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Packaged Bread - US - July 2016

"While packaged bread remains a huge category with virtually universal penetration, dollar sales have increased only minimally in recent years, and actual consumption has declined due to concern over calories and carbohydrates. Still, opportunities exist to improve bread’s health profile, to expand its use across more occasions, and to highlight all the great tastes and textures that the category has to offer."
-John Owen, Senior Food & Drink Analyst

This report discusses the following key topics:

  • Growth expected to continue at slow pace
  • More consumers report purchasing less bread
  • Regular loaf bread by far the most widely and frequently eaten

Included in the scope of this Report are the following:

  • Fresh loaf bread
  • Rolls/buns/croissants (hamburger and hot dog buns, all other fresh rolls/buns/croissants)
  • Bagels/bialys/English muffins/pita bread
  • Tortillas (hard/soft tortillas/taco kits, refrigerated tortillas, frozen tortillas)
  • Refrigerated/frozen bread products (frozen fresh-baked bread/roll/biscuit, frozen bagels, refrigerated bagels/bialys, refrigerated English muffins, refrigerated bread, refrigerated dinner/sandwich rolls/croissants)
  • In-store bakery bread products.

What you get

What's included

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Table of contents

  1. Overview

    • Executive Summary

      • The Market – What You Need to Know

        • Market Size and Forecast

          • Market Breakdown

            • Market Factors

              • Key Players – What You Need to Know

                • Company Sales of Packaged Bread

                  • What’s Working?

                    • What’s Struggling?

                      • What’s Next?

                        • The Consumer – What You Need to Know

                          • Bread Consumption Frequency

                            • Bread Purchase Considerations

                              • Use Occasions

                                • Purchase Behaviors

                                  • Attitudes toward Bread

                                    • Appendix – Data Sources and Abbreviations

                                      • Appendix – Market

                                        • Appendix – Key Players

                                          Companies Covered

                                          • Walmart Stores (USA)

                                          Packaged Bread - US - July 2016

                                          £2,684.63 (Excl.Tax)