Pest Control and Repellents - US - June 2013
“Market players will be able to rely on consumers’ continued usage of pest control products and services to deal with pest problems in their home. However, the market does have some challenges. Consumers are mostly reactive when it comes to pest control activities, they have concern around products’ chemical content, and bedbug infestations continue to spread across the U.S. These are the issues to address.”
– Gabriela Elani, Home and Personal Care Analyst
Some issues addressed in this report include:
- Consumers mostly reactive, not proactive, when it comes to pest control
- Concern around products’ chemical and ingredient content
- Bedbugs cause concern for both consumers and businesses
The U.S. pest control market has grown modestly in the past few years, with the expectation that growth will continue into 2017. In 2012, the market achieved total retail sales of $8.6 billion, posting a 13% increase during 2007-12. Consumers continue to rely on pest control services and store-bought pest control products to eliminate pest problems that arise in their homes. Products and services have become necessary expenditures as pest issues are unlikely to resolve themselves and have the potential to impact the health and even safety of the household.
There could be opportunities for market players to accelerate growth and drive increased usage of both household pest control products and insect repellents.
Consumers mainly use products or hire a service when they see an actual pest or signs of an infestation, and market players could focus on promoting products for preventive maintenance purposes. Bedbugs are a source of concern as infestations continue to spread across the U.S. and consumers have an interest in preventive bedbug products and services. Finally, market players may be able to increase repellent usage by exploring product innovations and by exploring ways to assuage consumers’ concerns around using products on their skin that contain harmful ingredients and chemicals.
New format innovations, or integrating more natural bug-repelling ingredients, could be means of achieving this.
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