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PC Peripherals - UK - August 2009

Mintel's research shows that the gap between buying online and offline is almost equal. However, buyers are more likely to turn to bricks and mortar specialists first, why?

The increased popularity of laptops over desktops threatens the traditional consumer base of peripherals. How should peripheral manufacturers adapt?

The market continues to struggle in the recession, with consumers even more resistant to upgrades. How can the market drive sales without primarily focussing on price?

Women are most interested in expert advice and after sales support when buying new peripherals. How should bricks and mortar stores adapt to take advantage of this?

One in seven online PC owners own more than ten computer accessories. What can peripheral manufacturers do to expand this trend to a wider audience?

Convergence will continue to generate interest in the sector, but will multi functional devices add or detract from market values in the long run?

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Table of contents

  1. Issues in the Market

      • Main issues
        • Definitions
          • Abbreviations
          • Future Opportunities

            • Ladies who laptop think more than pink
              • Mintel Inspire
                • Opportunity
                  • The meaning of price
                    • Mintel Inspire
                      • Opportunity
                        • Pre-school peripherals
                          • Mintel Inspire
                            • Opportunity
                              • Peripherals as enablers
                                • Mintel Inspire
                                  • Opportunity
                                  • Market in Brief

                                      • Printers inked in at the top
                                        • Buyers still head for the high street
                                          • Price and value the new market drivers
                                            • Peripherals preferences: Fun vs function
                                              • Broadband opens up the market for growth
                                                • Laptops: Threat or opportunity?
                                                  • Convergence demands lean to platform neutrality
                                                    • An industry driven by innovation
                                                    • Internal Market Environment

                                                      • Key points
                                                        • Multiple PC ownership high
                                                          • Figure 1: GB PC ownership at home, 2008
                                                        • Peripherals primed for convergence
                                                          • Can hardware savings fuel peripheral expenditure?
                                                            • Figure 2: Trends in expenditure on computer hardware (including peripherals), 2004-08
                                                          • Mobility issue set to run and run
                                                            • Figure 3: How internet users have accessed the web, 2008
                                                          • Broadband access: Peripherals’ need for speed
                                                            • Figure 4: Broadband penetration and connection speeds, 2007-08
                                                          • Green: The colour of money
                                                            • Laptops: Peripherals not included
                                                            • Broader Market Environment

                                                              • Key points
                                                                • Peripheral purchases at risk as consumers ring-fence essentials
                                                                  • Figure 5: Trends in personal disposable income and consumer expenditure, 2004-14
                                                                • Upward mobility likely to lift technology sales
                                                                  • Figure 6: Forecast adult population trends, by socio-economic group, 2004-14
                                                                • Social trends drive older consumers towards peripherals
                                                                  • Figure 7: Trends in the age structure of the UK population, by gender, 2004-14
                                                                • Working on women’s interests
                                                                  • Figure 8: Trends in female participation in the labour market, 2005-13
                                                                • Technology megatrends take peripherals beyond the PC
                                                                • Competitive Context

                                                                  • Key points
                                                                    • Computer ownership: Laptops set to topple desktops
                                                                      • Figure 9: Trends in ownership of computers, 2004-08
                                                                    • Internet stores up trouble for the external memory market
                                                                      • Pricing will be critical to success
                                                                        • Figure 10: Trends in factors influencing computer purchase, 2004-08
                                                                      • Selling to home-workers: Emphasis on home, work, or both?
                                                                        • Figure 11: Trends in working from home, 2004-08
                                                                    • Strengths and Weaknesses

                                                                      • Who’s Innovating?

                                                                        • Key points
                                                                          • An industry driven by innovation
                                                                            • Core peripherals going more mobile
                                                                              • Adding value by precision
                                                                                • Monitors take tips from the TV sector
                                                                                  • A new wave of ergonomics
                                                                                    • Focusing on quality and speed
                                                                                    • Market Size and Forecast

                                                                                      • Key points
                                                                                        • Rise of recession and decline of the desktop trigger sales slump
                                                                                          • Figure 12: Estimated UK retail sales of PC peripherals, 2004-14
                                                                                        • Future buyers more sensitive to value
                                                                                        • Segment Performance

                                                                                          • Key points
                                                                                            • Will multi-function printers create their own replacement market?
                                                                                              • Figure 13: Segmentation of PC peripherals market, by major product type and value, 2004-08
                                                                                            • Mobility trends heading towards convergence
                                                                                              • Laptops threaten monitors but offer new opening for mice
                                                                                              • Distribution

                                                                                                • Key points
                                                                                                  • Consumers stick with the specialists (for now)
                                                                                                    • Figure 14: Type of retailer used to buy PC peripherals, June 2009
                                                                                                  • Computer specialist retailers
                                                                                                    • Internet retailers
                                                                                                      • Electrical retailers
                                                                                                        • Department stores
                                                                                                          • Supermarkets
                                                                                                          • Companies and Products

                                                                                                            • Major manufacturers and brands
                                                                                                              • Figure 15: Examples of leading companies in the PC peripherals market and their brands
                                                                                                            • Belkin International
                                                                                                              • Canon
                                                                                                                  • Figure 16: Canon sales, by product, 2008-09
                                                                                                                • Epson
                                                                                                                    • Figure 17: Epson key financials, information-related equipment, 2008-09
                                                                                                                  • Hewlett-Packard
                                                                                                                      • Figure 18: Hewlett-Packard key financial information, imaging and printing group, 2006-08
                                                                                                                    • LG
                                                                                                                      • Logitech
                                                                                                                          • Figure 19: Logitech net retail sales, by product family, 2006-08
                                                                                                                        • Microsoft
                                                                                                                        • Brand Communication and Promotion

                                                                                                                          • Key points
                                                                                                                            • Biggest names are biggest spenders to protect their market share
                                                                                                                              • Figure 20: Leading PC peripherals manufacturers’ adspend, January 2006-April 2009
                                                                                                                            • New promotional strategies focus on meeting the people
                                                                                                                              • Figure 21: Advertising spend on PC peripherals, by media type, January 2006-April 2009
                                                                                                                            • Using social media to connect
                                                                                                                              • Focusing on ‘touch points’
                                                                                                                              • The Consumer – What PC Peripherals Do We Own?

                                                                                                                                • Key points
                                                                                                                                  • Functional peripherals: All part of the PC package
                                                                                                                                    • Figure 22: Ownership of functional PC peripherals, June 2009
                                                                                                                                  • Storage more important than access
                                                                                                                                    • Convergence casts out single-function imaging
                                                                                                                                      • New activities create new peripherals markets
                                                                                                                                        • The sexes diverge over convergence
                                                                                                                                          • Peripherals keeping families connected
                                                                                                                                            • Are children in charge?
                                                                                                                                              • Fun peripherals put PC at the heart of the entertainment home
                                                                                                                                                • Figure 23: Ownership of entertainment related PC peripherals, June 2009
                                                                                                                                              • Media peripherals: All about the quality
                                                                                                                                                • Gaming focus switches from volume to value
                                                                                                                                                  • Boys just wanna have fun
                                                                                                                                                    • Fun vs function: A new digital divide?
                                                                                                                                                    • The Consumer – Where Do We Buy Our PC Peripherals?

                                                                                                                                                      • Key points
                                                                                                                                                        • Online sales channels square up to offline
                                                                                                                                                          • Figure 24: PC owners’ purchase of PC peripherals, by sales channel, June 2009
                                                                                                                                                        • Choosing a channel: An either/or decision
                                                                                                                                                          • Figure 25: Retailers used to buy PC peripheral purchasing, by sales channel, June 2009
                                                                                                                                                        • Do we buy peripherals while shopping for other items?
                                                                                                                                                          • Figure 26: Websites used to purchase peripherals, June 2009
                                                                                                                                                        • We don’t like our specialists to be too specialist
                                                                                                                                                          • Figure 27: physical stores used to purchase peripherals, June 2009
                                                                                                                                                        • Specialists monopolise the tech-savvy crowd
                                                                                                                                                          • Figure 28: Most popular entertainment related peripherals, by where purchased (online/in-store), June 2009
                                                                                                                                                          • Figure 29: Next most popular entertainment related peripherals, by where purchased (online/in-store), June 2009
                                                                                                                                                        • Relevance the key for non-core retailers
                                                                                                                                                          • Printers remain the mass market peripheral
                                                                                                                                                            • Figure 30: Most popular functional PC peripherals, by where purchased (online/in-store), June 2009
                                                                                                                                                            • Figure 31: Next most popular functional PC peripherals, by where purchased (online/in-store), June 2009
                                                                                                                                                          • No snobs here: Price beats prestige, even for the technophiles
                                                                                                                                                            • Figure 32: Most popular entertainment related peripherals, by where purchased (online and in-store), June 2009
                                                                                                                                                            • Figure 33: Most popular functional computer peripherals owned, by where purchased (online and in-store), June 2009
                                                                                                                                                          • Both sectors have mainstream and specialist segments
                                                                                                                                                          • The Consumer – What Do We Think About PC Peripherals?

                                                                                                                                                            • Key points
                                                                                                                                                              • Focus on price: Are consumers thrifty, or just ill-informed?
                                                                                                                                                                • Figure 34: Statements agreed about PCs, June 2009
                                                                                                                                                              • Stick or twist? A split in the young male market
                                                                                                                                                                • Bundle up to appeal to women
                                                                                                                                                                  • Peripherals prepare for pre-school
                                                                                                                                                                    • The meaning of price: Low cost for some, value for others
                                                                                                                                                                      • Figure 35: Most popular statements agreed about PC, by where PC peripherals purchased (online/in-store), June 2009
                                                                                                                                                                      • Figure 36: Next most popular statements agreed about PC, by where PC peripherals purchased (online/in-store), June 2009
                                                                                                                                                                    • Upgrade market could cut consumers’ losses
                                                                                                                                                                    • The Consumer – What Combinations of Peripherals Do We Own?

                                                                                                                                                                      • Key points
                                                                                                                                                                        • A nation of gadget-lovers
                                                                                                                                                                          • Figure 37: Repertoire of PC peripherals owned, June 2009
                                                                                                                                                                        • Men’s peripherals vision goes outside the box
                                                                                                                                                                          • Functionality demands more peripherals; fun can be had on a budget
                                                                                                                                                                            • Figure 38: Functional and entertainment related peripherals owned, by repertoire of PC peripheral ownership, June 2009
                                                                                                                                                                        • Appendix – The Consumer – What PC Peripherals Do We Own?

                                                                                                                                                                            • Figure 39: Most popular functional PC peripherals, by demographics, June 2009
                                                                                                                                                                            • Figure 40: Next most popular functional PC peripherals, by demographics, June 2009
                                                                                                                                                                            • Figure 41: Most popular entertainment-related PC peripherals, by demographics, June 2009
                                                                                                                                                                            • Figure 42: Next most popular entertainment-related PC peripherals, by demographics, June 2009
                                                                                                                                                                            • Figure 43: Most popular websites/stores, by entertainment-related PC peripherals, June 2009
                                                                                                                                                                            • Figure 44: Next most popular websites/stores, by functional PC peripherals, June 2009
                                                                                                                                                                        • Appendix – The Consumer – Where Do We Buy Our PC Peripherals?

                                                                                                                                                                            • Figure 45: Most popular online sites for purchasing PC peripherals, by demographics, June 2009
                                                                                                                                                                            • Figure 46: Next most popular online sites for purchasing PC peripherals, by demographics, June 2009
                                                                                                                                                                            • Figure 47: Most popular physical stores for purchasing PC peripherals, by demographics, June 2009
                                                                                                                                                                            • Figure 48: Next most popular physical stores for purchasing PC peripherals, by demographics, June 2009
                                                                                                                                                                            • Figure 49: Most popular places to purchase PC peripherals (online and offline), by demographics, June 2009
                                                                                                                                                                            • Figure 50: Next most popular places to purchase PC peripherals (online and offline), by demographics, June 2009
                                                                                                                                                                            • Figure 51: Consumers that only purchase PC peripherals online, by demographics, June 2009
                                                                                                                                                                            • Figure 52: Consumers that only purchase PC peripherals instore, by demographics, June 2009
                                                                                                                                                                            • Figure 53: Overall profile of online of PC peripheral shoppers, by demographics, June 2009
                                                                                                                                                                            • Figure 54: Overall profile of consumers that purchase PC peripherals instore, by demographics, June 2009
                                                                                                                                                                            • Figure 55: Overall profile of consumers that buy PC peripherals (online and instore), by demographics, June 2009
                                                                                                                                                                        • Appendix – The Consumer – What Do We Think About PC Peripherals?

                                                                                                                                                                            • Figure 56: Most popular statements agreed about PC peripherals, by demographics, June 2009
                                                                                                                                                                            • Figure 57: Next most popular statements agreed about PC peripherals, by demographics, June 2009
                                                                                                                                                                        • Appendix – The Consumer – What Combinations of Peripherals Do We Own?

                                                                                                                                                                            • Figure 58: Repertoire of PC peripherals owned, by demographics, June 2009

                                                                                                                                                                        Companies Covered

                                                                                                                                                                        • Amazon.co.uk
                                                                                                                                                                        • Apple Computer UK Ltd
                                                                                                                                                                        • Argos
                                                                                                                                                                        • Asda Group Ltd
                                                                                                                                                                        • Belkin Corporation
                                                                                                                                                                        • British Market Research Bureau (BMRB)
                                                                                                                                                                        • British Sky Broadcasting Group plc (BSkyB)
                                                                                                                                                                        • Brother Industries, Ltd
                                                                                                                                                                        • BT Group plc
                                                                                                                                                                        • Canon Inc.
                                                                                                                                                                        • Co-operative Group
                                                                                                                                                                        • Comet Group Ltd
                                                                                                                                                                        • Currys
                                                                                                                                                                        • Dabs.com
                                                                                                                                                                        • Debenhams Total (GTV)
                                                                                                                                                                        • Dell B2C Retail
                                                                                                                                                                        • Dixons Retail Plc
                                                                                                                                                                        • Freeview
                                                                                                                                                                        • Google UK
                                                                                                                                                                        • Government Actuary's Department (GAD)
                                                                                                                                                                        • Hewlett-Packard Ltd (UK)
                                                                                                                                                                        • Hitachi Ltd
                                                                                                                                                                        • IBM United Kingdom Limited
                                                                                                                                                                        • John Lewis Partnership
                                                                                                                                                                        • Kodak UK
                                                                                                                                                                        • Konica Minolta Holdings, Inc
                                                                                                                                                                        • Kyocera Yashica (UK) Ltd
                                                                                                                                                                        • LaCie
                                                                                                                                                                        • Lexmark International, Inc.
                                                                                                                                                                        • LG Electronics (UK)
                                                                                                                                                                        • Lidl (UK)
                                                                                                                                                                        • Logitech Inc.
                                                                                                                                                                        • Maplin Electronics Ltd
                                                                                                                                                                        • Microsoft Ltd (UK)
                                                                                                                                                                        • Office for National Statistics
                                                                                                                                                                        • PC World (DSG UK Computing)
                                                                                                                                                                        • Philips Consumer Electronics UK
                                                                                                                                                                        • Samsung Electronics (UK) Ltd
                                                                                                                                                                        • Seiko Epson Corporation
                                                                                                                                                                        • Skype Technologies S.A.
                                                                                                                                                                        • Sony (UK) Ltd
                                                                                                                                                                        • Staples UK
                                                                                                                                                                        • Tesco Plc
                                                                                                                                                                        • The Carphone Warehouse Ltd
                                                                                                                                                                        • Virgin Media Ltd
                                                                                                                                                                        • Xerox Corporation

                                                                                                                                                                        PC Peripherals - UK - August 2009

                                                                                                                                                                        £1,995.00 (Excl.Tax)