Pedal Power - US - February 2009
This report explores the bicycle market in the U.S. It provides insight into the external and internal factors affecting bike sales, consumption and ridership trends, and what they mean for future sales, promotional campaigns and industry innovations. Specific questions that are answered in this report include, but are not limited to, the following:
- What effects do rising gasoline costs and the economic downturn have on the overall market?
- How can bike companies use the “green” movement to increase sales and ridership rates?
- What segments of the bicycle market are stagnating, and what can be done to increase activity?
- What companies are innovating their segments, and how can others learn from their success?
- How can bike manufacturers partner with municipalities and other industries to boost bike awareness and sales?
- How are the increases in raw material, shipping and labor costs contributing to future growth?
- How can bike manufacturers take advantage of the economic downturn to appeal to consumers seeking budget-conscious entertainment and fitness options?
- What media are industry leaders using to deliver effective marketing campaigns, and what actions need to be taken to improve visibility?
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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