Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Perimeter of the Store - US - June 2014

“As consumers shop the perimeter more, they are expanding their use of various grocery channels. Nontraditional retailers such as mass merchandisers must be sure that the quality of their perimeter products and the services provided at specialty counters are as important as value to successfully compete with traditional supermarkets.”
– Amy Kraushaar, Category Manager, US Food & Drink Reports

This report answers the following questions:

  • Can nontraditional stores capitalize on perimeter growth?
  • How should perimeter departments increase convenience?
  • How can deli prepared foods increase share?

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Abbreviations and terms
                • Abbreviations
                • Executive Summary

                  • Overview
                    • The market
                      • Figure 1: Total US sales and fan chart forecast of grocery perimeter food categories, at current prices, 2009-19
                    • Meat, poultry, seafood account for largest share
                      • Figure 2: Total US retail sales of grocery perimeter food categories, by segment, at current prices, 2012 and 2014
                    • The consumer
                      • Respondents are most likely to use supermarkets for perimeter foods
                        • Figure 3: Retailers used for buying fresh fruit and vegetables, dairy products, fresh meat, and fish and seafood, April 2014
                      • Connecting meat to health is likely to drive sales at the meat counter
                        • Figure 4: Attitudes toward red meat, poultry, and pork, April 2014
                      • 47% prefer locally grown produce
                        • Figure 5: Attitudes toward fruit and vegetables, April 2014
                      • Consumers say customization, freshness, value important at specialty counters
                        • Figure 6: Attitudes toward shopping at grocery specialty counters, any agree, April 2014
                      • What we think
                      • Issues and Insights

                          • Can nontraditional stores capitalize on perimeter growth?
                            • Insight: Mass stores must improve quality
                              • How should perimeter departments increase convenience?
                                • Insight: More convenient perimeter foods means more business
                                  • How can deli prepared foods increase share?
                                    • Insight: Leverage specialty deli items
                                    • Trend Applications

                                        • Trend: Prove It
                                          • Trend: Locavore
                                            • Trend: Make It Mine
                                            • Market Size and Forecast

                                              • Key points
                                                • Demand for fresh, healthy food and prepared meals drives growth
                                                  • Migration to nontraditional grocery channels
                                                    • Shift in shopping frequency and habits
                                                      • Sales and forecast of grocery perimeter food categories
                                                        • Figure 7: Total US sales and forecast of grocery perimeter food categories, at current prices, 2009-19
                                                        • Figure 8: Total US sales and forecast of grocery perimeter food categories, at inflation-adjusted prices, 2009-19
                                                      • Fan chart forecast
                                                          • Figure 9: Total US sales and fan chart forecast of grocery perimeter food categories, at current prices, 2009-19
                                                      • Segment Performance

                                                        • Key points
                                                          • Growth for all categories; demand for fresh, healthy, and prepared foods
                                                            • Sales of grocery perimeter food categories, by segment
                                                              • Figure 10: Total US retail sales of grocery perimeter food categories, by segment, at current prices, 2012 and 2014
                                                          • Segment Performance – Meat, Poultry, and Seafood

                                                            • Key points
                                                              • Steady growth predicted between 2014 and 2019
                                                                • Sales and forecast of meat, poultry, and seafood
                                                                  • Figure 11: Total US retail sales and forecast of meat, poultry, and seafood, at current prices, 2009-19
                                                              • Segment Performance – Fresh Produce

                                                                • Key points
                                                                  • 18% growth between 2014 and 2019
                                                                    • Sales and forecast of fresh produce
                                                                      • Figure 12: Total US sales and forecast of fresh produce, at current prices, 2009-19
                                                                  • Segment Performance – Milk, Dairy, and Eggs

                                                                    • Key points
                                                                      • 13% growth forecast between 2014 and 2019
                                                                        • Sales and forecast of milk, dairy, and eggs
                                                                          • Figure 13: Total US sales and forecast of milk, dairy, and eggs, at current prices, 2009-19
                                                                      • Segment Performance – Bakery Items

                                                                        • Key points
                                                                          • Sales driven by demand for fresh, convenient foods
                                                                            • Sales and forecast of bakery items
                                                                              • Figure 14: Total US sales and forecast of bakery items, at current prices, 2009-19
                                                                          • Segment Performance – Deli Prepared Foods

                                                                            • Key points
                                                                              • Small share but significant growth
                                                                                • Sales and forecast of deli prepared foods
                                                                                  • Figure 15: Total US sales and forecast of deli prepared foods, at current prices, 2008-18
                                                                              • Marketing Strategies

                                                                                • Overview of the brand landscape
                                                                                  • Theme: Freshness
                                                                                    • Walmart’s freshness guarantee
                                                                                      • Walmart TV spots
                                                                                        • Figure 16: Walmart television ad, 2013
                                                                                        • Figure 17: Walmart television ad, 2014
                                                                                        • Figure 18: Walmart television ad, 2013
                                                                                      • Target remodels stores to better emphasize freshness
                                                                                        • Safeway ads focus on freshness
                                                                                          • Safeway TV spots
                                                                                            • Figure 19: Safeway television ad, 2013
                                                                                          • Albertsons: “You’re in for something fresh”
                                                                                            • Albertsons YouTube channel video
                                                                                              • Figure 20: Albertsons YouTube channel ad, 2014
                                                                                          • Profile of the Grocery Shopper

                                                                                            • Key points
                                                                                              • Consumers spend $107 per average week on groceries
                                                                                                • Figure 21: Household grocery expenditures per week, November 2012-December 2013
                                                                                              • 18-24s most likely to spend $150+ per week
                                                                                                • Figure 22: Household grocery expenditures per week, by age, November 2012-December 2013
                                                                                              • 53% shop for groceries 10+ times per month
                                                                                                • Figure 23: Number of times shopped at supermarkets/food stores (any) last 4 weeks, November 2012-December 2013
                                                                                              • 55% seek freshest cooking ingredients; 45% prefer foods without additives
                                                                                                  • Figure 24: Attitudes/opinions about shopping for food, any agree, November 2012-December 2013
                                                                                                • 55+ most likely to prefer unprocessed
                                                                                                  • Figure 25: Attitudes/opinions about shopping for food, by age, any agree, November 2012-December 2013
                                                                                              • Where Consumers Shop for Fresh Groceries

                                                                                                • Key points
                                                                                                  • Most shop at supermarkets
                                                                                                    • Supermarkets
                                                                                                      • Mass merchandisers
                                                                                                        • Other channels
                                                                                                          • Online shopping expected to grow; brick and mortar can leverage fresh foods
                                                                                                            • Figure 26: Retailers used for buying fresh fruit and vegetables, dairy products, fresh meat, and fish and seafood, April 2014
                                                                                                          • Supermarket use increases with age; mass store use declines with age
                                                                                                              • Figure 27: Retailers used for buying fresh fruit and vegetables, dairy products, fresh meat, and fish and seafood – any purchase, by age, April 2014
                                                                                                            • Supermarket use highest among $100K+
                                                                                                                • Figure 28: Retailers used for buying fresh fruit and vegetables, dairy products, fresh meat, and fish and seafood – any purchase, by household income, April 2014
                                                                                                              • Households with kids most likely to use mass merchandisers, club stores
                                                                                                                  • Figure 29: Retailers used for buying fresh fruit and vegetables, dairy products, fresh meat, and fish and seafood – any purchase, by presence of children in household, April 2014
                                                                                                                • Walmart much more likely to be used for grocery shopping
                                                                                                                  • Figure 30: Supermarket chains shopped at in last 4 weeks, November 2012-December 2013
                                                                                                              • Attitudes toward Shopping at Perimeter of the Store

                                                                                                                • Key points
                                                                                                                  • Consumers value customization, knowledgeable staff, freshness
                                                                                                                    • Figure 31: Attitudes toward shopping at grocery specialty counters, April 2014
                                                                                                                  • 18-24s most apt to say freshness is important at specialty counters
                                                                                                                    • Figure 32: Attitudes toward shopping at grocery specialty counters – any agree, by age, April 2014
                                                                                                                  • Households with children are looking for fresher products
                                                                                                                    • Figure 33: Attitudes toward shopping at grocery specialty counters – any agree, by presence of children in household, April 2014
                                                                                                                • Where Consumers Shop for Fresh Meat

                                                                                                                  • Key points
                                                                                                                    • Older respondents favor supermarkets for meat purchases
                                                                                                                        • Figure 34: Retailers used for buying fresh meat (beef, pork, or poultry, including chicken, turkey, duck, etc), by age, April 2014
                                                                                                                      • Less than $50K most likely to use mass stores for meat purchases
                                                                                                                        • Figure 35: Retailers used for buying fresh meat (beef, pork, or poultry, including chicken, turkey, duck, etc), by household income, April 2014
                                                                                                                      • Households with children most likely to shop for meat at mass
                                                                                                                        • Figure 36: Retailers used for buying fresh meat (beef, pork, or poultry, including chicken, turkey, duck, etc), by presence of children in household, April 2014
                                                                                                                    • Attitudes toward Fresh Meat

                                                                                                                      • Key points
                                                                                                                        • Many agree that poultry, pork, and red meat are healthy
                                                                                                                          • Figure 37: Attitudes toward red meat, poultry, and pork, by age, April 2014
                                                                                                                      • Where Consumers Shop for Fresh Seafood and Fish

                                                                                                                        • Key points
                                                                                                                          • Most use supermarkets for fresh fish/seafood purchases
                                                                                                                              • Figure 38: Retailers used for buying fresh seafood and fish, by age, April 2014
                                                                                                                            • Use of supermarkets for fish purchases highest among $150K+
                                                                                                                              • Figure 39: Retailers used for buying fresh seafood and fish, by household income, April 2014
                                                                                                                          • Attitudes toward Fresh Seafood and Fish

                                                                                                                            • Key points
                                                                                                                              • Healthy positioning can drive sales at the fish/seafood section of the store
                                                                                                                                • Figure 40: Attitudes toward fresh seafood and fish, by age, April 2014
                                                                                                                            • Where Consumers Shop for Fresh Fruit and Vegetables

                                                                                                                              • Key points
                                                                                                                                • 55+s most likely to use supermarkets for fresh produce
                                                                                                                                    • Figure 41: Retailers used for buying fresh fruit and vegetables, by age, April 2014
                                                                                                                                  • $150K+ most likely to use supermarkets, natural food stores for produce
                                                                                                                                    • Figure 42: Retailers used for buying fresh fruit and vegetables, by household income, April 2014
                                                                                                                                  • Households with children most apt to buy produce at mass, neighborhood stores
                                                                                                                                      • Figure 43: Retailers used for buying fresh fruit and vegetables, by presence of children in household, April 2014
                                                                                                                                  • Attitudes toward Fresh Fruit and Vegetables

                                                                                                                                    • Key points
                                                                                                                                      • Many consumers prefer locally grown, chemical-free produce
                                                                                                                                        • Figure 44: Attitudes toward fruit and vegetables, by age, April 2014
                                                                                                                                      • Consumers are looking for convenient produce options
                                                                                                                                        • Figure 45: Attitudes toward fruit and vegetables, August 2013
                                                                                                                                    • Where Consumers Shop for Dairy Products

                                                                                                                                      • Key points
                                                                                                                                        • Use of supermarkets for dairy purchases increases with age
                                                                                                                                          • Figure 46: Retailers used for buying dairy products (eg milk, cheese, fresh creams), by age, April 2014
                                                                                                                                        • Less than $50K most likely to shop for dairy at mass merchandisers
                                                                                                                                          • Figure 47: Retailers used for buying dairy products (eg milk, cheese, fresh creams), by household income, April 2014
                                                                                                                                        • Presence of children drives use of mass merchandisers for dairy purchases
                                                                                                                                          • Figure 48: Retailers used for buying dairy products (eg milk, cheese, fresh creams), by presence of children in household, April 2014
                                                                                                                                      • Attitudes toward Dairy Products

                                                                                                                                        • Key points
                                                                                                                                          • Stores can leverage healthy, less processed dairy foods
                                                                                                                                            • Figure 49: Attitudes toward dairy products, by age, April 2014
                                                                                                                                          • Less than $50K least likely to prefer to buy organic dairy
                                                                                                                                            • Figure 50: Attitudes toward dairy products, by household income, April 2014
                                                                                                                                        • Where Consumers Shop for Bakery Items

                                                                                                                                          • Key points
                                                                                                                                            • Consumers split between ISBs and bakery aisle
                                                                                                                                              • Figure 51: Bakery item purchase frequency by bakery type, November 2012
                                                                                                                                            • Households with children more apt to use in-store bakeries
                                                                                                                                              • Figure 52: Bakery item purchase in past year by bakery type, by presence of children in household, November 2012
                                                                                                                                            • Consumers perceive ISB items to be better than packaged
                                                                                                                                              • Figure 53: Why consumers prefer in-store bakeries, November 2012
                                                                                                                                          • Appendix – Other Useful Consumer Tables

                                                                                                                                            • Attitudes toward fresh fruit and vegetables
                                                                                                                                              • Figure 54: Attitudes toward fruit and vegetables, by household income, April 2014
                                                                                                                                            • Attitudes toward fresh seafood and fish
                                                                                                                                              • Figure 55: Attitudes toward fresh seafood and fish, by household income, April 2014
                                                                                                                                            • Attitudes toward shopping at grocery specialty counters
                                                                                                                                              • Figure 56: Attitudes toward shopping at grocery specialty counters – any agree, by household income, April 2014
                                                                                                                                              • Figure 57: Attitudes toward shopping at grocery specialty counters, April 2014
                                                                                                                                              • Figure 58: Attitudes toward shopping at grocery specialty counters – any agree, by age, April 2014
                                                                                                                                              • Figure 59: Attitudes toward shopping at grocery specialty counters – any agree, by household income, April 2014
                                                                                                                                              • Figure 60: Attitudes toward shopping at grocery specialty counters – any agree, by presence of children in household, April 2014
                                                                                                                                          • Appendix – Trade Associations

                                                                                                                                            Perimeter of the Store - US - June 2014

                                                                                                                                            US $3,995.00 (Excl.Tax)