Oral Care - UK - May 2014
“Although a high proportion of the population visit the dentist, there remains a large proportion who do not do so, as well as a large proportion of parents who do not take their children to the dentist, suggesting missed opportunities for product endorsements. Despite the rise in products designed for children, and the rise in the population of children, only a small proportion of parents agree that it is necessary to use oral care products beyond toothpaste for their child.”
– Roshida Khanom, Senior Personal Care Analyst
Some questions answered in this report include:
- Are people being encouraged to visit the dentist?
- Can brands do more to encourage to purchase dental products for babies/children?
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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