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Pest Control and Repellents - US - October 2015

"Warmer weather trends mean higher pest activity and incidence of pest-borne diseases. While consumer concern about pest-borne disease is relatively low, increased incidence of West Nile Virus, Lyme disease, and other diseases could mean greater concern if warmer weather patterns persist. Family households are most apt to use products and services, although concerns about toxicity may prompt some to avoid these products. Natural/non-chemical brand extensions could attract greater use."
- Shannon Romanowski, Senior Beauty & Personal Care Analyst

This report discusses the following key issues:

  • Moderate sales growth 
  • Limited incidence of product and service usage
  • Product and service selection starts with fast results

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Moderate sales growth
            • Figure 1: Sales of pest control and repellents, by segment, 2010-20
          • Limited incidence of product and service usage
            • Figure 2: Pest control product and service use, June 2015
          • Product and service selection starts with fast results
            • Figure 3: Select pest control product and service attributes, June 2015
          • The opportunities
            • Focus on family households
              • Figure 4: Pest control product and service use, by marital status and presence of children, June 2015
            • Opportunity for sprayless applications
              • Figure 5: Any type of pest control and repellent products used, June 2015
            • Natural, non-chemical products potentially drive growth
              • Figure 6: Attitudes toward safety of pest control products and services, June 2015
            • What it means
            • The Market – What You Need to Know

              • Category growth is steady, but slow
                • Warmer weather trends could boost future sales
                  • Bedbug activity is on the rise
                    • Family households are heavier category users
                    • Market Size and Forecast

                      • Moderate growth projected as pest issues become more pervasive
                        • Figure 7: Total US sales and fan chart forecast of pest control and repellents, at current prices, 2010-20
                        • Figure 8: Total US sales and forecast of pest control and repellents, at current prices, 2010-20
                    • Market Breakdown

                      • Residential services account for majority of category sales
                        • Figure 9: Share of pest control and repellent sales, by segment, 2015
                      • Residential services grow faster than products
                        • Figure 10: Sales of pest control and repellents, by segment, 2010-20
                    • Market Perspective

                      • Perceived health risks of chemical products may spur DIY products
                        • Figure 11: Importance of non-toxic as a purchase influencer when selecting pest control and repellents, June 2015
                    • Market Factors

                      • Seasonal fluctuations impact need for pest control
                        • Bedbugs increase across US
                          • Married consumers, those with families most likely to use
                            • Figure 12: Married share of adult population, 2003-13
                            • Figure 13: Households, by presence of own children, 2003-13
                        • Key Players – What You Need to Know

                          • Spectrum Brands outperforms bigger players
                            • Orkin sees growth in the residential services market
                              • Future growth lies with new formats, natural options
                              • Manufacturer and Service Provider Sales of Pest Control and Repellents

                                • SC Johnson leads but Spectrum gains 14.3% with outdoor products
                                  • Terminix leads services brands
                                    • Figure 14: Orkin YouTube ad, 2015
                                  • Manufacturer sales of pest control and repellents
                                    • Figure 15: Manufacturer sales of pest control and repellents, 2014 and 2015
                                • What’s Working?

                                  • Spectrum’s Hot Shot brand grows in all subsegments
                                    • Figure 16: Hot Shot “Save the Day” television ad, 2015
                                    • Figure 17: MULO sales of Hot Shot pest control and repellents, 2014 and 2015
                                  • SC Johnson maintains lead with Raid and OFF!
                                    • Tomcat devices offer multiuse, versatile, and humane rodent control
                                      • Figure 18: Tomcat YouTube ad, 2014
                                      • Figure 19: MULO sales of Tomcat pest control devices, 2014 and 2015
                                  • What’s Struggling?

                                    • OFF! repellent devices decline substantially
                                      • Figure 20: MULO sales of OFF! pest control devices, 2014 and 2015
                                    • Other Spectrum indoor brands drop as Hot Shot grows
                                      • Figure 21: MULO sales of Spectrum indoor pest control products, 2014 and 2015
                                  • What’s Next?

                                    • Preventive products go beyond eradication
                                      • Figure 22: Raid YouTube ad, 2014
                                    • Chemical-free and natural products
                                    • The Consumer – What You Need to Know

                                      • Moderately high incidence of pest issues, though consumers don’t necessarily take action
                                        • Sprays most commonly used format of pest control products
                                          • Pest control users want quick results
                                            • Worry about product safety is widespread
                                              • Despite increased incidence of pests, low concern about disease
                                              • Incidence of Pest Issues

                                                • Incidence of common pests is relatively high but many report no issues
                                                  • Figure 23: Incidence of pest issues, June 2015
                                                • Southern and western regions most likely to experience pest issues
                                                  • Figure 24: Any incidence of pest issues, by region, June 2015
                                              • Pest Control Product Use

                                                • Home product usage higher than yard product usage
                                                  • Figure 25: Pest control product use, June 2015
                                                • Family households represent opportunity for products brands
                                                  • Figure 26: Pest control product use, by marital status and presence of children, June 2015
                                                • Hispanics more apt than non-Hispanics to use pest control products
                                                  • Figure 27: Pest control product and service use, by Hispanic origin, June 2015
                                              • Pest Control Service Use

                                                • Low incidence of pest control services in the last year
                                                  • Figure 28: Pest control service use, June 2015
                                                • Family households more reliant on pest control services
                                                  • Figure 29: Pest control services use, by marital status and presence of children, June 2015
                                                • Hispanics report above-average use of pest control services
                                                  • Figure 30: Pest control service use, by Hispanic origin, June 2015
                                              • Types of Pest Control and Repellents Products Used

                                                • Sprays are most used format
                                                  • Figure 31: Types of pest control and repellents products used, June 2015
                                                • Hispanics more apt to use devices than non-Hispanics
                                                  • Figure 32: Use of pest control devices, by Hispanic origin, June 2015
                                              • Important Pest Control Product Attributes

                                                • Fast-acting, easy-to-use products appeal most, but non-toxic is important
                                                  • Figure 33: Important pest control product attributes, June 2015
                                                • Boomers most likely to look for fast-acting, easy application, non-toxic
                                                  • Figure 34: Important pest control product attributes, by generations, June 2015
                                              • Important Pest Control Service Attributes

                                                • Fast-acting is less important when selecting services
                                                  • Figure 35: Important pest control service attributes, June 2015
                                                • Women more apt to look for non-toxic, natural/organic services
                                                  • Figure 36: Important pest control service attributes, by gender, June 2015
                                              • Attitudes toward Pest Control Products and Services

                                                • Low confidence in product safety, but few feel services are more effective
                                                  • Figure 37: Attitudes toward safety of pest control products and services, June 2015
                                                • Relatively low level of concern about pest-borne disease and damage
                                                  • Figure 38: Attitudes toward pests, June 2015
                                                • Millennials concerned about pests but least savvy using products
                                                  • Figure 39: Attitudes toward pests and pest control products, by generations, June 2015
                                              • Appendix – Data Sources and Abbreviations

                                                • Data sources
                                                  • Sales data
                                                    • Fan chart forecast
                                                      • Consumer survey data
                                                        • Abbreviations and terms
                                                          • Abbreviations
                                                          • Appendix – Market

                                                            • Market size and forecast
                                                              • Figure 40: Total US sales and forecast of pest control and repellents, at inflation-adjusted prices, 2010-20
                                                            • Market breakdown
                                                              • Figure 41: Total US retail sales and forecast of pest control products and services, by segment, at current prices, 2013 and 2015
                                                              • Figure 42: Total US sales and forecast of pest control services, at current prices, 2010-20
                                                              • Figure 43: Total US sales and forecast of pest control products, at current prices, 2010-20
                                                              • Figure 44: Total US retail sales of pest control products, by type, at current prices, 2009-19
                                                          • Appendix – Key Players

                                                              • Figure 45: MULO sales of outdoor pest control products, by leading companies and brands, rolling 52 weeks 2014 and 2015
                                                              • Figure 46: MULO sales of pest control devices, by leading companies and brands, rolling 52 weeks 2014 and 2015
                                                              • Figure 47: MULO sales of indoor pest control products, by leading companies and brands, rolling 52 weeks 2014 and 2015
                                                              • Figure 48: MULO sales of multipurpose pest control products, by leading companies and brands, rolling 52 weeks 2014 and 2015
                                                          • Appendix – Consumer

                                                            • Correspondence analysis
                                                              • Figure 49: Correspondence analysis – Important pest control product and service attributes, June 2015
                                                            • Correspondence analysis methodology
                                                              • Figure 50: Important pest control product and service attributes, June 2015
                                                            • Experian Simmons analysis
                                                              • Figure 51: Brands of insect repellents used in household, by select demographics, February 2014-March 2015
                                                              • Figure 52: Types of insecticides used in household, by select demographics, February 2014-March 2015
                                                              • Figure 53: Brands of insecticides used in household, February 2014-March 2015

                                                          Companies Covered

                                                          To learn more about the companies covered in this report please contact us.

                                                          Pest Control and Repellents - US - October 2015

                                                          £3,277.28 (Excl.Tax)