Pasta Sauces - US - November 2011
Despite a struggling economy, the pasta sauces category has continued to grow virtually every year since 2006. This report examines factors behind this growth and future opportunities for pasta sauce manufacturers, including:
- What trends are driving sales and what marketers need to do to remain relevant with consumers
- New advertising and branding messages likely to resonate with consumers’ current desires and needs
- Understanding key pasta sauce consumers, as well as how to best reach them
- Consumers perceptions, attitudes and behaviors relating to pasta sauces, and how manufacturers can leverage these to increase sales
- Perceptions of organic pasta sauce and challenges this sub-category faces, as well as recommendations for overcoming them
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