Patio and Outdoor Living - US - July 2016
"The patio and outdoor living market continues to steadily gain momentum parallel to the improving economy and housing market. While the majority of Americans have some form of outdoor space, living situation and household income determine what purchases and enhancements can be made. Further growth in the category hinges on appealing to key consumer groups, such as Millennials, Hispanics, and parents. Entertaining and expanding the comforts and conveniences of the indoors to the outdoors are important motivators for category purchases, which should be emphasized in marketing and in-store displays."
- Rebecca Cullen, Consumer Research Analyst
This report discusses the following key topics:
- Patio and outdoor living market experiences steady growth
- Space limits engagment for some
- Older adults lack interest in added to outdoor space
The term “outdoor furniture” is used collectively to describe the products covered in this Report. Outdoor furniture includes all furniture designed and marketed for outdoor and casual use in the porch, patio, poolside, or garden area of the home. Outdoor furniture also includes furniture designed for beach use, camping, and other recreational activities. Furniture may be made of metal, plastic, rattan/wicker, and/or wood, and includes products such as seating products (eg chairs, loveseats, settees, stools, ottomans, benches, and lounge chairs), tables, cushions, and umbrellas.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.