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Package Holidays - UK - July 2010

This report examines package holidays, considering who takes such trips, what they look for from these holidays and why, the strengths and weaknesses of the segment, how packages break down by destination, duration and cost, innovations of relevance, consumer trends and the future prospects of the market.

  • Mintel estimates that 14.4 million package holidays will be taken in 2010, with over £9.4 billion spent on such trips (excluding transport costs). Package holidays’ share of the overall market continues to fall, however, now at 36% from 43% in 2005.
  • Package holidaymakers are most likely third-agers or in families with children aged five-plus. Socio-economically, C2s and ABs are the key groups, while geographically Southerners are less likely than Northerners/people living in Wales to opt for a package trip.
  • There has been a clear shift in popular package holiday destinations, away from Europe (although this is still the most popular region) and into long-haul locations (excluding North America). Although Spain, France and Italy remained the top three in 2009, Turkey was the fourth most popular package destination, with Egypt sixth.
  • In line with overall holiday trends, beach/resort trips are declining, however they are still (by far) the most popular type of package holiday at over two in five such breaks. This marks a significant difference from independent holidaymakers, where just over one in five adults opt for a beach trip.
  • The fact that package holidays are easier and save time is their key selling point in the eyes of consumers and agreement with this opinion has risen throughout the recession.
  • Late booking rose as the recession bit – under two week lead-ins were more likely in 2009 than at any point since 2006. Similarly, one-month prior package bookings were more likely than any point since 2005.

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Table of contents

  1. Issues in the Market

      • Key issues
        • Definition
          • Abbreviations
          • Future Opportunities

            • Precious time
              • Who needs what
              • Market in Brief

                • Recession and aftermath
                  • Volcanic impact
                    • Regulations and Europe
                      • Desires, bookings and research
                        • Who takes and who likes
                        • Internal Market Environment

                          • Key points
                            • Recession makes for domestic volume boost
                              • Figure 1: Domestic and overseas holiday volume, 2005-10
                            • Chasing cheapness at home
                              • Figure 2: Domestic and overseas holiday value, 2005-10
                            • Charter flies lower
                              • Figure 3: International air passenger traffic to and from UK airports, 2005-09
                              • Figure 4: All passengers (scheduled and non-scheduled) uplifted, by selected charter airlines, 2005-09
                            • Regulatory changes loom
                              • Ash and impact
                                • Figure 5: Eyjafjallajökull volcano’s impact on travel plans for 2010, May 2010
                            • Broader Market Environment

                              • Key points
                                • Recovery – for now
                                  • Figure 6: GDP, PDI, consumer expenditure and savings, at current prices, 2005-15
                                • 45 and up
                                  • Figure 7: Trends in the age structure of the UK population, by gender, 2005-15
                                  • Figure 8: Trends in the age structure of the UK population, 2005-15
                                • Socio-economic and lifestage trends boost holidays
                                  • Figure 9: Forecast adult population trends, by socio-economic group, 2005-15
                                  • Figure 10: Forecast adult population trends, by lifestage, 2005-15
                                • Broadband gets bigger
                                  • Figure 11: Broadband penetration, by demographics, 2004-09
                                • Euro packages
                                  • Figure 12: Exchange rates for Sterling, 2005-10
                              • Competitive Context

                                • Key points
                                  • Trend to travel
                                    • Figure 13: Expenditure priorities, 2005-10
                                    • Figure 14: Expenditure priorities percentage point changes, 2005-10
                                  • Packages pushed down
                                    • Figure 15: Inclusive tours vs Independent holidays, by volume, 2005-10
                                • Strengths and Weaknesses in the Market

                                    • Strengths
                                      • AB/C2 growth
                                        • Eyjafjallajökull effect
                                          • Package protection valued
                                            • All inclusive surge continues
                                              • The internet, travel agents and convenience
                                                • Weaknesses
                                                  • Internet drives independence
                                                    • ‘Google Travel’ challenge looms
                                                      • Protection confusion
                                                        • … and competition
                                                          • ‘Age of austerity’ impact
                                                          • Who’s Innovating?

                                                            • Key points
                                                              • All inclusive increase
                                                                • Online advances
                                                                  • Ticket drop
                                                                    • Holiday types
                                                                      • Sustainability
                                                                        • …and a low-risk offer
                                                                        • Market Size and Forecast

                                                                          • Key points
                                                                            • Package holidays lose out
                                                                              • Figure 16: Overseas inclusive tours vs all overseas holidays, by volume, 2005-15
                                                                              • Figure 17: Overseas inclusive tours vs all overseas holidays, by value, 2005-15
                                                                            • Entry and exit
                                                                              • Money maintained
                                                                                • Figure 18: Package holiday expenditure, 2005-09
                                                                                • Figure 19: Average length of holiday, spend per visit and per day on inclusive tours, 2005-09
                                                                            • Segment Performance

                                                                              • Key points
                                                                                • Out of Europe
                                                                                  • Figure 20: Inclusive tours, by region, 2005-09
                                                                                • Spain stays top
                                                                                  • Figure 21: Top inclusive holiday short-haul destinations, by number of visits, 2004-09
                                                                                • ‘Far near’ growth
                                                                                  • Figure 22: Top inclusive holiday long-haul destinations, by number of visits, 2004-09
                                                                                • Recession shores up mid-length packages
                                                                                  • Figure 23: Overseas inclusive holidays, by three-way segmented duration, 2005-09
                                                                                  • Figure 24: Overseas package holidays, by duration, 2005-09
                                                                                • Hotels and all inclusives
                                                                                  • Figure 25: Package holiday accommodation, 2005-09
                                                                                • Beach declining, but still rules the roost
                                                                                  • Figure 26: Types of package holiday, 2005-09
                                                                              • Companies and Products

                                                                                  • Figure 27: Top 20 UK tour operators, by licensed passengers 2009/10
                                                                                • Thomas Cook
                                                                                  • Monarch Holidays
                                                                                    • The Co-operative Travel
                                                                                      • Saga Holidays
                                                                                        • Virgin Holidays
                                                                                          • Gold Medal Travel
                                                                                            • TUI
                                                                                              • Expedia UK
                                                                                                • Kuoni
                                                                                                • Brand Elements

                                                                                                  • Key points
                                                                                                    • Brand map
                                                                                                        • Figure 28: Attitudes towards and usage of package holiday brands, January 2010
                                                                                                      • Brand qualities of package holiday brands
                                                                                                        • Thomson and Thomas Cook most reliable, Kuoni has expertise
                                                                                                          • Figure 29: Personalities of various package holiday brands, January 2010
                                                                                                        • Experience of package holiday brands
                                                                                                          • Thomas Cook and Thomson most popular
                                                                                                            • Figure 30: Consumer usage of various package holiday brands, January 2010
                                                                                                          • Brand consideration for package holiday brands
                                                                                                            • Virgin has aspirational appeal
                                                                                                              • Figure 31: Consideration of various package holiday brands, January 2010
                                                                                                            • Brand satisfaction for package holiday brands
                                                                                                              • High-end holidays are most satisfying
                                                                                                                • Figure 32: Satisfaction with various package holiday brands, January 2010
                                                                                                              • Brand commitment to package holiday brands
                                                                                                                • Virgin and Saga have highest loyalty
                                                                                                                  • Figure 33: Commitment to various package holiday brands, January 2010
                                                                                                                • Brand intentions for package holiday brands
                                                                                                                  • Virgin has best retention
                                                                                                                    • Figure 34: Future usage intentions for various package holiday brands, January 2010
                                                                                                                  • Brand recommendation for package holiday brands
                                                                                                                    • Luxury brands highly recommended
                                                                                                                      • Figure 35: Recommendation of various package holiday brands, January 2010
                                                                                                                    • Thomson
                                                                                                                      • What the consumer thinks
                                                                                                                        • Figure 36: Attitudes towards the Thomson brand, January 2010
                                                                                                                      • MyTravel
                                                                                                                        • What the consumer thinks
                                                                                                                          • Figure 37: Attitudes towards the MyTravel brand, January 2010
                                                                                                                        • Kuoni
                                                                                                                          • What the consumer thinks
                                                                                                                            • Figure 38: Attitudes towards the Kuoni brand, January 2010
                                                                                                                          • Monarch
                                                                                                                            • What the consumer thinks
                                                                                                                              • Figure 39: Attitudes towards the Monarch brand, January 2010
                                                                                                                            • Virgin Holidays
                                                                                                                              • What the consumer thinks
                                                                                                                                • Figure 40: Attitudes towards the Virgin Holidays brand, January 2010
                                                                                                                              • Thomas Cook
                                                                                                                                • What the consumer thinks
                                                                                                                                  • Figure 41: Attitudes towards the Thomas Cook brand, January 2010
                                                                                                                              • Channels to Market

                                                                                                                                • Key points
                                                                                                                                  • Internet ascendancy
                                                                                                                                    • Figure 42: Package holiday research sources, 2005-09
                                                                                                                                    • Figure 43: Method of booking used for last package holiday abroad, 2005-09
                                                                                                                                  • Last-minute bookings up
                                                                                                                                    • Figure 44: How far in advance last holiday was booked, 2005-09
                                                                                                                                • Package Holidays Taken

                                                                                                                                  • Key points
                                                                                                                                    • Who goes on what?
                                                                                                                                      • Figure 45: Types of holiday taken in the last 12 months, April 2010
                                                                                                                                    • Age of package
                                                                                                                                      • A family affair
                                                                                                                                        • C2s and ABs
                                                                                                                                          • Up North, down South
                                                                                                                                          • Important Factors When Choosing a Package Holiday

                                                                                                                                            • Key points
                                                                                                                                              • Changing priorities
                                                                                                                                                • Figure 46: Important factors on holiday, 2006, 2008 and 2010
                                                                                                                                              • Package preferences
                                                                                                                                                • Figure 47: Important factors on holiday, April 2010
                                                                                                                                              • Overseas and on holiday
                                                                                                                                                • Figure 48: Important factors on holiday by types of package holiday taken in the last 12 months, April 2010
                                                                                                                                            • What People Think of Package Holidays

                                                                                                                                              • Key points
                                                                                                                                                • Take away the strain
                                                                                                                                                  • Figure 49: Attitudes towards package holidays, 2008 vs 2010
                                                                                                                                                • Easy time
                                                                                                                                                  • Grand day out
                                                                                                                                                    • My family and other animals
                                                                                                                                                      • All-in with cost concerns
                                                                                                                                                        • Experience creates loyalty
                                                                                                                                                          • Figure 50: Attitudes towards package holidays, by most popular types of holidays taken in the last 12 months, April 2010
                                                                                                                                                      • Targeting Opportunities

                                                                                                                                                        • Key points
                                                                                                                                                          • Target groups
                                                                                                                                                            • Figure 51: Package holiday target groups
                                                                                                                                                          • Package positives
                                                                                                                                                            • Ease-seekers
                                                                                                                                                              • Independents
                                                                                                                                                                • Holiday holdouts
                                                                                                                                                                    • Figure 52: Types of holidays taken in the last 12 months, by target groups, April 2010
                                                                                                                                                                • Appendix – Holidays Taken

                                                                                                                                                                    • Figure 53: Most popular types of holiday taken in the last 12 months, by demographics, April 2010
                                                                                                                                                                    • Figure 54: Next most popular types of holiday taken in the last 12 months, by demographics, April 2010
                                                                                                                                                                    • Figure 55: Other types of holiday taken in the last 12 months, by demographics, April 2010
                                                                                                                                                                • Appendix – Important Factors When Choosing a Package Holiday

                                                                                                                                                                    • Figure 56: Most popular factors affecting choice of main holiday or holidays, by demographics, April 2010
                                                                                                                                                                    • Figure 57: Next most popular factors affecting choice of main holiday or holidays, by demographics, April 2010
                                                                                                                                                                    • Figure 58: Other factors affecting choice of main holiday or holidays, by demographics, April 2010
                                                                                                                                                                    • Figure 59: Most popular factors affecting choice of main holiday or holidays, by demographics, April 2010
                                                                                                                                                                    • Figure 60: Next most popular factors affecting choice of main holiday or holidays, by demographics, April 2010
                                                                                                                                                                • Appendix – What People Think of Package Holidays

                                                                                                                                                                    • Figure 61: Attitudes towards package holidays, by next most popular type of holidays taken in the last 12 months, April 2010
                                                                                                                                                                    • Figure 62: Attitudes towards package holidays, by most popular factors affecting choice of main holiday or holidays, April 2010
                                                                                                                                                                    • Figure 63: Attitudes towards package holidays, by next most popular factors affecting choice of main holiday or holidays, April 2010
                                                                                                                                                                    • Figure 64: Attitudes towards package holidays, by least popular factors affecting choice of main holiday or holidays, April 2010
                                                                                                                                                                    • Figure 65: Most popular attitudes towards package holidays, by demographics, April 2010
                                                                                                                                                                    • Figure 66: Next most popular attitudes towards package holidays, by demographics, April 2010
                                                                                                                                                                    • Figure 67: Other attitudes towards package holidays, by demographics, April 2010
                                                                                                                                                                • Appendix – Targeting Opportunities

                                                                                                                                                                    • Figure 68: Important factors affecting choice of main holiday or holidays, by target groups, April 2010
                                                                                                                                                                    • Figure 69: Target groups, by demographics, April 2010

                                                                                                                                                                Companies Covered

                                                                                                                                                                • Acromas Holdings
                                                                                                                                                                • Air Travel Organisers' Licensing (ATOL)
                                                                                                                                                                • Asda Group Ltd
                                                                                                                                                                • Association of British Travel Agents (The)
                                                                                                                                                                • British Airport Authority
                                                                                                                                                                • British Airways Holidays
                                                                                                                                                                • British Market Research Bureau (BMRB)
                                                                                                                                                                • Civil Aviation Authority
                                                                                                                                                                • Co-operative Group
                                                                                                                                                                • First Choice Holidays & Flights Ltd
                                                                                                                                                                • Gfk NOP
                                                                                                                                                                • Gold Medal Travel Group PLC
                                                                                                                                                                • Google UK
                                                                                                                                                                • Government Actuary's Department (GAD)
                                                                                                                                                                • Hayes & Jarvis (Travel) Ltd
                                                                                                                                                                • InterContinental Hotels Group PLC
                                                                                                                                                                • International Air Transport Association
                                                                                                                                                                • J. Sainsbury
                                                                                                                                                                • Kantar Media
                                                                                                                                                                • Kuoni Travel Ltd
                                                                                                                                                                • Marks & Spencer
                                                                                                                                                                • Monarch Airlines
                                                                                                                                                                • Office for National Statistics
                                                                                                                                                                • Passenger Shipping Association [PSA]
                                                                                                                                                                • Ryanair Holdings plc
                                                                                                                                                                • Saga Holidays
                                                                                                                                                                • Tesco Plc
                                                                                                                                                                • Thomas Cook Group PLC
                                                                                                                                                                • Thomson Holidays
                                                                                                                                                                • Trailfinders Travel
                                                                                                                                                                • Travel Foundation (The)
                                                                                                                                                                • Travelworld Vacations Ltd
                                                                                                                                                                • Virgin Atlantic Airways Limited
                                                                                                                                                                • Virgin Holidays
                                                                                                                                                                • Waitrose
                                                                                                                                                                • Wm Morrison Supermarkets

                                                                                                                                                                Package Holidays - UK - July 2010

                                                                                                                                                                US $2,570.96 (Excl.Tax)