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PCs and Laptops - Italy - August 2009

Mintel’s report series “PCs and Laptops” in 2009 covers the six largest PC retail markets in Europe.

There are separate reports for the UK, Germany, France, Spain, Italy and the Netherlands as well as a pan-European report combining all six countries along with an overview of the market.

Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe.

The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.

Each examination includes studies of:

  • background economic and demographic data
  • market sizes
  • regional retailing trends and issues
  • market drivers
  • consumer expenditure
  • consumer trends
  • leading pan-European retailers
  • domestic retailers
  • market forecasts

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Table of contents

  1. Market in Brief

    • The future
      • Market size and performance
        • The competitive landscape
        • Report Scope

            • PC retailers’ sales
              • Leading retailers and company profiles
                • Abbreviations
                  • Other abbreviations
                    • Technical notes
                      • Financial definitions
                        • Currencies
                          • Figure 1: Exchange rates, € to other European currencies, 2004-08
                        • VAT
                          • Figure 2: Europe: Standard VAT rates, 2008
                        • Country codes
                          • Figure 3: Country codes
                      • Broader Market Environment

                        • Key points
                          • Slowly growing, ageing population
                            • Figure 4: Italy: Population trends, 2003-08
                          • Struggling economy
                              • Figure 5: Italy: Gross domestic product, 1998-2008
                            • Consumer spend turns from weak to negative growth
                              • Figure 6: Italy: Consumer spending, 1998-2008
                            • Inflation easing
                              • Figure 7: Italy: Consumer price inflation, 2003-08
                            • Unemployment back on the rise
                              • PC ownership
                                • Figure 8: Italy: Household PC ownership, 2004-08
                                • Figure 9: Italy: Household PC ownership, by type of household, 2008
                                • Figure 10: Italy: Computer usage, by selected demographics, 2008
                                • Figure 11: Italy: Household PC ownership and internet/broadband access, by geographic region, 2004 and 2008
                                • Figure 12: Italy: Average spending on PCs by consumers who bought them, 2003-07
                            • Competitive Context

                              • Key points
                                • Computing among the weakest spending categories
                                    • Figure 13: Italy: Consumer spending, growth in selected main categories (current prices), 2004-08
                                    • Figure 14: Italy: Consumer spending, growth in selected main categories (current prices), 2007-08
                                    • Figure 15: Italy: Consumer spending on recreation & culture, 2004-08
                                  • Deflation hampers electricals
                                    • Figure 16: Italy: Consumer price inflation on audio-visual, photographic and information processing goods, 2002-07
                                • Channels of Distribution

                                      • Figure 17: Italy: Computing goods, estimated channels of distribution, 2008
                                  • Market Size and Forecast

                                    • Key points
                                      • Economic outlook
                                        • Market and retail forecasts
                                          • Technical notes
                                            • Retailers’ prospects
                                              • Spending on PCs to suffer as discretionary
                                                • Challenging times ahead for PC retailers
                                                    • Figure 18: Italy: Retail sales, 2004-14
                                                • Retail Competitor Analysis

                                                  • Key points
                                                    • PC City merged to UniEuro
                                                      • Computer Discount struggles
                                                        • Wellcome gains ground
                                                          • Electricals chains in hot competition
                                                            • Figure 19: Italy: Leading PC retailers, 2008
                                                          • Market shares
                                                              • Figure 20: Italy: Leading retailers of PCs, market shares, 2008
                                                          • CDC Computer Discount

                                                              • Strategic evaluation
                                                                • History
                                                                  • Financial performance
                                                                      • Figure 21: CDC Computer Discount: Group financial performance, 2004-08
                                                                    • Store portfolio
                                                                      • Figure 22: CDC Computer Discount: Outlet data, 2004-08
                                                                    • Retail offering
                                                                      • Market positioning
                                                                        • Figure 23: CDC Computer Discount: Group operations, 2008
                                                                      • Brands
                                                                        • Product offer
                                                                          • Pricing
                                                                            • Operational issues
                                                                              • e-commerce and home shopping
                                                                              • DSG International (PC World/PC City)

                                                                                  • Strategic evaluation
                                                                                    • Recent history
                                                                                      • Financial performance
                                                                                        • Figure 24: DSG International: Group financial performance and outlet data, 2004/05-2008/09
                                                                                        • Figure 25: DSG International: Computing division financial performance and outlet data, 2004/05-2008/09
                                                                                        • Figure 26: DSGi UK Computing: Sales and operating profit, 2004/05-2008/09
                                                                                        • Figure 27: PC City: Financial performance, 2004/05-2008/09
                                                                                        • Figure 28: Currys and UniEuro: Financial performance, 2004/05-2008/09
                                                                                      • Store portfolio
                                                                                        • Figure 29: PC World: Outlet data, 2004/05-2008/09
                                                                                        • Figure 30: PC City: Stores and sales area, 2005-09
                                                                                        • Figure 31: Currys and UniEuro: Outlet data, 2005-09
                                                                                      • Retail offering
                                                                                        • Market positioning
                                                                                          • Brands
                                                                                            • Product offer
                                                                                              • Pricing
                                                                                                • Operational issues
                                                                                                • Media Markt/Saturn

                                                                                                    • Strategic evaluation
                                                                                                      • History
                                                                                                        • Financial performance
                                                                                                            • Figure 32: Media Markt/Saturn: Financial performance, 2004-08
                                                                                                            • Figure 33: Media Markt/Saturn: Germany, Western Europe & Eastern Europe – share of sales, 2004-08
                                                                                                          • Store portfolio
                                                                                                              • Figure 34: Media Markt/Saturn: Outlet data, by country, 2004-08
                                                                                                              • Figure 35: Media Markt/Saturn, description of outlets, 2008
                                                                                                            • Retail offering
                                                                                                              • Market positioning
                                                                                                                • Brands
                                                                                                                  • Product offer
                                                                                                                    • Pricing
                                                                                                                      • Advertising and marketing
                                                                                                                        • Operational issues
                                                                                                                          • e-commerce and home shopping
                                                                                                                              • Figure 36: Media Markt/Saturn: Websites by country, 2009
                                                                                                                          • Wellcome (Datamatic Group)

                                                                                                                              • Strategic evaluation
                                                                                                                                • History
                                                                                                                                  • Financial performance
                                                                                                                                      • Figure 37: Datamatic: Group sales performance, 2004-08
                                                                                                                                    • Store portfolio
                                                                                                                                      • Figure 38: Wellcome: Outlet data, 2004-08
                                                                                                                                    • Retail offering
                                                                                                                                      • Market positioning
                                                                                                                                        • Brands
                                                                                                                                          • Product offer
                                                                                                                                            • Pricing
                                                                                                                                              • Operational issues
                                                                                                                                                • e-commerce and home shopping

                                                                                                                                                Companies Covered

                                                                                                                                                To learn more about the companies covered in this report please contact us.

                                                                                                                                                PCs and Laptops - Italy - August 2009

                                                                                                                                                £545.00 (Excl.Tax)