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PCs and Laptops - Europe - August 2009

Mintel’s report series “PCs and Laptops” in 2009 covers the six largest PC retail markets in Europe.

Each market examination includes studies of:

  • background economic and demographic data
  • market sizes
  • regional retailing trends and issues
  • market drivers
  • consumer expenditure
  • consumer trends
  • leading pan-European retailers
  • domestic retailers
  • market forecasts

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Table of contents

  1. Market in Brief

    • The future
      • PC market size and trends
        • Competitive landscape
          • Leading retailers
          • European Summary

            • Report scope
              • PC retailers’ sales
                • Leading retailers and company profiles
                  • Definitions
                    • Abbreviations
                      • Other abbreviations
                        • Technical notes
                          • Financial definitions
                            • Currencies
                              • Figure 1: Exchange rates, € to other European currencies, 2004-08
                            • VAT
                              • Figure 2: Europe: Standard VAT rates, 2008
                            • Country codes
                              • Figure 3: Country codes
                            • European PC market size and trends
                              • PC penetration – creating the information society
                                • Figure 4: Internet access by country, 2004 and 2008
                                • Figure 5: Broadband access by country, 2004 and 2008
                              • Germany and France the largest PC markets
                                • Figure 6: Share of consumer spending on information processing equipment, by country, 2008
                              • But greatest potential lies with Spain and Italy
                                  • Figure 7: Per capita spending on information processing equipment, by country, 2008
                                • A tiny proportion of all consumer spending – but room to grow
                                  • Figure 8: Spending on Information processing equipment as % of total consumer spending, by country, 2008
                                • Volumes drive historical growth
                                    • Figure 9: Growth in consumer spending on information processing equipment, by country, 2004-08
                                    • Figure 10: Spending on Information technology, by country, 2004-08
                                  • European PC market forecasts
                                      • Figure 11: Forecast spending on information processing equipment, by country, 2008-14
                                      • Figure 12: Consumer spending on information technology and all retail sales index, 2008-14
                                    • Retail sectors and channels
                                      • National statistics limitations
                                        • PC specialists capture a minority share
                                          • A fragmented market
                                            • Retail sales forecasts
                                              • Figure 13: Miscellaneous and electricals specialists’ sales and all retail sales by country, 2004-14
                                              • Figure 14: Miscellaneous and electrical specialists’ sales and all retail sales indices, 2008-14
                                            • Leading retailers
                                              • PC specialists
                                                  • Figure 15: Europe: Leading PC specialists, sales and store numbers, 2008
                                                • Electrical specialists
                                                  • Figure 16: Leading electricals specialists – total sales and PC sales, 2008
                                                • Market shares
                                                    • Figure 17: Leading retailers’ share of the PC market, 2008
                                                  • Structural issues and outlook
                                                    • Different modus operandi
                                                      • Has the multiples model failed?
                                                        • Should franchise operations be expanding?
                                                          • Manufacturers’ B2C arms – where next?
                                                            • Can the focus remain on price?
                                                              • It’s the experience stupid
                                                              • France

                                                                • Market in brief
                                                                  • The future
                                                                    • Market size and performance
                                                                      • The competitive landscape
                                                                        • Broader market environment
                                                                          • Key points
                                                                            • Slowing population growth
                                                                                • Figure 18: France: Population trends, 2004-09
                                                                                • Figure 19: France: Population projection, by age group, 2005-45
                                                                              • Uncertain economy
                                                                                  • Figure 20: France: Gross domestic product, 1997-2008
                                                                                • Consumer spending to slow
                                                                                    • Figure 21: France: Consumer spending, 1997-2008
                                                                                  • Pressure of inflation
                                                                                    • Figure 22: France: Consumer price inflation, 2002-08
                                                                                  • PC ownership
                                                                                    • Figure 23: France: PC usage and ownership, internet access, 2002-08
                                                                                    • Figure 24: France: Proportion of consumers using computers once a day, by age group, 2007-08
                                                                                  • Ownership of peripherals
                                                                                    • Figure 25: France: Ownership of peripherals, 2007-08
                                                                                  • Computer usage
                                                                                      • Figure 26: France: What home computer is used for, 2004-08
                                                                                    • Factors in choosing a home computer
                                                                                      • Figure 27: France: Most important factor when choosing a home computer, 2004-08
                                                                                    • Competitive context
                                                                                      • Key points
                                                                                        • Spending on audio-visual, photo and information processing equipment
                                                                                          • Figure 28: France: Consumer spending on leisure and culture, 2004-08
                                                                                        • Computer market in a wider context
                                                                                          • Figure 29: France: Percentage growth in consumer spending on selected products, 2004-08
                                                                                        • All change in 2008
                                                                                          • Figure 30: France: Percentage change in consumer spending on selected products, 2007-08
                                                                                        • Deep deflation holds back market growth
                                                                                            • Figure 31: France: Consumer price index, PCs etc., 1990-2008
                                                                                          • Channels of distribution
                                                                                              • Figure 32: France: Channels of distribution, PCs and related items, 2008
                                                                                            • Market size and forecast
                                                                                              • Key points
                                                                                                • Economic outlook
                                                                                                  • Market and retail forecasts
                                                                                                    • Technical notes
                                                                                                      • Subdued growth to come
                                                                                                        • Figure 33: France: Computer market size and retail sales, 2004-14
                                                                                                      • Outlook for PC retailers
                                                                                                        • Retail competitor analysis
                                                                                                          • Key points
                                                                                                            • PC City exits the market
                                                                                                              • Surcouf and Youg’s
                                                                                                                • Fnac, the leader of the pack
                                                                                                                  • Other electricals players are important
                                                                                                                      • Figure 34: France: Leading PC retailers, 2008
                                                                                                                    • Market shares
                                                                                                                      • Figure 35: France: Leading retailers of PCs, market shares, 2008
                                                                                                                  • Germany

                                                                                                                    • Market in brief
                                                                                                                      • The future
                                                                                                                        • Market size and performance
                                                                                                                          • Leading players
                                                                                                                            • Broader market environment
                                                                                                                              • Key points
                                                                                                                                • Population in decline
                                                                                                                                  • Figure 36: Germany: Population trends, 2003-07
                                                                                                                                  • Figure 37: Germany: Births, deaths, immigration and emigration, 2000-07
                                                                                                                                  • Figure 38: Germany: Population, by age group, 2007, 2010 and 2015
                                                                                                                                • Germany in recession
                                                                                                                                  • Figure 39: Germany: Gross domestic product, 1999-2008
                                                                                                                                • Weak consumer spending
                                                                                                                                  • Figure 40: Germany: Consumer expenditure, 1999-2008
                                                                                                                                • Inflation in free-fall
                                                                                                                                  • Figure 41: Germany: Consumer prices, 2003-08
                                                                                                                                • Personal computer ownership
                                                                                                                                  • Figure 42: Germany: Ownership of PCs and internet access, 2004-08
                                                                                                                                • Ownership of peripherals
                                                                                                                                  • Figure 43: Home computer peripherals/hardware, ownership, 2007-08
                                                                                                                                • Ownership demographics
                                                                                                                                    • Figure 44: Germany: Computer ownership, by age group, 2008
                                                                                                                                    • Figure 45: Germany: Computer ownership, by income group, 2008
                                                                                                                                  • Computer usage
                                                                                                                                    • Figure 46: Germany: What home computer is used for, 2004-08
                                                                                                                                  • Factors in choosing a home computer
                                                                                                                                      • Figure 47: Germany: Most important factor when choosing a home computer, 2004-08
                                                                                                                                    • Competitive context
                                                                                                                                      • Key points
                                                                                                                                        • Spending on audio-visual, photo and information processing equipment
                                                                                                                                          • Figure 48: Germany: Consumer spending on leisure & culture, 2004-08
                                                                                                                                        • PC goods in a wider context
                                                                                                                                          • Figure 49: Germany: Consumer spending, growth in selected main categories (current prices), 2004-08
                                                                                                                                        • Price deflation
                                                                                                                                          • Figure 50: Germany: Consumer price index for selected products, 2000-08
                                                                                                                                        • Channels of distribution
                                                                                                                                          • Market size and forecast
                                                                                                                                            • Key points
                                                                                                                                              • Economic and consumer outlook
                                                                                                                                                • Market and retail forecasts
                                                                                                                                                  • Technical notes
                                                                                                                                                    • Retail prospects
                                                                                                                                                        • Figure 51: Germany: Computer market size and retail sales, 2004-14
                                                                                                                                                      • Outlook for PC retailers
                                                                                                                                                        • Past performance of PC specialists
                                                                                                                                                          • Figure 52: Germany: PC and office specialists’ retail sales, 2004-08
                                                                                                                                                        • Retail competitor analysis
                                                                                                                                                          • Key points
                                                                                                                                                            • Media-Saturn is market leader
                                                                                                                                                              • Synaxon in second place
                                                                                                                                                                • Vobis decline continues
                                                                                                                                                                  • Heavy presence of buying groups
                                                                                                                                                                    • Notebooksbilliger.de
                                                                                                                                                                      • Conrad
                                                                                                                                                                        • Figure 53: Germany: Leading PC retailers, 2008
                                                                                                                                                                      • Market shares
                                                                                                                                                                        • Figure 54: Germany: Leading retailers of PCs, market shares, 2008
                                                                                                                                                                      • Enterprise and outlet data
                                                                                                                                                                        • Figure 55: Germany: PC and office specialists, enterprise and outlet data, 1998-2004
                                                                                                                                                                    • Italy

                                                                                                                                                                      • Market in brief
                                                                                                                                                                        • The future
                                                                                                                                                                          • Market size and performance
                                                                                                                                                                            • The competitive landscape
                                                                                                                                                                              • Broader market environment
                                                                                                                                                                                • Key points
                                                                                                                                                                                  • Slowly growing, ageing population
                                                                                                                                                                                    • Figure 56: Italy: Population trends, 2003-08
                                                                                                                                                                                  • Struggling economy
                                                                                                                                                                                      • Figure 57: Italy: Gross domestic product, 1998-2008
                                                                                                                                                                                    • Consumer spend turns from weak to negative growth
                                                                                                                                                                                      • Figure 58: Italy: Consumer spending, 1998-2008
                                                                                                                                                                                    • Inflation easing
                                                                                                                                                                                      • Figure 59: Italy: Consumer price inflation, 2003-08
                                                                                                                                                                                    • Unemployment back on the rise
                                                                                                                                                                                      • Personal computer ownership
                                                                                                                                                                                        • Figure 60: Italy: Household PC ownership, 2004-08
                                                                                                                                                                                        • Figure 61: Italy: Household PC ownership, by type of household, 2008
                                                                                                                                                                                        • Figure 62: Italy: Computer usage, by selected demographics, 2008
                                                                                                                                                                                        • Figure 63: Italy: Household PC ownership and internet/broadband access, by geographic region, 2004 and 2008
                                                                                                                                                                                        • Figure 64: Italy: Average spending on PCs by consumers who bought them, 2003-07
                                                                                                                                                                                      • Competitive context
                                                                                                                                                                                        • Key points
                                                                                                                                                                                          • Computing among the weakest spending categories
                                                                                                                                                                                              • Figure 65: Italy: Consumer spending, growth in selected main categories (current prices), 2004-08
                                                                                                                                                                                              • Figure 66: Italy: Consumer spending, growth in selected main categories (current prices), 2007-08
                                                                                                                                                                                              • Figure 67: Italy: Consumer spending on recreation & culture, 2004-08
                                                                                                                                                                                            • Deflation hampers electricals
                                                                                                                                                                                              • Figure 68: Italy: Consumer price inflation on audio-visual, photographic and information processing goods, 2002-07
                                                                                                                                                                                            • Channels of distribution
                                                                                                                                                                                                • Figure 69: Italy: Computing goods, estimated channels of distribution, 2008
                                                                                                                                                                                              • Market size and forecast
                                                                                                                                                                                                • Key points
                                                                                                                                                                                                  • Economic outlook
                                                                                                                                                                                                    • Market and retail forecasts
                                                                                                                                                                                                      • Technical notes
                                                                                                                                                                                                        • Retailers’ prospects
                                                                                                                                                                                                          • Spending on PCs to suffer as discretionary
                                                                                                                                                                                                            • Challenging times ahead for PC retailers
                                                                                                                                                                                                                • Figure 70: Italy: Retail sales, 2004-14
                                                                                                                                                                                                              • Retail competitor analysis
                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                  • PC City merged to UniEuro
                                                                                                                                                                                                                    • Computer Discount struggles
                                                                                                                                                                                                                      • Wellcome gains ground
                                                                                                                                                                                                                        • Electricals chains in hot competition
                                                                                                                                                                                                                          • Figure 71: Italy: Leading PC retailers, 2008
                                                                                                                                                                                                                        • Market shares
                                                                                                                                                                                                                            • Figure 72: Italy: Leading retailers of PCs, market shares, 2008
                                                                                                                                                                                                                        • Netherlands

                                                                                                                                                                                                                          • Market in brief
                                                                                                                                                                                                                            • The future
                                                                                                                                                                                                                              • Market size and performance
                                                                                                                                                                                                                                • The competitive landscape
                                                                                                                                                                                                                                  • Broader market environment
                                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                                      • Population continues to grow
                                                                                                                                                                                                                                        • Figure 73: The Netherlands: Population trends, 2004-09
                                                                                                                                                                                                                                        • Figure 74: The Netherlands: Births, deaths, immigration and emigration, 2000-08
                                                                                                                                                                                                                                      • Ageing population
                                                                                                                                                                                                                                        • Figure 75: The Netherlands: Population projections, by age group, 2009-50
                                                                                                                                                                                                                                      • Economy in recession
                                                                                                                                                                                                                                        • Figure 76: The Netherlands: Gross domestic product, 1999-2008
                                                                                                                                                                                                                                      • Robust consumer spending
                                                                                                                                                                                                                                        • Figure 77: The Netherlands: Consumer expenditure, 1999-2008
                                                                                                                                                                                                                                        • Figure 78: The Netherlands: Consumer confidence, January 2000-May 2009
                                                                                                                                                                                                                                      • Inflation easing
                                                                                                                                                                                                                                        • Figure 79: The Netherlands: Consumer prices, 2003-08
                                                                                                                                                                                                                                      • Unemployment set to rise
                                                                                                                                                                                                                                        • Personal computer ownership
                                                                                                                                                                                                                                          • Figure 80: The Netherlands: Possession of computers and internet access in households, 2002-08
                                                                                                                                                                                                                                          • Figure 81: The Netherlands: Ownership of PCs, 2005-08
                                                                                                                                                                                                                                          • Figure 82: The Netherlands: PC ownership, by age group, 2005-08
                                                                                                                                                                                                                                          • Figure 83: The Netherlands: PC ownership, by household income group, 2005-08
                                                                                                                                                                                                                                        • Competitive context
                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                            • Consumer spending on ICT goods
                                                                                                                                                                                                                                              • Figure 84: The Netherlands: Consumer spending on ICT goods, 2004-08
                                                                                                                                                                                                                                            • ICT goods in a wider context
                                                                                                                                                                                                                                              • Figure 85: Netherlands: Spending on home appliances and technology, 2003-07
                                                                                                                                                                                                                                            • Price deflation
                                                                                                                                                                                                                                              • Figure 86: The Netherlands: Consumer price index for selected products, 2000-08
                                                                                                                                                                                                                                            • Channels of distribution
                                                                                                                                                                                                                                              • Electricals specialists
                                                                                                                                                                                                                                                • Online retailers
                                                                                                                                                                                                                                                  • Manufacturers sales and non-specialists
                                                                                                                                                                                                                                                    • Market size and forecast
                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                        • Economic outlook
                                                                                                                                                                                                                                                          • Market and retail forecasts
                                                                                                                                                                                                                                                            • Technical notes
                                                                                                                                                                                                                                                              • Retailers’ prospects
                                                                                                                                                                                                                                                                  • Figure 87: Netherlands: Computer market size and retail sales, 2004-14
                                                                                                                                                                                                                                                                • Outlook for PC retailers
                                                                                                                                                                                                                                                                  • Past performance of PC specialists
                                                                                                                                                                                                                                                                      • Figure 88: The Netherlands: PC specialists’ retail sales, 2004-08
                                                                                                                                                                                                                                                                    • Retail Competitor Analysis
                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                        • Media Saturn is market leader
                                                                                                                                                                                                                                                                          • Dexcom in second place
                                                                                                                                                                                                                                                                            • Other specialists
                                                                                                                                                                                                                                                                              • Impact Retail up and coming
                                                                                                                                                                                                                                                                                • Non-specialists
                                                                                                                                                                                                                                                                                  • Figure 89: The Netherlands: Leading PC retailers, 2008
                                                                                                                                                                                                                                                                                • Market shares
                                                                                                                                                                                                                                                                                  • Figure 90: The Netherlands: Leading PC retailers, estimated market shares 2008
                                                                                                                                                                                                                                                                                • Enterprise and outlet data
                                                                                                                                                                                                                                                                                  • Figure 91: The Netherlands: Computer specialists enterprise and outlet numbers, 2006-08
                                                                                                                                                                                                                                                                              • Spain

                                                                                                                                                                                                                                                                                • Market in brief
                                                                                                                                                                                                                                                                                  • The future
                                                                                                                                                                                                                                                                                    • Market size and performance
                                                                                                                                                                                                                                                                                      • Competitive landscape
                                                                                                                                                                                                                                                                                        • Broader market environment
                                                                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                                                                            • Gradual population growth
                                                                                                                                                                                                                                                                                              • Growing population…
                                                                                                                                                                                                                                                                                                • Figure 92: Spain: Population trends, 2004-08
                                                                                                                                                                                                                                                                                              • but ageing too…
                                                                                                                                                                                                                                                                                                • Figure 93: Spain: Population projections, by age group, 2007 and 2015
                                                                                                                                                                                                                                                                                              • Economy – the good times are over
                                                                                                                                                                                                                                                                                                  • Figure 94: Spain: Gross domestic product, 1998-2008
                                                                                                                                                                                                                                                                                                • End of consumer boom
                                                                                                                                                                                                                                                                                                    • Figure 95: Spain: Household consumer expenditure, 1998-2008
                                                                                                                                                                                                                                                                                                  • Inflation moderating
                                                                                                                                                                                                                                                                                                    • Figure 96: Spain: Consumer prices, 1999-2009
                                                                                                                                                                                                                                                                                                  • Unemployment rising
                                                                                                                                                                                                                                                                                                      • Figure 97: Spain: Unemployment rate, 2005-09 Q1
                                                                                                                                                                                                                                                                                                    • Personal computer ownership
                                                                                                                                                                                                                                                                                                      • Overall ownership relatively low
                                                                                                                                                                                                                                                                                                          • Figure 98: Spain: Household computer ownership, 2004-08
                                                                                                                                                                                                                                                                                                        • Peripherals ownership
                                                                                                                                                                                                                                                                                                          • Figure 99: Spain: Home computer peripherals/hardware, ownership, 2007-08
                                                                                                                                                                                                                                                                                                        • Computer usage
                                                                                                                                                                                                                                                                                                          • Figure 100: Spain: What home computer is used for, 2004-08
                                                                                                                                                                                                                                                                                                        • Factors in choosing a home computer
                                                                                                                                                                                                                                                                                                          • Figure 101: Spain: Most important factor when choosing a home computer, 2004-08
                                                                                                                                                                                                                                                                                                        • Internet usage
                                                                                                                                                                                                                                                                                                            • Figure 102: Spain: Internet penetration, 2004-08
                                                                                                                                                                                                                                                                                                            • Figure 103: Spain: Reasons for households not having broadband access, by size of household, 2007
                                                                                                                                                                                                                                                                                                            • Figure 104: Spain: What measures would encourage people to use the internet, 2007
                                                                                                                                                                                                                                                                                                            • Figure 105: Spain: What measures would encourage people to use the internet, by age, 2007
                                                                                                                                                                                                                                                                                                          • Competitive context
                                                                                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                                                                                              • Computer spending growth lags other home and recreational categories
                                                                                                                                                                                                                                                                                                                  • Figure 106: Spain: Consumer spending on select home and recreational categories, 2003-07
                                                                                                                                                                                                                                                                                                                • But not in volume terms
                                                                                                                                                                                                                                                                                                                  • Figure 107: Spain: Consumer spending growth on select home and recreational categories, 2000-06
                                                                                                                                                                                                                                                                                                                • Deep deflation holds back growth
                                                                                                                                                                                                                                                                                                                  • Figure 108: Spain: Consumer price inflation on selected consumer electronics categories, 2002-08
                                                                                                                                                                                                                                                                                                                • Channels of distribution
                                                                                                                                                                                                                                                                                                                  • PC specialists and electricals retailers
                                                                                                                                                                                                                                                                                                                    • Buying groups
                                                                                                                                                                                                                                                                                                                      • El Corte Inglés and the hypermarkets
                                                                                                                                                                                                                                                                                                                        • Online operators
                                                                                                                                                                                                                                                                                                                          • Market size and forecast
                                                                                                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                                                                                                              • Economic and consumer outlook
                                                                                                                                                                                                                                                                                                                                • Market and retail forecasts
                                                                                                                                                                                                                                                                                                                                  • Technical notes
                                                                                                                                                                                                                                                                                                                                    • Short-term outlook for retailing is poor
                                                                                                                                                                                                                                                                                                                                      • Computer spending will lose retail market share
                                                                                                                                                                                                                                                                                                                                          • Figure 109: Spain: Computer market size and retail sales, 2004-14
                                                                                                                                                                                                                                                                                                                                        • Outlook for PC retailers
                                                                                                                                                                                                                                                                                                                                          • Retail competitor analysis
                                                                                                                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                                                                                                                              • Several channels to market
                                                                                                                                                                                                                                                                                                                                                • PC City only multiple of note
                                                                                                                                                                                                                                                                                                                                                  • Several franchise operators
                                                                                                                                                                                                                                                                                                                                                    • Media Markt and Fnac occupy different segments of the market
                                                                                                                                                                                                                                                                                                                                                      • Worten could become a threat
                                                                                                                                                                                                                                                                                                                                                          • Figure 110: Spain: Leading retailers of PCs, 2007 and 2008
                                                                                                                                                                                                                                                                                                                                                        • Market shares
                                                                                                                                                                                                                                                                                                                                                          • Figure 111: Spain: Leading PC retailers’ estimated market shares, 2008
                                                                                                                                                                                                                                                                                                                                                      • United Kingdom

                                                                                                                                                                                                                                                                                                                                                          • Key issues
                                                                                                                                                                                                                                                                                                                                                            • Definitions
                                                                                                                                                                                                                                                                                                                                                              • Abbreviations
                                                                                                                                                                                                                                                                                                                                                                • Future opportunities
                                                                                                                                                                                                                                                                                                                                                                  • Service brings a smile
                                                                                                                                                                                                                                                                                                                                                                    • Decisions, decisions
                                                                                                                                                                                                                                                                                                                                                                      • Manufacturers want a piece of the action
                                                                                                                                                                                                                                                                                                                                                                        • Market in brief
                                                                                                                                                                                                                                                                                                                                                                          • 2009 to be a difficult year for PC and laptop retailers
                                                                                                                                                                                                                                                                                                                                                                            • Mintel forecasts a slow recovery
                                                                                                                                                                                                                                                                                                                                                                              • PC World continues to dominate the specialists sector…
                                                                                                                                                                                                                                                                                                                                                                                • However, Best Buy’s entry set to shake up the market
                                                                                                                                                                                                                                                                                                                                                                                  • Specialists need to be about more than low prices
                                                                                                                                                                                                                                                                                                                                                                                    • Internal market environment
                                                                                                                                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                                                                                                                                        • The impact of online
                                                                                                                                                                                                                                                                                                                                                                                          • Direct sales
                                                                                                                                                                                                                                                                                                                                                                                            • Store-based retailers moving online
                                                                                                                                                                                                                                                                                                                                                                                              • Non-specialist competition
                                                                                                                                                                                                                                                                                                                                                                                                • Product convergence
                                                                                                                                                                                                                                                                                                                                                                                                  • Smartphones
                                                                                                                                                                                                                                                                                                                                                                                                    • Video game consoles
                                                                                                                                                                                                                                                                                                                                                                                                      • Price deflation
                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 112: UK: Information processing equipment, Consumer Price Index, 1996-2008
                                                                                                                                                                                                                                                                                                                                                                                                      • Netbooks
                                                                                                                                                                                                                                                                                                                                                                                                        • Broader market environment
                                                                                                                                                                                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                                                                                                                                                                                            • Mixed impact of changing demographics
                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 113: Implications of changing demographics of the UK population for PC market, 2009-14
                                                                                                                                                                                                                                                                                                                                                                                                            • The economy
                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 114: UK: GDP real growth, 1999-Q1 2009
                                                                                                                                                                                                                                                                                                                                                                                                              • 2008 – consumer confidence fell but retail sales were robust
                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 115: Nationwide Consumer Confidence Index, Jan 2007-May 2009
                                                                                                                                                                                                                                                                                                                                                                                                              • 2009 – confidence and spending take a rollercoaster ride
                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 116: UK: Retail sales value growth, 2007-09 (May)
                                                                                                                                                                                                                                                                                                                                                                                                                • Implications for PC retailing
                                                                                                                                                                                                                                                                                                                                                                                                                  • Competitive context
                                                                                                                                                                                                                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                      • Computer spending growth lags other home and recreational categories
                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 117: UK: Consumer spending on selected home and recreational categories, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 118: UK: Consumer spending on selected categories including computer goods, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                        • Computing versus audio-visual
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 119: UK: Computing vs audio visual spending: Quarterly spending comparisons, 2006-09
                                                                                                                                                                                                                                                                                                                                                                                                                          • Computing versus household appliances
                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 120: UK: Computing vs household appliances spending: Quarterly spending comparisons, 2006-09
                                                                                                                                                                                                                                                                                                                                                                                                                            • Consumer prices
                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 121: UK: Consumer price index on select categories including computer goods, 1996-2008
                                                                                                                                                                                                                                                                                                                                                                                                                            • The bigger picture
                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 122: UK: Things the recession has prevented consumers doing or buying over the next six months, February 2009
                                                                                                                                                                                                                                                                                                                                                                                                                              • Who’s Innovating?
                                                                                                                                                                                                                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Dell tweeting…
                                                                                                                                                                                                                                                                                                                                                                                                                                    • ... while Toshiba is blogging
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Argos gets widget
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Best Buy is coming… but not quite yet
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Strengths and weaknesses in the market
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Strengths
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Weaknesses
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Market size and forecast
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Economic and consumer outlook
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Market and retail forecasts
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Technical notes
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Short-term outlook for retailing is poor
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Computer spending will lose retail market share
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 123: UK: Computer market size and retail sales, 2004-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Outlook for computer retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Low consumer confidence will hit computer sales in the short term
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Price-sensitive consumers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Are specialists more vulnerable in the short term?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • New kids on the block
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Can manufacturers create new opportunities?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • … and what about netbooks?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Past trends
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 124: UK: Retail sales of information processing equipment sold through specialist retail outlets*, 2000-07
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Channels of distribution
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Specialist computer retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Manufacturers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Generalist electrical retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Mixed goods retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Grocers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Distributors/resellers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Specialists dominate the market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 125: UK: Retailer used for buying last main home computer, June 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail competitor analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • PC World dominates the specialists sector
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Poles apart
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Dell is the top product brand
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Online specialists
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Fierce challenges
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 126: UK: Leading retailers of PCs, 2007 and 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Market shares
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 127: UK: Leading retailers of PCs, market shares, 2007 and 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 128: PC retailing specialists, evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail advertising and promotion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • UK advertising expenditure
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • PC specialists
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 129: Main media advertising spend on hardware, by PC specialists, 2004-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 130: Main media advertising spend on hardware as % of sales, by PC specialists, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 131: Main media advertising spend on hardware of PC specialists, by media type, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 132: Main media advertising spend on hardware, by PC specialists, by media type, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Non-specialist retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 133: Main media advertising spend on computer hardware, by leading non-specialist retailers, 2006-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 134: Leading non-specailists’ main media advertising spend on computer hardware, by media type, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 135: Main media advertising spend on hardware, by leading non-specialist retailers, by media type, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Product brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 136: Main media advertising spend on compuer hardware, by product brands, 2006-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 137: Total product brands’ main media advertising spend, by media type, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 138: Main media advertising spend, by leading product brands, by media type, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Brand elements
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Brand map
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 139: Attitudes towards and usage of PC and laptop brands, July 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Brand qualities of PC and laptop brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • PC World knows best, but Dell has the authority
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 140: Personalities of various PC and laptop brands, July 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Experience of PC and laptop brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Argos sees recent interest growth
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 141: Consumer usage of various PC and laptop brands, July 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Brand intentions for PC and laptop brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Currys and Comet most considered
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 142: Consideration of various PC and laptop brands, July 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Brand satisfaction for PC and laptop brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Style means satisfaction?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 143: Satisfaction with various PC and laptop brands, July 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Brand commitment to PC and laptop brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Dell most recommended
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 144: Commitment to various PC and laptop brands, July 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • PC World
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • What the consumer thinks
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 145: Attitudes towards the PC World brand, July 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Comet
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • What the consumer thinks
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 146: Attitudes towards the Comet brand, July 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Argos
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What the consumer thinks
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 147: Attitudes towards the Argos brand, July 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Dell
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • What the consumer thinks
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 148: Attitudes towards the Dell brand, July 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Where they buy PCs and laptops
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Where people buy personal computers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 149: Retailers/channels used for buying last home computer, June 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • DSGi need better integration of channels
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Tesco making inroads
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Mobile phone stores muscle in too
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 150: Retailers/channels used for buying last home computer in-store, June 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Other computer specialists
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Other source
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 151: Retailers/channels used for buying last home computer online, June 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Who buys where
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 152: PC world and other source, usage by age, June 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 153: Retailer used for buying last home computer, by socio-economic group, June 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 154: Retailer shopped at for last main computer by gender, age, working status and socio-economic group, June 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Which PC or laptop they buy and how much they spend
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Last purchase equally split between laptops and desktops
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 155: Type of computer bought, June 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • More young people buy higher-priced laptops
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 156: Last bought a laptop, by price band and age, June 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 157: Spend on laptop purchase, by gender, age, working status and socio-economic group, June 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Men in the market for higher-priced desktops
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 158: Last bought a desktop, by price band and gender, June 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 159: Spend on desktop purchase, by gender, age, working status and socio-economic group, June 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • General ownership of laptops versus desktops differs
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 160: Last bought a laptop or desktop, by age, June 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 161: Last bought a laptop or desktop, by socio-economic group, June 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 162: Last bought a laptop or desktop, by selected working status breaks, June 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Amount spent against place of purchase
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 163: Spend on laptop/desktop purchase, by retailer used to get the main computer, June 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • How they shop for PCs and laptops
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • How they shop for PCs and laptops
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 164: How consumers shopped for their last main computer, June 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Price comparisons
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 165: How they shop for PCs & laptops; price comparisons, by age and gender, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Stores adapting to become customer touch-points?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • How they shop by purchase price
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 166: Shopping for last main computer, by spend on laptop/desktop purchase, June 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Attitudes towards buying PCs and laptops
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Attitudes towards buying PCs and laptops
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 167: Attitudes towards buying a computer, June 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Targeting men and women
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • The main differences
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 168: Attitudes towards PC and laptop buying, selected male and female responses, June 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • The Apple/iPod generation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Targeting the baby boomers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 169: Attitudes towards buying PCs and laptops, over-55s, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • After sales service – an opportunity to develop a profitable relationship
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Don’t alienate customers at the point of purchase
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Appendix – Where they buy PCs and laptops
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 170: Main computer bought online or in-store, by demographics, June 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 171: Retailer shopped at to get the main computer, by demographics, June 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Appendix – Which PC or laptop they bought and how much they spent
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 172: Type of computer bought and spend, by demographics, June 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 173: Spend on laptop purchase, by demographics, June 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 174: Spend on desktop purchase, by demographics, June 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 175: Any spend on laptop or desktop, by demographics, June 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Appendix – How they shopped for PCs and laptops
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 176: How they shopped for last main computer, by demographics, June 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 177: How they shopped for last main computer, by demographics, June 2009 (continued)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Appendix – Attitudes towards buying PCs and laptops
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 178: Attitudes towards buying a computer (agree), by demographics, June 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 179: Attitudes towards buying a computer (agree), by demographics, June 2009 (continued)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 180: Attitudes towards buying a computer (agree), by demographics, June 2009 (continued)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Apple Retail UK

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 181: Apple Retail UK: Estimated financial performance, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 182: Apple Retail UK: Outlet data, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Brands and product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • e-commerce
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Bas Group (Mycom and Vobis)

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 183: Bas Group: Group financial performance, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Beep and PC Box (Ticnova)

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 184: Sistac: Sales performance, 2003-07
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 185: PC Box: Outlet development, 2003-06
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Operations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Boulanger

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 186: Boulanger: Group financial performance, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 187: Boulanger: Outlet data, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • CDC Computer Discount

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 188: CDC Computer Discount: Group financial performance, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 189: CDC Computer Discount: Outlet data, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 190: CDC Computer Discount: Group operations, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Operational issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Dabs.com

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 191: Dabs.com: Group financial performance, 2004/05-2008/09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Dell (Global Consumer)

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 192: Dell: Financial performance, 2004/05-2008/09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 193: Dell: Consumer sales in USA and EMEA, 2006/07-2008/09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 194: Dell: Global product breakdown, % share of group sales, 2008/09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • DSG International (PC World/PC City)

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Recent history
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 195: DSG International: Group financial performance and outlet data, 2004/05-2008/09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 196: DSG International: Computing division financial performance and outlet data, 2004/05-2008/09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 197: DSGi UK Computing: Sales and operating profit, 2004/05-2008/09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 198: PC City: Financial performance, 2004/05-2008/09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 199: Currys and UniEuro: Financial performance, 2004/05-2008/09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 200: PC World: Outlet data, 2004/05-2008/09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 201: PC City: Stores and sales area, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 202: Currys and UniEuro: Outlet data, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Operational issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Dynabyte (Dexcom)

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 203: Dynabyte: Outlet data, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Operational issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Fnac

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 204: Fnac: Group financial performance, 2003-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 205: Fnac: Sales by country, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 206: Fnac: Retail sales of PCs, 2003-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 207: Fnac: Outlet data, 2003-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 208: Fnac: Breakdown of sales, by major product category, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 209: Fnac: Breakdown of sales, by major product category, 2003-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Operational issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 210: Fnac: Websites by country, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Kesa Electricals

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 211: Kesa Electricals: Group financial performance, 2006/07-2008/09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 212: Kesa Electricals: Outlet data, 2006-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Customer services
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 213: Kesa electricals: Websites, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Media Markt/Saturn

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 214: Media Markt/Saturn: Financial performance, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 215: Media Markt/Saturn: Germany, Western Europe & Eastern Europe – share of sales, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 216: Media Markt/Saturn: Outlet data, by country, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 217: Media Markt/Saturn, description of outlets, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Operational issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 218: Media Markt/Saturn: Websites by country, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Micro Anvika

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 219: Micro Anvika: Group financial performance, 2003/04-2007/08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 220: Micro Anvika: Outlet data, 2003/04-2007/08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Misco

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 221: Systemax: Group financial performance, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Brands and product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Paradigit Groep

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 222: Paradigit Groep: Group financial performance, 2004/05-2008/09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • PC Spezialist (Synaxon)

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 223: Synaxon: Group financial performance, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 224: Synaxon: Number of PC-Spezialist franchise partners and Microtrend members, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Vobis

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 225: Vobis: Outlet data, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Brands and product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Wellcome (Datamatic Group)

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 226: Datamatic: Group sales performance, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 227: Wellcome: Outlet data, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Operational issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • e-commerce and home shopping

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Companies Covered

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            PCs and Laptops - Europe - August 2009

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            US $1,663.95 (Excl.Tax)