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Pest Control and Repellents - US - October 2016

"People are spending more on pest control than ever before. Although most spending is on pest control services, product sales for outdoor repellents are also rising. Warmer weather and concerns about mosquito-borne illnesses contribute to overall category spending; however, concerns about the safety of pest control products still linger, leading some consumers to opt for service providers."
- Stephen Brown, Household Analyst

This report discusses the following key topics:

  • Market for pest control products and residential services continues its growth
  • Aversion to repellents is widespread and appears to outweigh benefits of using
  • Consumers might prefer services over pest control products 
  • Young adults spending less time outdoors to avoid pests/bugs

For the purposes of this Report, Mintel has used the following definitions:

This Report covers both pest control products and service providers. Pest control products consist of the following sub-segments: outdoor pest control products, indoor pest control products, pest control devices, and multipurpose pest control products. Personal insect repellents are included in the outdoor pest control products and pest control devices sub-segments.

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Market for pest control products and residential services continues its growth
            • Figure 1: Total US sales and fan chart forecast of pest control products and services, at current prices, 2011-21
          • Aversion to repellents is widespread and appears to outweigh benefits of using
            • Figure 2: Attitudes and behaviors toward pest control product safety, August 2016
          • Consumers might prefer services over pest control products
            • Figure 3: Using professional services is safer than using products, by generation, August 2016
          • Young adults spending less time outdoors to avoid pests/bugs
            • Figure 4: Select attitudes toward mosquito-borne illnesses, by generation, August 2016
          • The opportunities
            • Growing demand for aerosol repellents, especially in Southern US
              • Figure 5: Use of flying insect aerosol spray, by select demographics, spring 2016
            • Online platforms are important for providing information on pest control
              • Figure 6: Information sources for pest control, August 2016
            • Opportunity for non-chemical alternatives to conventional pest control products
              • Figure 7: Prefer to use natural alternatives, by parental status, August 2016
            • What it means
            • The Market – What You Need to Know

              • Warm climates and pest concerns drive sales
                • Positive sales expected to continue in near future
                  • Majority of sales come from residential pest control services
                    • Outdoor living as a broader category surrounding pest control
                      • Spray repellents and sun protection are closely aligned
                        • Mosquito-borne illnesses continue to spread along southern US
                          • Delay in homeownership among Millennials might impact pest control
                          • Market Size and Forecast

                            • Steady increase in market as services expand
                              • Figure 8: Total US sales and fan chart forecast of pest control products and services, at current prices, 2011-21
                            • Increasing sales expected to continue
                              • Figure 9: Total US retail sales and forecast of pest control products and services, at current prices, 2011-21
                              • Figure 10: Total US retail sales and forecast of pest control products and services, at inflation-adjusted prices, 2011-21
                          • Market Breakdown

                            • Majority of category sales come from residential pest control services
                              • Figure 11: Share of pest control and repellent sales, by segment, at current prices, 2016
                            • Residential services have strong growth outlook
                              • Figure 12: Total US retail sales and forecast of pest control products and services, by segment, at current prices, 2011-21
                            • Most retail sales of pest control products are within outdoor segment
                              • Figure 13: Total US retail sales of pest control products, by type, at current prices, 2011-21
                            • Retail sales shared between variety of stores
                              • Figure 14: Total US retail sales of pest control products, by channel, at current prices, 2011-16
                          • Market Perspective

                            • Outdoor living hinges on pest control
                              • Higher spending in lawn and garden market benefits pest control
                                • Travel to Zika-infected areas likely to fall
                                  • Figure 15: Travel attitudes – Concerns, by all and Millennials, February 2016
                                • Sun protection closely aligned with bug repellent
                                • Market Factors

                                  • Spread of mosquitoes in the US
                                    • Figure 16: Estimated range of Aedes albopictus and Aedes aegypti in the US, 2016
                                  • Rise in consumer spending may drive growth in pest control services
                                    • Figure 17: GDP change from previous period and consumption expenditures, Q1 2007-Q1 2016
                                  • Young adult homeowners will become target buyers
                                    • Figure 18: Share of population by select age groups, 2011-21
                                • Key Players – What You Need to Know

                                  • SC Johnson leads sales, while Spectrum and Motomco follow
                                    • Aesthetics, scent, and non-toxic approaches drive growth for brands
                                      • Specialized products and full-coverage services deter multipurpose
                                        • Brands large and small react to concerns over Zika
                                        • Manufacturer Sales of Pest Control and Repellents

                                          • S.C. Johnson continues to dominate in outdoor pest repellents
                                            • Spectrum heats up with its Hot Shot indoor pest control
                                              • Figure 19: MULO sales of pest control and repellents, by leading companies, rolling 52 weeks 2015 and 2016
                                          • What’s Working?

                                            • Assurance through guarantees drives sales for service brands
                                              • Figure 20: Terminix Commercials – Warriors, June 2016
                                              • Figure 21: Total US retail sales and forecast of pest control services, at current prices, 2011-21
                                            • Lines blurring between pest control, personal care, and household
                                              • Figure 22: MULO sales of Off! and Raid outdoor pest control products, rolling 52 weeks 2015 and 2016
                                            • Nontoxic approach gains consumer attention across the category
                                              • Figure 23: MULO sales of Motomco’s Tom Cat pest control device brand, rolling 52 weeks 2015 and 2016
                                              • Figure 24: Select products with non-toxic and natural claims for pest repellent
                                          • What’s Struggling?

                                            • Multipurpose brands falter as consumers choose specialized products and services
                                              • Figure 25: Total US retail sales of pest control products, by type, at current prices, 2011-16 (est)
                                          • What’s Next?

                                            • Zika-related claims drive innovation and growth
                                              • Repellent for clothing may expand protective coverage beyond skin
                                              • The Consumer – What You Need to Know

                                                • Incidence of pests is minor, but varies by demographic
                                                  • Use of spray repellents is on the rise
                                                    • Assurance is priceless when selecting pest control services
                                                      • Family and friends, internet resources offer most help for pest control
                                                        • Services appeal to those who want a safer pest control option
                                                          • Concerns about mosquito-borne illnesses still nascent
                                                          • Incidence of Pest Issues

                                                            • Most adults report having minor issues with pests
                                                              • Figure 26: Incidence of pest issues, August 2016
                                                            • Urban areas are more prone to indoor pests
                                                              • Figure 27: Any (net) incidence of select pest issues, by area, August 2016
                                                            • South has higher incidence of roaches
                                                              • Figure 28: Any (net) incidence of roaches, by area, August 2016
                                                            • Parents report being more afflicted by mosquitoes
                                                              • Figure 29: Any incidence (net) of mosquitoes, by parental status, August 2016
                                                          • Use of Pest Control Products

                                                            • Spray repellents are most common, but several other formats used
                                                              • Figure 30: Use of pest control products, August 2016
                                                            • Increase in use of flying insect aerosol spray
                                                              • Figure 31: Use of flying insect aerosol spray, by select demographics, spring 2011-spring 2016
                                                            • Younger adults use more types of pest control products
                                                              • Figure 32: Repertoire of usage of at-home pest products, by generation, August 2016
                                                            • Regions with different climates vary only slightly in their product usage
                                                              • Figure 33: Use of select pest control products, by region, August 2016
                                                            • Hispanics are heavier users of less-toxic pest control products
                                                              • Figure 34: Use of pest control products, by Hispanic origin, August 2016
                                                          • Important Attributes for Pest Control Services

                                                            • Assurance is most important when choosing a service provider
                                                              • Figure 35: Attributes for pest control services, August 2016
                                                            • Younger generations look for online reviews when deciding on services
                                                              • Figure 36: Select attributes for pest control services, by generation, August 2016
                                                            • Full coverage and indoor services important for the South
                                                              • Figure 37: Select attributes for pest control services, by region, August 2016
                                                            • Those in smaller living spaces want services with a non-toxic approach
                                                              • Figure 38: Select attributes for pest control services, by primary residence and by area, August 2016
                                                            • Hispanics seek specialized solutions from services
                                                              • Figure 39: Select attributes for pest control services, by Hispanic origin, August 2016
                                                          • Information Sources for Pest Control

                                                            • Most rely on family for information, but web has numerous resources
                                                              • Figure 40: Information sources for pest control, August 2016
                                                            • Young adults seek pest control information online
                                                              • Figure 41: Online information sources for pest control, by generation, August 2016
                                                            • Similar to young adults, Hispanics rely on online sources
                                                              • Figure 42: Select information sources for pest control, by Hispanic origin, August 2016
                                                          • Attitudes and Behaviors toward Pest Control Products and Services

                                                            • Aversion toward chemicals in repellents
                                                              • Figure 43: Attitudes and behaviors toward pest control, August 2016
                                                            • Young adults find pest control services appealing for their safety factor
                                                              • Figure 44: Using professional services is safer than using products, by generation, August 2016
                                                            • Parents apply technology in their pest control approach
                                                              • Figure 45: Attitudes toward technology and pest control – agree, by parental status, August 2016
                                                            • Concern among Hispanics over chemicals in repellents
                                                              • Figure 46: Concern about chemicals in pest control products, by Hispanic origin, August 2016
                                                          • Attitudes toward Viruses

                                                            • Product safety drives greater concern than mosquito-borne illnesses
                                                              • Figure 47: Attitudes toward mosquito-borne illnesses, August 2016
                                                            • Young adults and parents concerned about traveling, staying indoors
                                                              • Figure 48: Attitudes toward mosquito-borne illnesses, by generation and by parental status, August 2016
                                                            • Concerns among Hispanics both at home and when traveling
                                                              • Figure 49: Select attitudes toward mosquito-borne illnesses, by Hispanic origin, August 2016
                                                          • Appendix – Data Sources and Abbreviations

                                                            • Data sources
                                                              • Sales data
                                                                • Fan chart forecast
                                                                  • Consumer survey data
                                                                    • Abbreviations and terms
                                                                      • Abbreviations
                                                                      • Appendix – Market

                                                                          • Figure 50: Total US retail sales and forecast of pest control products and services, by segment, at current prices, 2011-21
                                                                          • Figure 51: Total US retail sales of pest control products and services, by segment, at current prices, 2014 and 2016
                                                                          • Figure 52: Total US retail sales and forecast of pest control services, at current prices, 2011-21
                                                                          • Figure 53: Total US retail sales and forecast of pest control products, at current prices, 2011-21
                                                                          • Figure 54: Total US retail sales of pest control products, by channel, at current prices, 2011-16
                                                                          • Figure 55: Total US retail sales of pest control and repellents, by channel, at current prices, 2014 and 2016
                                                                          • Figure 56: Total US retail sales and forecast of pest control products and services, at inflation-adjusted prices, 2011-21
                                                                      • Appendix – Key Players

                                                                          • Figure 57: MULO sales of outdoor pest control products, by leading companies and brands, rolling 52 weeks 2015 and 2016
                                                                          • Figure 58: MULO sales of pest control devices, by leading companies and brands, rolling 52 weeks 2015 and 2016
                                                                          • Figure 59: MULO sales of indoor pest control products, by leading companies and brands, rolling 52 weeks 2015 and 2016
                                                                          • Figure 60: MULO sales of multipurpose pest control products, by leading companies and brands, rolling 52 weeks 2015 and 2016
                                                                      • Appendix – Consumer

                                                                          • Figure 61: Use of flying insect aerosol spray, total base samples, spring 2011-spring 2016
                                                                        • Generational gap between those who use household sprays
                                                                          • Figure 62: CHAID analysis among those who agree that using personal repellent on their body is more effective for protecting themselves from mosquitoes, August 2016
                                                                        • Methodology

                                                                        Companies Covered

                                                                        • Walmart Stores (USA)

                                                                        Pest Control and Repellents - US - October 2016

                                                                        £3,174.67 (Excl.Tax)