Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Pasta, Rice and Noodles - Europe - December 2010

Consumption of rice and pasta increased by 7% and 10% respectively during the 2005-09 period. The pasta market was more buoyant as the recession has revitalised sales of dry pasta, and an increased amount of consumers fuelled sales of premium ranges. Value sales increased even more strongly as global rice shortages and rising prices hampered the consumption of rice. However, intense NPD activity, focussing on convenience, premium and healthy ranges, has supported the review markets.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Issues in the Market

      • Definition
        • Consumer research
          • Abbreviations
          • Market in Brief

            • Rice is stable but pasta is buoyant
              • Polarisation of the market
                • Strong growth in NPD
                  • High concentration
                    • Room to increase frequency of consumption
                      • The future
                      • European Market Size and Forecast

                        • Key points
                          • Rice – slow growth in volume
                            • Figure 1: Retail value sales of rice in local currency, by country, 2004-14
                            • Figure 2: Volume consumption of rice, by country, 2004-14
                            • Figure 3: Spend per capita (population) in € of rice, by country, 2004-14
                          • Pasta is still dynamic
                            • Figure 4: Retail value sales of pasta in local currency, by country, 2004-14
                            • Figure 5: Volume consumption of pasta, by country, 2004-14
                            • Figure 6: Spend per capita (population) in € of pasta, by country, 2004-14
                        • Market Segmentation

                          • Rice
                            • France
                              • Figure 7: Market segmentation, rice, by value and volume, France, 2009
                            • Germany
                              • Figure 8: Market segmentation, rice, by value and volume, Germany, 2009
                            • Italy
                              • Figure 9: Market segmentation, rice, by value and volume, Italy, 2009
                            • Spain
                              • Figure 10: Market segmentation, rice, by value and volume, Spain, 2008
                            • UK
                              • Figure 11: Market segmentation, rice, by value and volume, UK, 2009
                            • Russia
                              • Figure 12: Market segmentation, rice, by value, Russia, 2009
                            • Pasta
                              • France
                                • Germany
                                  • Figure 13: Market segmentation, pasta, by value and volume, Germany, 2009
                                • Italy
                                  • Figure 14: Market segmentation, pasta, by value and volume, Italy, 2009
                                • Spain
                                  • Figure 15: Market segmentation, pasta, by value and volume, Spain, 2009
                                • UK
                                  • Figure 16: Market segmentation, pasta, by value and volume, UK, 2009
                              • Companies and Product Innovation

                                • Key points
                                  • Half of the launches were in Europe
                                    • Figure 17: Percentage of new product launches, by region, 2010
                                  • Italy dominates NPD in Europe
                                    • Figure 18: Percentage of new product launches, by top ten European countries, 2010
                                    • Figure 19: Percentage of new product launches, by category, by the ‘Big 5’ countries, 2009
                                  • Key NPD trends
                                    • Figure 20: Percentage of new product launches, by top five claims, by the ‘Big 5’ European countries, 2009
                                  • Convenience loses its appeal
                                    • Organic continues to grow
                                      • Premium steadily rises
                                        • Attention to eco-packaging
                                          • Catering for specific needs
                                            • France – convenience shapes NPD
                                              • Figure 21: Percentage of new product launches, France, 2006-10
                                              • Figure 22: Top five claims on new product development, France, 2006-10
                                            • Most innovative products
                                              • Germany – organic lead but convenience is still key
                                                • Figure 23: Percentage of new product launches, Germany, 2006-10
                                                • Figure 24: Top five claims on new product development, Germany, 2006-10
                                              • Most innovative products
                                                • Italy – highly fragmented NPD
                                                  • Figure 25: Percentage of new product launches, Italy, 2006-10
                                                  • Figure 26: Top five claims on new product development, Italy, 2006-10
                                                • Most innovative products
                                                  • Spain – premium and organic
                                                      • Figure 27: Percentage of new product launches, Spain, 2006-10
                                                      • Figure 28: Top five claims on new product development, Spain, 2006-10
                                                    • Most innovative products
                                                      • UK – pasta NPD increases
                                                        • Figure 29: Percentage of new product launches, UK, 2006-10
                                                        • Figure 30: Top five claims on new product development, UK, 2006-10
                                                      • Most innovative products
                                                      • The Consumer

                                                        • Key points
                                                          • Pasta
                                                            • Figure 31: Use and frequency of use pasta and noodles in household, France, Germany, Spain, GB, 2005-09
                                                          • Rice
                                                            • Figure 32: Use and frequency of use rice in household, France, Germany, Spain, GB, 2005-09
                                                          • Pasta – Demographics
                                                            • Rice – Demographics
                                                            • Appendix – Consumer Data

                                                                • Figure 33: Types of pasta and noodles use in household, France, 2005-09
                                                                • Figure 34: Types of pasta and noodles use in household, Germany, 2007-09
                                                                • Figure 35: Types of pasta and noodles use in household, Spain, 2005-09
                                                                • Figure 36: Types of pasta and noodles use in household, GB, 2005-09
                                                                • Figure 37: Kind of rice use in household, France, 2005-09
                                                                • Figure 38: Kind of rice use in household, Germany, 2009
                                                                • Figure 39: Kind of rice use in household, Spain, 2005-09
                                                                • Figure 40: Types of rice use in household, France, 2005-09
                                                                • Figure 41: Types of rice use in household, Germany, 2009
                                                                • Figure 42: Types of rice use in household, Spain, 2005-09
                                                            • Appendix – Demographic Data

                                                                • Figure 43: Frequency of use of pasta and noodles in household, by demographics, France, 2009
                                                                • Figure 44: Frequency of use of pasta and noodles in household, by demographics, Germany, 2009
                                                                • Figure 45: Frequency of use of pasta and noodles in household, by demographics, Spain, 2009
                                                                • Figure 46: Frequency of use of pasta and noodles in household, by demographics, GB, 2009
                                                                • Figure 47: Frequency of use of rice in household, by demographics, France, 2009
                                                                • Figure 48: Frequency of use of rice in household, by demographics, Germany, 2009
                                                                • Figure 49: Frequency of use of rice in household, by demographics, Spain, 2009
                                                            • Appendix – Market Size and Forecast Data

                                                                • Figure 50: Retail value sales of rice in local currency, by country, 2004-14
                                                                • Figure 51: Volume sales of rice in local currency, by country, 2004-14
                                                                • Figure 52: Rice: Spend per capita (population), 2004-14
                                                                • Figure 53: Retail value sales of pasta in local currency, by country, 2004-14
                                                                • Figure 54: Volume sales of pasta in local currency, by country, 2004-14
                                                                • Figure 55: Pasta: Spend per capita (population), 2004-14

                                                            Companies Covered

                                                            To learn more about the companies covered in this report please contact us.

                                                            Pasta, Rice and Noodles - Europe - December 2010

                                                            US $1,821.92 (Excl.Tax)