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Packaged Red Meat - US - March 2016

"Consumers are increasingly turning to non-traditional venues for their red meats, with parents notably likely to purchase red meat online, and Hispanic consumers turning to mass merchandisers for red meat."

- Billy Roberts, Senior Analyst, Food and Drink

This report looks at the following areas:

  • Sales of red meat strengthen
  • Pork, other red meats, to grow
  • Price increases take toll

Included are the following types of meat:

  • Beef, including ground beef, steaks, roasts, and other cuts of beef
  • Pork, including pork chops, pork cutlets, and other cuts
  • Lamb.

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What's included

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Sales of red meat strengthen
            • Figure 1: Total US sales and fan chart forecast of market, at current prices, 2010-20
          • Pork, other red meats, to grow
            • Figure 2: Total US retail sales and forecast of packaged red meat, by segment, 2010-20
          • Price increases take toll
            • Figure 3: Changes in consumer food price indexes, 2012-15
          • The opportunities
            • Higher-income households consuming a greater diversity of red meats
              • Figure 4: Red meat consumption, January 2016
            • Parents notably more likely to turn to online stores for red meat
              • Figure 5: Red meat source, by parental status, January 2016
            • Hispanics avoid additives/preservatives across all red meats
              • Figure 6: Red meat attributes, by Hispanic origin, January 2016
            • What it means
            • The Market – What You Need to Know

              • Red meat sales growing
                • Meat supply loosening, but prices likely to remain relatively high
                  • Households with children eat more meat
                  • Market Size and Forecast

                    • Sales of red meats gather steam
                      • Figure 7: Total US sales and fan chart forecast of market, at current prices, 2010-20
                      • Figure 8: Total US sales and forecast of packaged red meat, at current prices, 2010-20
                  • Market Breakdown

                    • Beef sales to surge through 2020
                      • Figure 9: Total US retail sales and forecast of packaged red meat, by segment, 2010-20
                    • Consumers turn to supermarkets for red meats
                      • Figure 10: Total US retail sales of packaged red meat, by channel, at current prices, 2010-15
                  • Market Perspective

                    • Health issues leading consumers to other meats
                    • Market Factors

                      • Red meat price increases take toll
                        • Figure 11: Changes in Consumer Food Price Indexes, 2012-15
                      • Households with kids purchase more meat
                        • Figure 12: Total US households, by presence of own children, 2003-13
                      • Meat link to cancer, other health concerns
                      • Key Players – What You Need to Know

                        • Notable sales drop for Hormel
                          • Some relief in beef prices should lead segment to growth
                            • Cleaner red meat labels resonating with consumers
                              • Healthier options luring consumers to red meats
                              • Manufacturer Sales of Packaged Red Meat

                                • Natural options driving growth of red meat
                                  • Manufacturer sales of packaged red meat
                                    • Figure 13: MULO sales of packaged red meat, by leading companies, rolling 52 weeks 2014 and 2015
                                    • Figure 14: Market share of packaged red meat, based on MULO sales by leading companies, rolling 52 weeks 2014 and 2015
                                  • Beef recovery begins
                                    • Figure 15: MULO sales of beef, by leading companies and brands, rolling 52 weeks 2014 and 2015
                                  • Declining pork markets impact pork purveyors
                                    • Figure 16: Smithfield Foods, “Everyone Wants to See Animals Treated Humanely,” January 2016
                                    • Figure 17: MULO sales of pork, by leading companies and brands, rolling 52 weeks 2014 and 2015
                                • What’s Working?

                                  • Launches reflect interest in less artificial ingredients
                                    • Figure 18: Packaged red meat launches, by claims, 2012-15
                                  • Private label options enter a crowded marketplace
                                    • Figure 19: Private label launch examples
                                  • Microwaveable claims factor consistently in red meat launches
                                    • Figure 20: Red meat launches with microwaveable claims
                                • What’s Struggling?

                                  • Humanely raised claim struggles in natural channels
                                    • Figure 21: Natural supermarket sales of packaged red meat, by animal-welfare claim, at current prices, rolling 52-weeks ending Dec. 1, 2013 and Nov. 29, 2015, in $ millions
                                • What’s Next?

                                  • Ostrich and other red meats gaining interest
                                    • Figure 22: Total US retail sales and forecast of other red meat, at current prices, 2010-20
                                  • Potential for meats touting their healthy attributes
                                    • Figure 23: PRE Brands meat products
                                • The Consumer – What You Need to Know

                                  • Price leading consumers to ground beef options
                                    • Hispanics likely to consume other red meats
                                      • Health fears deterring consumers away from red meat
                                        • Parents looking online for red meat
                                          • Consumers seeking natural claims in red meats
                                            • Cost of red meat impacting consumption
                                              • Butcher shops appreciated, if underused
                                              • Consumption of Packaged Red Meat

                                                • Ground beef leads consumption patterns
                                                  • Figure 24: Red meat consumption, January 2016
                                                • Lower-income households less likely to purchase red meat
                                                  • Figure 25: Red meat consumption, by household income, January 2016
                                                • Hispanics much more likely to consume pork and ham
                                                  • Figure 26: Red meat consumption, by Hispanic origin, January 2016
                                                • Higher-income households consuming more – and a greater diversity of – red meats
                                                  • Figure 27: Other red meat consumption, by household income, January 2016
                                              • Deterrents to Consuming Red Meat

                                                • Price’s toll slightly ahead of health concerns
                                                  • Figure 28: Red meat deterrents, January 2016
                                                • Cost of red meat a big issue for childless households
                                                  • Figure 29: Red meat deterrents, by age of children in household, January 2016
                                                • Cholesterol concerns leading Hispanics to consume less beef
                                                  • Figure 30: Red meat deterrents, by Hispanic origin, January 2016
                                              • Supermarkets Lead Sources for Red Meat

                                                • More than a quarter of consumers buy red meat from club stores and mass merchandisers
                                                  • Figure 31: Red meat source, January 2016
                                                • Parents notably more likely to turn to online stores for red meat
                                                  • Figure 32: Red meat source, by parental status, January 2016
                                                • Hispanics more likely to purchase red meat from club stores and mass merchandisers
                                                  • Figure 33: Red meat source, by Hispanic origin, January 2016
                                              • Natural/Free Claims Top Red Meat Attributes

                                                • Grass-fed resonates with more than a quarter of beef consumers
                                                  • Figure 34: Red meat attributes, January 2016
                                                • All-natural beef claims resonating with households with multiple children
                                                  • Figure 35: Red meat attributes, by presence and number of children in household, January 2016
                                                • Hispanics avoid additives/preservatives across all red meats
                                                  • Figure 36: Red meat attributes, by Hispanic origin, January 2016
                                              • Opinions of Packaged Red Meat

                                                • Rising meat prices take their toll on consumers
                                                  • Figure 37: Opinions about red meat, January 2016
                                                • Cost of red meat impacting purchase behavior
                                                  • Figure 38: Opinions about red meat, by household income, January 2016
                                                • Parents seeking guidance about red meats
                                                  • Figure 39: Opinions about red meat, by parental status, January 2016
                                                • Hispanic interest in resealable packaging for red meat
                                                  • Figure 40: Opinions about red meat, by Hispanic origin, January 2016
                                                • Health concerns leading consumers to eat less red meat
                                                  • Figure 41: Opinions about red meat – CHAID – Tree output, December 2015
                                              • Descriptions of Red Meat Vary by Source

                                                • Consumers favor butcher shop options
                                                  • Figure 42: Correspondence Analysis – Meat description, December 2015
                                                • Hispanics regard butcher shop and supermarket refrigerated meat as fresh
                                                  • Figure 43: Red meat description, by Hispanic origin, January 2016
                                              • Appendix: Data Sources and Abbreviations

                                                • Data sources
                                                  • Sales data
                                                    • Fan chart forecast
                                                      • Consumer survey data
                                                        • Abbreviations and terms
                                                          • Abbreviations
                                                            • Terms
                                                              • Methodology – CHAID
                                                                • Methodology – Correspondence Analysis
                                                                • Appendix: Market

                                                                    • Figure 44: Total US sales and forecast of packaged red meat, at inflation-adjusted prices, 2010-20
                                                                    • Figure 45: Total US retail sales of packaged red meat, by segment, at current prices, 2013 and 2015
                                                                    • Figure 46: Total US retail sales and forecast of beef, at current prices, 2010-20
                                                                    • Figure 47: Total US retail sales and forecast of beef, at inflation-adjusted prices, 2010-20
                                                                    • Figure 48: Total US retail sales and forecast of pork, at current prices, 2010-20
                                                                    • Figure 49: Total US retail sales and forecast of pork, at inflation-adjusted prices, 2010-20
                                                                    • Figure 50: Total US retail sales and forecast of other red meat, at current prices, 2010-20
                                                                    • Figure 51: Total US retail sales and forecast of other red meat, at inflation-adjusted prices, 2010-20
                                                                • Appendix: Consumer

                                                                    • Figure 52: Opinions about red meat – CHAID – Table output, December 2015
                                                                    • Figure 53: Meat description – Correspondence Analysis, December 2015

                                                                Companies Covered

                                                                To learn more about the companies covered in this report please contact us.

                                                                Packaged Red Meat - US - March 2016

                                                                US $3,995.00 (Excl.Tax)