correction continues to develop and has become a small, but significant alternative to spectacles or contact lenses.
  • Four in ten adults (20m people) agree that having a regular eye examination is important. But fewer people understand that an eye test is about eye health as well as getting a prescription for glasses (18m).
  • The optical profession has more ground to make up if it is to encourage everyone to have regular eye exams. Almost one in ten adults, nearly 5m people, has never had an eye test and a similar number have not been to an optician for over five years.
  • Getting customers through the door is vital to selling optical goods: almost 21m adults can be relied upon to buy optical goods from where they have their eye examination whereas less than 4m shop around when buying glasses.
  • Price is clearly a barrier to buying optical goods as less than one in five, albeit a sizeable 8m people, believe money is no object to looking after their eyesight.

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Table of contents

  1. Issues in the Market

      • Key themes
        • Definition
          • Abbreviations
          • Future Opportunities

            • Satiating the consumer ego – generation by generation
              • ‘No, I don’t need varifocals. How old do you think I am??’
                • But don’t reach for the contacts just yet…
                  • Slow down and think local
                    • The optician ‘round the corner
                    • Market in Brief

                      • Optical goods market growth
                        • Figure 1: The market for optical goods, by product category, 2009
                      • More consumers are wearing glasses
                        • Growing enthusiasm for contact lenses…
                          • …but shift to daily lenses depresses demand for solutions
                            • Eye examination income grows
                              • Challenges to conventional optical goods
                                • Retail market dominated by opticians
                                  • Figure 2: Company shares in sales of optical goods, 2009
                                • Optical goods supply a global affair
                                  • Eye examinations are the gateway to sales
                                    • How to improve profits when costs keep rising
                                      • Expansion into related markets
                                        • Adding value through fashion
                                          • Delaying tactics
                                            • Laser in the mainstream
                                              • Supermarkets will increase share
                                                • Small impact from direct selling
                                                • Internal Market Environment

                                                  • Key points
                                                    • Glasses and contact lens wearers
                                                      • Figure 3: Use glasses, contact lenses or had laser eye surgery, 2004-09
                                                    • Gradual increase in wearers
                                                      • Contact lenses helped by new product development
                                                        • Laser is a real alternative
                                                          • Internet, mobile phone and television use
                                                            • Figure 4: Use of the internet, televisions and mobile phones, 2004-09
                                                          • Spending more time online…
                                                            • …but less time in front of the TV
                                                              • Squinting at the phone
                                                                • Incorporating screen use in marketing
                                                                  • Employee rights
                                                                    • Hobbies and pursuits
                                                                      • Figure 5: Hobbies and interests, 2009
                                                                    • Trends in reading
                                                                      • Figure 6: Trends in reading, 2004-09
                                                                    • Keeping up appearances
                                                                      • Figure 7: Attitudes towards personal appearance, 2004-09
                                                                    • Spectacles reflect image
                                                                      • The natural look
                                                                        • Peacock generation
                                                                          • Forever young
                                                                            • City slickers
                                                                              • One in five wear designer glasses
                                                                                • Figure 8: Wearing of designer-branded frames, 2009
                                                                            • Broader Market Environment

                                                                              • Key points
                                                                                • Population growth adding to demand
                                                                                  • Figure 9: Structure of the UK population, by age and gender, 2004-14
                                                                                • Boom in 25-34s great for contact lenses
                                                                                  • Presbyopic trend
                                                                                    • Free eye tests
                                                                                      • Shift towards VDU working and office work
                                                                                        • Figure 10: Employment, by sector, 2005-09
                                                                                      • Number of drivers
                                                                                        • Figure 11: Number of drivers and average mileage driven per year, 2004-09
                                                                                      • Trade associations
                                                                                        • Association of British Dispensing Opticians (ABDO) (www.abdo.org.uk)
                                                                                          • General Optical Council (GOC) (www.optical.org)
                                                                                            • Association of Optometrists (AOP) (www.assoc-optometrists.org)
                                                                                              • Federation of Ophthalmic and Dispensing Opticians (FODO) (www.fodo.com)
                                                                                                • The Eyecare Trust (www.eye-care.org.uk)
                                                                                                  • Federation of Manufacturing Opticians (FMO) (www.fmo.co.uk)
                                                                                                    • Association of Contact Lens Manufacturers (ACLM) (www.aclm.org.uk)
                                                                                                    • Strengths and Weaknesses

                                                                                                      • Strengths
                                                                                                        • Weaknesses
                                                                                                        • Who’s Innovating?

                                                                                                          • Key points
                                                                                                            • High-tech specs
                                                                                                              • A bifocal lens without a giveaway line
                                                                                                                • Asda re-invents price competition
                                                                                                                  • Contact lens manufacturers turn to training
                                                                                                                    • Chinese manufacturing raising its game
                                                                                                                      • 3D a dream too far?
                                                                                                                        • Essilor buys a ready reader business
                                                                                                                        • Competitive Context

                                                                                                                          • Key points
                                                                                                                            • Ready readers – a lower-price option
                                                                                                                              • Laser eye surgery – moving into the mainstream
                                                                                                                                • Grudge purchase?
                                                                                                                                  • Figure 12: Expenditure priorities, 2007-09
                                                                                                                              • Market Size and Forecast

                                                                                                                                • Key points
                                                                                                                                  • Steady growth in demand reversed in the recession
                                                                                                                                    • Figure 13: UK retail value sales and forecast of optical goods and services, 2004-14
                                                                                                                                  • The future – return to growth
                                                                                                                                    • Factors in the forecast
                                                                                                                                    • Segment Performance

                                                                                                                                      • Key points
                                                                                                                                        • Contact lenses grow within the sales mix
                                                                                                                                          • Figure 14: UK retail value sales of optical goods and services, by sector, 2007-09
                                                                                                                                        • Spectacles
                                                                                                                                          • Figure 15: UK retail value sales and forecast of spectacles, 2004-14
                                                                                                                                        • Many new developments centre on progressives
                                                                                                                                          • Figure 16: Volume share of spectacle lenses, by main type of lens, 2007-09
                                                                                                                                        • Getting used to progressives
                                                                                                                                          • Less need for coatings
                                                                                                                                            • Contact lenses and solutions
                                                                                                                                              • Figure 17: UK retail value sales and forecast of contact lenses, 2004-14
                                                                                                                                            • Growing demand for contact lenses
                                                                                                                                              • Scope to grow the contact lenses market
                                                                                                                                                • Complex prescriptions for contact lenses
                                                                                                                                                  • Switch to dailies has reshaped the market
                                                                                                                                                    • Figure 18: Contact lens wear, by type of lens, 2004-09
                                                                                                                                                  • Complex lenses carry a premium price
                                                                                                                                                    • Lower demand for rigid
                                                                                                                                                      • Solutions market declines as dailies increase share
                                                                                                                                                        • Figure 19: UK retail value sales and forecast of contact lens solutions, 2004-14
                                                                                                                                                      • Eyecare
                                                                                                                                                        • Figure 20: UK retail value sales and forecast of eyecare products, 2004-14
                                                                                                                                                      • New product launches boost eyecare
                                                                                                                                                        • Comfort for contact lens wearers
                                                                                                                                                          • Eye examinations
                                                                                                                                                            • Figure 21: Market value of eye examinations, 2004-14
                                                                                                                                                          • NHS changes in Scotland
                                                                                                                                                            • Will the UK follow suit?
                                                                                                                                                              • Extras from fundus cameras
                                                                                                                                                                • Laser
                                                                                                                                                                  • Figure 22: Market for laser eyesight correction in the UK, 2006-10
                                                                                                                                                                • Laser beginning to mature
                                                                                                                                                                  • Laser – discretionary spend
                                                                                                                                                                    • Three main players
                                                                                                                                                                      • UK has more scope for growth
                                                                                                                                                                      • Market Share

                                                                                                                                                                        • Key points
                                                                                                                                                                          • Spectacle frames
                                                                                                                                                                            • Figure 23: Brand shares in value sales of spectacle frames, 2007 and 2009
                                                                                                                                                                          • Contact lenses
                                                                                                                                                                            • Figure 24: Brand shares in UK value sales of contact lenses, 2007 and 2009
                                                                                                                                                                          • Plenty of premium product launches
                                                                                                                                                                            • Own-label on the rise
                                                                                                                                                                              • Contact lens solutions
                                                                                                                                                                                • Figure 25: Brand shares in UK value sales of contact lens solution, 2007 and 2009
                                                                                                                                                                              • Own-label solutions dominate
                                                                                                                                                                                • Shift to dailies denting demand for solutions
                                                                                                                                                                                • Companies and Products

                                                                                                                                                                                  • Key points
                                                                                                                                                                                    • Spectacle frames
                                                                                                                                                                                      • Luxottica
                                                                                                                                                                                        • Luxottica brands
                                                                                                                                                                                          • Safilo Group
                                                                                                                                                                                            • Safilo brands
                                                                                                                                                                                              • Marchon
                                                                                                                                                                                                • Marchon brands
                                                                                                                                                                                                  • De Rigo
                                                                                                                                                                                                    • De Rigo brands
                                                                                                                                                                                                      • Other spectacle frame suppliers
                                                                                                                                                                                                        • BBGR
                                                                                                                                                                                                          • Essilor
                                                                                                                                                                                                            • Nikon Optical UK
                                                                                                                                                                                                              • Norville Lens Supplies
                                                                                                                                                                                                                • Rodenstock
                                                                                                                                                                                                                  • Seiko Optical UK (Pentax)
                                                                                                                                                                                                                    • Signet Armorlite (Kodak)
                                                                                                                                                                                                                      • Sola (Zeiss)
                                                                                                                                                                                                                        • Contact lens and solution suppliers
                                                                                                                                                                                                                          • Johnson & Johnson
                                                                                                                                                                                                                            • Ciba Vision
                                                                                                                                                                                                                              • Sauflon
                                                                                                                                                                                                                                • Bausch & Lomb
                                                                                                                                                                                                                                  • CooperVision
                                                                                                                                                                                                                                  • Brand Communication and Promotion

                                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                                      • Topline adspend
                                                                                                                                                                                                                                        • Figure 26: Main monitored media advertising expenditure on optical goods and eyecare*, 2005-09
                                                                                                                                                                                                                                      • Advertisers
                                                                                                                                                                                                                                        • Figure 27: Main monitored media advertising expenditure on optical goods and eyecare, by company, 2006-09
                                                                                                                                                                                                                                      • Specsavers dominates adspend
                                                                                                                                                                                                                                        • Vision Express driving hard
                                                                                                                                                                                                                                          • Advertising strategy
                                                                                                                                                                                                                                            • Specsavers brand building
                                                                                                                                                                                                                                              • Vision Express on eyecare
                                                                                                                                                                                                                                                • Boots free second pair
                                                                                                                                                                                                                                                • Channels to Market

                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                    • Retail distribution of optical goods and eyecare
                                                                                                                                                                                                                                                      • Figure 28: Retail distribution of optical goods and eyecare, 2007-09
                                                                                                                                                                                                                                                    • Specsavers
                                                                                                                                                                                                                                                      • Boots Opticians/Dollond & Aitchison
                                                                                                                                                                                                                                                        • Vision Express
                                                                                                                                                                                                                                                          • Optical Express
                                                                                                                                                                                                                                                            • Small chains and independents
                                                                                                                                                                                                                                                              • Supermarkets
                                                                                                                                                                                                                                                                • Internet specialists
                                                                                                                                                                                                                                                                  • Contact lenses online
                                                                                                                                                                                                                                                                    • Internet and direct sellers of spectacles
                                                                                                                                                                                                                                                                    • Consumer Experience of Eye Tests

                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                        • One in five adults rarely or never have eye exams
                                                                                                                                                                                                                                                                            • Figure 29: Experience of eye tests, December 2009
                                                                                                                                                                                                                                                                          • Specs/contact lens wearers much more inclined to have eye tests
                                                                                                                                                                                                                                                                            • Figure 30: Experience of eye tests, adults who need vision correction, December 2009
                                                                                                                                                                                                                                                                          • Older people more frequent visitors
                                                                                                                                                                                                                                                                          • Wearing of Glasses and Contact Lenses

                                                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                                                              • Seven in ten need optical goods
                                                                                                                                                                                                                                                                                • Figure 31: Eyewear used to correct vision, December 2009
                                                                                                                                                                                                                                                                              • Reading prescriptions most common
                                                                                                                                                                                                                                                                                • Complex prescriptions
                                                                                                                                                                                                                                                                                  • What they use
                                                                                                                                                                                                                                                                                    • Figure 32: Repertoire of what use/used to correct vision, December 2009
                                                                                                                                                                                                                                                                                    • Figure 33: When eyes were last tested, by repertoire of what use/used to correct vision, December 2009
                                                                                                                                                                                                                                                                                • Purchase of Optical Goods and Eyecare

                                                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                                                    • Where they buy optical goods
                                                                                                                                                                                                                                                                                      • Figure 34: Where people purchased glasses or contact lenses in the last 12 months, December 2009
                                                                                                                                                                                                                                                                                    • Specsavers dominates in the UK
                                                                                                                                                                                                                                                                                      • Independents remain popular
                                                                                                                                                                                                                                                                                        • How customer profiles vary
                                                                                                                                                                                                                                                                                          • Online shopping in the minority
                                                                                                                                                                                                                                                                                            • Do customers shop around?
                                                                                                                                                                                                                                                                                              • Figure 35: Repertoire of number of places people shop for their glasses or contact lenses, December 2009
                                                                                                                                                                                                                                                                                            • Convenience, service and trust
                                                                                                                                                                                                                                                                                            • Consumer Attitudes Towards Eyesight

                                                                                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                                                                                • Retention is a major challenge for opticians
                                                                                                                                                                                                                                                                                                    • Figure 36: Attitudes towards eyesight, December 2009
                                                                                                                                                                                                                                                                                                  • Education is paying off
                                                                                                                                                                                                                                                                                                    • Money no object?
                                                                                                                                                                                                                                                                                                      • Keeping up to date
                                                                                                                                                                                                                                                                                                        • Contact lenses have a positive image
                                                                                                                                                                                                                                                                                                          • Laser please
                                                                                                                                                                                                                                                                                                            • Target groups
                                                                                                                                                                                                                                                                                                              • Figure 37: Target buyer groups for optical goods, December 2009
                                                                                                                                                                                                                                                                                                            • Uninterested (31%)
                                                                                                                                                                                                                                                                                                              • Who are they?
                                                                                                                                                                                                                                                                                                                • Marketing message
                                                                                                                                                                                                                                                                                                                  • Unquestioning loyals (33%)
                                                                                                                                                                                                                                                                                                                    • Who are they?
                                                                                                                                                                                                                                                                                                                      • Marketing message
                                                                                                                                                                                                                                                                                                                        • Keenly aware (36%)
                                                                                                                                                                                                                                                                                                                          • Who are they?
                                                                                                                                                                                                                                                                                                                            • Marketing message
                                                                                                                                                                                                                                                                                                                              • Figure 38: Attitudes towards eyesight, by target groups, December 2009
                                                                                                                                                                                                                                                                                                                              • Figure 39: Where buy glasses or contact lenses in the last 12 months, by target groups, December 2009
                                                                                                                                                                                                                                                                                                                          • Appendix

                                                                                                                                                                                                                                                                                                                              • ACORN
                                                                                                                                                                                                                                                                                                                                • Advertising data
                                                                                                                                                                                                                                                                                                                                • Appendix – Internal Market Environment

                                                                                                                                                                                                                                                                                                                                    • Figure 40: Use glasses, contact lenses, had laser eye surgery, by demographics, 2009
                                                                                                                                                                                                                                                                                                                                    • Figure 41: Use of televisions, by demographics, 2009
                                                                                                                                                                                                                                                                                                                                    • Figure 42: Hobbies and interests, by demographics, 2009
                                                                                                                                                                                                                                                                                                                                    • Figure 43: Hobbies and interests, by demographics, 2009 (continued)
                                                                                                                                                                                                                                                                                                                                    • Figure 44: Reading, by demographics, 2009
                                                                                                                                                                                                                                                                                                                                    • Figure 45: Attitudes towards personal appearance, by demographics, 2009
                                                                                                                                                                                                                                                                                                                                    • Figure 46: Wear designer-branded frames, by demographics, 2009
                                                                                                                                                                                                                                                                                                                                • Appendix – Broader Market Environment

                                                                                                                                                                                                                                                                                                                                  • Entitlement to free sight tests
                                                                                                                                                                                                                                                                                                                                    • Employer/employees and eye examinations
                                                                                                                                                                                                                                                                                                                                      • Drivers Vision
                                                                                                                                                                                                                                                                                                                                        • Figure 47: Number of drivers and average mileage driven per year, by demographics, 2009
                                                                                                                                                                                                                                                                                                                                    • Appendix – The Consumer – Experience of Eye Tests

                                                                                                                                                                                                                                                                                                                                        • Figure 48: When last eyes tested, by demographics, December 2009
                                                                                                                                                                                                                                                                                                                                        • Figure 49: Repertoire of what use/used to correct vision, by demographics, December 2009
                                                                                                                                                                                                                                                                                                                                        • Figure 50: What use/used to correct vision, by demographics, December 2009
                                                                                                                                                                                                                                                                                                                                    • Appendix – The Consumer Purchase of Optical Goods and Eyecare

                                                                                                                                                                                                                                                                                                                                        • Figure 51: Where buy glasses or contact lenses in the last 12 months, by demographics, December 2009
                                                                                                                                                                                                                                                                                                                                        • Figure 52: Repertoire of number of places people shop for their glasses or contact lenses, by demographics, December 2009
                                                                                                                                                                                                                                                                                                                                    • Appendix – The Consumer – Attitudes towards Eyesight

                                                                                                                                                                                                                                                                                                                                        • Figure 53: Most popular attitudes towards eyesight, by users, by demographics, December 2009
                                                                                                                                                                                                                                                                                                                                        • Figure 54: Next most popular attitudes towards eyesight, by demographics, December 2009 (continued)
                                                                                                                                                                                                                                                                                                                                        • Figure 55: Attitudes towards eyesight, by eyes tested in last 12 months, by demographics, December 2009
                                                                                                                                                                                                                                                                                                                                        • Figure 56: Target groups, by detailed demographics, December 2009

                                                                                                                                                                                                                                                                                                                                    Companies Covered

                                                                                                                                                                                                                                                                                                                                    • Alcon, Inc.
                                                                                                                                                                                                                                                                                                                                    • Aldi Stores Ltd (UK & Ireland)
                                                                                                                                                                                                                                                                                                                                    • Alexander McQueen
                                                                                                                                                                                                                                                                                                                                    • Allergan Ltd (UK)
                                                                                                                                                                                                                                                                                                                                    • Alliance Boots
                                                                                                                                                                                                                                                                                                                                    • Asda Group Ltd
                                                                                                                                                                                                                                                                                                                                    • Association of British Dispensing Opticians
                                                                                                                                                                                                                                                                                                                                    • Association of Contact Lens Manufacturers Ltd
                                                                                                                                                                                                                                                                                                                                    • Austin Reed Group Ltd (Retail)
                                                                                                                                                                                                                                                                                                                                    • Balenciaga
                                                                                                                                                                                                                                                                                                                                    • Banana Republic
                                                                                                                                                                                                                                                                                                                                    • Bausch & Lomb Inc. (UK)
                                                                                                                                                                                                                                                                                                                                    • BBGR International
                                                                                                                                                                                                                                                                                                                                    • Bebe
                                                                                                                                                                                                                                                                                                                                    • Biba
                                                                                                                                                                                                                                                                                                                                    • Black & Lizars Ltd
                                                                                                                                                                                                                                                                                                                                    • Brulimar Optical Group
                                                                                                                                                                                                                                                                                                                                    • Bulgari S.p.A. [Bvlgari]
                                                                                                                                                                                                                                                                                                                                    • Burberry Group Plc
                                                                                                                                                                                                                                                                                                                                    • Calvin Klein, Inc.
                                                                                                                                                                                                                                                                                                                                    • Carl Zeiss Ltd.
                                                                                                                                                                                                                                                                                                                                    • Chanel Ltd (UK)
                                                                                                                                                                                                                                                                                                                                    • Charmant UK Co Ltd
                                                                                                                                                                                                                                                                                                                                    • Chopard & Cie SA
                                                                                                                                                                                                                                                                                                                                    • Christian Dior
                                                                                                                                                                                                                                                                                                                                    • CIBA Vision (UK) Ltd.
                                                                                                                                                                                                                                                                                                                                    • Co-operative Group
                                                                                                                                                                                                                                                                                                                                    • Coach, Inc.
                                                                                                                                                                                                                                                                                                                                    • CooperVision
                                                                                                                                                                                                                                                                                                                                    • Costco Wholesale Corporation
                                                                                                                                                                                                                                                                                                                                    • Crookes Healthcare
                                                                                                                                                                                                                                                                                                                                    • D&A Eyewear Ltd
                                                                                                                                                                                                                                                                                                                                    • De Rigo
                                                                                                                                                                                                                                                                                                                                    • Department of Health
                                                                                                                                                                                                                                                                                                                                    • Diesel
                                                                                                                                                                                                                                                                                                                                    • Dolce & Gabbana
                                                                                                                                                                                                                                                                                                                                    • Donna Karan Company Stores Ltd
                                                                                                                                                                                                                                                                                                                                    • Donna Karan International Inc.
                                                                                                                                                                                                                                                                                                                                    • DreamWorks SKG
                                                                                                                                                                                                                                                                                                                                    • Duncan & Todd Ltd
                                                                                                                                                                                                                                                                                                                                    • Dunelm Optical Co Ltd
                                                                                                                                                                                                                                                                                                                                    • Escada
                                                                                                                                                                                                                                                                                                                                    • Esprit
                                                                                                                                                                                                                                                                                                                                    • Essilor Ltd.
                                                                                                                                                                                                                                                                                                                                    • Federation of Manufacturing Opticians
                                                                                                                                                                                                                                                                                                                                    • Federation of Ophthalmic and Dispensing Opticians
                                                                                                                                                                                                                                                                                                                                    • Fendi SRL
                                                                                                                                                                                                                                                                                                                                    • Fila USA, Inc
                                                                                                                                                                                                                                                                                                                                    • Fossil
                                                                                                                                                                                                                                                                                                                                    • Foster Grant
                                                                                                                                                                                                                                                                                                                                    • Gant Retail Ltd
                                                                                                                                                                                                                                                                                                                                    • General Medical Council
                                                                                                                                                                                                                                                                                                                                    • General Optical Council
                                                                                                                                                                                                                                                                                                                                    • Gianni Versace S.p.A.
                                                                                                                                                                                                                                                                                                                                    • Giorgio Armani S.p.A.
                                                                                                                                                                                                                                                                                                                                    • Givenchy
                                                                                                                                                                                                                                                                                                                                    • Grand Vision Groupe
                                                                                                                                                                                                                                                                                                                                    • Gucci Group N.V.
                                                                                                                                                                                                                                                                                                                                    • Guess
                                                                                                                                                                                                                                                                                                                                    • Hallmark
                                                                                                                                                                                                                                                                                                                                    • Harley Davidson, Inc
                                                                                                                                                                                                                                                                                                                                    • Hugo Boss
                                                                                                                                                                                                                                                                                                                                    • Inspecs Ltd.
                                                                                                                                                                                                                                                                                                                                    • J. Choo Limited
                                                                                                                                                                                                                                                                                                                                    • J. Sainsbury
                                                                                                                                                                                                                                                                                                                                    • Jaeger Company's Shops Ltd
                                                                                                                                                                                                                                                                                                                                    • Jean Paul Gaultier SA
                                                                                                                                                                                                                                                                                                                                    • John Rocha
                                                                                                                                                                                                                                                                                                                                    • Johnson & Johnson Ltd
                                                                                                                                                                                                                                                                                                                                    • Juicy Couture, Inc.
                                                                                                                                                                                                                                                                                                                                    • kate spade LLC
                                                                                                                                                                                                                                                                                                                                    • Kodak UK
                                                                                                                                                                                                                                                                                                                                    • Lacoste
                                                                                                                                                                                                                                                                                                                                    • Lake District National Park Authority
                                                                                                                                                                                                                                                                                                                                    • Laura Ashley Group
                                                                                                                                                                                                                                                                                                                                    • Lawn Tennis Association (LTA)
                                                                                                                                                                                                                                                                                                                                    • Lee Cooper
                                                                                                                                                                                                                                                                                                                                    • Lidl (UK)
                                                                                                                                                                                                                                                                                                                                    • Liz Claiborne Inc
                                                                                                                                                                                                                                                                                                                                    • Lloyds Retail Chemists Ltd
                                                                                                                                                                                                                                                                                                                                    • Loewe
                                                                                                                                                                                                                                                                                                                                    • Luxottica Group S.p.A.
                                                                                                                                                                                                                                                                                                                                    • Marchon Eyewear Inc.
                                                                                                                                                                                                                                                                                                                                    • Marks & Spencer
                                                                                                                                                                                                                                                                                                                                    • Mattel Inc.
                                                                                                                                                                                                                                                                                                                                    • Max Mara
                                                                                                                                                                                                                                                                                                                                    • National Lottery Commission
                                                                                                                                                                                                                                                                                                                                    • Nautica Enterprises Inc.
                                                                                                                                                                                                                                                                                                                                    • Nestlé UK Ltd
                                                                                                                                                                                                                                                                                                                                    • Next Group
                                                                                                                                                                                                                                                                                                                                    • Nike
                                                                                                                                                                                                                                                                                                                                    • Nikon UK Ltd
                                                                                                                                                                                                                                                                                                                                    • Nine West UK
                                                                                                                                                                                                                                                                                                                                    • Norville Group (The) Ltd.
                                                                                                                                                                                                                                                                                                                                    • Novartis Consumer Health UK Ltd
                                                                                                                                                                                                                                                                                                                                    • Oakley, Inc.
                                                                                                                                                                                                                                                                                                                                    • Optical Express - UK
                                                                                                                                                                                                                                                                                                                                    • Outdoor Advertising Association of Great Britain
                                                                                                                                                                                                                                                                                                                                    • Panasonic
                                                                                                                                                                                                                                                                                                                                    • Paul Smith Ltd
                                                                                                                                                                                                                                                                                                                                    • Pentax UK
                                                                                                                                                                                                                                                                                                                                    • Pepsi-Cola UK
                                                                                                                                                                                                                                                                                                                                    • Pierre Cardin Haute Couture
                                                                                                                                                                                                                                                                                                                                    • Polo Ralph Lauren Corporation
                                                                                                                                                                                                                                                                                                                                    • Prada (I Pellettieri d'Italia S.p.A.)
                                                                                                                                                                                                                                                                                                                                    • Primark Stores Ltd
                                                                                                                                                                                                                                                                                                                                    • Ralph Lauren Ltd
                                                                                                                                                                                                                                                                                                                                    • Rodenstock (UK) Ltd.
                                                                                                                                                                                                                                                                                                                                    • Safilo UK Ltd.
                                                                                                                                                                                                                                                                                                                                    • Saks Incorporated
                                                                                                                                                                                                                                                                                                                                    • Sauflon Pharmaceuticals
                                                                                                                                                                                                                                                                                                                                    • Saville Row Shirt Co Ltd
                                                                                                                                                                                                                                                                                                                                    • Scrivens Ltd
                                                                                                                                                                                                                                                                                                                                    • Seiko Corporation
                                                                                                                                                                                                                                                                                                                                    • Signet Armorlite
                                                                                                                                                                                                                                                                                                                                    • Silhouette International Schmied AG
                                                                                                                                                                                                                                                                                                                                    • Sketchers U.S.A., Inc.
                                                                                                                                                                                                                                                                                                                                    • Sola International Inc.
                                                                                                                                                                                                                                                                                                                                    • Specsavers Group
                                                                                                                                                                                                                                                                                                                                    • Speedo International Ltd
                                                                                                                                                                                                                                                                                                                                    • Stella McCartney
                                                                                                                                                                                                                                                                                                                                    • Sunglass Hut
                                                                                                                                                                                                                                                                                                                                    • Tesco Plc
                                                                                                                                                                                                                                                                                                                                    • The Penguin Group
                                                                                                                                                                                                                                                                                                                                    • Tiffany & Co.
                                                                                                                                                                                                                                                                                                                                    • Tommy Hilfiger Corporation
                                                                                                                                                                                                                                                                                                                                    • Valentino
                                                                                                                                                                                                                                                                                                                                    • Vera Wang
                                                                                                                                                                                                                                                                                                                                    • Visa Europe
                                                                                                                                                                                                                                                                                                                                    • Vision Express (UK) Ltd
                                                                                                                                                                                                                                                                                                                                    • Walt Disney Company, The
                                                                                                                                                                                                                                                                                                                                    • Weight Watchers Ltd. (UK)
                                                                                                                                                                                                                                                                                                                                    • Yves Saint Laurent

                                                                                                                                                                                                                                                                                                                                    Optical Goods and Eyecare - UK - February 2010

                                                                                                                                                                                                                                                                                                                                    £1,995.00 (Excl.Tax)