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Oral Hygiene - Global Annual Review - 2016

Mintel’s Annual Overviews take a look back at 2015 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

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Table of contents

  1. Overview

      • Importance of oral care as a grooming staple
        • Figure 1: Global retail value sales of BPC products, top 5 categories, 2015
      • Top five markets
        • Figure 2: Top 5 markets for sales of oral care products, 2014-15
      • Room for growth in mature markets
        • Figure 3: Top 5 growth markets for oral care products, 2009-2014
        • Figure 4: Top 5 fastest growing markets in spend per capita terms, 2010-2015
      • Innovation
        • Figure 5: Global launches of oral hygiene products, % by top 5 claims, Jan 2013-Oct 2015
    • The Big Stories

        • Whitening products are becoming more sophisticated
          • Figure 6: US and UK, oral care concerns (any concerned), January 2015
          • Figure 7: Selected European markets, concerns that influence the choice of oral health products, 2015
          • Figure 8: Global launches of whitening oral care products, % by region, Jan 2013-Oct 2015
          • Figure 9: Global launches of whitening oral care products, % by top 5 countries, Jan 2013-Oct 2015
        • Ancillaries sector is the path to market growth
          • Figure 10: Top 5 oral care markets, market segmentation by value in % 2014
        • Natural ingredients are a particular trend in Asia but can help add value in western markets too
          • Figure 11: Global launches of oral care products with natural claims, % by region and by country, January 2013-October 2015
          • Figure 12: China, Interest in different types of oral hygiene products (ingredients), February 2014
          • Figure 13: US, oral care product interest (ingredients), January 2015
          • Figure 14: France, Germany, Italy and Spain, interest in oral care products with natural ingredients, 2015
      • Notable Products of the Past Year

        • Notable products of 2015
        • LOOKING TO THE FUTURE

            • Oral care meets Mintel’s Global beauty trend: Power Play
              • Title of Story 2* Unmet consumer needs in functional benefits and flavours and oral care for seniors
                • Figure 15: US, interest in selected oral care products, January 2015
                • Figure 16: China, interest in selected oral care products, February 2014
                • Figure 17: Global launches of oral care products with a demographic claim, % by target group, Jan 2010-Nov 2015
              • Adding interest to oral care through flavour innovation
                  • Figure 18: China, Interest in different types of oral hygiene products (ingredients), February 2014
                  • Figure 19: US, interest in oral care products (flavours), January 2015
              • The Analyst’s View

                Companies Covered

                To learn more about the companies covered in this report please contact us.

                Oral Hygiene - Global Annual Review - 2016

                £1,597.92 (Excl.Tax)