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PCs and Laptops - Spain - August 2009

Mintel’s report series “PCs and Laptops” in 2009 covers the six largest PC retail markets in Europe.

There are separate reports for the UK, Germany, France, Spain, Italy and the Netherlands as well as a pan-European report combining all six countries along with an overview of the market.

Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe.

The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.

Each examination includes studies of:

  • background economic and demographic data
  • market sizes
  • regional retailing trends and issues
  • market drivers
  • consumer expenditure
  • consumer trends
  • leading pan-European retailers
  • domestic retailers
  • market forecasts

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Table of contents

  1. Market in Brief

    • The future
      • Market size and performance
        • Competitive landscape
        • Report Scope

            • PC retailers’ sales
              • Leading retailers and company profiles
                • Abbreviations
                  • Other abbreviations
                    • Technical notes
                      • Financial definitions
                        • Currencies
                          • Figure 1: Exchange rates, € to other European currencies, 2004-08
                        • VAT
                          • Figure 2: Europe: Standard VAT rates, 2008
                        • Country codes
                          • Figure 3: Country codes
                      • Broader Market Environment

                        • Key points
                          • Gradual population growth
                            • Growing population…
                              • Figure 4: Spain: Population trends, 2004-08
                            • but ageing too…
                              • Figure 5: Spain: Population projections, by age group, 2007 and 2015
                            • Economy – the good times are over
                                • Figure 6: Spain: Gross domestic product, 1998-2008
                              • End of consumer boom
                                  • Figure 7: Spain: Household consumer expenditure, 1998-2008
                                • Inflation moderating
                                  • Figure 8: Spain: Consumer prices, 1999-2009
                                • Unemployment rising
                                    • Figure 9: Spain: Unemployment rate, 2005-09 Q1
                                  • PC ownership
                                    • Overall ownership relatively low
                                        • Figure 10: Spain: Household computer ownership, 2004-08
                                      • Peripherals ownership
                                        • Figure 11: Spain: Home computer peripherals/hardware, ownership, 2007-08
                                      • Computer usage
                                        • Figure 12: Spain: What home computer is used for, 2004-08
                                      • Factors in choosing a home computer
                                        • Figure 13: Spain: Most important factor when choosing a home computer, 2004-08
                                      • Internet usage
                                          • Figure 14: Spain: Internet penetration, 2004-08
                                          • Figure 15: Spain: Reasons for households not having broadband access, by size of household, 2007
                                          • Figure 16: Spain: What measures would encourage people to use the internet, 2007
                                          • Figure 17: Spain: What measures would encourage people to use the internet, by age, 2007
                                      • Competitive Context

                                        • Key points
                                          • Computer spending growth lags other home and recreational categories
                                              • Figure 18: Spain: Consumer spending on select home and recreational categories, 2003-07
                                            • But not in volume terms
                                              • Figure 19: Spain: Consumer spending growth on select home and recreational categories, 2000-06
                                            • Deep deflation holds back growth
                                              • Figure 20: Spain: Consumer price inflation on selected consumer electronics categories, 2002-08
                                          • Channels of Distribution

                                            • PC specialists and electricals retailers
                                              • Buying groups
                                                • El Corte Inglés and the hypermarkets
                                                  • Online operators
                                                  • Market Size and Forecast

                                                    • Key points
                                                      • Economic and consumer outlook
                                                        • Market and retail forecasts
                                                          • Technical notes
                                                            • Short-term outlook for retailing is poor
                                                              • Computer spending will lose retail market share
                                                                  • Figure 21: Spain: Computer market size and retail sales, 2004-14
                                                                • Outlook for PC retailers
                                                                • Retail Competitor Analysis

                                                                  • Key points
                                                                    • Several channels to market
                                                                      • PC City only multiple of note
                                                                        • Several franchise operators
                                                                          • Media Markt and Fnac occupy different segments of the market
                                                                            • Worten could become a threat
                                                                                • Figure 22: Spain: Leading retailers of PCs, 2007 and 2008
                                                                              • Market shares
                                                                                • Figure 23: Spain: Leading PC retailers’ estimated market shares, 2008
                                                                            • Beep and PC Box (Ticnova)

                                                                                • Strategic evaluation
                                                                                  • History
                                                                                    • Financial performance
                                                                                      • Figure 24: Sistac: Sales performance, 2003-07
                                                                                    • Store portfolio
                                                                                        • Figure 25: PC Box: Outlet development, 2003-06
                                                                                      • Retail offering
                                                                                        • Market positioning
                                                                                          • Brands
                                                                                            • Product offer
                                                                                              • Pricing
                                                                                                • Operations
                                                                                                  • e-commerce and home shopping
                                                                                                  • DSG International (PC World/PC City)

                                                                                                      • Strategic evaluation
                                                                                                        • Recent history
                                                                                                          • Financial performance
                                                                                                            • Figure 26: DSG International: Group financial performance and outlet data, 2004/05-2008/09
                                                                                                            • Figure 27: DSG International: Computing division financial performance and outlet data, 2004/05-2008/09
                                                                                                            • Figure 28: DSGi UK Computing: Sales and operating profit, 2004/05-2008/09
                                                                                                            • Figure 29: PC City: Financial performance, 2004/05-2008/09
                                                                                                            • Figure 30: Currys and UniEuro: Financial performance, 2004/05-2008/09
                                                                                                          • Store portfolio
                                                                                                            • Figure 31: PC World: Outlet data, 2004/05-2008/09
                                                                                                            • Figure 32: PC City: Stores and sales area, 2005-09
                                                                                                            • Figure 33: Currys and UniEuro: Outlet data, 2005-09
                                                                                                          • Retail offering
                                                                                                            • Market positioning
                                                                                                              • Brands
                                                                                                                • Product offer
                                                                                                                  • Pricing
                                                                                                                    • Operational issues
                                                                                                                    • Fnac

                                                                                                                        • Strategic evaluation
                                                                                                                          • History
                                                                                                                            • Financial performance
                                                                                                                                • Figure 34: Fnac: Group financial performance, 2003-08
                                                                                                                                • Figure 35: Fnac: Sales by country, 2008
                                                                                                                                • Figure 36: Fnac: Retail sales of PCs, 2003-08
                                                                                                                              • Store portfolio
                                                                                                                                • Figure 37: Fnac: Outlet data, 2003-08
                                                                                                                              • Retail offering
                                                                                                                                • Market positioning
                                                                                                                                  • Product offer
                                                                                                                                    • Figure 38: Fnac: Breakdown of sales, by major product category, 2008
                                                                                                                                    • Figure 39: Fnac: Breakdown of sales, by major product category, 2003-08
                                                                                                                                  • Pricing
                                                                                                                                    • Operational issues
                                                                                                                                      • e-commerce and home shopping
                                                                                                                                        • Figure 40: Fnac: Websites by country, 2008
                                                                                                                                    • Media Markt/Saturn

                                                                                                                                        • Strategic evaluation
                                                                                                                                          • History
                                                                                                                                            • Financial performance
                                                                                                                                                • Figure 41: Media Markt/Saturn: Financial performance, 2004-08
                                                                                                                                                • Figure 42: Media Markt/Saturn: Germany, Western Europe & Eastern Europe – share of sales, 2004-08
                                                                                                                                              • Store portfolio
                                                                                                                                                  • Figure 43: Media Markt/Saturn: Outlet data, by country, 2004-08
                                                                                                                                                  • Figure 44: Media Markt/Saturn, description of outlets, 2008
                                                                                                                                                • Retail offering
                                                                                                                                                  • Market positioning
                                                                                                                                                    • Brands
                                                                                                                                                      • Product offer
                                                                                                                                                        • Pricing
                                                                                                                                                          • Advertising and marketing
                                                                                                                                                            • Operational issues
                                                                                                                                                              • e-commerce and home shopping
                                                                                                                                                                  • Figure 45: Media Markt/Saturn: Websites by country, 2009

                                                                                                                                                              Companies Covered

                                                                                                                                                              To learn more about the companies covered in this report please contact us.

                                                                                                                                                              PCs and Laptops - Spain - August 2009

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