Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Over-55s' Eating Habits - UK - October 2009

  • When shopping for food, two thirds of over 55-year olds are likely to have planned their purchases in advance.
  • Consumers aged over 55 are more frequent food shoppers than their younger counterparts who are much more likely to shop once a week or less.
  • Almost 5 million over-55yr olds have health problems so will be watching what they eat, creating a significant opportunity for manufacturers of functional foods.
  • People over 65-years olds have greater concerns about the salt and sugar content of their food. The increased risk of developing diabetes and other ailments at this stage in their lives drives their concerns
  • Over 55-year olds purchase more convenience food items than other age groups, as just under a third of this group live alone.
  • Compared to under 55-year olds, over 55-year olds are more likely to consider their diet to be healthy and are more prepared to pay a higher price if it means avoiding artificial additives.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Issues in the Market

      • Key themes
        • Definition
          • Consumer research
          • Future Opportunities

              • It’s not your age that counts – it’s your social involvement
                • Truckin’ down memory lane
                • Market in Brief

                  • Changing lifestyles of the over-55s
                    • The work/retirement balance
                      • Attitudes towards health
                        • NPD not keeping up with needs of the over-55s
                          • Factors affecting food purchase
                          • Internal Market Environment

                            • Key points
                              • Adventurous eating habits
                                • Figure 1: Trends for statements about eating and cooking, by age, 2005-09
                              • Family dining
                                • Frozen foods shake off their less healthy image
                                  • Figure 2: Agreement with statement ‘Frozen foods are as good for you as fresh food’, by age, 2005-09
                                • Branded good preferences
                                  • Figure 3: Trends in shopping habits, by age, 2005-09
                                • Silver surfing
                                  • Figure 4: Agreement with statement ‘To do my shopping by internet makes my life easier’, by age, 2005-09
                                • The ethical shopper
                                  • Figure 5: Trends in attitudes towards organic and fair trade food, by age, 2005 and 2009
                              • Broader Market Environment

                                • Key points
                                  • Living longer
                                    • Figure 6: Trends in UK population composition, by age, 2004-14
                                  • Work/retirement balance
                                    • Figure 7: Working status of the over-55 population, by age, 2009
                                  • Just the two of us
                                    • Figure 8: Household size profile of over-55 population, by age, 2009
                                  • Living mortgage-free
                                    • Figure 9: Tenure profile of the over-50 population, by age, 2009
                                • Household Income and Expenditure

                                  • Key points
                                    • Extremes of affluence
                                      • Figure 10: Socio-economic composition of UK over-55 population, by age, 2009
                                    • The silver pound
                                      • Figure 11: Household income, by age 2009
                                    • Saved for a rainy day
                                      • Figure 12: Value of investible assets (excluding pensions and property investment), by age, December 2008
                                    • Spending priorities
                                      • Figure 13: Index of average weekly household expenditure, by age, 2007
                                  • Healthy Living

                                    • Key points
                                      • Health concerns increase with age
                                        • Figure 14: Trends in diet/health statements, by age, 2005-09
                                        • Figure 15: Number of new cases and rates, by age and sex, all malignant neoplasms (exc NMSC*), UK, 2006
                                      • Maintaining a healthy diet
                                        • Figure 16: Agreement with statements about healthy lifestyles and eating habits, by age, 2009
                                    • Food Consumption

                                      • Key points
                                        • Over-55s have a low usage of convenience meals
                                          • Figure 17: Use of selected convenience foods, by age, 2009
                                        • Packet soups prove to be popular
                                          • Figure 18: Use of selected convenience foods, by age, 2009
                                      • Strengths and Weaknesses

                                        • Strengths
                                          • Weaknesses
                                          • Who’s Innovating?

                                            • Key points
                                              • Options for the over-55s
                                                • Innovations in Europe
                                                  • Figure 19: Percentage of new food and drink launches in Europe with the positioning ‘seniors 55+’, ** 2007-09*
                                                • Japan far ahead in targeting seniors
                                                  • Figure 20: Percentage of new product launches with the positioning ‘seniors 55+’, by category, Japan, 2007-09*
                                              • The Consumer – Shopping Habits

                                                • Key points
                                                  • Shopping attitudes
                                                    • Figure 21: Trends in shopping for food and household items, by age, 2005-09
                                                  • Over-55s are more frequent shoppers
                                                      • Figure 22: Frequency of shopping for food, by age, July 2009
                                                      • Figure 23: Frequency of shopping for food for the over-55s, July 2009
                                                  • The Consumer – Buying Food

                                                    • Key points
                                                      • Over-55s consider more factors when buying food
                                                          • Figure 24: Factors taken into account when buying food, by age, July 2009
                                                        • A desire for greater convenience also comes with age
                                                          • The potential for functional foods
                                                          • The Consumer – Attitudes and Motivations

                                                            • Key points
                                                              • Traditional and nostalgic tastes
                                                                  • Figure 25: Agreement with statements about food and lifestyle issues, by age, July 2009
                                                                • Cooking and preparing food
                                                                  • Eating out habits
                                                                    • Pressure on finances
                                                                      • Food labelling issues abound for the over-65s
                                                                      • Targeting Groups

                                                                        • Key points
                                                                          • Figure 26: Marketing groups based on food and lifestyle issues, July 2009
                                                                        • Traditionalists
                                                                          • Hard Pressed
                                                                            • Not Bothered
                                                                              • Healthy Needs
                                                                              • Appendix – Internal Market Environment

                                                                                  • Figure 27: Trends in shopping for food and household items, by age, 2005-09
                                                                              • Appendix – Broader Market Environment

                                                                                  • Figure 28: Trends in UK population aged 55-64, by gender, 2004-14
                                                                                  • Figure 29: Trends in UK population aged 65+, by gender, 2004-14
                                                                                  • Figure 30: Divorces as a percentage of marriages, 2004-14
                                                                                  • Figure 31: Marital status profile of the over-55 population, by age, 2009
                                                                                  • Figure 32: The main motivation for taking on an equity release scheme among Key Retirement Solution new business customers, 2007 and 2008
                                                                              • Appendix – Household Income and Expenditure

                                                                                  • Figure 33: Percentage share of average weekly household expenditure, by age, 2007
                                                                              • Appendix – Food Consumption

                                                                                  • Figure 34: Use of selected convenience foods, by age, 2009
                                                                                  • Figure 35: Use of selected convenience foods, by age, 2009
                                                                                  • Figure 36: Agreement with statement ‘Convenience often plays a part in my purchase decisions’, by age, 2009
                                                                              • Appendix – The Consumer – Shopping Habits

                                                                                  • Figure 37: Frequency of shopping for food, by age, July 2009
                                                                                  • Figure 38: Frequency of shopping for food, by demographics, July 2009
                                                                                  • Figure 39: Frequency of shopping for food, by demographics, July 2009
                                                                                  • Figure 40: Projection of obesity prevalence among adults in England, by gender, 2003-50
                                                                              • Appendix – The Consumer – Buying Food

                                                                                  • Figure 41: Factors taken into account when buying food, by age, July 2009
                                                                                  • Figure 42: Factors taken into account when buying food, by demographics, July 2009
                                                                                  • Figure 43: Factors taken into account when buying food, by demographics, July 2009
                                                                                  • Figure 44: Factors taken into account when buying food, by demographics, July 2009
                                                                                  • Figure 45: Factors taken into account when buying food, by age, July 2009
                                                                                  • Figure 46: Projection of obesity prevalence among adults in England, by gender, 2003-50
                                                                                  • Figure 47: Repertoire of factors taken into account when buying food, by age, July 2009
                                                                                  • Figure 48: Top ten new product development claims* in the food category, 2006-09**
                                                                                  • Figure 49: Repertoire of factors taken into account when buying food, by age, July 2009
                                                                                  • Figure 50: Factors taken into account when buying food, by repertoire of factors taken into account when buying food, July 2009
                                                                                  • Figure 51: Factors taken into account when buying food, by repertoire of factors taken into account when buying food, July 2009
                                                                              • Appendix – The Consumer – Attitudes and Motivations

                                                                                  • Figure 52: Agreement with statements about food and lifestyle issues, by demographics, July 2009
                                                                                  • Figure 53: Agreement with statements about food and lifestyle issues, by demographics, July 2009
                                                                              • Appendix – The Consumer – Targeting Groups

                                                                                  • Figure 54: Agreement with statements about food and lifestyle issues, by target groups, July 2009
                                                                                  • Figure 55: Frequency of shopping for food, by target groups, July 2009
                                                                                  • Figure 56: Factors taken into account when buying food, by target groups, July 2009
                                                                                  • Figure 57: Repertoire of factors taken into account when buying food, by target groups, July 2009
                                                                                  • Figure 58: Target groups, by demographics, July 2009

                                                                              Companies Covered

                                                                              • Aldi Stores Ltd (UK & Ireland)
                                                                              • Alliance Boots
                                                                              • Asda Group Ltd
                                                                              • Aunt Bessie's
                                                                              • Birds Eye Foods
                                                                              • British Bakeries Ltd
                                                                              • British Market Research Bureau (BMRB)
                                                                              • Cancer Research UK
                                                                              • Co-operative Group
                                                                              • Danone UK Ltd
                                                                              • Food Standards Agency
                                                                              • Government Actuary's Department (GAD)
                                                                              • HJ Heinz Company UK
                                                                              • J. Sainsbury
                                                                              • Lidl (UK)
                                                                              • Marks & Spencer
                                                                              • Ocado Ltd
                                                                              • Office for National Statistics
                                                                              • Saga Group
                                                                              • Saga Holidays
                                                                              • Tesco Plc
                                                                              • Waitrose
                                                                              • Wm Morrison Supermarkets
                                                                              • Yakult UK Ltd

                                                                              Over-55s' Eating Habits - UK - October 2009

                                                                              US $2,570.96 (Excl.Tax)