Organic Food - UK - October 2011
“The organic market too needs to engage with people’s emotions rather than their vague ideas about whether pesticides are harmful or not, by clearly communicating tangible benefits. Happily, this is what the Organic Trade Board is looking to do with its Why I Love Organic campaign.”
– Alex Beckett, Senior Food Analyst
Some questions answered in the report include:
- How can the market tackle the consumer perception that organic foods are overpriced?
- How can marketing most effectively convey the benefits of organic?
- Which age-groups offer the most potential to the organic market?
- What can the organic market learn from Yeo Valley’s ‘rapping farmers’?
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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