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Pest Control and Repellents - US - November 2017

"The pest control products and services market continues to experience steady growth, reaching $10.6 billion in 2017, a 4% increase from the year prior. Warming weather trends have stimulated pest activity, driving up the need for pest products to help maintain a pest-free home. Accelerating sales growth beyond this moderate pace may require greater expansion of natural and non-chemical offerings to appeal to younger adults and parents who are most apt to use pest products and services but also have safety and chemical concerns."

- Rebecca Cullen, Household Care Analyst

This report will look at the following areas:

  • Chemical concerns relevant among young adults, parents
  • Protecting family, fast-acting highest on long list of priorities

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The market
          • Pest control products and services market experiences steady growth
            • Figure 1: Total US sales and fan chart forecast of pest control products and services, at current prices, 2012-22
          • The issues
            • Chemical concerns relevant among young adults, parents
              • Figure 2: Chemical and safety concerns, any agree, by age, parental status, September 2017
            • Protecting family, fast-acting highest on long list of priorities
              • Figure 3: Top three label communication priorities, September 2017
            • The opportunities
              • Climate change benefits market
                • Figure 4: Average summer temperatures, contiguous US, June – August, 2012-16
              • Natural products more attractive among younger adults, parents
                • Figure 5: Select attitudes regarding pest control and natural products, any agree, among adults aged 18-44 and parents, September 2017
              • Focus on safety, ingredients on packaging
                • Figure 6: Attitudes toward safety and performance of pest control products, label communication priorities, September 2017
              • What it means
              • The Market – What You Need to Know

                • Category growth continues upward trajectory
                  • Pest control services growth outpace products
                    • Growing pest populations, expansion of home outdoors benefit market
                      • Warmer weather trends point to future market growth
                      • Market Size and Forecast

                        • Solid growth rates expected to continue
                          • Figure 7: Total US sales and fan chart forecast of pest control products and services, at current prices, 2012-22
                          • Figure 8: Total US retail sales and forecast of pest control products and services, at current prices, 2012-22
                      • Market Breakdown

                        • Pest control services remain foundation for the category
                          • Figure 9: Share of pest control products and services sales, by segment, 2017
                        • Pest control services see stronger gains
                          • Figure 10: Sales of pest control products and services, by segment, at current prices, 2012-17
                          • Figure 11: Total US retail sales of pest control products, by type, at current prices, 2012-17
                      • Market Perspective

                        • Travel patterns changing due to heightened virus-borne concerns
                          • Booming tick population impacts many markets, including pets
                            • Expansion of home to outdoors heightens importance of products
                              • Pest control benefits from other seasonal categories
                                • Figure 12: Share of seasonal spending, by category, 2017 (est.)
                            • Market Factors

                              • Climate change driving pest population, benefiting market
                                • Figure 13: Average summer temperatures, contiguous US, June – August, 2012-16
                              • Housing market shifts: decline in homeownership
                                • Figure 14: Homeownership rate, by age of householder, 2006-16
                              • Steady disposable household income may benefit pest control services
                                • Figure 15: DPI change from previous period, January 2007-August 2017
                            • Key Players – What You Need to Know

                              • SCJ, Spectrum control market
                                • Private label sees growth, Off! and Raid benefit from familiarity
                                  • Multipurpose products experience downturn in sales
                                    • Natural products, technology could accelerate growth
                                    • Manufacturer Sales of Pest Control and Repellents

                                      • Top two competitors market extensive brand portfolios
                                        • Sales of pest control and repellents by company
                                          • Figure 16: MULO sales of pest control and repellents, by leading companies, rolling 52-weeks 2016 and 2017
                                      • What’s Working?

                                        • Private label reaches cost-driven shoppers
                                          • Figure 17: MULO sales of private label pest control and repellents, rolling 52-weeks 2016 and 2017
                                          • Figure 18: Share of pest control product launches, by brand type, 2012-17*
                                        • Off!, Raid dominate brand usage
                                          • Figure 19: Insect repellent brand usage, January 2016 – March 2017
                                          • Figure 20: Insecticide brand usage, January 2016 – March 2017
                                        • Hot Shot gains across nearly all segments
                                          • Figure 21: MULO sales of Hot Shot pest control and repellents, 2016 and 2017
                                      • What’s Struggling?

                                        • Off! Clip-On devices challenged to hang on
                                          • Figure 22: MULO sales of Off! Clip-on pest control device, 2013-17
                                        • Multipurpose products continue to slide
                                          • Figure 23: Total US sales of multipurpose pest control products, 2012-17 (est.)
                                          • Figure 24: Attitudes toward specialized vs multi-insect pest control products, September 2017
                                      • What’s Next?

                                        • Fewer or natural ingredients appease conflicted consumers
                                            • Figure 25: Share of pest control product and personal insect treatment/repellent launch claims globally, 2013-17*
                                          • Controlled application, clear and smart packaging
                                            • Greater opportunities to utilize technology in category
                                            • The Consumer – What You Need to Know

                                              • High incidence of pests, particularly in southern regions
                                                • Products used more often to eradicate pests
                                                  • Safe for family, fast-acting most important pieces of label information
                                                    • Majority find importance in a pest-free home
                                                      • Lasting protection outweighs speed
                                                        • Safety more important among younger adults, parents
                                                          • Familiar brand trumps cost
                                                          • Incidence of Pest Issues

                                                            • Ants, mosquitos most common pests
                                                              • Figure 26: Incidence of pest issues, September 2017
                                                            • Parents encounter wider variety of pests
                                                              • Figure 27: Incidence of pest issues, by parental status, September 2017
                                                            • Pest issues prevalent in Southern regions, vary by living location
                                                              • Figure 28: Incidence of select pest issues, by region, living location, September 2017
                                                          • Pest Control Product and Service Use

                                                            • Higher incidence of pest control products than services
                                                              • Figure 29: Any use of insect repellents and insecticides, January 2012 – March 2017
                                                              • Figure 30: Pest control product and service use, September 2017
                                                            • Pest control services used for significant pest issues
                                                              • Figure 31: Pest control product and service use, by incidence of pest issues, September 2017
                                                            • Pest control products supplement services
                                                              • Figure 32: Pest control services, by pest control products use, September 2017
                                                            • Younger adults, parents most engaged in market
                                                              • Figure 33: Pest control product and service use, by age, parental status, September 2017
                                                          • Label Communication Priorities

                                                            • Safety and fast-acting highest on list of priorities
                                                                • Figure 34: Label communication priorities, September 2017
                                                              • Safety, speed, and ingredients reach broadest audience
                                                                • Figure 35: TURF Analysis – Labeling communication priorities, September 2017
                                                              • TURF Methodology
                                                                • Label communication pieces vary by product
                                                                  • Figure 36: Label communication priorities, by pest control product use, September 2017
                                                                • Young adults ingredient-focused, clear labeling appeals to those 55+
                                                                  • Figure 37: Label communication priorities, by age, parental status, September 2017
                                                              • Pest Control Approach

                                                                • Pest-free home is a top priority for most…
                                                                  • …yet chemicals are a significant concern
                                                                    • Figure 38: Pest control approach, September 2017
                                                                  • Natural pest products resonate well with young adults, parents
                                                                    • Figure 39: Natural pest control approach, any agree, by age, parental status, September 2017
                                                                • Attitudes toward Pest Control Products - Speed vs. Lasting Protection

                                                                  • Continued protection is key for most
                                                                    • Figure 40: Attitudes toward pest control product speed vs. long lasting protection, September 2017
                                                                  • 25-44s, parents key groups for timesaving claims
                                                                    • Figure 41: Attitudes toward pest control products – speed vs long lasting protection, by age, parental status, September 2017
                                                                • Attitudes toward Pest Control Products - Safety vs. Performance

                                                                  • Significant portion prioritize safety over performance
                                                                    • Figure 42: Attitudes toward pest control product safety vs. performance, September 2017
                                                                  • Safety prioritized for younger adults, parents
                                                                    • Figure 43: Attitudes toward pest control product safety vs performance, by age, parental status, September 2017
                                                                • Attitudes toward Pest Control Products - Cost vs. Brand

                                                                  • Brand trumps cost
                                                                    • Figure 44: Attitudes toward pest control product - Cost vs. brand, September 2017
                                                                  • Youngest and oldest adults slightly more price-driven
                                                                    • Figure 45: Attitudes toward pest control products – Brand vs. cost, by age, parental status, September 2017
                                                                • Appendix – Data Sources and Abbreviations

                                                                  • Data sources
                                                                    • Sales data
                                                                      • Fan chart forecast
                                                                        • Consumer survey data
                                                                          • Abbreviations and terms
                                                                            • Abbreviations
                                                                            • Appendix – The Market

                                                                                • Figure 46: Total US retail sales and forecast of pest control products and services, at inflation-adjusted prices, 2012-22
                                                                                • Figure 47: Total US retail sales and forecast of pest control products and services, by segment, at current prices, 2012-22
                                                                                • Figure 48: Total US retail sales of pest control products and services, by segment, at current prices, 2015 and 2017
                                                                                • Figure 49: Total US retail sales and forecast of pest control services, at current prices, 2012-22
                                                                                • Figure 50: Total US retail sales and forecast of pest control products, at current prices, 2012-22
                                                                                • Figure 51: Total US retail sales of pest control products, by type, at current prices, 2012-17
                                                                                • Figure 52: Total US retail sales of pest control products, by channel, at current prices, 2012-2017
                                                                                • Figure 53: Total US retail sales of pest control products, by channel, at current prices, 2015 and 2017
                                                                            • Appendix – Key Players

                                                                                • Figure 54: MULO sales of outdoor pest control products, by leading companies and brands, rolling 52 weeks 2016 and 2017
                                                                                • Figure 55: MULO sales of pest control devices, by leading companies and brands, rolling 52 weeks 2016 and 2017
                                                                                • Figure 56: MULO sales of indoor pest control products, by leading companies and brands, rolling 52 weeks 2016 and 2017
                                                                                • Figure 57: MULO sales of mutlipurpose pest control products, by leading companies and brands, rolling 52 weeks 2016 and 2017
                                                                            • Appendix – The Consumer

                                                                                • Figure 58: Repertoire of pest control product use, September 2017
                                                                                • Figure 59: Insecticide formats used, January 2016 – March 2017

                                                                            Companies Covered

                                                                            To learn more about the companies covered in this report please contact us.

                                                                            Pest Control and Repellents - US - November 2017

                                                                            US $3,995.00 (Excl.Tax)