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Pasta, Rice and Noodles - Europe - August 2011

  • What was the impact of the recession on the pasta and rice markets and what has been the impact of the prolonged economic uncertainty? Eating in is the new eating out, but is this trend still producing the same effects?
  • Which is the most popular category in the review countries? Is fresh pasta still driving overall sales? Could ethnic ranges provide a driver for sales of rice?
  • What are the recent trends in innovation? What has been the impact of the recession and the eating in trend on NPD? Do health issues hamper sales and are manufacturers trying to answer these demands for healthier eating? How are manufacturers introducing convenience in the review markets?

Specific GMN definitions are included below. Please note that for individual countries, the scope in terms of segmentation or distribution may differ depending on which source data are available.

  • Pasta
  • This market covers packaged fresh, dry plain and meal accompaniment pasta. It excludes pasta soup, frozen & chilled meal centres/ready meals with the addition of meat or fish. Market size comprises sales through all retail channels including direct to consumer.
  • Rice
  • France and Germany: This market covers packaged; dry unprocessed white long grain, dry unprocessed white short/medium grain, dry unprocessed non-white grain, parboiled and meal accompaniment rice. It covers white basmati, jasmine, non-glutinous and other long grain; Arborio, Japonica, glutinous and non-glutinous and other short/medium grain, brown and other coloured and meal accompaniments/side dishes. It excludes meal centres/ready meals with the addition of meat or fish. Market size comprises retail packaged sales.
  • Italy: This market covers packaged Dry White Long Grain, Dry White Short/Medium Grain, Dry Non-White and Parboiled rice; the meal accompaniments/side dishes segment is insignificant. It excludes meal centres/ready meals with the addition of meat or fish. Market size comprises retail packaged sales.
  • Spain: This market covers packaged dry white/long grain, dry white/short-medium, dry non-white, parboiled and meal accompaniments/side dishes. It excludes meal centres/ready meals with the addition of meat or fish. Market size comprises retail packaged sales.
  • UK: This market includes dry rice, including savoury rice, microwaveable ambient rice, frozen and chilled rice, excluding ready meals.

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Table of contents

  1. Introduction

      • Key points
        • Definition
          • Consumer research
            • Abbreviations
            • Executive Summary

                • The market
                  • Growth slowed down in both rice and pasta
                    • Figure 1: Pasta (retail packaged): Spend per capita (population), 2005-15
                  • Dry pasta and basic rice dominate
                    • Strength and weaknesses in brief
                      • Strengths
                        • Weaknesses
                          • Companies, brands and innovation
                            • NPD slowed down in 2010
                              • Figure 2: New product activity in pasta, rice and noodles, % share by top five claims in the Big 5 European countries, 2010
                            • Many players but concentrated markets
                              • The consumer
                                • High penetration
                                  • Figure 3: Frequency of using pasta and noodles, by country, 2010
                              • European Market Size and Forecast

                                • Key points
                                  • Pasta
                                    • The Big 5
                                      • Figure 4: Pasta (retail packaged): Volume, 2004-15
                                      • Figure 5: Pasta (retail packaged): Value in local currency, 2004-15
                                    • Other European countries
                                      • Figure 6: Pasta (retail packaged): Volume, 2004-15
                                      • Figure 7: Pasta (retail packaged): Value in local currency, 2004-15
                                      • Figure 8: Pasta (retail packaged): Spend per capita (population), 2004-15
                                    • Rice
                                      • Figure 9: Rice (retail packaged): Volume, 2004-15
                                      • Figure 10: Rice (retail packaged): Value in local currency, 2004-14
                                    • Spend per capita
                                      • Figure 11: Rice (retail packaged): Spend per capita (population), 2004-15
                                  • Market Segmentation

                                    • Pasta
                                      • France
                                        • Figure 12: France - Pasta (retail packaged): Market segmentation, by volume, 2010
                                        • Figure 13: France - Pasta (retail packaged): Market segmentation, by value, 2010
                                      • Germany
                                        • Figure 14: Germany – Pasta (retail packaged): Market segmentation, by volume, 2010
                                        • Figure 15: Germany – Pasta (retail packaged): Market segmentation, by value, 2010
                                      • Italy
                                        • Figure 16: Italy – Pasta (retail packaged): Market segmentation, by volume, 2010
                                        • Figure 17: Italy – Pasta (retail packaged): Market segmentation, by value, 2010
                                      • Russia
                                        • Figure 18: Russia – Pasta (retail packaged): Market segmentation, by volume, 2010
                                        • Figure 19: Russia – Pasta (retail packaged): Market segmentation, by value, 2010
                                      • Spain
                                        • Figure 20: Spain – Pasta (retail packaged): Market segmentation, by volume, 2010
                                        • Figure 21: Spain – Pasta (retail packaged): Market segmentation, by value, 2010
                                      • UK
                                        • Figure 22: UK – Pasta (retail packaged): Market segmentation, by value
                                      • Turkey
                                        • Figure 23: Turkey – Pasta (retail packaged): Market segmentation, by volume, 2010
                                        • Figure 24: Turkey – Pasta (retail packaged): Market segmentation, by value, 2010
                                      • Rice
                                        • France
                                          • Figure 25: France – Rice (retail packaged): Market segmentation, by volume, 2010
                                          • Figure 26: France – Rice (retail packaged): Market segmentation, by value, 2010
                                        • Germany
                                          • Figure 27: Germany – Rice (retail packaged): Market segmentation, by volume, 2010
                                          • Figure 28: Germany – Rice (retail packaged): Market segmentation, by value, 2010
                                        • Italy
                                          • Figure 29: Italy – Rice (retail packaged): Market segmentation, by volume, 2010
                                          • Figure 30: Italy – Rice (retail packaged): Market segmentation, by value, 2010
                                        • Spain
                                          • Figure 31: Spain – Rice (retail packaged): Market segmentation, by volume, 2010
                                          • Figure 32: Spain – Rice (retail packaged): Market segmentation, by value, 2010
                                        • UK
                                          • Figure 33: UK – Rice (retail packaged): Market segmentation, by value, 2010
                                      • Companies and Product Innovation

                                        • Key points
                                          • Europe leads NPD
                                            • Figure 34: New product activity in pasta, rice and noodles, % share of global region, 2010
                                          • Italy leads in pasta NPD
                                            • Figure 35: New product activity in wine, Europe, % share by country, 2010
                                            • Figure 36: New product activity in pasta, rice and noodles, % share by category, by country, Big 5, 2010
                                          • Key trends
                                            • Figure 37: New product activity in pasta, rice and noodles, % share by top five claims in the Big 5 European countries, 2010
                                          • Convenience more popular in rice
                                            • Natural launches also popular
                                              • Greener packaging
                                                • France – Rising interest for healthy ranges
                                                    • Figure 38: New product activity in pasta, rice and noodles, % share by category, France, 2007-10
                                                    • Figure 39: New product activity in pasta, rice and noodles, % share by claim, France, top five, 2007-10
                                                  • Most innovative products
                                                    • Germany – Strong focus on organic
                                                        • Figure 40: New product activity in pasta, rice and noodles, %, Germany, 2007-10
                                                        • Figure 41: New product activity in pasta, rice and noodles, % share by claim, Germany, top five, 2007-10
                                                      • Most innovative products
                                                        • Italy – NPD lost ground in 2010
                                                            • Figure 42: New product activity in pasta, rice and noodles, % share by category, Italy, 2007-10
                                                            • Figure 43: New product activity in pasta, rice and noodles, % share by claim, Italy, top five, 2007-10
                                                          • Most innovative products
                                                            • Spain – NPD tries new flavours and shapes
                                                                • Figure 44: New product activity in pasta, rice and noodles, % share by category, Spain, 2007-10
                                                                • Figure 45: New product activity in pasta, rice and noodles, % share by claim, Spain, top five, 2007-10
                                                              • Most innovative products
                                                                • UK
                                                                    • Figure 46: New product activity in pasta, rice and noodles, % share by category, UK, 2007-10
                                                                    • Figure 47: New product activity in pasta, rice and noodles, % share by claim, UK, top five, 2007-10
                                                                  • Most innovative products
                                                                  • The Consumer

                                                                    • Key points
                                                                        • Figure 48: Frequency of using pasta and noodles, by country, 2010
                                                                        • Figure 49: Types of pasta and noodles used, by country, 2010
                                                                      • Rice – Potential for increasing frequency of consumption
                                                                          • Figure 50: Frequency of using rice, by country, 2010
                                                                          • Figure 51: Consumption of rice, GB, January 2011
                                                                          • Figure 52: Consumption of Rice used most often, by type, by country, 2010
                                                                          • Figure 53: Types of rice eaten, GB, January 2011
                                                                      • Appendix – Demographic Data

                                                                          • Figure 54: Frequency of using pasta and noodles, by demographics, GB, 2010
                                                                          • Figure 55: Frequency of using pasta and noodles, by demographics, France, 2010
                                                                          • Figure 56: Frequency of using pasta and noodles, by demographics, Spain, 2010
                                                                          • Figure 57: Frequency of using pasta and noodles, by demographics, Germany, 2010
                                                                          • Figure 58: Frequency of using rice, by demographics, France, 2010
                                                                          • Figure 59: Frequency of using rice, by demographics, Spain, 2010
                                                                          • Figure 60: Frequency of using rice, by demographics, Germany, 2010

                                                                      Companies Covered

                                                                      To learn more about the companies covered in this report please contact us.

                                                                      Pasta, Rice and Noodles - Europe - August 2011

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