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Organic Food and Drink - Europe - April 2011

European Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends.

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  • Market trends
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Table of contents

  1. Issues in the Market

      • Key points
        • Definition
          • Consumer research
            • Abbreviations
            • Market in Brief

              • Maturing German market leads the way
                • New products for special diets
                  • No additives or preservatives
                    • Eco-friendly packaging
                      • Varied consumer base
                        • Strengths and weaknesses in brief
                          • Strengths
                            • Weaknesses
                            • European Market Size and Forecast

                              • Key points
                                • The Big 5
                                  • France
                                    • Figure 1: Value sales organic food and drink, France, 2005-15
                                  • Germany
                                    • Figure 2: Value sales organic food and drink, Germany, 2005-15
                                  • Italy
                                    • Figure 3: Value sales organic food and drink, Italy, 2005-15
                                  • Spain
                                    • Figure 4: Value sales organic food and drink, Spain, 2005-15
                                  • UK
                                    • Figure 5: Value sales organic food market (excluding drink), UK, 2005-15
                                • Market Segmentation

                                  • Key points
                                    • The Big 5
                                      • France
                                        • Figure 6: Organic food and drink France: Market segmentation, by value, 2008-10
                                      • Germany
                                        • Figure 7: Organic food and drink Germany: Market segmentation, by value, 2008-10
                                      • Italy
                                        • Figure 8: Organic food and drink Italy: Market segmentation, by value, 2008-10
                                      • Spain
                                        • Figure 9: Organic food and drink Spain: Market segmentation, by value, 2008-10
                                      • UK
                                        • Figure 10: Organic food and drink UK: Market segmentation, by value, 2006-10
                                    • Companies and Product Innovation

                                      • Key points
                                        • Global region
                                          • Figure 11: New product activity in organic food and drink, % share of global region, 2010
                                        • European region
                                          • Figure 12: New product activity in organic food and drink, Europe, % share by country, 2010
                                          • Figure 13: New product activity in organic food and drink, % share by category, by country, Big 5, 2010
                                        • New product launches by leading claims
                                          • Figure 14: New product activity in organic food and drink, % share by top five claims in the Big 5 European countries, 2010
                                        • France
                                          • Figure 15: New product activity in organic food and drink, % Share of new product launches, France, 2007-10
                                          • Figure 16: New product activity in organic food and drink, % share by claim, France, top five, 2007-10
                                        • No additives or preservatives
                                          • Kids’ products
                                            • Cheesy organics
                                              • Germany
                                                • Figure 17: New product activity in organic food and drink, % share of new product launches, Germany, 2007-10
                                                • Figure 18: New product activity in organic food and drink, % share by claim, Germany, top five, 2007-10
                                              • Essential tea
                                                • Local favourites
                                                  • Exotic alternatives
                                                    • Italy
                                                      • Figure 19: New product activity in organic food and drink, % share of new product launches, Italy, 2007-10
                                                      • Figure 20: New product activity in organic food and drink, % share by claim, Italy, top five, 2007-10
                                                    • Pasta basics
                                                      • Organic and anti-ageing
                                                        • Fairtrade organics
                                                          • Spain
                                                            • Figure 21: New product activity in organic food and drink, % share of new product launches, Spain, 2007-10
                                                            • Figure 22: New product activity in organic food and drink, % share by claim, Spain, top five, 2007-10
                                                          • Healthy snacks
                                                            • Cracking rice cakes
                                                              • Soy-based organics
                                                                • UK
                                                                  • Figure 23: New product activity in organic food and drink, % share of new product launches, UK, 2007-10
                                                                  • Figure 24: New product activity in organic food and drink, % share by claim, UK, top five, 2007-10
                                                                • Baby goodness
                                                                  • Celebrity endorsement
                                                                    • Snacking
                                                                    • The Consumer

                                                                      • Key points
                                                                        • France
                                                                          • Figure 25: Trends in types of food and drink bought, France, 2008-10
                                                                          • Figure 26: Trends in food and drink consumed, France, 2008-10
                                                                          • Figure 27: First and second most important factors, France, 2009
                                                                        • Germany
                                                                          • Figure 28: Trends in types of food and drink bought, Germany, 2008-10
                                                                          • Figure 29: Trends in food and drink consumed, Germany, 2008-10
                                                                          • Figure 30: Trends in first and second most important factors, Germany, 2009-10
                                                                        • Spain
                                                                          • Figure 31: Trends in types of food and drink bought, Spain, 2009-10
                                                                          • Figure 32: Trends in food and drink consumed, Spain, 2009-10
                                                                        • GB
                                                                          • Figure 33: Trends in types of food and drink bought, GB, 2008-10
                                                                          • Figure 34: Trends in food and drink consumed, GB, 2008-10
                                                                          • Figure 35: Trends in first and second most important factors, GB, 2009-10
                                                                      • Appendix – Demographic Data

                                                                          • Figure 36: Types of food and drink bought regularly, by demographics, France, 2010
                                                                          • Figure 37: Types of food and drink bought occasionally, by demographics, France, 2010
                                                                          • Figure 38: Types of food and drink never bought, by demographics, France, 2010
                                                                          • Figure 39: Types of food and drink bought regularly, by demographics, Germany, 2010
                                                                          • Figure 40: Types of food and drink bought regularly, by demographics, Germany, 2010
                                                                          • Figure 41: Types of food and drink bought occasionally, by demographics, Germany, 2010
                                                                          • Figure 42: Types of food and drink bought occasionally, by demographics, Germany, 2010
                                                                          • Figure 43: Types of food and drink never bought, by demographics, Germany, 2010
                                                                          • Figure 44: Types of food and drink never bought, by demographics, Germany, 2010
                                                                          • Figure 45: Types of food and drink bought regularly, by demographics, Spain, 2010
                                                                          • Figure 46: Types of food and drink bought regularly, by demographics, Spain, 2010
                                                                          • Figure 47: Types of food and drink bought occasionally, by demographics, Spain, 2010
                                                                          • Figure 48: Types of food and drink bought occasionally, by demographics, Spain, 2010
                                                                          • Figure 49: Types of food and drink bought never, by demographics, Spain, 2010
                                                                          • Figure 50: Types of food and drink never bought, by demographics, Spain, 2010
                                                                          • Figure 51: Types of food and drink bought regularly, by demographics, GB, 2010
                                                                          • Figure 52: Types of food and drink bought regularly, by demographics, GB, 2010
                                                                          • Figure 53: Types of food and drink bought occasionally, by demographics, GB, 2010
                                                                          • Figure 54: Types of food and drink bought occasionally, by demographics, GB, 2010
                                                                          • Figure 55: Types of food and drink bought never, by demographics, GB, 2010
                                                                          • Figure 56: Types of food and drink bought never, by demographics, GB, 2010
                                                                          • Figure 57: Food and drinks avoided based on nutritional information and claims, by demographics, France, 2010
                                                                          • Figure 58: Food and drinks avoided based on nutritional information and claims, by demographics, France, 2010
                                                                          • Figure 59: Food and drinks sometimes limited based on nutritional information and claims, by demographics, France, 2010
                                                                          • Figure 60: Food and drinks sometimes limited based on nutritional information and claims, by demographics, France, 2010
                                                                          • Figure 61: Nutritional information and claims not noticed in food and drinks, by demographics, France, 2010
                                                                          • Figure 62: Nutritional information and claims not noticed in food and drinks, by demographics, France, 2010
                                                                          • Figure 63: Food and drinks avoided based on nutritional information and claims, by demographics, Germany, 2010
                                                                          • Figure 64: Food and drinks avoided based on nutritional information and claims, by demographics, Germany, 2010
                                                                          • Figure 65: Food and drinks sometimes limited based on nutritional information and claims, by demographics, Germany, 2010
                                                                          • Figure 66: Food and drinks sometimes limited based on nutritional information and claim, by demographics, Germany, 2010
                                                                          • Figure 67: Nutritional information and claims not noticed in food and drinks, by demographics, Germany, 2010
                                                                          • Figure 68: Nutritional information and claims not noticed in food and drinks, by demographics, Germany, 2010
                                                                          • Figure 69: Food and drinks avoided based on nutritional information and claims, by demographics, Spain, 2010
                                                                          • Figure 70: Food and drinks avoided based on nutritional information and claims, by demographics, Spain, 2010
                                                                          • Figure 71: Food and drinks sometimes limited based on nutritional information and claims by demographics, Spain, 2010
                                                                          • Figure 72: Food and drinks sometimes limited based on nutritional information and claims, by demographics, Spain, 2010
                                                                          • Figure 73: Nutritional information and claims not noticed in food and drinks, by demographics, Spain, 2010
                                                                          • Figure 74: Nutritional information and claims not noticed in food and drinks, by demographics, Spain, 2010
                                                                          • Figure 75: Food and drinks avoided based on nutritional information and claims, by demographics, GB, 2010
                                                                          • Figure 76: Food and drinks avoided based on nutritional information and claims, by demographics, GB, 2010
                                                                          • Figure 77: Food and drinks sometimes limited based on nutritional information and claims, by demographics, GB, 2010
                                                                          • Figure 78: Food and drinks sometimes limited based on nutritional information and claims, by demographics, GB, 2010
                                                                          • Figure 79: Nutritional information and claims not noticed in food and drinks, by demographics, GB, 2010
                                                                          • Figure 80: Nutritional information and claims not noticed in food and drinks, by demographics, GB, 2010
                                                                          • Figure 81: First and second most important factors, by demographics, France, 2009
                                                                          • Figure 82: First and second most important factors, by demographics, Germany, 2010
                                                                          • Figure 83: First and second most important factors, by demographics, GB, 2010

                                                                      Companies Covered

                                                                      To learn more about the companies covered in this report please contact us.

                                                                      Organic Food and Drink - Europe - April 2011

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