Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

OTC Painkillers and Cold and Flu Remedies - UK - June 2012

“Big OTC brands in the UK are working in stressed market conditions, as cash-strapped savvy consumers buy lower-priced alternatives based on key ingredients. Brands are already making significant strides to introduce innovative products, but they face tough times ahead as the economic background continues to put pressure on household budgets.”

– Jane Westgarth – Senior Market Analyst – Mintel

Some questions answered in this report include:

  • Are consumers confident to self-medicate?
  • Is own-label continuing to grow market share?
  • How do brands feature in shaping choice of OTC medicines?
  • What are the key strategies of the major brands?

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Consumer spending on cold, flu, catarrh and pain remedies, 2007-12 (est) and forecast to 2017
            • Own-label encroachment dampens value growth
              • Adult analgesics account for over a third of spend
                • Figure 2: Consumer spending on cold, flu, catarrh and pain remedies, by segment, 2011
              • Companies, brands and innovation
                • Figure 3: Market share by company, pain and colds/flu, 2011
              • The consumer
                • Figure 4: Pain, sufferers and users of remedies in the last 12 months, 2007-11
                • Figure 5: Colds and flu, sufferers and users of remedies, by age, 2011
              • Steps taken to treat ailments
                • Figure 6: Steps taken to treat symptoms of cold or flu, sore throat, cough or sinus pain, May 2012
                • Figure 7: Steps taken to act or treat symptoms of aches and pains, May 2012
                • Figure 8: Target groups for OTC pain medication, May 2012
              • What we think
              • Issues in the Market

                  • Are consumers confident to self-medicate?
                    • Is own-label continuing to grow market share?
                      • How do brands feature in shaping choice of OTC medicines?
                        • What are the key strategies of the major brands?
                        • Future Opportunities

                          • Trend: FSTR and HYPR
                            • Trend: Open diary
                              • 2015 trend: Brand Intervention
                              • Internal Market Environment

                                • Key points
                                  • How are you feeling?
                                    • Figure 9: Attitudes towards health, 2007-11
                                    • Figure 10: Attitudes towards health, 2007 and 2011
                                  • Only use the doctor for extremes
                                    • Look after yourself
                                      • Is it just luck?
                                        • Busy lives
                                          • Check-ups
                                            • What’s wrong?
                                              • Figure 11: Selected ailments suffered in the last 12 months, 2007-11
                                            • People are feeling worse
                                              • Figure 12: Selected ailments suffered in the last 12 months, colds, headaches and bad backs, by age and socio-economic group, 2007-11
                                            • Women claiming more ailments than men
                                              • Youth is such a headache
                                                • Bad backs common, even in the young
                                                  • Women’s troubles
                                                    • Where to turn for help
                                                      • Figure 13: Sources of information, advice or diagnosis, 2008-11
                                                    • Associations
                                                      • MHRA (mhra.com)
                                                        • British Medical Association (BMA)
                                                          • The Proprietary Association of Great Britain (PAGB)
                                                          • Broader Market Environment

                                                            • Key points
                                                              • An ageing population
                                                                • Figure 14: Trends in the age structure of the UK population, 2007-17
                                                              • More 25-34s but fewer under 24s
                                                                • Rise in numbers aged 45+
                                                                  • Kids with colds
                                                                    • Change in the socio-economic structure of the population
                                                                      • Figure 15: Forecast adult population trends, by socio-economic group, 2007-17
                                                                    • The economic squeeze
                                                                      • Figure 16: GDP, PDI, consumer expenditure and savings, at current prices, 2007-17
                                                                  • Strengths and Weaknesses in the Market

                                                                    • Strengths
                                                                      • Weaknesses
                                                                      • Who’s Innovating?

                                                                        • Key points
                                                                          • New product launches
                                                                            • Figure 17: New product launches, brands and private label, 2009-11
                                                                          • Private label activity
                                                                            • Reckitt Benckiser – highest level of pain relief activity
                                                                              • Figure 18: New product launches, pain relief, by company, 2009-11
                                                                              • Figure 19: Anadin Caplets, 2012
                                                                            • GlaxoSmithKline and McNeil lead new launch activity
                                                                              • Figure 20: New product launches, cold, flu and catarrh remedies, by company, 2009-11
                                                                              • Figure 21: Vicks VapoRub, 2011
                                                                            • Botanical flavour to new cold launches
                                                                              • Figure 22: New product launches in the cold, flu and catarrh market, by claim, 2009-11
                                                                            • Powders, capsules and liquids see the most launches in cold and flu
                                                                              • Figure 23: New product launches in the cold and flu market, by format, 2009-11
                                                                            • Function and speed dominate pain claims
                                                                              • Figure 24: New product launches in the pain market, by claim, 2009-11
                                                                            • Tablets continue to dominate pain format
                                                                              • Figure 25: New product launches in the pain market, by format, 2009-11
                                                                          • Competitive Context

                                                                            • Key points
                                                                              • Pain, cold and flu remedies show the slowest growth
                                                                                • Figure 26: UK RETAIL VALUE SALES OF SELECTED OTC REMEDIES, 2007-12
                                                                              • When to select a symptom specific remedy?
                                                                                • Competition from prescription medicines
                                                                                  • Flu vaccinations
                                                                                    • A vitamin boost
                                                                                      • Natural remedies
                                                                                      • Market Size and Forecast

                                                                                        • Key points
                                                                                          • Static market conditions
                                                                                            • Figure 27: Value sales for OTC pain, cold and flu remedies, 2007-17
                                                                                          • The future
                                                                                            • Figure 28: Consumer spending on cold, flu, catarrh and pain remedies, 2007-12 (est) and forecast to 2017
                                                                                          • Forecast
                                                                                          • Segment Performance

                                                                                            • Key points
                                                                                              • Adult analgesics account for over a third of spend
                                                                                                • Figure 29: Consumer spending on cold, flu, catarrh and pain remedies, by segment, 2011
                                                                                                • Figure 30: Consumer spending on cold, flu, catarrh and pain remedies, 2007-12 (est), by segment, and forecast to 2017
                                                                                              • Cold and flu remedies and decongestants
                                                                                                • Cough liquids see sales slide
                                                                                                  • Medicated confectionery
                                                                                                    • Adult oral analgesics
                                                                                                      • Oral lesions and toothache
                                                                                                        • Paediatric analgesics should see a boost
                                                                                                          • Topical analgesics show strong growth
                                                                                                          • Market Share

                                                                                                            • Key points
                                                                                                              • Shares of the pain killer market
                                                                                                                • Figure 31: Retail value sales of pain killers, by manufacturer, 2009-11
                                                                                                                • Figure 32: Top brands in pain relief, 2012
                                                                                                              • Cold and flu remedies
                                                                                                                • Figure 33: Retail value sales of cold, flu and decongestant remedies, by manufacturer, 2009-11
                                                                                                                • Figure 34: Top brands in cold, flu and decongestants, 2012
                                                                                                            • Companies and Products

                                                                                                              • Boots
                                                                                                                  • Figure 35: Products launched by Boots in the OTC painkillers and cold/flu remedies market, Jan 2011-March 2012
                                                                                                                • GlaxoSmithKline
                                                                                                                    • Figure 36: Products launched by GSK in the OTC painkillers and cold/flu remedies market, Jan 2011-March 2012
                                                                                                                  • Johnson & Johnson (McNeil)
                                                                                                                      • Figure 37: Examples of new OTC product launches by Johnson and Johnson in the UK Market, Jan 2011-Mar 2012
                                                                                                                    • Novartis
                                                                                                                      • Pfizer
                                                                                                                          • Figure 38: Examples of new OTC product launches by Pfizer in the UK Market, Jan 2011-Mar 2012
                                                                                                                        • Procter & Gamble
                                                                                                                            • Figure 39: Products launched by P&G in the OTC painkillers and cold/flu remedies market, Jan 2011-March 2012
                                                                                                                          • Reckitt Benckiser
                                                                                                                              • Figure 40: Products launched by RB in the OTC painkillers and cold/flu remedies market, Jan 2011-March 2012
                                                                                                                          • Brand Communication and Promotion

                                                                                                                            • Key points
                                                                                                                              • 2011 advertising rises to 3.4% of market value
                                                                                                                                • Figure 41: Main media advertising expenditure on pain killers, cold, flu and decongestant remedies, 2007-11
                                                                                                                              • RB tops the advertising league
                                                                                                                                • Figure 42: Main media advertising expenditure on pain killers, cold, flu and decongestant remedies, % by company, 2011
                                                                                                                              • Don’t lose a day
                                                                                                                                • Nuromol (RB) is the largest campaign for 2011
                                                                                                                                  • Figure 43: Main media advertising expenditure on pain killers, cold, flu and decongestant remedies, by advertiser and brand, 2011
                                                                                                                                • Some advertising specifics
                                                                                                                                  • Figure 44: Benylin Mucus Cough and Cold, 2011
                                                                                                                                • Television dominates media choice for pain and winter remedies
                                                                                                                                  • Advertising media for pain killers
                                                                                                                                    • Figure 45: Main media advertising expenditure on pain killers, % by media type, 2011
                                                                                                                                    • Figure 46: Main media advertising expenditure on pain killers, % by media, 2009-2011
                                                                                                                                  • Advertising media for cold and flu remedies
                                                                                                                                    • Figure 47: Advertising by media, cold and flu remedies, 2011
                                                                                                                                    • Figure 48: Main media advertising expenditure on cold, flu and catarrh remedies, % by media type, 2009-11
                                                                                                                                • Channels to Market

                                                                                                                                  • Key points
                                                                                                                                    • Distribution by retail channel
                                                                                                                                      • Figure 49: Distribution of pain, cold, flu and catarrh remedies, 2009-11
                                                                                                                                  • Consumer – Ailments and Usage of Medication

                                                                                                                                    • Key points
                                                                                                                                      • Almost two thirds of adults take headache remedies
                                                                                                                                        • Figure 50: Usage of OTC headache remedies in the last 12 months, 2007-11
                                                                                                                                        • Figure 51: Usage of OTC headache remedies in the last 12 months, by age, 2011
                                                                                                                                      • More than half of adults use cold and flu remedies
                                                                                                                                        • Figure 52: Usage of cold and flu remedies in the last 12 months, 2007-11
                                                                                                                                      • 25-44s have highest usage of colds and flu remedies
                                                                                                                                        • Figure 53: Colds and flu, sufferers and users of remedies, by age, 2011
                                                                                                                                    • Consumer – Experience of Selected Ailments

                                                                                                                                      • Key points
                                                                                                                                        • Types of ailments suffered
                                                                                                                                          • Figure 54: Ailments or type of pain experienced, May 2012
                                                                                                                                          • Figure 55: Ailments or type of pain experienced, top six, by age, May 2012
                                                                                                                                      • Consumer – Steps Taken to Treat Cold/Flu Symptoms

                                                                                                                                        • Key points
                                                                                                                                          • Cold specific remedies popular
                                                                                                                                            • Figure 56: Steps taken to treat symptoms of cold or flu, sore throat, cough or sinus pain, May 2012
                                                                                                                                            • Figure 57: Steps taken to treat symptoms of cold or flu, sore throat, cough or sinus pain, May 2012
                                                                                                                                            • Figure 58: Took cold/flu hot drinks or tablets/powders, May 2012
                                                                                                                                          • An immune boost
                                                                                                                                            • Stopping coughs
                                                                                                                                              • Asking the doctor
                                                                                                                                              • Consumer – Steps Taken to Treat Aches and Pains

                                                                                                                                                • Key points
                                                                                                                                                    • Figure 59: Steps taken to act or treat symptoms of aches and pains, May 2012
                                                                                                                                                    • Figure 60: Steps taken to act or treat symptoms of aches and pains, May 2012
                                                                                                                                                  • Wait and see
                                                                                                                                                  • Consumer – Types of Medicines Used

                                                                                                                                                    • Key points
                                                                                                                                                      • Types of active ingredients used
                                                                                                                                                        • Figure 61: Types of over the counter medicines used, May 2012
                                                                                                                                                    • Consumer – Attitudes Towards Over-the-Counter Medication

                                                                                                                                                      • Key points
                                                                                                                                                        • Attitudes to over-the-counter medication
                                                                                                                                                          • Figure 62: Attitudes towards OTC pain medication, May 2012
                                                                                                                                                        • Air of caution
                                                                                                                                                          • Do what it says on the tin
                                                                                                                                                            • Just in case
                                                                                                                                                              • Home spun
                                                                                                                                                                • Get on with it
                                                                                                                                                                • Consumer – Factors Influencing Choice

                                                                                                                                                                  • Key points
                                                                                                                                                                    • Factors influencing choice
                                                                                                                                                                      • Figure 63: Factors influencing choice of OTC remedies, May 2012
                                                                                                                                                                    • Price matters
                                                                                                                                                                      • Rapid relief
                                                                                                                                                                        • Maximum strength
                                                                                                                                                                          • Tailor made
                                                                                                                                                                          • Consumer – Target Groups

                                                                                                                                                                            • Key points
                                                                                                                                                                              • Five target groups
                                                                                                                                                                                • Figure 64: Target groups for OTC pain medication, May 2012
                                                                                                                                                                              • Remedy Avoiders (17%)
                                                                                                                                                                                  • Figure 65: Attitudes to OTC pain medication, Remedy Avoiders target group, May 2012
                                                                                                                                                                                • First Sign Medicators (13%)
                                                                                                                                                                                    • Figure 66: Attitudes towards OTC pain medication, First Sign Medicators target group, May 2012
                                                                                                                                                                                  • Independent Dosers (21%)
                                                                                                                                                                                      • Figure 67: Attitudes towards OTC pain medication, Independent Dosers target group, May 2012
                                                                                                                                                                                    • Limited Pill Poppers (32%)
                                                                                                                                                                                        • Figure 68: Attitudes towards OTC pain medication, limited pill poppers target group, May 2012
                                                                                                                                                                                      • Instinctive Medicators (17%)
                                                                                                                                                                                          • Figure 69: Attitudes towards OTC pain medication, Instinctive Medicators target group, May 2012
                                                                                                                                                                                      • Appendix – Internal Market Environment

                                                                                                                                                                                          • Figure 70: Attitudes towards health, by demographics, 2011
                                                                                                                                                                                          • Figure 71: Attitudes towards health, by demographics, 2011
                                                                                                                                                                                      • Appendix – Ailments Suffered

                                                                                                                                                                                          • Figure 72: Selected ailments suffered in the last 12 months, by demographics, 2011
                                                                                                                                                                                          • Figure 73: Selected ailments suffered in the last 12 months by demographics, 2011
                                                                                                                                                                                      • Appendix – Sources Used For Information, Advice or Diagnosis

                                                                                                                                                                                          • Figure 74: Talked to sources of information, advice or diagnosis, by demographics, 2011
                                                                                                                                                                                          • Figure 75: Referred to sources of information, advice or diagnosis, by demographics, 2011
                                                                                                                                                                                      • Appendix – Frequency of Visiting GP

                                                                                                                                                                                          • Figure 76: Frequency of visits to GP surgeries, men, by demographics, 2011
                                                                                                                                                                                          • Figure 77: Frequency of visits to GP surgeries, by demographics, 2011
                                                                                                                                                                                      • Appendix – Usage of OTC Headache Remedies

                                                                                                                                                                                          • Figure 78: Usage of OTC headache remedies in the last 12 months, by demographics, 2011
                                                                                                                                                                                      • Appendix – Usage of OTC Cold and Flu Remedies

                                                                                                                                                                                          • Figure 79: Usage of OTC headache remedies in the last 12 months, by demographics, 2011
                                                                                                                                                                                      • Appendix – Market Sizes and Forecasts

                                                                                                                                                                                          • Figure 80: Value sales for cold/flu decongestants, 2007-17
                                                                                                                                                                                          • Figure 81: Value sales for cough liquids, 2007-17
                                                                                                                                                                                          • Figure 82: Value sales for medicated confectionary, 2007-17
                                                                                                                                                                                          • Figure 83: Value sales for adult oral analgesics, 2007-17
                                                                                                                                                                                          • Figure 84: Value sales for oral lesions and toothache remedies, 2007-17
                                                                                                                                                                                          • Figure 85: Value sales for paediatric analgesics, 2007-17
                                                                                                                                                                                          • Figure 86: Value sales for topical analgesics, 2007-17
                                                                                                                                                                                      • Appendix – Consumer – Experience of Selected Ailments

                                                                                                                                                                                          • Figure 87: Most common ailments or type of pain experienced, May 2012
                                                                                                                                                                                          • Figure 88: Next most common ailments or type of pain experienced, May 2012
                                                                                                                                                                                      • Appendix – Consumer – Steps Taken to Treat Cold/Flu Symptoms

                                                                                                                                                                                          • Figure 89: Most common steps taken to treat symptoms of cold or flu, sore throat, cough or sinus pain, May 2012
                                                                                                                                                                                          • Figure 90: Next most common steps taken to treat symptoms of cold or flu, sore throat, cough or sinus pain, May 2012
                                                                                                                                                                                          • Figure 91: Other steps taken to treat symptoms of cold or flu, sore throat, cough or sinus pain, May 2012
                                                                                                                                                                                      • Appendix – Consumer – Steps Taken to Treat Aches and Pains

                                                                                                                                                                                          • Figure 92: Most common steps taken to act or treat symptoms of aches and pains, May 2012
                                                                                                                                                                                          • Figure 93: Next most common steps taken to act or treat symptoms of aches and pains, May 2012
                                                                                                                                                                                      • Appendix – Consumer – Types of Medicines Used

                                                                                                                                                                                          • Figure 94: Types of over the counter medicines purchased, May 2012
                                                                                                                                                                                      • Appendix – Consumer – Attitudes Towards OTC Medication

                                                                                                                                                                                          • Figure 95: Most common attitudes towards OTC pain medication, May 2012
                                                                                                                                                                                          • Figure 96: Next most common attitudes towards OTC pain medication, May 2012
                                                                                                                                                                                          • Figure 97: Other attitudes to OTC pain medication, May 2012
                                                                                                                                                                                      • Appendix – Consumer – Factors Influencing Choice

                                                                                                                                                                                          • Figure 98: Most common factors influencing choice of OTC remedies, May 2012
                                                                                                                                                                                          • Figure 99: Next most common factors influencing choice of OTC remedies, May 2012
                                                                                                                                                                                          • Figure 100: Other factors influencing choice of OTC remedies, May 2012
                                                                                                                                                                                      • Appendix – Target Groups – OTC Cold and Flu

                                                                                                                                                                                          • Figure 101: Target groups (Attitudes towards OTC pain medication), by demographics, May 2012
                                                                                                                                                                                          • Figure 102: Target group, by Attitudes to OTC pain medication, May 2012
                                                                                                                                                                                          • Figure 103: Target group, by ailments or type of pain experienced, May 2012
                                                                                                                                                                                          • Figure 104: Target group, by steps taken to treat symptoms of cold or flu, sore throat, cough or sinus pain, May 2012
                                                                                                                                                                                          • Figure 105: Target group, by steps taken to act or treat symptoms of aches and pains, May 2012
                                                                                                                                                                                          • Figure 106: Target group, by types of over the counter medicines purchased, May 2012
                                                                                                                                                                                          • Figure 107: Target group, by factors influencing choice of OTC remedies, May 2012

                                                                                                                                                                                      Companies Covered

                                                                                                                                                                                      • Alliance Boots
                                                                                                                                                                                      • Alliance Boots UK Retail
                                                                                                                                                                                      • GlaxoSmithKline Plc
                                                                                                                                                                                      • Johnson & Johnson
                                                                                                                                                                                      • Johnson & Johnson Ltd
                                                                                                                                                                                      • Novartis AG
                                                                                                                                                                                      • Novartis Consumer Health UK Ltd
                                                                                                                                                                                      • Pfizer Consumer Healthcare (UK)
                                                                                                                                                                                      • Procter & Gamble UK & Ireland
                                                                                                                                                                                      • Reckitt Benckiser plc
                                                                                                                                                                                      • SSL International Plc

                                                                                                                                                                                      OTC Painkillers and Cold and Flu Remedies - UK - June 2012

                                                                                                                                                                                      £1,750.00 (Excl.Tax)